Adult Incontinence Products Market

Adult Incontinence Products Market Snapshot

The Adult Incontinence Products Market is likely to hold the global market at a moderate CAGR of ~7.7% during the forecast period. The global market holds a forecasted revenue of ~US$ 12.6 Billion in 2022 and is likely to cross ~US$ 26.46 Billion by the end of 2032.

The Adult Incontinence Products market is anticipated to show promising growth prospects during the forecast period, expanding the Adult Incontinence Products market size.

Bladder leakage, often known as incontinence, can occur at any age. Millions of individuals worldwide suffer from adult incontinence. Several adult incontinence solutions are available on the market to help avoid incontinence. The expanding ageing population, combined with rising health concerns, fuels the rise of adult incontinence goods such as, pads, diapers and many others. Furthermore, the growing risk of urine incontinence has increased consumer demand for adult incontinence solutions.

Adult incontinence products in the developed countries have high demand. Population in these countries are aware about healthy and hygienic habits in daily life. People use different sanitary products, that help in maintaining good hygiene.

These products are easily available at local pharmacies and supermarket. Also, online shopping platforms are offering great convenience to the customers. developing countries are also emerging as potential markets for the incontinence products in future.

Incontinence is related to the bladder leakage problems in all age groups. This bladder disorder is mainly seen among old aged people. Decreasing muscle strength and overall weakening immunity are the main reasons for incontinence in old people.

Incontinence has different forms, giving manufacturers a wide range of options for designing specific products. Adult incontinence product manufacturers have prioritised product innovation in terms of fluid absorbency, breathability and skin friendliness of the material and odour management. Adult incontinence items, including as disposable diapers and pads, protective undergarments, and other products, have helped manufacturers flourish in the industry.

The younger population can also suffer from incontinence, due to several medical conditions like obesity, surgeries, Urinary Tract Infections (UTI) etc. Manufacturers are focusing on incontinence products, which can be used by both adults and aged people, with maximum comfort and effectiveness from bladder leakages.

Incontinence is a typical condition in old age, and it happens when bladder control and muscular strength decline. Because the elderly are reticent, they do not address their health difficulties openly. Incontinence is such a health concern that many are hesitant to communicate it with others, including physicians, since they are embarrassed and do not open up in order to obtain adequate meds and therapy. People's psychological barriers are becoming a stumbling block for adult incontinence solutions.

The use of these products in public is fraught with social shame and embarrassment. Less awareness about the incontinence products in rural and remote areas are also restraining the market expansion.

Country Insights

Asian countries have the highest number of adult and old aged population. Japan has the largest number of elderly people, and is the largest market for the adult incontinence products. It has the largest share for the sales. Also, India and China are also emerging countries, with high potential as market for the adult incontinence products market.

United States has educated and free minded population. Advanced technologies, growing hygienic practices and awareness about health made the use of incontinence products use common in the country. Advanced healthcare and developed healthcare infrastructure are also responsible for the growth.

Competitive Landscape

Some key players in the Adult Incontinence Products market are Proctor & Gamble Co., First Quality Enterprise, Domtar, Essity AB Covidien, Kimberly Clark SCA, Unicharm, Coco, Daio Paper, Hakujuji, PandG, Kao Corp., Hengan, PBE, Medline, Hengan Group and others. These are popular and well-known brands all over the world.

Sneha Verghese

Principal Consultant

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Scope of Report

Key Segments Profiled in the Adult Incontinence Products Market

By Product Type:

• Diaper
• Protective Underwear
• Disposable Underpads
• Wipes
• Disposal Bags & Pails
• Others

By Nature:

• Organic
• Conventional

By End User:

• Men
• Women

By Price:

• High
• Economy/Mid-Range

By Application:

• Individual
• Professional/Commercial
• Healthcare Facilities
• Salon & Spa
• Other

By Distribution Channel:

• Direct Sales
• Hypermarket/Supermarket
• Pharmacies
• Independent Stores
• Specialty Stores
• Online Store

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa