Women Health Applications Market Trends & Analysis

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Women Health Applications Market Outlook (2022 to 2032)

The global Women Health Applications market is estimated at US$ 3.4 Billion in 2022 and is projected to reach a valuation of US$ 24 Billion by 2032, expanding at a CAGR of 21.6% through the forecast period of 2022 to 2032.

Attributes	Details
Women Health Applications Market Size (2021A)	US$ 2.8 Billion
Market size value estimated in 2022E	US$ 3.4 Billion
Market Forecast Value (2032F)	US$ 24 Billion
Global Market Growth Rate (2022 to 2032)	21.6% CAGR
Countries with High Market Share	USA China Germany
USA Market Growth Rate	23.5% CAGR
Key Companies Profiled	Flo Health, Inc. Clue Apple Inc. Glow, Inc. Withings Fitbit, Inc.

Women Health Applicationslications support women in monitoring or forecasting menstruation, ovulation, overall health, mood, and evaluation of birth control pill use. These applications assist women in assessing their bodies and decreasing the odds of unplanned pregnancies. Doctors and nurses can also utilize these programs. Doctors use this information to provide their patients with better health services and advice.

The global women's health app market is predicted to be driven by expanding internet penetration and increased adoption of digital devices such as laptops, tablets, and smartphones. Furthermore, the rising popularity of Health Applications that offer services such as diet, nutrition, menopause, weight management, and fitness is increasing the number of women who use them.

Menstrual Health Applications aid in the tracking of ovulation as well as directing women who are planning to avoid pregnancy or conceive. The sector has a substantial proportion as a result of the growing global popularity of menstruation health applications, as well as the addition of new features and products by large companies.

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Women Health Applications Demand Analysis (2016 to 2021) Vs. Market Outlook (2022 to 2032)

As per the latest industry analysis by Future Market Insights, a market research and competitive intelligence provider, Global Women's Health Applications demand over the past half-decade increased at a CAGR of around 17.8%, while market size by the end of 2021 stood at US$ 2.9 Billion.

Usage of Women's Health Applications for menstrual health saw key use cases in 2020 and 2021. The segment's rise has been boosted by rising worries about women's menstrual health and the growing demand for period cycle tracking. This segment is expected to dominate the market during the forecast period as well.

Due to the use of mobile Health Applications in tracking menstrual cycles, pregnancy, and fitness, as well as their increasing use in government funding the American women’s wellness app marketplace was dominated by North America in 2020 and raked in most of the revenue. The market for women's Health Applications in Asia Pacific is expected to grow the fastest during the forecast period, owing to increased demand for effective healthcare technology, as well as increased smartphone penetration and internet access.

Key Drivers of the market

The growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for women's health apps. Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for women's health apps.

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Country-Wise Analysis

Which country is forecasted to account for the largest market?

The USA Women's Health Applications market is estimated at US$ 936.1 Million in 2022 and is projected to reach a valuation of US$ 9.2 Billion by 2032, expanding at a CAGR of 23.5% from 2022 to 2032. The increased female population combined with the surging adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed to regional market growth in recent years.

Which country is estimated to observe the largest rise in the Women's Health Applications market?

With an absolute dollar opportunity of US$ 2.5 Billion and a projected CAGR of over 23%, China stands as the most lucrative market for Women's Health Applications market over the coming decade. The growing female population coupled with increased adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed to the market growth in China in recent years.

Category-wise Insights

Which category of Women's Health Applications accounts for a high share and why?

Menstrual-based apps are predicted to hold the highest share among all types of Women's Health Applications sold in the world. Revenue through menstrual health-based apps has shown a huge scope for consumption during the last half-decade which has grown at a CAGR of 18.9% from 2017 to 2021.

Menstrual-based Women's Health Applications market is projected to exceed a valuation of US$ 10 Billion by 2032, expanding at a CAGR of 22.9% through the forecast period of 2022 to 2032. The segment's rise has been boosted by rising worries about women's menstrual health and the growing demand for period cycle tracking.

Which type of Women's Health Applications is expected to showcase significant opportunity and why?

During the forecast period, the fitness & nutrition segment is expected to provide significant opportunity and is projected to reach a valuation of US$ 6.8 Billion by 2032, expanding at a CAGR of 25.2%. This could be attributed to increased health awareness, increased disposable income, increased consumer expenditure on health and wellness, and a desire to stay healthy and active. Furthermore, the growing influence of social media influencers on the importance of staying healthy and fit is increasing demand for women's Health Applications among the young female population.

Competition Landscape

App developments, partnerships, mergers and acquisitions by leading companies, etc. are some of the key strategies adopted by players operating in the Women's Health Applications Market. Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, and NURX, Inc. are the key players in the market.

In March 2021, Clue received FDA approval to launch Clue Birth Control, a digital contraceptive that will statistically predict ovulation for use as a birth control tool.

Key Segments Covered in Women Health Applications Survey

By Type:

Fitness & Nutrition
Menstrual Health
Pregnancy Tracking & Postpartum Care
Menopause
Disease Management
Other Types

By Region:

North America
Asia Pacific
Europe
Latin America
Middle East & Africa

Frequently Asked Questions

How much is the current worth of the Women Health Applications market?

Currently, the global Women's Health Applications market is valued at US$ 3.4 Billion.

At what CAGR is demand for Women Health Applications expected to rise?

The Women's Health Applications market is expected to increase at a CAGR of around 21.6% during the period of 2022 to 2032.

How has the Women Health Applications market performed over the past half-decade?

In terms of usage, Women's Health Applications increased at a CAGR of around 17.8% from 2016 to 2021.

How are key players strategizing in the market for Women Health Applications?

Key Women's Health Applications suppliers can be mainly seen involved in innovation Research and Development.

Who are the prominent manufacturers of Women Health Applications?

Top Women Health Applications providers are Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, and NURX, Inc.

Table of Content

1. Executive Summary | Women Health Applications Market

1.1. Global Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Technology Roadmap Analysis

1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.1.1. Drivers

3.1.2. Restraints

3.1.3. Opportunity

3.1.4. Trends

3.2. Scenario Forecast

3.2.1. Demand in Optimistic Scenario

3.2.2. Demand in Likely Scenario

3.2.3. Demand in Conservative Scenario

3.3. Opportunity Map Analysis

3.4. Product Life Cycle Analysis

3.5. Investment Feasibility Matrix

3.6. PESTLE and Porter’s Analysis

3.7. Regulatory Landscape

3.7.1. By Key Regions

3.7.2. By Key Countries

3.8. Regional Parent Market Outlook

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021

4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032

4.2.1. Y-o-Y Growth Trend Analysis

4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type

5.1. Introduction / Key Findings

5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2017 to 2021

5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2022 to 2032

5.3.1. Fitness & Nutrition

5.3.2. Menstrual Health

5.3.3. 4-5 mm Flow Diverters

5.3.4. Pregnancy Tracking & Postpartum Care

5.3.5. Menopause

5.3.6. Disease Management

5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021

5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

6.1. Introduction

6.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021

6.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032

6.3.1. North America

6.3.2. Latin America

6.3.3. Europe

6.3.4. Asia Pacific

6.3.5. Middle East and Africa

6.4. Market Attractiveness Analysis By Region

7. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

7.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

7.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

7.2.1. By Country

7.2.1.1. USA

7.2.1.2. Canada

7.2.2. By Type

7.3. Market Attractiveness Analysis

7.3.1. By Country

7.3.2. By Type

7.4. Key Takeaways

8. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

8.2.1. By Country

8.2.1.1. Brazil

8.2.1.2. Mexico

8.2.1.3. Rest of Latin America

8.2.2. By Type

8.3. Market Attractiveness Analysis

8.3.1. By Country

8.3.2. By Type

8.4. Key Takeaways

9. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

9.2.1. By Country

9.2.1.1. Germany

9.2.1.2. United Kingdom

9.2.1.3. France

9.2.1.4. Spain

9.2.1.5. Italy

9.2.1.6. Russia

9.2.1.7. Rest of Europe

9.2.2. By Type

9.3. Market Attractiveness Analysis

9.3.1. By Country

9.3.2. By Type

9.4. Key Takeaways

10. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

10.2.1. By Country

10.2.1.1. China

10.2.1.2. Japan

10.2.1.3. India

10.2.1.4. South Korea

10.2.1.5. Australia

10.2.1.6. Rest of Asia Pacific

10.2.2. By Type

10.3. Market Attractiveness Analysis

10.3.1. By Country

10.3.2. By Type

10.4. Key Takeaways

11. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

11.2.1. By Country

11.2.1.1. South Africa

11.2.1.2. Saudi Arabia

11.2.1.3. United Arab Emirates(UAE)

11.2.1.4. Israel

11.2.1.5. Rest of Middle East and Africa

11.2.2. By Type

11.3. Market Attractiveness Analysis

11.3.1. By Country

11.3.2. By Type

11.4. Key Takeaways

12. Key Countries Market Analysis

12.1. USA

12.1.1. Pricing Analysis

12.1.2. Market Share Analysis, 2021

12.1.2.1. By Type

12.2. Canada

12.2.1. Pricing Analysis

12.2.2. Market Share Analysis, 2021

12.2.2.1. By Type

12.3. Brazil

12.3.1. Pricing Analysis

12.3.2. Market Share Analysis, 2021

12.3.2.1. By Type

12.4. Mexico

12.4.1. Pricing Analysis

12.4.2. Market Share Analysis, 2021

12.4.2.1. By Type

12.5. Germany

12.5.1. Pricing Analysis

12.5.2. Market Share Analysis, 2021

12.5.2.1. By Type

12.6. United Kingdom

12.6.1. Pricing Analysis

12.6.2. Market Share Analysis, 2021

12.6.2.1. By Type

12.7. France

12.7.1. Pricing Analysis

12.7.2. Market Share Analysis, 2021

12.7.2.1. By Type

12.8. Spain

12.8.1. Pricing Analysis

12.8.2. Market Share Analysis, 2021

12.8.2.1. By Type

12.9. Italy

12.9.1. Pricing Analysis

12.9.2. Market Share Analysis, 2021

12.9.2.1. By Type

12.10. Russia

12.10.1. Pricing Analysis

12.10.2. Market Share Analysis, 2021

12.10.2.1. By Type

12.11. China

12.11.1. Pricing Analysis

12.11.2. Market Share Analysis, 2021

12.11.2.1. By Type

12.12. Japan

12.12.1. Pricing Analysis

12.12.2. Market Share Analysis, 2021

12.12.2.1. By Type

12.13. India

12.13.1. Pricing Analysis

12.13.2. Market Share Analysis, 2021

12.13.2.1. By Type

12.14. South Korea

12.14.1. Pricing Analysis

12.14.2. Market Share Analysis, 2021

12.14.2.1. By Type

12.15. Australia

12.15.1. Pricing Analysis

12.15.2. Market Share Analysis, 2021

12.15.2.1. By Type

12.16. South Africa

12.16.1. Pricing Analysis

12.16.2. Market Share Analysis, 2021

12.16.2.1. By Type

12.17. Saudi Arabia

12.17.1. Pricing Analysis

12.17.2. Market Share Analysis, 2021

12.17.2.1. By Type

12.18. UAE

12.18.1. Pricing Analysis

12.18.2. Market Share Analysis, 2021

12.18.2.1. By Type

12.19. Israel

12.19.1. Pricing Analysis

12.19.2. Market Share Analysis, 2021

12.19.2.1. By Type

13. Market Structure Analysis

13.1. Competition Dashboard

13.2. Competition Benchmarking

13.3. Market Share Analysis of Top Players

13.3.1. By Regional

13.3.2. By Type

14. Competition Analysis

14.1. Competition Deep Dive

14.1.1. Apple, Inc.

14.1.1.1. Overview

14.1.1.2. Product Portfolio

14.1.1.3. Profitability by Market Segments

14.1.1.4. Sales Footprint

14.1.1.5. Strategy Overview

14.1.1.5.1. Marketing Strategy

14.1.2. Clue

14.1.2.1. Overview

14.1.2.2. Product Portfolio

14.1.2.3. Profitability by Market Segments

14.1.2.4. Sales Footprint

14.1.2.5. Strategy Overview

14.1.2.5.1. Marketing Strategy

14.1.3. Google, Inc.

14.1.3.1. Overview

14.1.3.2. Product Portfolio

14.1.3.3. Profitability by Market Segments

14.1.3.4. Sales Footprint

14.1.3.5. Strategy Overview

14.1.3.5.1. Marketing Strategy

14.1.4. Fitbit, Inc.

14.1.4.1. Overview

14.1.4.2. Product Portfolio

14.1.4.3. Profitability by Market Segments

14.1.4.4. Sales Footprint

14.1.4.5. Strategy Overview

14.1.4.5.1. Marketing Strategy

14.1.5. Fio Health

14.1.5.1. Overview

14.1.5.2. Product Portfolio

14.1.5.3. Profitability by Market Segments

14.1.5.4. Sales Footprint

14.1.5.5. Strategy Overview

14.1.5.5.1. Marketing Strategy

14.1.6. Glow, Inc.

14.1.6.1. Overview

14.1.6.2. Product Portfolio

14.1.6.3. Profitability by Market Segments

14.1.6.4. Sales Footprint

14.1.6.5. Strategy Overview

14.1.6.5.1. Marketing Strategy

14.1.7. Withings

14.1.7.1. Overview

14.1.7.2. Product Portfolio

14.1.7.3. Profitability by Market Segments

14.1.7.4. Sales Footprint

14.1.7.5. Strategy Overview

14.1.7.5.1. Marketing Strategy

14.1.8. Ovia Health

14.1.8.1. Overview

14.1.8.2. Product Portfolio

14.1.8.3. Profitability by Market Segments

14.1.8.4. Sales Footprint

14.1.8.5. Strategy Overview

14.1.8.5.1. Marketing Strategy

14.1.9. DOT

14.1.9.1. Overview

14.1.9.2. Product Portfolio

14.1.9.3. Profitability by Market Segments

14.1.9.4. Sales Footprint

14.1.9.5. Strategy Overview

14.1.9.5.1. Marketing Strategy

14.1.10. NURX

14.1.10.1. Overview

14.1.10.2. Product Portfolio

14.1.10.3. Profitability by Market Segments

14.1.10.4. Sales Footprint

14.1.10.5. Strategy Overview

14.1.10.5.1. Marketing Strategy

15. Assumptions & Acronyms Used

16. Research Methodology

List of Tables

Table 1: Global Market Value (US$ Million) Forecast by Region, 2017 to 2032

Table 2: Global Market Value (US$ Million) Forecast by Type, 2017 to 2032

Table 3: North America Market Value (US$ Million) Forecast by Country, 2017 to 2032

Table 4: North America Market Value (US$ Million) Forecast by Type, 2017 to 2032

Table 5: Latin America Market Value (US$ Million) Forecast by Country, 2017 to 2032

Table 6: Latin America Market Value (US$ Million) Forecast by Type, 2017 to 2032

Table 7: Europe Market Value (US$ Million) Forecast by Country, 2017 to 2032

Table 8: Europe Market Value (US$ Million) Forecast by Type, 2017 to 2032

Table 9: Asia Pacific Market Value (US$ Million) Forecast by Country, 2017 to 2032

Table 10: Asia Pacific Market Value (US$ Million) Forecast by Type, 2017 to 2032

Table 11: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2017 to 2032

Table 12: Middle East and Africa Market Value (US$ Million) Forecast by Type, 2017 to 2032

List of Charts

Figure 1: Global Market Value (US$ Million) by Type, 2022 to 2032

Figure 2: Global Market Value (US$ Million) by Region, 2022 to 2032

Figure 3: Global Market Value (US$ Million) Analysis by Region, 2017 to 2032

Figure 4: Global Market Value Share (%) and BPS Analysis by Region, 2022 to 2032

Figure 5: Global Market Y-o-Y Growth (%) Projections by Region, 2022 to 2032

Figure 6: Global Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 7: Global Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 8: Global Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 9: Global Market Attractiveness by Type, 2022 to 2032

Figure 10: Global Market Attractiveness by Region, 2022 to 2032

Figure 11: North America Market Value (US$ Million) by Type, 2022 to 2032

Figure 12: North America Market Value (US$ Million) by Country, 2022 to 2032

Figure 13: North America Market Value (US$ Million) Analysis by Country, 2017 to 2032

Figure 14: North America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032

Figure 15: North America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032

Figure 16: North America Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 17: North America Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 18: North America Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 19: North America Market Attractiveness by Type, 2022 to 2032

Figure 20: North America Market Attractiveness by Country, 2022 to 2032

Figure 21: Latin America Market Value (US$ Million) by Type, 2022 to 2032

Figure 22: Latin America Market Value (US$ Million) by Country, 2022 to 2032

Figure 23: Latin America Market Value (US$ Million) Analysis by Country, 2017 to 2032

Figure 24: Latin America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032

Figure 25: Latin America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032

Figure 26: Latin America Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 27: Latin America Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 28: Latin America Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 29: Latin America Market Attractiveness by Type, 2022 to 2032

Figure 30: Latin America Market Attractiveness by Country, 2022 to 2032

Figure 31: Europe Market Value (US$ Million) by Type, 2022 to 2032

Figure 32: Europe Market Value (US$ Million) by Country, 2022 to 2032

Figure 33: Europe Market Value (US$ Million) Analysis by Country, 2017 to 2032

Figure 34: Europe Market Value Share (%) and BPS Analysis by Country, 2022 to 2032

Figure 35: Europe Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032

Figure 36: Europe Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 37: Europe Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 38: Europe Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 39: Europe Market Attractiveness by Type, 2022 to 2032

Figure 40: Europe Market Attractiveness by Country, 2022 to 2032

Figure 41: Asia Pacific Market Value (US$ Million) by Type, 2022 to 2032

Figure 42: Asia Pacific Market Value (US$ Million) by Country, 2022 to 2032

Figure 43: Asia Pacific Market Value (US$ Million) Analysis by Country, 2017 to 2032

Figure 44: Asia Pacific Market Value Share (%) and BPS Analysis by Country, 2022 to 2032

Figure 45: Asia Pacific Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032

Figure 46: Asia Pacific Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 47: Asia Pacific Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 48: Asia Pacific Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 49: Asia Pacific Market Attractiveness by Type, 2022 to 2032

Figure 50: Asia Pacific Market Attractiveness by Country, 2022 to 2032

Figure 51: Middle East and Africa Market Value (US$ Million) by Type, 2022 to 2032

Figure 52: Middle East and Africa Market Value (US$ Million) by Country, 2022 to 2032

Figure 53: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2017 to 2032

Figure 54: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2022 to 2032

Figure 55: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032

Figure 56: Middle East and Africa Market Value (US$ Million) Analysis by Type, 2017 to 2032

Figure 57: Middle East and Africa Market Value Share (%) and BPS Analysis by Type, 2022 to 2032

Figure 58: Middle East and Africa Market Y-o-Y Growth (%) Projections by Type, 2022 to 2032

Figure 59: Middle East and Africa Market Attractiveness by Type, 2022 to 2032

Figure 60: Middle East and Africa Market Attractiveness by Country, 2022 to 2032

June 2022

REP-GB-15059

250 pages

Healthcare

Sabyasachi Ghosh

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Women Health Applications Market

Women Health Applications Market by Type & Region | Forecast 2022 to 2032