The baking soda substitute market held a valuation of USD 4.1 billion in 2022, and it is anticipated to reach a market value of USD 7.5 billion by 2033, growing at a CAGR of 6.1% from 2023 to 2033. The baking soda substitute market accounted for 20% of the total leavening agents market globally in 2023 and is expected to rise due to consumer preference for baking ingredients that are beneficial for health in long term.
Overconsumption of baking soda can increase the risk of hypokalemia, hypochloremia, hypernatremia, kidney disease, heart failure, and increased stomach acid production among people. Consumers are substituting baking soda with alternatives such as baking powder which has similar leavening power. Consumers who are controlling their sodium intake generally prefer potassium bicarbonate. Ammonium bicarbonate can also be used as a substitute for baking goods to avoid it additionally imparting crispness to baked goods which is desirable in cookies and cracker
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | USD 4.1 billion |
| Expected Market Value (2023) | USD 5.6 billion |
| Projected Forecast Value (2033) | USD 7.5 billion |
| Anticipated Growth Rate (2023 to 2033) | 6.1% CAGR |
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The global demand for baking soda substitute market is projected to increase at a CAGR of over 6% during the forecast period between 2023 and 2033, reaching a total of USD 3.1 billion in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global baking soda substitute market, registering a CAGR of 5.5%.
The growing demand for premixes for various bakery products has shifted attention to healthier alternatives such as baking soda substitutes. Baking soda substitute is a vital ingredient used to improve the texture, enhance the flavor, extend the shelf life, and improve the texture.
Increasing awareness regarding the negative consequences of baking soda on health and the search for natural alternatives is expected to positively affect the demand for baking soda alternatives.
Innovation, Clean-label Trend and Health-consciousness of Consumers to Boost Growth.
Innovation in the food & beverage and chemical industries has transformed the way of substituting ingredients formulated chemically. Sodium bicarbonate is added to the mixture to improve the texture, taste, and fluffy nature of baked products ranging from bread, muffins, and pastries.
Easy accessibility of organically sourced baking soda substitutes like eggs, and yeast in addition to potassium bicarbonate and baking powder which have similar functions but higher health benefits. This is expected to shift consumer preference toward baking soda substitutes in near future.
Consumers are emphasizing on intake of nutrient-rich food in order to boost body immunity. There has been a change in consumer buying patterns wherein they are preferring brands that offer plant-based products that are preservatives free. Demand for plant-based baking soda substitutes is expected to rise during the assessment year. Key players are investing in research and development activities to formulate ingredients that increase the shelf life of bakery products without chemical additives.
Sales of Baking Powder as Baking Soda Substitute to Gain Tailwinds through 2033
Baking powder account for 45.5% of the total baking soda substitute market in 2022. Different pack sizes ranging from 50 gm to 5kg are easily available in the market, which is fueling the growth in the segment.
A rising inclination towards healthy snacking habits and emphasis on ingredients that are used to produce final products is also expected to register steady growth during the forecast period. A preference for low-fat and no-sugar food products is expected to propel the demand for baking soda sourced from organic ingredients that offer superior quality products.
Penetration of Online Sales Platform to Boost Baking Soda Substitute Demand
As per FMI, the online distribution channel is predicted to grow at a CAGR of 5.5% over the forecast period and account for 40.2% of sales in 2023. Key players are collaborating with online marketplaces such as Amazon and Big Basket.
Their products are displayed on various online portals and company websites to increase product visibility to boost sales. The online sales channel has made it easy for consumers to choose among different baking soda substitutes of varying brands and price ranges and choose one suitable for their needs.
Rising Consumption of Plant-Based Products to Boost Baking Soda Substitute Sales
As per Future Market Insights (FMI), North America is expected to be one of the leading regions in the global baking soda substitute market. High consumer spending capacity and emphasis on maintaining a healthy lifestyle in the United States and Canada will fuel the demand in the market.
In 2022, the North American market for baking soda substitutes acquired 45.7% of the global market share. The United States market for baking soda substitutes accounted for 21.5% of the global market share in 2022.
Rising demand for plant-based baking soda substitutes to boost immunity against infections will fuel the sales of baking soda substitutes. This is expected to increase the sales of yeast and other natural ingredients used for leavening the batter. As per FMI, the United States baking soda substitute market is expected to reach a value of about USD 871 million in 2022.
India Baking Soda Substitute Market to Gain from Growing Consumption of Bakery Items
Growth in the market is attributed to the expansion of the bakery sector in India, opines FMI. The rising consumption of bread in India and growing health consciousness among millennials will fuel the demand for baking soda substitutes. The surge in demand for bakery items is expected to create lucrative opportunities for baking soda substitutes, which will boost sales in India.
The proliferation of bakeries in the country will aid the growth of the market. As per FMI, the India baking soda substitute market accounted for USD 428 million in 2022 which is approximately 18.5% of the global baking soda substitute market.
Growing Number of Bakeries and Cafes to Create Conducive Environment for Baking Soda Substitute Manufacturers
In 2022, the United Kingdom market for baking soda substitutes accounted for 14.8% of the global market share. Growing preference for bakery products has increased the presence of cafes, restaurants bakeries offering different flavors of products in the United Kingdom This has improved the demand for baking soda substitutes over the forecast period.
An increase in daily food intake has been observed in countries like the United Kingdom and Germany due to the expansion of the snack industry. The use of baking soda substitutes to prepare pizza, doughnuts, and cookies is expected to push the demand in the market.
The key players in this market include:
Manufacturers of baking soda substitutes are experimenting with new technologies and introducing new ingredients to meet customer demands for wholesome food. Businesses like Lesaffre International provide a line of organic baker's yeast and guarantee excellent performance over the long haul. The main market competitors are concentrating on mergers and acquisitions to broaden their product offering and boost their capacity for manufacturing, in order to meet customer demands. Some of the key developments in the baking soda substitute market are:
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2022 to 2032 |
| Market value in 2023 | USD 5.6 billion |
| Market value in 2033 | USD 7.5 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | USD billion in value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Form, Product Type, End-Use Application, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia,; Middle East and Africa |
| Key Countries Profiles | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | BHS Specialty Chemical Products; Bob’s Red Mill Natural Foods; Archer Daniels Midland Co.; Cargill, Inc.; Weikfield Products Co. Pvt. Ltd; Corbion N.V.; AB Mauri; Koninklijke DSM N.V.; Lesaffre et Compagnie; Lallemand Inc.; Kudos Blends Limited; Associated British Foods PLC (ABF) |
| Customization & Pricing | Available on Request |
The market is valued at USD 5.6 billion in 2023.
BHS Specialty Chemical Products, Bob’s Red Mill Natural Foods, and Archer Daniels Midland Co. are the key market players.
The market is forecast to register a CAGR of 6.1% through 2033.
North America is likely to generate 45.7% revenue in 2023.
The growing clean-label trend is encouraging baking soda substitute adoption.
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Baking Soda Substitute Market
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