Pet parents seeking to increase the nutritional value of their companion’s meals are turning to toppers. The cat food toppers are available in dry, freeze-dried, broth, and moist formulations as a simple, creative, and delicious approach to jazz up ordinary cat food.
Tuna and sardines are the favorite cat's toppings as it offers great taste and aroma as well as help owner transition dry food addicted cat to a canned, fresh, or raw diet.
Manufacturers stress on cat food toppers, as they are valuable for weight loss and digestion, and provide a host of other benefits, for instance helping with hydration and regulating constipation and diarrhea, particularly when cat owners transition between cat food brands.
The cat food topping market is anticipated to witness steady growth as manufacturers indicate that cat food toppings retailers must educate the cat owners on the health value of these toppers.
Frozen, fresh, and raw foods toppings offer probiotics, enzymes, moisture, and highly-digestible meat protein which is important for the longevity and health of cats.
Cats have a higher need for amino acids and offering them fresh meat protein sources is incredibly imperative, this can be easily accomplished by meal toppers. Nutrition-focused cat owners are increasingly holding manufacturers to high standards of ingredient transparency and sustainability.
Manufacturers, to satiate the demand for transparency, have begun offering an ingredient map indicating where each of its ingredients comes from.
Manufacturers are also suggesting to mix-in products to complement a well-balanced diet, such as broths prepared from the slowly simmered bones of a single-animal source such as organic chicken, grass-fed beef, or wild-caught salmon.
Sustainable ingredients, creative flavors, and packaging, as well as a focus on functional additives, are some trends that are anticipated to play an important role in market growth.
Growing regulatory constraints in the pet food sector are anticipated to negatively influence the cat food toppings market over the forecast period.
For instance, in the U.S., pet food toppings are highly regulated and owing to stringent laws pet food companies have to go through a long cycle to introduce new variants.The regulatory body has formulated laws on both cat food ingredients and their finished products.
An ingredient cannot be utilized in pet food until it has been approved by AAFCO(Association of American Feed Officials) and FDA. Similar regulations by governments in the EU and some countries of Asia Pacific continue to influence growth of the market.
Although COVID-19 induced a scramble for pet food, supply chains clambered to catch up, creating empty shelves across supermarkets. Simultaneously, several individuals were strictly following the lockdown measure. These collective factors drove several pet parents to purchase food online from services like Chewy and Amazon.
Although the impact on cat food toppings has not been as drastic as other industries, cost-cutting measures, especially in cost-sensitive countries will induce sluggishness.
Also, the variety of cat food toppings available on online stores was limited – post COVID, online stores are likely to grow in market share, and it will lead to stronger partnerships between producers and distributors.
North America dominates the global cat food toppings market over the forecast period due to the presence of well-established producers. As per the American Pet Products Association(APPA), around 35% of households in the US have a cat. Moreover, the US is the biggest exporter of pet food topping to nations such as China, Japan, the Philippines, Mexico, and New Zealand.
Europe is anticipated to see higher growth in the cat food toppings market due to robust product demand for different breeds of cats. Cat food toppings sales outpaced dog and other pet food in the past few years.
Asian countries are the fastest growing market on account of increasing pet humanization as well as cat ownership and growing private label store brands. Cat adoption is increasing at a faster pace particularly in urban regions as they are considered as a status symbol.
The cat food topping market is consolidated, with prominent global players capturing the highest market shares and competing aggressively with private labels and local players. Apart from the existence of a loyal consumer base, the prominent players in the market advantage from innovation capacities and substantial marketing.
Natural Value has launched 10% natural gourmet Tuna & Topping cat food. These are hand-packed under the most stringent standards for sanitation and safety.
Available in various flavors, these toppings adhere to stringent nutrient guidelines by the AAFCO. Manna Pro Products, LLC, launched Fruitables Wildly Natural broth and Wildly Natural cat treats addressing the hydration issue with cats as well as flavor to cat food.
Fuzzy Cat has launched chilled food toppings raw mince, in addition to several single-serve balanced and complete meals.Some of the prominent market players operating in the global market include Blue Buffalo, Nestle Purina Petcare, Hills Pet Nutrition, Canidae Natural Pel Food Co., and Mars Inc.
Global Cat Food Toppings Market: Key Players (this is an indicative list – full list of key players available upon request)
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