Action Camera Market

Action Camera Market Overview

Action cameras are lightweight, wearable, portable, and mountable cameras to record action videos. The action cameras can be mounted to pretty much anything from surfboards, bicycles, body parts, and skateboards, to shoot and record high definition videos. Nowadays, adventure has become a significant part of today’s travelling and expedition.

Consumer’s lifestyle has changed to be more active and healthy which can be seen through the high growth in adventure tourism. Most of the action videos and pictures are recorded with an action camera and uploaded on social media platforms, blogs and other travel sites.

Apart from being easy and small, action camera also comes in handy when working in extreme weather, and underwater excursion owing to their waterproof nature and specialized design. This demand is driving action camera sales.

The action camera provides a variety of functions such as capturing wide angles, excellent image quality, 4k+ resolution, waterproof specs, and stable footage. The new action camera technology products are affordable and loaded with numerous exciting specifications that increases the growth of the market.

COVID-19 Pandemic Impact Analysis

The COVID-19 pandemic is causing widespread concerns and affecting businesses around the world, from large organizations to small shops. The pandemic has forced people to stay inside houses and witness the downfall of different sectors like travel, hospitality, and others.

The direct impact of the lockdown condition due to the COVID-19 pandemic on tour and travel sector, negatively affect the demand for action cameras among the tourist and sports adventurists.

The COVID-19 is also expected to have a longer-lasting impact on global tourism, while other business sectors might recover more quickly, which also affects the demand for action camera devices. Due to this, the market is projected to recover by Q1-Q2 2021.

Action Camera Market: Drivers and Restraints

Increasing Use of Social Media platform driving the Action Camera Market

The use of social media as a platform for various promotional and marketing activities by sharing pictures and live videos is increasing. Social media is widely accepted as being a rich source of data that can be studied and used by brands to identify consumer needs and trends.

In the rapid growth of social networking sites such as Facebook, Instagram, Twitter, and other sites, the trends of sharing videos and photos with friends and followers is increasing. This is the major factor that accelerate the market growth for action cameras.

Increasing Use of Smart Camera in Adventure Activities

Smart cameras are used in many real-world applications, especially in industrial machine vision, games and toys, video surveillance, human-computer interfaces, and robotics. The increasing use of action cameras for outdoor adventure activities, action photography, and travel vlogging is driving the market growth.

The popularity of outdoor adventure activities such as mounting racing, trekking, ice skating, underwater diving, and other activities are attracting the customers for adventure activities participation and leading the sales of the action cameras worldwide.

Action Camera Market: Competition Landscape

Some of the prominent players in action camera market are

• Nikon Corporation
• Panasonic Corporation
• Delkin Devices
• Viofo
• Sony Corporation
• SJCAM
• GoPro, Inc.
• Drift Innovation
• Xiaomi Corp
• Garmin International Inc.
• TomTom NV
• Drift Innovation
• YI Technology

Action Camera Market: Regional overview

Based on the region, the action camera market has been segmented into North America, Latin America, East Asia, Europe, South Asia & Pacific, and MEA (the Middle East & Africa). North America is holding the largest market share due to the increasing popularity of adventure activities such as skydiving, bungee jumping, and other activities which increases the demand for action camera in the region.

The increasing demand for smart video cameras is also driven the market growth. Europe and Middle East & Africa are creating significant opportunities for action camera market, due to increase in adventure tourism in Western Europe and GCC countries.

The action camera market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with action camera market attractiveness as per segment. The action camera market report also maps the qualitative impact of various market factors on action camera market segments and geographies.

The report covers exhaustive analysis on

• Action Camera Market Segments
• Action Camera Market Dynamics
• Action Camera Market Size
• Supply & Demand Analysis
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Impact of COVID-19 on market growth
• Value Chain Analysis
• Action Camera Market Drivers and Restraints

Regional analysis includes

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of Latin America)
• Europe (Germany, Italy, U.K, Spain, France, BENELUX, Russia, Rest of Europe)
• East Asia (China, Japan, & South Korea)
• South Asia & Pacific (India, ASEAN, Australia & New Zealand, Rest of South Asia)
• Middle East and Africa (GCC Countries, Turkey, South Africa, Rest of MEA)

Action Camera Market: Segmentation

The action camera market has been segmented on the basis of Resolution, Distribution Channel, Application, End user, and Region.

Basis of Resolution:

• HD
• Ultra HD
• Full HD
• Standard Resolution

Distribution Channel:

• Online/eCommerce
• Offline Stores

Basis of Application:

• Sports
• Recreational Activities
• Emergency Services
• Others

Basis of End User:

• Professional
• Personal