Dryer Sheets Market Overview (2022 to 2032)

The dryer sheets market was valued at US$ 12 Billion in 2021 and experienced a Y-o-Y increase of 5.8% to reach US$ 12.7 Billion. From 2022 to 2032, the market is expected to surge at a CAGR of 4.11% to reach a valuation of US$ 19 Billion.

Report Attribute Details
Estimated Base Year Value (2021) US$ 12 Billion
Expected Market Value (2022) US$ 12.7 Billion
Anticipated Forecast Value (2032) US$ 19 Billion
Projected Growth Rate (2022 to 2032) 4.11% CAGR

Scents are now an essential component of cleanliness. When consumers buy household cleaning products, they prioritize the pleasant fragrance of the product. As a result, various dryer sheet companies have focused on Research and Development activities to develop innovative formulas for unique scents in dryer sheets. Dryer sheets give fabrics wearable softness and a pleasant aroma.

Dryer sheets are cationic surfactants that form an electrically conductive chemical layer on the fabric to keep it soft and remove static cling. As a result, they increase the fabric's longevity. Dryer sheets are also used to add a light and refreshing scent to suitcases, bags, drawers, and washing machines while clothes are being washed. Dust is removed from the surface of computer screens and window blinds using dryer sheets.

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Which are Some Prominent Drivers Spearheading Dryer Sheets Market Growth?

Washing machines are now a necessary household item all over the world. As a result, companies in the laundry care market are introducing novel solutions such as dryer sheets that are compatible with washing machines and provide excellent laundry results. Prominent players in the dryer sheet market are also implementing new marketing strategies to influence consumer purchasing behavior.

New dryer sheets with innovative features, as well as consumer awareness marketing campaigns, are factors influencing the growth of the dryer sheets market in the near future. Furthermore, there is an increasing demand for fabric softeners such as dryer sheets, which provide a positive charge and thus remove static cling in the clothes while also providing a fresh scent.

Other factors driving the growth of the dryer sheets market during the forecast period include rising demand for long-lasting dryer sheets with biodegradability features that increase fabric lifespan, reduce wrinkle formation, and others.

What are the Challenges Faced by the Dryer Sheets Industry?

Carcinogens found in scented laundry care products, such as dryer sheets, may increase the risk of cancer. This factor may limit the growth of the dryer sheets market in the near future.

Sudip Saha
Sudip Saha

Principal Consultant

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Why is Asia-Pacific Emerging as an Opportunistic Dryer Sheets Market?

Japan and China are expected to drive the global dryer sheets market in Asia Pacific. The market is expected to grow to US$ 10 Billion by the end of the analysis period.

China will continue to be one of the fastest-growing markets in this cluster of regional markets. The Asia-Pacific market, led by countries such as Australia, India, and South Korea, is expected to reach US$ 2.8 Billion by 2032.

How is North America Contributing to the Growth of the Dryer Sheets Market?

The dryer sheets market in North America is expected to be worth US$ 3.15 Billion by 2022. North America is expected to dominate the global dryer sheets market. It is made up of a large area that has been developed and where people live with a high standard of living. As a result, the region stands out among the others.

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Market Competition

Some of the key participants present in the global Dryer Sheets market include S.C. Johnson & Son Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive, Henkel AG & Co. KGaA, Seventh Generation, Inc., LG Household & Health Care Ltd., Malco Products, Inc., Woolzies Home Essentials, Inc., Procter & Gamble Co., Unilever PLC, Golrang Industrial Group, Church Dwight Co., Inc., and others.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.11% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Billion, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Pack
  • Price Range
  • Sales Channel
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Mexico
  • Brazil
  • Peru
  • Chile
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Poland
  • Russia
  • China
  • India
  • Japan
  • ASIAN
  • Australia & New Zealand
  • GCC Countries
  • South Africa
Key Companies Profiled
  • AkzoNobel N.V.
  • Asahi Glass Co. Ltd.
  • Dow Chemical Company
  • Gujarat Alkalies & Chemicals Ltd.
  • Ineos
  • Solvay S.A.
  • Shin-Etsu Chemical Co. Ltd.
  • Tokuyama Corporation
Customization Available Upon Request

Key Segments Covered in the Dryer Sheets Industry Survey

By Pack:

  • 10 to 50 Pieces
  • 50 to 100 Pieces
  • 100 to 150 Pieces
  • 150 and Above

By Price Range:

  • Low Priced
  • Medium Priced
  • High Priced

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Stores
  • Independent Small Stores
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

What is the anticipated growth of the dryer sheets market until 2032?

FMI projects the global Dryer Sheets market to expand at a 4.11% value CAGR by 2032

Which region is forecast to be the most lucrative for dryer sheets market growth?

Asia Pacific is expected to be the most opportunistic dryer sheets market.

Which are some prominent dryer sheets manufacturers?

Son Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive, Henkel AG & Co. KGaA, Seventh Generation, Inc., LG Household & Health Care Ltd., Malco Products, Inc., Woolzies Home Essentials, Inc., Procter & Gamble Co., Unilever PLC, Golrang Industrial Group are some prominent Dryer Sheets manufacturers.

Table of Content
1. Executive Summary | Dryer Sheets Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By By Pack

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By By Pack, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By By Pack, 2022 to 2032

        5.3.1. 10 to 50 Pieces of Dryer Sheets

        5.3.2. 50 to 100 Pieces of Dryer Sheets

        5.3.3. 100 to 150 Pieces of Dryer Sheets

        5.3.4. 150 and Above Dryer Sheets

    5.4. Y-o-Y Growth Trend Analysis By By Pack, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By By Pack, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range 

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2022 to 2032

        6.3.1. Low

        6.3.2. Medium

        6.3.3. High

    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Price Range, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels 

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channels, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channels, 2022 to 2032

        7.3.1. Supermarkets/Hypermarkets

        7.3.2. Convenience Stores

        7.3.3. Online Stores

        7.3.4. Independent Small Stores

        7.3.5. Others

    7.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By Sales Channels, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia

        8.3.6. Oceania

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By By Pack

        9.2.3. By Price Range

        9.2.4. By Sales Channels

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By By Pack

        9.3.3. By Price Range

        9.3.4. By Sales Channels

    9.4. Key Takeaways

10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By By Pack

        10.2.3. By Price Range

        10.2.4. By Sales Channels

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By By Pack

        10.3.3. By Price Range

        10.3.4. By Sales Channels

    10.4. Key Takeaways

11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. United Kingdom

            11.2.1.5. Spain

            11.2.1.6. Russia

            11.2.1.7. BENELUX

            11.2.1.8. Rest of Europe

        11.2.2. By By Pack

        11.2.3. By Price Range

        11.2.4. By Sales Channels

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By By Pack

        11.3.3. By Price Range

        11.3.4. By Sales Channels

    11.4. Key Takeaways

12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By By Pack

        12.2.3. By Price Range

        12.2.4. By Sales Channels

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By By Pack

        12.3.3. By Price Range

        12.3.4. By Sales Channels

    12.4. Key Takeaways

13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Thailand

            13.2.1.3. Malaysia

            13.2.1.4. Indonesia

            13.2.1.5. Rest of South Asia

        13.2.2. By By Pack

        13.2.3. By Price Range

        13.2.4. By Sales Channels

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By By Pack

        13.3.3. By Price Range

        13.3.4. By Sales Channels

    13.4. Key Takeaways

14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By By Pack

        14.2.3. By Price Range

        14.2.4. By Sales Channels

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By By Pack

        14.3.3. By Price Range

        14.3.4. By Sales Channels

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. Turkey

            15.2.1.3. Israel

            15.2.1.4. South Africa

            15.2.1.5. Egypt

            15.2.1.6. Rest of Middle East and Africa

        15.2.2. By By Pack

        15.2.3. By Price Range

        15.2.4. By Sales Channels

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By By Pack

        15.3.3. By Price Range

        15.3.4. By Sales Channels

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2021

            16.1.2.1. By By Pack

            16.1.2.2. By Price Range

            16.1.2.3. By Sales Channels

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2021

            16.2.2.1. By By Pack

            16.2.2.2. By Price Range

            16.2.2.3. By Sales Channels

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2021

            16.3.2.1. By By Pack

            16.3.2.2. By Price Range

            16.3.2.3. By Sales Channels

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2021

            16.4.2.1. By By Pack

            16.4.2.2. By Price Range

            16.4.2.3. By Sales Channels

    16.5. Argentina

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2021

            16.5.2.1. By By Pack

            16.5.2.2. By Price Range

            16.5.2.3. By Sales Channels

    16.6. Germany

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2021

            16.6.2.1. By By Pack

            16.6.2.2. By Price Range

            16.6.2.3. By Sales Channels

    16.7. Italy

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2021

            16.7.2.1. By By Pack

            16.7.2.2. By Price Range

            16.7.2.3. By Sales Channels

    16.8. France

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2021

            16.8.2.1. By By Pack

            16.8.2.2. By Price Range

            16.8.2.3. By Sales Channels

    16.9. United Kingdom

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2021

            16.9.2.1. By By Pack

            16.9.2.2. By Price Range

            16.9.2.3. By Sales Channels

    16.10. Spain

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2021

            16.10.2.1. By By Pack

            16.10.2.2. By Price Range

            16.10.2.3. By Sales Channels

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2021

            16.11.2.1. By By Pack

            16.11.2.2. By Price Range

            16.11.2.3. By Sales Channels

    16.12. BENELUX

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2021

            16.12.2.1. By By Pack

            16.12.2.2. By Price Range

            16.12.2.3. By Sales Channels

    16.13. China

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2021

            16.13.2.1. By By Pack

            16.13.2.2. By Price Range

            16.13.2.3. By Sales Channels

    16.14. Japan

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2021

            16.14.2.1. By By Pack

            16.14.2.2. By Price Range

            16.14.2.3. By Sales Channels

    16.15. South Korea

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2021

            16.15.2.1. By By Pack

            16.15.2.2. By Price Range

            16.15.2.3. By Sales Channels

    16.16. India

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2021

            16.16.2.1. By By Pack

            16.16.2.2. By Price Range

            16.16.2.3. By Sales Channels

    16.17. GCC Countries

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2021

            16.17.2.1. By By Pack

            16.17.2.2. By Price Range

            16.17.2.3. By Sales Channels

    16.18. Turkey

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2021

            16.18.2.1. By By Pack

            16.18.2.2. By Price Range

            16.18.2.3. By Sales Channels

    16.19. Israel

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2021

            16.19.2.1. By By Pack

            16.19.2.2. By Price Range

            16.19.2.3. By Sales Channels

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2021

            16.20.2.1. By By Pack

            16.20.2.2. By Price Range

            16.20.2.3. By Sales Channels

    16.21. Egypt

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2021

            16.21.2.1. By By Pack

            16.21.2.2. By Price Range

            16.21.2.3. By Sales Channels

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By By Pack

        17.3.3. By Price Range

        17.3.4. By Sales Channels

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. AkzoNobel N.V.

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segment

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

        18.1.2. Asahi Glass Co. Ltd.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segment

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

        18.1.3. Dow Chemical Company

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segment

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

        18.1.4. Gujarat Alkalies & Chemicals Ltd.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segment

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

        18.1.5. Ineos

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segment

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

        18.1.6. Solvay S.A.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segment

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

        18.1.7. Shin-Etsu Chemical Co. Ltd.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segment

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

        18.1.8. Tokuyama Corporation

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segment

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

        18.1.9. Bounce

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segment

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

        18.1.10. Snuggle

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segment

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

        18.1.11. Gain

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segment

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

        18.1.12. Great Value

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segment

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

        18.1.13. Downy

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segment

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

        18.1.14. Arm & Hammer

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segment

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

        18.1.15. Mrs. Meyer's Clean Day

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segment

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

19. Assumptions & Acronyms Used

20. Research Methodology
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