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Custom Nail Polish Market Outlook from 2024 to 2034

The global custom nail polish market is anticipated to reach USD 3,331 million in 2024 and is projected to surpass USD 9,122.6 million by 2034. A CAGR of 10.6% from 2024 to 2034 shows decisive growth, considering the widespread fame and adoption of nail art and captivating beauty trends by the global population.

Popularity of custom nail polish fashion is not just limited to the upper echelons of the population. Middle and lower-income consumers are also partaking in the glamour of nail art for occasions and daily routines as well.

Increasing working women population worldwide is propelling the propulsion of this industry. Individuality and confident appeals of nail polish make it grow fast, and customization further enhances its fame and sales through word-of-mouth publicity.

Online platforms and the eCommerce industry have facilitated the global reach and accessibility of nail polish products. Also, beauty salons, social events, and celebrity meet-ups have uptick the area of the nail paint industry globally.

Modern oxygen technology, liquid, UV gel, dip powder, acrylic, poly gel, and many other forms of custom nail paints maintain the gloss and finish of a manicure, transforming the perception of traditional nail polish. Maintaining hydration balance in nails, promoting nail development, and extending wear have all contributed positively to the overall status of the custom nail polish business.

Another element that adds a finishing touch to a manicure or painted nails is the top coat. It enriches the appearance of custom nail polish brands, attracting discerning consumers seeking long-lasting and visually appealing manicures. The versatility of different types of custom nail paints allows them to cater to a broader industry. This includes individual consumers, salons, and spas, contributing to its dominance globally.

Acquisitions, celebrity endorsements, and collaborations have spurred significant investments in the industry. Also, countries have improved their visibility, by enhancing their reach and enriching product quality.

For example, in 2021, Purplle, an Indian-based online beauty platform offering beauty products like nail polish, makeup, and other items, acquired cosmetics and skincare brand Faces Canada for an undisclosed amount. This deal bolstered Purplle’s objectives and resources, expanding its reach to the untapped market of the country.

Attributes Description
Expected Global Custom Nail Polish Market Size (2024E) USD 3,331 million
Projected Global Custom Nail Polish Market Value (2034F) USD 9,122.6 million
Value-based CAGR (2024 to 2034) 10.6% CAGR

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Key Industry Highlights

Widespread Availability in eCommerce Platforms

Online marketplaces, such as eCommerce platforms, have facilitated the global expansion of custom nail polish brands. Consumers now have easy access to a variety of niche and independent nail paint brands from all over the world.

This allows them to discover unique and custom-made products that may not be available in traditional brick-and-mortar stores. Accessibility has enabled this product to reach a broader international audience and establish a global presence.

Influence of Social Media

The global audience is exposed to new nail trends, designs, and color options through online platforms like Instagram, YouTube, and Pinterest. This exposure has sparked greater interest in personalized nail polish products. Customization options appeal to a diverse and trend-conscious consumer base through social media, propelling the custom nail polish market.

Clamor of Clean and Non-toxic Beauty Products

With increasing awareness of potential health risks associated with certain chemicals found in traditional nail polishes, consumers are opting for safer products. Consumers seeking more environmentally friendly alternatives have enhanced the demand for new custom-based nail finishes.

Brands have responded to this need by offering formulations that are free from harmful chemicals. Health-conscious consumers prioritize product safety and sustainability and prefer using clean, safer, and non-toxic beauty products.

2019 to 2023 Global Custom Nail Polish Sales Outlook Compared to Demand Forecasts from 2024 to 2034

The global custom nail polish market has experienced growth of USD 2,092.9, with a reported CAGR of 9.7% from 2019 to 2023. High cost and limited availability of products hampered sales. Products were not as affordable and popular among consumers, including celebrities, as they are now. Nail care salons and beauty shops with famous and specific brands were not as widespread back then.

With changes seen in the past few years, the eCommerce industry has been a prime contributor to the success of the nail polish industry. A CAGR of 10.6% through 2034 suggests significant growth with the emergence of online platforms and a vast consumer pool.

Buying and selling goods and services over the Internet or other electronic networks has widened distribution channels and global reach. Also, it facilitates the accessibility of nail polish products and enables consumers to explore a range of brands, colors, and formulations online.

Different trends and patterns, types, shapes, event-specific and regular feels, along with innovations in these various types, have ignited the fame and adoption of custom nail polish. One trend among them was breathable technologies in nail polish. Key companies operating in nail paints developed products with breathable technologies to strengthen their position.

One such example is a United Kingdom-based nail care brand named Orly. In March 2022, they released 'Island Hopping,' a summer breathable line of nail polish. It is vegan, cruelty-free, and halal-certified. The collection features six distinctive vacation colors and is the first professional treatment and color nail polish to use a brush with 600 bristles, creating a formula that is permeable.

Sudip Saha
Sudip Saha

Principal Consultant

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Comparative Market Overview

The custom nail polish market has gained immense traction in recent days. Current trends in skincare, especially nail care and nail makeup, have become the trendiest topics all over social media. With this, the industry has spurred its sales and popularity.

Nail care products have become famous, with salons offering various treatments. Also, nail trimmers are among the essentials in nail care from babies to adults. Thus, while studying custom nail polish, two related industries-nail care products and electric baby nail trimmers industries-have expanded broadly.

Nail Care Product Industry Assessment:

The rising popularity of acrylic and press-on nails might drive innovation in nail care technology. Companies may invest in research and development to create more durable, user-friendly, and long-lasting products. Beauty influencers and social media have a notable influence on nail care trends.

With an emphasis on nail health, the surge in demand for nail care products that are free from harmful ingredients and promote growth is strengthening the network of the nail care industry.

Attributes Description
Related Market Nail Care Product Market
CAGR (2024 to 2034) 5%
Growth Factor Expansion of beauty salons and nail spas offering professional nail care services
Key Challenges Health concerns related to chemical ingredients in some nail care products

Electric Baby Nail Trimmer Industry Assessment:

The introduction of new technology has resulted in the development of new items that influence both the supply chain and demand patterns. Parents' concerns for their children's health and hygiene have led to a steady demand for a laser baby nail trimmer.

As a result, sales of these trimmers are experiencing a substantial growth rate. Manufacturers are focusing on integrating features like Om+, being free of BPA, Phthalates, and Lead for infants and toddlers, to accelerate sales.

Attributes Description
Related Market Electric Baby Nail Trimmer Market
CAGR (2024 to 2034) 7.5%
Growth Factor Expansion of online retail channels providing a wide range of options for consumers
Key Challenges Limited awareness among parents about the proper use and maintenance

Category-wise Insights

Versatility of Liquid Nail Polish makes Customization a Profit Base

Liquid nail polish offers a high level of customization and allows consumers to mix and match colors. Also, finishing and even adding special effects like shimmer or glitter on liquid nail polish provide a more satisfying look for consumers. This level of customization is very appealing to customers who opt for unique and personalized nail color. Thus, liquid type tops the product type segment in the custom nail polish market with a value share of 31.3% in 2024.

Segment Liquid (Product Type)
Value Share (2024) 31.3%

Liquid nail paints are easy to apply and offer a smooth and even finish. This makes them a popular choice among nail polish enthusiasts. Liquid type is also popular in the industry as it can be packed in various types of containers convenient for both home and professional use. Thus, there is a high demand for liquid custom nail paints.

Glossy Finish of Top Coats Enhances Product Appeal to Overall Nail Care Session

Top coats act as a protective layer preventing chipping, peeling, and fading of nail polish. This prolongs the longevity of the manicure, proving worth the money session. The top coat also provides a glossy finish, enhancing the overall look of nail paint. Top coat, with a share of 57.2% in 2024, holds crucial importance in the whole nail care session.

Segment Top Coat (Coat)
Value Share (2024) 57.2%

In the competitive landscape of the custom nail polish industry, coat tops play a vital role in adding value to the product. Nail paint brands often differentiate themselves based on the quality and durability of their formulas. The inclusion of high-quality coat tops can be a key selling point. Thus, coat tops contribute to the overall market appeal of custom nail paint brands.

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Country-wise Insights

Below are prominent countries curating huge demand for nail care and the nail polish industry. Asian and North American countries excel in this beauty trend with the influence of online platforms and significant spending expenditures. The given section shows the CAGR of countries with a detailed introduction to growing trends and growth factors in the

Countries CAGR 2024 to 2034
India 15.7%
Singapore 12.9%
Japan 12.4%
China 12.2%
United States 5.9%

Cruelty-free and Eco-friendly Nail Care Products have Gained Traction in India

Increasing focus on individual expression and personal grooming, consumers are seeking unique and personalized nail paint options. This trend in India has led to the hype of custom nail polish brands like Juicy Chemistry, Mischo Beauty, and Element Co.

These brands offer a wide range of colors, finishes, and options to create custom shades. They have gained popularity by tapping into the global market with cruelty-free and eco-friendly beauty products. This shift has resonated with environmentally conscious Indian consumers, reflecting current fashion trends.

The industry in India is estimated to report a CAGR of 15.7% from 2024 to 2034, holding a dominant position globally. Influencers and beauty bloggers are playing a vital role in driving the visibility and expansion of this sector.

They create new trends by showcasing creative nail art designs and promoting custom nail paint brands on online platforms. The custom nail polish market in India is influenced by personalized beauty fashion products and social media personalities shaping consumer preferences.

Surge in Beauty Consciousness Drives Demand for Customized Nail Polish in Singapore

Surge in beauty consciousness, individuals in Singapore are increasingly drawn toward unique and customized nail polish shades. The emergence of local custom nail polish brands that offer bespoke color-matching services allows customers to create their perfect shade.

Singapore is set to cover a CAGR of 12.9% through 2034 in the custom nail polish market. This is due to a growing preference for custom nail polish kits, allowing consumers to create a salon-like feel in their homes. With many fashion and beauty exhibitions, including custom nail paints and new technologies adopted for nail care, expansion is seen among fashion enthusiasts in Singapore.

The convenience of online shopping and the availability of virtual color-matching consultations have made custom nail paint more accessible to consumers. This has spurred the growth of the Singaporean custom nail polish industry.

Celebrity Brands Gain Popularity in the United States with Customizable Shades and Finishes

Affluent population in the United States has soared the industry's visibility and has big spending expenditures, particularly on beauty products. New innovative brands in the United States offer customizable options, giving customers more stick variety than ever before.

Many celebrity brands have gained popularity, providing more finished shades and finishes along with the ability to create custom shades. The United States is reported to foresee a CAGR of 5.9% through 2034. Consumer demand for customizable products and the introduction of new exciting brands, as the United States is famous for fashion trends, drive expansion.

Competition Outlook

Companies are focused on integrating new technologies and long-lasting effects into their products. Producers are keeping up with fashion trends and demand specificity. Also, collaboration and online platforms have been the most active forms of development, leading to significant gains.

Many distribution channels have expanded their reach to international audiences. Sales channels have enabled many big brands and local custom nail polish providers to increase their customer base across all classes.

Industry Updates

  • In May 2024, JUICE Cosmetics unveiled the 'Wish A Color, We Deliver' Nail Polish contest, showcasing a decade of innovation. Amrit Kamra, the project lead, expressed confidence in seamlessly delivering desired shades, marking a milestone in the brand's journey.
  • In November 2023, Margot Robbie showcased custom khaki green nails at the Los Angeles premiere of 'Saltburn' Created by nail artist Tom Bachik, the exclusive color combined Chanel's 'Beige Cendre' and 'Brun Fume' polishes.

Leading Custom Nail Polish Brands

  • ILNP (I Love Nail Polish)
  • KBShimmer
  • Cirque Colors
  • Emily de Molly
  • Picture Polish
  • Colores de Carol
  • Girly Bits Cosmetics
  • Glam Polish
  • F.U.N Lacquer
  • Different Dimension
  • Colors by Llarowe
  • SuperChic Lacquer
  • Serum No. 5
  • Ethereal Lacquer
  • Native War Paints

Key Segments of Custom Nail Polish Market Report

By Product Type:

Based on product type, the industry is categorized into liquid, UV gel, dip powder, acrylic, poly gel, and others.

By Coat:

When it comes to coat, the industry is bifurcated into base coats and top coats.

By Sales Channel:

Custom nail polishes are available in supermarkets or hypermarkets, specialty stores, online retailers, and other sales channels.

By Region:

A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.

Frequently Asked Questions

What is the Custom Nail Polish Market Worth?

Industry is set to reach USD 3,331 million in 2024.

What is the Sales Forecast through 2034?

The valuation is expected to reach USD 9,122.6 million by 2034.

What is the Potential CAGR of the Market?

The industry is set to register a CAGR of 10.6% from 2024 to 2034.

Which is the Top Custom Nail Polish Type?

Liquid custom nail polish tops, with an industry share of 31.3% in 2024.

How will India Progress in the Custom Nail Polish Market?

India’s market is expected to progress at a CAGR of 15.7 % through 2034.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Color Type

    6.2. Product Type

    6.3. Distribution Channel

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Color Type

    7.1. Gold Variants

    7.2. Yellow Variants

    7.3. Red Variants

    7.4. Black Variants

    7.5. Other Color Types

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    8.1. Regular

    8.2. Gel

    8.3. Acrylic

    8.4. Polygel

    8.5. Dip Powder

    8.6. Other Product Types

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel

    9.1. Brand to Customer/ Direct Sales

    9.2. Modern Trade

    9.3. Specialty Stores

    9.4. Mono Brand Stores

    9.5. E-Commerce

    9.6. Subscription

    9.7. Other Distribution Channels

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. South Asia

    10.5. East Asia

    10.6. Eastern Europe

    10.7. Middle East & Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Color Type, Product Type, and Distribution Channel for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. Vive Cosmetics

    20.2. Lookfantastic

    20.3. Dermstore

    20.4. Sephora

    20.5. Liberty London

    20.6. Beauty Pie

    20.7. The Detox Market


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