Automotive Touch Screen Control Systems Market

Automotive Touch Screen Control Systems Market Snapshot 2022-2032

The automotive touchscreen control systems market is expected to record a CAGR of 6.4% through 2032, with a current value of US$ 9544.29 in 2022. The market is likely to reach a valuation of US$ 17748.43 Mn by 2032.

A number of prominent companies are expected to increase their research and development activities in touchscreen control system technology in North America and Europe.

• According to Sep 2021 data, 82% of vehicles sold globally have smartphone connectivity features, such as Android Auto, Apple CarPlay, and Baidu CarLife.
• There are 423 vehicle models on sale in Europe, and 7-inch touchscreens are standard on vehicles priced between 12,000-15,000 Euros. Most of the top 10 best-selling vehicles have touchscreens larger than 8 inches.
• In the US, four of the top 30 selling vehicles feature 7-inch touchscreens, while 18 have 8-inch or larger screens. Among automotive touchscreen infotainment systems in the US, voice-activated navigation is the leading trend.

Due to their simplicity of use and increased operational reliability, touch screens are increasingly being used as the key user interface feature in a variety of electronic devices. These systems have evolved into a necessary component of communications and information systems for vehicles. As a key feature, touch screen control systems are increasingly being included by automakers in their vehicles.

Consumers are using automotive touch displays more and more because of their enticing visual qualities and straightforward functionality. The market for automotive touch screen control systems is anticipated to experience a substantial growth rate over the forecast period.

Manufacturers Patent the Technology to Keep their Products Novel

A growing market for automotive touch screen control systems is expected to be based on the fact that automotive touch screens offer easy operation and a wide range of attractive features, including fast response times, unlimited touch identification, low power consumption, and robust operation for touch-based systems.

To attract consumers, prominent companies in the automotive industry have adopted and innovated the automotive touch control system in their vehicles. For instance, the new Tesla Model S offers an impressive in-car multimedia system with a 17-inch touch screen with an array of features such as a music player, hands-free calling, a navigation system, climate controls, a rear-view camera, and more.

Furthermore, luxury German automaker BMW has developed an innovative touchscreen control system that allows the user to change stereo volume by moving the driver's finger in a counter-clockwise or clockwise circle in front of the touchscreen. In addition to these unique features, the automotive touchscreen control system is also attracting the attention of many consumers. Regardless of long fingernails or gloved fingers, the automotive touch screen control system can identify driver touches and allow them to operate the screen. By setting the screen to filter out accidental touches based on shape, size, opacity, and pressure, people can avoid accidentally activating a radio or changing the temperature of a car.

There are many safety issues regarding automotive touch screens that can hinder the growth of the automotive touch screen control system market. Every year, thousands of people are injured and killed in accidents around the world as a result of distracted driving due to touch screens or navigation systems.

Automobile manufacturers are adding physical controls back to touchscreen dashboards due to safety concerns. Ford, for example, is planning to re-add buttons and knobs to its high-technology touchscreen dashboards after drivers complained that touchscreen infotainment systems demanded lots of attention to adjust the volume. However, with evolving technologies, several automotive companies are trying to overcome this issue.

The growing research and development activity in touch screen control system technology is expected to lead to novel opportunities in the automotive touch screen control system market. As an example, Apple has patented an interface for touchscreen cars that will be capable of controlling a wide variety of features, such as navigation, music, heating, windshield wipers, and defrosters, hands-free.

Several automotive touchscreen control system manufacturers offer individualized touchscreen customization to their customers, including adding discrete touch keys and using different-sized touch screens based on the user's requirements. Touch screens in automobiles could be attractive to many consumers.

Historic Market Outlook for Automotive Touch Screen Control Systems

The analysis of Automotive Touch Screen Control Systems demand from 2017 to 2021 showed a historical growth rate of 3.3% CAGR, with growing cabin premiumness and comfort features coupled with trend towards simplifying user interaction, these systems will witness increased demand in the forecast period.

However as per the analysis by FMI, the forecast growth outlook for the market is set to remain around 6.4% for the period of 2022 and 2032. The growing automotive fleet, increased demand for easiness of control, advancement in touch screen technology, growing touch screen average size in vehicle are some of the key factors, which are resulting in growing use of touch screen systems in global automotive fleet.

The market for automotive touch screen control systems is expanding in line with the global trend of digitization, and throughout the course of the forecast period, the market is anticipated to rise rapidly. The safety, dependability, and accuracy of touch screen control systems are the top priorities for automobile touch screen producers.

Nikhil Kaitwade

Principal Consultant

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What are the key Trends shaping the Market in the Forecast Period?

There is a need for fresh user interface ideas as automotive capabilities and functions continue to expand. This results in a variety of innovations in touch and gesture control that are only plausible with the right display technology: The cornerstone of any future user interface design still remains a display screen.

Most of the advancement in the touch screen is focused on driving person. However, there is also an emerging industry dedicated to passenger touch screens. ROHM, which is a prominent touch screen controller manufacturers witnesses a significant sales from advanced display solutions, particularly for passenger entertainment applications which helps car makers to achieve a competitive edge over its peers.

Which Factor is Set to Hamper the Market in the Forecast Period?

Minimizing driver distraction is one of the key problems of automotive touch screen control systems. These systems requires drivers to pay close attention to the touch screens in their cars, especially when using the navigation system.

The US National Highway Traffic Safety Administration has suggested a crucial approach to address this issue: restricting the gaze time. The amount of time a driver looks away from the road to operate a touch screen is called Glance Time. The NHTSA advises keeping glances to "under two seconds at a time, and 12 seconds total" for all tasks.

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What is Regional Analysis of Automotive Touch Screen Control Systems Market Share?

Geographically, the market is sub-segmented into six regions namely North America, Latin America, Europe, East Asia, South Asia Pacific and Middle East and Africa, and North America is the largest consumers in the global market. Among all these regions North America and East Asia, collectively accounted for 43.5% of the total Automotive Touch Screen Control Systems market in 2021.

Key factors driving the rising demand for automotive touch screen control systems throughout the forecast period is the growing size of the on-road car fleet. The most crucial interface for the connection between the driver and the vehicle, these systems are a key differentiator for contemporary vehicle interiors. The market is growing as a result of evolving consumer preferences and the introduction of new technology.

South Asia Pacific region is expected to register highest CAGR in the global market. The growth in the region is pushed by rise in population coupled with rapidly increasing automotive fleet. In South Asia & Pacific, India and ASEAN countries are anticipated to dominate the market. India will remain the fastest growing economy in the region with an estimated share of more than 34.3% in 2022.

Europe remains one of the prominent region for automotive touch screen manufacturer followed by East Asia. Region has some of the most established OEM’ and premium automotive manufacturers. Increased production activates by companies like Volkswagen, BWM, Audi, J&LR among others will further yield the market growth in the region.

Also, European automotive industry is known for providing most advanced and breakthrough features around the globe, which has also benefited the target market.

Market Competition

Key players operating in the Automotive Touch Screen Control Systems market Robert Bosch GmbH, Fujitsu, Synaptics Incorporated, Valeo, Dawar Technologies, Cypress Semiconductor Corporation, Harman International Industries Inc., Microchip Technology Inc., Delphi Automotive LLP and Touch Netix etc. and Others.

The Automotive Touch Screen Control Systems market is moderately consolidated, with leading players in the market having prominent share. Prominent share of companies in the market focus on product innovation, owing to which they invest significantly in R&D activities. Key manufacturers have long term partnerships with car manufacturers for supply of touch screen systems.

Scope of the Report

Key Segments Profiled in the Automotive Touch Screen Control Systems Market Report Automotive Touch Screen Control Systems Market

By Vehicle Type, Automotive Touch Screen Control Systems Market is segmented as:

• Passenger Cars
• Light Commercial Vehicle
• Heavy Commercial Vehicle

By Application, Automotive Touch Screen Control Systems Market is segmented as:

• Resistive
• Capacitive

By Screen Size, Automotive Touch Screen Control Systems Market is segmented as:

• Below 9”
• 9” to 15”
• Above 15”

By Region, Automotive Touch Screen Control Systems Market is segmented as:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa