Wireless POS Terminal Market Outlook (2022 to 2032)
The global sales for wireless POS terminals reached US$ 7.1 billion in 2022. It is set to soar by 6.6% CAGR over the forecast period 2022 to 2032. Revenue is likely to reach US$ 13.3 billion by 2032.
At the end of the historical period 2017 to 2021, the market stood at US$ 6.6 billion. The market is projected to generate a monetary potential of US$ 6.3 billion by 2032-end.
Based on end-use sector, the retail sector accounted for a significant market valuation during the forecast period.
The global wireless POS terminal market is expected to witness significant growth during the forecast period. The increasing need for flexibility and mobility in payment transactions is a significant driver in the market.
With wireless terminals, merchants can accept payments anywhere within their premises or on the go, enabling fast and convenient transactions.
The rise of online shopping and mobile commerce has created a demand for wireless POS terminals. These devices allow businesses to accept payments from customers who prefer to make purchases through mobile devices or online platforms, facilitating seamless transactions.
Wireless POS terminals are preferred by businesses since they provide a more efficient and personalized customer experience. They enable faster checkout times, reduce queues, and allow for on-the-spot payments, enhancing customer satisfaction and loyalty.
Wireless POS terminals often come with advanced security features such as encryption and tokenization, ensuring secure transmission of payment data. They also comply with industry standards and regulations, providing merchants with peace of mind regarding data protection and compliance.
Wireless POS terminals eliminate the need for wired connections and infrastructure, reducing installation and maintenance costs for businesses. They offer convenience for businesses operating in temporary or remote locations, such as pop-up shops, food trucks, and events.
Wireless POS terminals can integrate with various advanced technologies, such as contactless payments, near-field communication (NFC), and mobile wallets. These integrations enable merchants to accept a wide range of payment options, including tap-to-pay, mobile payments, and digital wallets, accommodating evolving consumer preferences.
The wireless POS terminal industry has been driven by the increasing rate of small and medium-sized businesses (SMBs) adopting electronic payment solutions.
Wireless terminals provide SMBs with an affordable and flexible payment processing solution, enabling them to compete with larger retailers.
Key Trends Listed by Future Market Insights (FMI):
The development of fast and reliable wireless communication standards, such as 4G and 5G, has significantly contributed to the growth of wireless POS terminals.
Cloud-based POS systems are gaining popularity due to their scalability, ease of use, and cost-effectiveness.
The integration of wireless technology is aimed at streamlining operations, reducing manual data entry and improving overall efficiency.
An omnichannel approach through wireless POS terminals is providing a seamless customer experience across several channels, making transactions easier.
Attribute
Details
Global Wireless POS Terminal Market Size (2022E)
US$ 7.1 billion
Projected Market Value (2032F)
US$ 13.3 billion
Value-based CAGR (2022 to 2032)
6.6%
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2018 to 2021 Global Wireless POS Terminal Sales Outlook Compared to Demand Forecast from 2022 to 2032
Future Market Insights (FMI) notes that global wireless POS terminal sales expanded at 7.5% CAGR during the historical period 2017 to 2021. Sales are forecast to witness a 6.6% CAGR during the forecast period 2022 to 2032. Revenue was valued at US$ 6.6 billion in the base year 2021.
As wireless transactions become more prevalent, the need for robust security measures has grown. Wireless POS terminals are highly efficient in incorporating advanced encryption technologies and compliance with industry security standards.
Good encryption technology provides businesses reliable and secure payment processing and protection of sensitive customer data. This is likely to drive demand for wireless POS terminals throughout the forecast period.
The adoption of cloud-based POS systems has increased, offering businesses the benefits of centralized data management, real-time analytics, and seamless integration with other business operations.
Wireless POS terminals are being developed to connect to cloud-based platforms, providing scalability and enabling remote management.
Wireless POS terminals are evolving to offer more than just payment processing. They are also being integrated with several value-added services. These include inventory management, customer relationship management (CRM), loyalty programs, and analytics.
Advancements in this space is providing businesses with a comprehensive solution to manage their operations effectively.
With the growing popularity of omnichannel retailing, wireless POS terminals are being designed to seamlessly integrate with online and offline sales channels. This enables retailers to offer a unified shopping experience, allowing customers to make purchases and returns across multiple channels.
The wireless POS terminal industry has witnessed significant consolidation, with established players acquiring smaller companies to expand their product offerings and market reach. This consolidation has led to increased competition and innovation as companies strive to differentiate themselves and capture market share.
What Key Factors Are Influencing Wireless POS Terminal Market Expansion?
Increasing Adoption of Contactless Payments:
With the rise of mobile wallets and contactless payment technologies such as NFC (Near Field Communication), there has been a growing demand for wireless POS terminals that support these payment methods. This trend has been accelerated further by the COVID-19 pandemic, as consumers have become more cautious about physical contact.
Mobility and Portability:
Businesses, particularly in sectors such as retail, restaurants, and hospitality, are increasingly adopting wireless POS terminals to enable mobile payment acceptance. Mobile terminals provide flexibility, allowing transactions to be conducted anywhere within the business premises, reducing wait times, and improving customer service.
Integration with Smart Devices:
Wireless POS terminals are being designed to integrate with smartphones and tablets, leveraging their processing power and connectivity. This integration allows businesses to utilize their existing devices as POS systems, reducing hardware costs and enhancing mobility.
Find your sweet spots for generating winning opportunities in this market.
Country-wise Insights
What is the Demand Outlook for the United States Wireless POS Terminal Market?
With Rising Prevalence of Tablets, Retailers Are Embracing Wireless POS Terminals
The United States wireless POS terminal industry is poised to hold a total of around US$ 4.3 billion by 2032. Sales are likely to propel at 5.4% CAGR over the forecast period 2022 and 2032.
The United States is dominating the market due to the widespread adoption of wireless technology in the retail sector. With the growing rate of smartphones and tablets, retailers are embracing wireless POS terminals to enhance customer experience and streamline their operations.
The United States has a robust ecosystem of technology companies, startups, and research institutions. The country is continuously developing and improving wireless POS terminal solutions. The country has invested in developing a reliable and extensive telecommunication infrastructure, including a wireless network.
Is the United Kingdom a Promising Market for Wireless POS Terminal Market?
Increasing Demand for Contactless Payment Options Set to Fuel GRowth
The United Kingdom wireless POS terminal market is poised to register 5.7% CAGR during the assessment period. By 2032, the United Kingdom revenue is projected to reach US$ 674.2 billion.
The United Kingdom is likely to experience dominance in the market. The country has an advanced retail landscape, along with an increasing demand for contactless payment options.
Technological advancements have fueled the growth of wireless POS terminals in the United Kingdom. Retailers in the United Kingdom are actively embracing these terminals to cater to the evolving preferences of their tech-savvy customers
London, the capital of the United Kingdom, is one of the key financial centers. It attracts a significant amount of investment and various financial institutions.
Concentration of financial and commercial activity in the national capital can create a favorable environment for the adoption and growth of wireless POS terminals.
Category-wise Insights
Which is the Top Segment by Component in the Market?
Hardware Segment to Remain the Highly Sought-After Component in Wireless POS Terminal Market
Based on components, hardware segment demand is likely to spearhead the market during the assessment period. The segment is likely to exhibit a 6.5% CAGR during the forecast period 2022 and 2032.
This can be attributed to the constant advancements in hardware technologies, such as improved connectivity options and enhanced security features. Retailers are investing in reliable and efficient hardware to ensure seamless and secure transactions for their customers.
Hardware components play a crucial role in the overall performance and functionality of wireless POS terminals. The hardware includes devices such as smartphones, tablets, card readers, etc. Advancements in hardware technology have enabled fast processing speeds and enhanced security features. This makes hardware highly desirable for businesses.
Which Segment by Type has Leading Contributions in the Global Market?
Portable Countertops & Pin Cards have Prominent Contributions in the Market
In terms of type, the portable countertop & pin card division is set to be at the forefront of the global market. This division is set to witness a 6.4% CAGR over the projection period from 2022 to 2032.
This is due to the increasing adoption of mobile and cloud-based solutions, enabling retailers to provide flexible payment options to their customers. Portable countertops and pin card terminals allow for mobility and ease of use, making them a preferred choice for both retailers and consumers.
They allow the merchants to bring payment devices directly to the customers, enhancing convenience and reducing wait times. They are ideal for businesses that require mobility.
Prominent users of this type include restaurants, cafes, and food trucks. The ability to accept payments on the go increases efficiency, and improves the overall customer experience.
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Competitive Landscape
Manufacturers strive to develop innovative wireless POS terminals with advanced features and functionalities. They invest in research and development to introduce cutting-edge technologies. It includes NFC (Near Field Communication), EMV (Europay, Mastercard, and Visa) compliance, biometric authentication, and mobile payment integration. By offering differentiated products, manufacturers can attract more customers and stay ahead in the market.
Various wireless POS terminal manufacturers form strategic partnerships and collaborations with payment processors, software providers, and financial institutions. These partnerships enable seamless integration of payment solutions and provide added value to customers. Collaborations with industry leaders help manufacturers expand their customer base and enhance the overall user experience.
Recent developments:
In January 2022, Adyen announced the availability of mobile Android point-of-sale (POS) terminals across the USA. The gadgets reflect a fundamental shift in the payment terminal's role, acting as a single unit that eliminates the requirement for discrete cash registers, barcode readers, and customer-facing displays.
In July 2022, Revolut stated that it would expand the card reader's capabilities to a POS solution, giving bigger suppliers more options if they need to integrate the Revolut card scanner with existing POS systems. The wireless card reader features a battery that can be charged and supports chip and pin, contactless payment methods, and e-wallets such as Apple Pay.
Scope of the Report
Attribute
Details
Market Size Value in 2022
US$ 7.1 billion
Market Forecast Value in 2032
US$ 13.3 billion
Anticipated Growth Rate (2023 to 2033)
6.6% CAGR
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
Volume (MT) and Value (US$ Billion)
Key Regions Covered
North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa
Key Countries Covered
Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Market Segments Covered
Component
Type
Industry
Region
Key Companies Profiled
VeriFone
PAX Global Technology
Diebold Nixdorf Incorporated
Elavon
Castles Technology
Wines
BBPOS Limited.
Ingenico
Bitel
Cegid Group
Wireless POS Terminal Market by Category
By Component:
Hardware
Software
By Type:
Portable Countertop & Pin Card
Mobile Point of Sale (MPOS)
Smart Point of Sale (POS)
Others
By Industry:
Retail
Hospitality
Healthcare
Others
By Region:
North America
Latin America
Europe
Asia Pacific
Middle East & Africa
Frequently Asked Questions
How Big was the Wireless POS Terminal Market in 2022?
The market was valued at US$ 7.1 billion in 2022.
Who are the key Market Players?
VeriFone, Elavon, and Wines are key market players.
What is the growth forecast for the Market?
The market is forecast to register a CAGR of 6.6% through 2032.
How is the historical performance of the market?
From 2017 to 2021, the market registered a CAGR of 7.5%.
Which is the top trend in the Market?
Rise in eCommerce and online shopping is encouraging the market growth.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Component
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2022 to 2032
5.3.1. Hardware
5.3.2. Software
5.4. Y-o-Y Growth Trend Analysis By Component, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Component, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Type, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2022 to 2032
6.3.1. Portable Countertop & Pin Card
6.3.2. MPOS
6.3.3. Smart POS
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Industry
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Industry, 2017 to 2021
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Industry, 2022 to 2032
7.3.1. Retail
7.3.2. Hospitality
7.3.3. Healthcare
7.3.4. Others
7.4. Y-o-Y Growth Trend Analysis by Industry, 2017 to 2021
7.5. Absolute $ Opportunity Analysis by Industry, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East & Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. United States
9.2.1.2. Canada
9.2.2. By Component
9.2.3. By Type
9.2.4. By Industry
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Component
9.3.3. By Type
9.3.4. By Industry
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Component
10.2.3. By Type
10.2.4. By Industry
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Component
10.3.3. By Type
10.3.4. By Industry
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Component
11.2.3. By Type
11.2.4. By Industry
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Component
11.3.3. By Type
11.3.4. By Industry
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Component
12.2.3. By Type
12.2.4. By Industry
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Component
12.3.3. By Type
12.3.4. By Industry
12.4. Key Takeaways
13. Middle East & Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of Middle East & Africa
13.2.2. By Component
13.2.3. By Type
13.2.4. By Industry
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Component
13.3.3. By Type
13.3.4. By Industry
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. United States
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2021
14.1.2.1. By Component
14.1.2.2. By Type
14.1.2.3. By Industry
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2021
14.2.2.1. By Component
14.2.2.2. By Type
14.2.2.3. By Industry
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2021
14.3.2.1. By Component
14.3.2.2. By Type
14.3.2.3. By Industry
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2021
14.4.2.1. By Component
14.4.2.2. By Type
14.4.2.3. By Industry
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2021
14.5.2.1. By Component
14.5.2.2. By Type
14.5.2.3. By Industry
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2021
14.6.2.1. By Component
14.6.2.2. By Type
14.6.2.3. By Industry
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2021
14.7.2.1. By Component
14.7.2.2. By Type
14.7.2.3. By Industry
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2021
14.8.2.1. By Component
14.8.2.2. By Type
14.8.2.3. By Industry
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2021
14.9.2.1. By Component
14.9.2.2. By Type
14.9.2.3. By Industry
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2021
14.10.2.1. By Component
14.10.2.2. By Type
14.10.2.3. By Industry
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2021
14.11.2.1. By Component
14.11.2.2. By Type
14.11.2.3. By Industry
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2021
14.12.2.1. By Component
14.12.2.2. By Type
14.12.2.3. By Industry
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2021
14.13.2.1. By Component
14.13.2.2. By Type
14.13.2.3. By Industry
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2021
14.14.2.1. By Component
14.14.2.2. By Type
14.14.2.3. By Industry
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2021
14.15.2.1. By Component
14.15.2.2. By Type
14.15.2.3. By Industry
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2021
14.16.2.1. By Component
14.16.2.2. By Type
14.16.2.3. By Industry
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2021
14.17.2.1. By Component
14.17.2.2. By Type
14.17.2.3. By Industry
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2021
14.18.2.1. By Component
14.18.2.2. By Type
14.18.2.3. By Industry
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2021
14.19.2.1. By Component
14.19.2.2. By Type
14.19.2.3. By Industry
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2021
14.20.2.1. By Component
14.20.2.2. By Type
14.20.2.3. By Industry
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Component
15.3.3. By Type
15.3.4. By Industry
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. VeriFone
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.2. PAX Global Technology
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.3. Diebold Nixdorf Incorporated
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.4. Elavon
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.5. Castles Technology
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.6. Winpos
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.7. BBPOS Limited
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.8. Ingenico
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.9. Bitel
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.10. Cegid Group
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
17. Assumptions & Acronyms Used18. Research Methodology
