A sensitive stomach in cats, though not a disease, is a most prominent symptom of underlying causes of various stomach dysfunctions, which are often linked with various factors such as inappropriate nutritional intake, poor diet, and many other external factors.
Cat parents are becoming more concerned about their pets’ health with time, and increasing prevalence of various cat health issues is triggering them to resort to specialized cat food products that can address the specific nutritional needs of cats.
The global market for sensitive stomach cat foods market is mainly driven by cat parents’ knowledge about the different dietary needs of cats with sensitive stomach issues.
Leading market players are increasing focus on introducing innovative ingredients that can help improve digestive health of cats, and ultimately gain a competitive edge in the global market.
Cat parents are becoming more conscious about their pets’ health today, more than ever.
With the growing awareness about the different factors that can affect the health of cats, the demand for high-quality and specialised cat food products has increased significantly across the world.
Sensitive stomach issues such as diarrhea and vomiting are among the most common health conditions among cats. In recent years, cat parents’ awareness about the factors that need to be highlighted for cats suffering from sensitive stomachs has increased and it is triggering the demand for sensitive stomach cat foods.
In order to ensure that the cat food products would not cause more gastrointestinal products among cats with sensitive stomach issues, end users are showing inclination towards purchasing sensitive stomach cat food products with natural ingredients.
Furthermore, cat parents are also rejecting the products that include artificial flavours, chemical-based preservatives, and artificial fillers.
This indicates that the modern cat parents are becoming more and more conscious about the ingredients of sensitive stomach cat foods, as the influence of the global clean label movement is also growing.
Consequently, in the coming years, leading players in the sensitive stomach cat foods market are expected to increase focus on introducing healthier ingredients that can mitigate the symptoms of gastrointestinal disorders in cats.
A mounting number of modern cat parents, especially from the millennial generation, are becoming more aware about the factors that may be responsible for causing sensitive stomach problems in cats.
This is encouraging manufacturers in the sensitive stomach cat food market to focus majorly on the use of ingredients that help enhance the health of the pets.
This is triggering the leading stakeholders to invest heavily in research & development of innovative ingredients that can improve the diet of cats with sensitive stomach issues.
Discovery of innovative ingredients that can facilitate digestion and allow cats with sensitive stomachs to absorb more nutrients is expected to emerge as a popular trend in the global sensitive stomach cat food market.
In recent years, the effectiveness of fish-based cat food diets and recipes have been appreciated for countering sensitivity in cats due to their lower fat contents and less dense muscle fibre.
Fish also exhibit a complete balance of amino acids profiles including marine-sourced EPA and DHA omega-3 oils, which help in improving digestive health in cats.
As a result, leading players in the sensitive stomach cat foods market are bolstering the use of fish-based ingredients in products including cat treats and snacks to cater to the growing end users’ concerns.
Based on the geographical factors, the sensitive stomach cat food market is broadly segmented into seven regions - North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
North America, followed by the European Union, is expected to account for a significant revenue share of the global market for sensitive stomach cat food products.
Growing strongholds of global leaders in the United States and end user awareness about the importance of different diets for cats with sensitive stomach issues, are among the top driving forces for the growth of the North American market for sensitive stomach cat food treats, meals, and other products.
Leading players in the North American region as well as in the European Union are competing on the innovations in ingredients.
While small players in these markets are expanding their network of distributors to improve their geographical footprints to ensure overall growth in the global market.
In February 2020, Nestlé Purina PetCare - an American subsidiary of Nestlé that produces and markets pet food, treats, and cat litter - announced that it has introduced a cat food product that can reduce allergens in cats with the use of an egg-based protein to neutralize the feline protein Fel d 1.
The new product - Purina Pro Plan LiveClear - is available in three different formulas - adult salmon and rice, adult chicken and rice, and adult sensitive skin and stomach turkey and oatmeal. The company stated that the product can reduce the production of the feline protein rather than completely inhibiting its production, and reduces allergens in cat hair and dander.
In June 2020, SquarePet Nutrition - a U.S.-based brand that offers natural pet food solutions - announced that it has introduced its new line of dog and cat food, Squarely Natural.
The company declared that the new product is developed by a veterinarian and it offers ingredients that are required for a sensitive stomach and maximizing pets’ health.
The new product line includes a cat food product - Feline Chicken Meal & Brown Rice, and it consists of a single carbohydrate, a single protein, and a single fat for omega-3 and -6 fatty acids.
The company also stated that the products are free from chemical preservatives and includes the natural formulation that primarily uses high-quality and minimally-processed ingredients.
Global Sensitive Stomach Cat Food Market: Key Players (this is an indicative list – full list of key players available upon request)
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