Cutting Boards Market Overview
Cutting boards are a necessity in domestic and commercial kitchens. However, consumer preferences display fundamental differences withing the domestic and commercial segments of the global cutting boards market. As a result, the cutting boards market is a highly-segmented market based on various parameters.
The raw material used in cutting boards is one of the key segmentation parameters as cutting boards can be made of a variety of substances including wood, plastic, glass, steel and marble.
Of these, wood and plastic are the most commonly used cutting boards in domestic kitchens; they can be further sub-segmented based on types of wood used and polyethylene and high-density polythene plastics.
Commercial kitchens in hotels and restaurants usually prefer larger heavy-duty stainless-steel cutting boards on account of the volume of items that need to be cut and the ease of cleaning stainless-steel cutting boards.
Furthermore, cutting boards are not limited to use in kitchens alone and are also be used by small-scale industries for cutting of materials like leather or plastic.
The cutting boards market also sees much diversity in its regional segments due to a plethora of local players, variation in raw material costs and diverse food habits. The diversity in the market also means that the impact of the Covid-19 crisis will be felt in many different ways.
Drivers and Trends in the Cutting Boards Market
A growth in housing units due to nuclear families and single adults is leading to a consistently growing demand for cutting boards in the residential segment, while the growing middle class and increasing tendency to eat out is leading to growth of the hospitality sector and driving the commercial cutting board segment.
In recent years, residential consumers have shown a tendency to replace wooden and plastic cutting boards with those made from glass or marble.
This is due to the growing awareness that bacteria are more easily trapped in plastic or wood, while glass and marble are easier to clean. However, such boards are also more likely to damage knives due to their hard material.
The rise in sales of cutting boards made of hard substances is also driven by their dropping prices, coupled with their slower replacement rate. This has led to expensive cutting boards gaining popularity and manufacturers focusing on quality and value of sales rather than volume.
A trend in the cutting boards market has also been a steady drop in product prices as raw materials are getting cheaper and competition in regional segments is intensifying; this has led to most major companies manufacturing locally. Increasing sales through online platforms has also been a growing trend.
Impact of Covid-19
The overall impact of the Covid-19 crisis on the cutting boards market will be incidental. The hospitality sector is set to be adversely affected by the Covid-19 pandemic’s economic fallout and this may hit commercial sales. However, the domestic requirement for cutting boards will be largely unchanged.
On the flip-side, the Covid-19 pandemic may also increase health and hygiene concerns among consumers and easy-to-clean cutting boards made of glass, marble, steel and other hard materials may see a spurt in sales despite their relatively higher prices.
The cutting boards market displays various region-specific vagaries due to availability of raw materials and differing demands of end users, which is usually determined by their capital availability.
For example, cutting boards made out of Fujian Huayun and Suncha bamboo are popular in the Chinese market, though they see a limited market in most other countries.
The North American and European cutting boards market segments have been the largest segments in terms of value. This is since consumers in these regions have shown a greater tendency to opt for the more expensive types of plastic, glass and marble cutting boards.
On the other hand, the Asia-Pacific market has been the largest market segment in terms of volume due to sheer population, but not in terms of value as consumers in the region’s developing countries usually opt for more affordable products. Many such variations are observable in the rest of the world’s segments as well.
The competition landscape in the cutting boards market is highly fragmented as several players operate across the globe. Major global players are further required to compete with local players in regional markets, causing them to develop products locally. Key players in the global market include
- Zeller Present
- Catskill Craftsman
- John Boos
- MR Direct
- Picnic Time
- Mario Batali and Totally Bamboo.
Cutting Boards Market
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)