Baking Soda Substitute Market Snapshot (2023 to 2033)

The baking soda substitute market held a valuation of USD 4.1 billion in 2022, and it is anticipated to reach a market value of USD 7.5 billion by 2033, growing at a CAGR of 6.1% from 2023 to 2033. The baking soda substitute market accounted for 20% of the total leavening agents market globally in 2023 and is expected to rise due to consumer preference for baking ingredients that are beneficial for health in long term.

Overconsumption of baking soda can increase the risk of hypokalemia, hypochloremia, hypernatremia, kidney disease, heart failure, and increased stomach acid production among people. Consumers are substituting baking soda with alternatives such as baking powder which has similar leavening power. Consumers who are controlling their sodium intake generally prefer potassium bicarbonate. Ammonium bicarbonate can also be used as a substitute for baking goods to avoid it additionally imparting crispness to baked goods which is desirable in cookies and cracker

Attribute Details
Estimated Market Value (2022) USD 4.1 billion
Expected Market Value (2023) USD 5.6 billion
Projected Forecast Value (2033) USD 7.5 billion
Anticipated Growth Rate (2023 to 2033) 6.1% CAGR

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Baking Soda Substitute Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global demand for baking soda substitute market is projected to increase at a CAGR of over 6% during the forecast period between 2023 and 2033, reaching a total of USD 3.1 billion in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global baking soda substitute market, registering a CAGR of 5.5%.

The growing demand for premixes for various bakery products has shifted attention to healthier alternatives such as baking soda substitutes. Baking soda substitute is a vital ingredient used to improve the texture, enhance the flavor, extend the shelf life, and improve the texture.

Increasing awareness regarding the negative consequences of baking soda on health and the search for natural alternatives is expected to positively affect the demand for baking soda alternatives.

What is primarily driving the Global Market for Baking Soda Substitute Market?

Innovation, Clean-label Trend and Health-consciousness of Consumers to Boost Growth.

Innovation in the food & beverage and chemical industries has transformed the way of substituting ingredients formulated chemically. Sodium bicarbonate is added to the mixture to improve the texture, taste, and fluffy nature of baked products ranging from bread, muffins, and pastries.

Easy accessibility of organically sourced baking soda substitutes like eggs, and yeast in addition to potassium bicarbonate and baking powder which have similar functions but higher health benefits. This is expected to shift consumer preference toward baking soda substitutes in near future.

Consumers are emphasizing on intake of nutrient-rich food in order to boost body immunity. There has been a change in consumer buying patterns wherein they are preferring brands that offer plant-based products that are preservatives free. Demand for plant-based baking soda substitutes is expected to rise during the assessment year. Key players are investing in research and development activities to formulate ingredients that increase the shelf life of bakery products without chemical additives.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Which Type of Baking Soda Substitute is Gaining Traction?

Sales of Baking Powder as Baking Soda Substitute to Gain Tailwinds through 2033

Baking powder account for 45.5% of the total baking soda substitute market in 2022. Different pack sizes ranging from 50 gm to 5kg are easily available in the market, which is fueling the growth in the segment.

A rising inclination towards healthy snacking habits and emphasis on ingredients that are used to produce final products is also expected to register steady growth during the forecast period. A preference for low-fat and no-sugar food products is expected to propel the demand for baking soda sourced from organic ingredients that offer superior quality products.

Which is the Leading Sales Channel in Baking Soda Substitute Market?

Penetration of Online Sales Platform to Boost Baking Soda Substitute Demand

As per FMI, the online distribution channel is predicted to grow at a CAGR of 5.5% over the forecast period and account for 40.2% of sales in 2023. Key players are collaborating with online marketplaces such as Amazon and Big Basket.

Their products are displayed on various online portals and company websites to increase product visibility to boost sales. The online sales channel has made it easy for consumers to choose among different baking soda substitutes of varying brands and price ranges and choose one suitable for their needs.

Region-wise Analysis

How is the United States Baking Soda Substitute Market Shaping?

Rising Consumption of Plant-Based Products to Boost Baking Soda Substitute Sales

As per Future Market Insights (FMI), North America is expected to be one of the leading regions in the global baking soda substitute market. High consumer spending capacity and emphasis on maintaining a healthy lifestyle in the United States and Canada will fuel the demand in the market.

In 2022, the North American market for baking soda substitutes acquired 45.7% of the global market share. The United States market for baking soda substitutes accounted for 21.5% of the global market share in 2022.

Rising demand for plant-based baking soda substitutes to boost immunity against infections will fuel the sales of baking soda substitutes. This is expected to increase the sales of yeast and other natural ingredients used for leavening the batter. As per FMI, the United States baking soda substitute market is expected to reach a value of about USD 871 million in 2022.

Why is India Considered a Promising Market for Baking Soda Substitutes?

India Baking Soda Substitute Market to Gain from Growing Consumption of Bakery Items

Growth in the market is attributed to the expansion of the bakery sector in India, opines FMI. The rising consumption of bread in India and growing health consciousness among millennials will fuel the demand for baking soda substitutes. The surge in demand for bakery items is expected to create lucrative opportunities for baking soda substitutes, which will boost sales in India.

The proliferation of bakeries in the country will aid the growth of the market. As per FMI, the India baking soda substitute market accounted for USD 428 million in 2022 which is approximately 18.5% of the global baking soda substitute market.

How big is the United Kingdom’s Baking Soda Substitute Market?

Growing Number of Bakeries and Cafes to Create Conducive Environment for Baking Soda Substitute Manufacturers

In 2022, the United Kingdom market for baking soda substitutes accounted for 14.8% of the global market share. Growing preference for bakery products has increased the presence of cafes, restaurants bakeries offering different flavors of products in the United Kingdom This has improved the demand for baking soda substitutes over the forecast period.

An increase in daily food intake has been observed in countries like the United Kingdom and Germany due to the expansion of the snack industry. The use of baking soda substitutes to prepare pizza, doughnuts, and cookies is expected to push the demand in the market.

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Market Competition

The key players in this market include:

  • BHS Specialty Chemical Products
  • Bob’s Red Mill Natural Foods
  • Archer Daniels Midland Co.
  • Cargill, Inc.
  • Weikfield Products Co. Pvt. Ltd
  • Corbion N.V.
  • AB Mauri
  • Koninklijke DSM N.V.
  • Lesaffre et Compagnie
  • Lallemand Inc.
  • Kudos Blends Limited
  • Associated British Foods PLC (ABF)

Manufacturers of baking soda substitutes are experimenting with new technologies and introducing new ingredients to meet customer demands for wholesome food. Businesses like Lesaffre International provide a line of organic baker's yeast and guarantee excellent performance over the long haul. The main market competitors are concentrating on mergers and acquisitions to broaden their product offering and boost their capacity for manufacturing, in order to meet customer demands. Some of the key developments in the baking soda substitute market are:

  • Corbion is a leading manufacturer of lactic acid and lactic acid derivatives, as well as emulsifiers, useful enzyme mixes, minerals, vitamins, and algal components. the company launched Corbion's Pristine® Organic 522, the firm's most advanced organic dough improver, It outperformed the control in all sensory testing areas, particularly freshness, flavor, softness, texture, and moisture.
  • ADM, a leading animal-free dairy business, and New Culture, a worldwide leader in environmentally friendly human and animal nutrition, have partnered strategically to hasten the development as well as commercialization of substitute dairy products as of 2022. The collaboration demonstrates both businesses' steadfast dedication to making food production more sustainable in the future.
  • A Greenfield yeast production facility in Uttar Pradesh received an investment of about Rs. 1,100 crore from UK-based AB Mauri in 2021. The multinational corporation (MNC) has been allocated around 257 acres of land by the UP State Industrialization and Growth Authority (UPSIDA) in the Pilibhit district to expand its facilities. The district of Pilibhit is situated in Uttar Pradesh's terai (Himalayan foothills). This project will add to the local area's industrial growth and provide jobs for about 5,000 people.

Report Scope

Attribute Details
Growth Rate CAGR of 6.1% from 2022 to 2032
Market value in 2023 USD 5.6 billion
Market value in 2033 USD 7.5 billion
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units USD billion in value
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Form, Product Type, End-Use Application, Sales Channel, Region
Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia,; Middle East and Africa
Key Countries Profiles United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel
Key Companies Profiled BHS Specialty Chemical Products; Bob’s Red Mill Natural Foods; Archer Daniels Midland Co.; Cargill, Inc.; Weikfield Products Co. Pvt. Ltd; Corbion N.V.; AB Mauri; Koninklijke DSM N.V.; Lesaffre et Compagnie; Lallemand Inc.; Kudos Blends Limited; Associated British Foods PLC (ABF)
Customization & Pricing Available on Request

Key Segments Profiled in the Baking Soda Substitute Market

By Form:

  • Powder
  • Liquid

By Product Type:

  • Baking Powder
  • Potassium Bicarbonate
  • Yeast
  • Eggs
  • Others (e.g. Ammonium bicarbonate, etc.)

By End-Use Application:

  • Household
  • Foodservice
  • Food Industry

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

How Big is the Baking Soda Substitute Market?

The market is valued at USD 5.6 billion in 2023.

Who are the Key Baking Soda Substitute Market Players?

BHS Specialty Chemical Products, Bob’s Red Mill Natural Foods, and Archer Daniels Midland Co. are the key market players.

What is the Growth Forecast for the Baking Soda Substitute Market?

The market is forecast to register a CAGR of 6.1% through 2033.

What is North America's Expected Share in 2023?

North America is likely to generate 45.7% revenue in 2023.

Which is the Top Trend in the Baking Soda Substitute Market?

The growing clean-label trend is encouraging baking soda substitute adoption.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
    • 5.1. Powder
    • 5.2. Liquid
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 6.1. Baking powder
    • 6.2. Potassium bicarbonate
    • 6.3. Yeast
    • 6.4. Eggs
    • 6.5. Others
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use Application
    • 7.1. Household
    • 7.2. Foodservice
    • 7.3. Food Industry
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 8.1. Offline
      • 8.1.1. Supermarkets/Hypermarkets
      • 8.1.2. Departmental Stores
      • 8.1.3. Convenience Store
      • 8.1.4. Other Sales Channel
    • 8.2. Online
      • 8.2.1. Company Website
      • 8.2.2. E-commerce Platform
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Western Europe
    • 9.4. Eastern Europe
    • 9.5. South Asia and Pacific
    • 9.6. East Asia
    • 9.7. Middle East and Africa
  • 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 17. Key Countries Market Analysis
  • 18. Market Structure Analysis
  • 19. Competition Analysis
    • 19.1. BHS Specialty Chemical Products
    • 19.2. Bob’s Red Mill Natural Foods
    • 19.3. Archer Daniels Midland Co.
    • 19.4. Cargill, Inc.
    • 19.5. Weikfield Products Co. Pvt. Ltd
    • 19.6. Corbion N.V.
    • 19.7. AB Mauri
    • 19.8. Koninklijke DSM N.V.
    • 19.9. Lesaffre et Compagnie
    • 19.10. Lallemand Inc.
    • 19.11. Kudos Blends Limited
    • 19.12. Associated British Foods PLC (ABF)
  • 20. Assumptions & Acronyms Used
  • 21. Research Methodology
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