Dryer Sheets Market Overview (2022 to 2032)

The dryer sheets market was valued at US$ 12 Billion in 2021 and experienced a Y-o-Y increase of 5.8% to reach US$ 12.7 Billion. From 2022 to 2032, the market is expected to surge at a CAGR of 4.11% to reach a valuation of US$ 19 Billion.

Report Attribute Details
Estimated Base Year Value (2021) US$ 12 Billion
Expected Market Value (2022) US$ 12.7 Billion
Anticipated Forecast Value (2032) US$ 19 Billion
Projected Growth Rate (2022 to 2032) 4.11% CAGR

Scents are now an essential component of cleanliness. When consumers buy household cleaning products, they prioritize the pleasant fragrance of the product. As a result, various dryer sheet companies have focused on Research and Development activities to develop innovative formulas for unique scents in dryer sheets. Dryer sheets give fabrics wearable softness and a pleasant aroma.

Dryer sheets are cationic surfactants that form an electrically conductive chemical layer on the fabric to keep it soft and remove static cling. As a result, they increase the fabric's longevity. Dryer sheets are also used to add a light and refreshing scent to suitcases, bags, drawers, and washing machines while clothes are being washed. Dust is removed from the surface of computer screens and window blinds using dryer sheets.

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Which are Some Prominent Drivers Spearheading Dryer Sheets Market Growth?

Washing machines are now a necessary household item all over the world. As a result, companies in the laundry care market are introducing novel solutions such as dryer sheets that are compatible with washing machines and provide excellent laundry results. Prominent players in the dryer sheet market are also implementing new marketing strategies to influence consumer purchasing behavior.

New dryer sheets with innovative features, as well as consumer awareness marketing campaigns, are factors influencing the growth of the dryer sheets market in the near future. Furthermore, there is an increasing demand for fabric softeners such as dryer sheets, which provide a positive charge and thus remove static cling in the clothes while also providing a fresh scent.

Other factors driving the growth of the dryer sheets market during the forecast period include rising demand for long-lasting dryer sheets with biodegradability features that increase fabric lifespan, reduce wrinkle formation, and others.

What are the Challenges Faced by the Dryer Sheets Industry?

Carcinogens found in scented laundry care products, such as dryer sheets, may increase the risk of cancer. This factor may limit the growth of the dryer sheets market in the near future.

Sudip Saha
Sudip Saha

Principal Consultant

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Why is Asia-Pacific Emerging as an Opportunistic Dryer Sheets Market?

Japan and China are expected to drive the global dryer sheets market in Asia Pacific. The market is expected to grow to US$ 10 Billion by the end of the analysis period.

China will continue to be one of the fastest-growing markets in this cluster of regional markets. The Asia-Pacific market, led by countries such as Australia, India, and South Korea, is expected to reach US$ 2.8 Billion by 2032.

How is North America Contributing to the Growth of the Dryer Sheets Market?

The dryer sheets market in North America is expected to be worth US$ 3.15 Billion by 2022. North America is expected to dominate the global dryer sheets market. It is made up of a large area that has been developed and where people live with a high standard of living. As a result, the region stands out among the others.

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Market Competition

Some of the key participants present in the global Dryer Sheets market include S.C. Johnson & Son Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive, Henkel AG & Co. KGaA, Seventh Generation, Inc., LG Household & Health Care Ltd., Malco Products, Inc., Woolzies Home Essentials, Inc., Procter & Gamble Co., Unilever PLC, Golrang Industrial Group, Church Dwight Co., Inc., and others.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.11% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Billion, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Pack
  • Price Range
  • Sales Channel
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Mexico
  • Brazil
  • Peru
  • Chile
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Poland
  • Russia
  • China
  • India
  • Japan
  • ASIAN
  • Australia & New Zealand
  • GCC Countries
  • South Africa
Key Companies Profiled
  • AkzoNobel N.V.
  • Asahi Glass Co. Ltd.
  • Dow Chemical Company
  • Gujarat Alkalies & Chemicals Ltd.
  • Ineos
  • Solvay S.A.
  • Shin-Etsu Chemical Co. Ltd.
  • Tokuyama Corporation
Customization Available Upon Request

Key Segments Covered in the Dryer Sheets Industry Survey

By Pack:

  • 10 to 50 Pieces
  • 50 to 100 Pieces
  • 100 to 150 Pieces
  • 150 and Above

By Price Range:

  • Low Priced
  • Medium Priced
  • High Priced

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Stores
  • Independent Small Stores
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

What is the anticipated growth of the dryer sheets market until 2032?

FMI projects the global Dryer Sheets market to expand at a 4.11% value CAGR by 2032

Which region is forecast to be the most lucrative for dryer sheets market growth?

Asia Pacific is expected to be the most opportunistic dryer sheets market.

Which are some prominent dryer sheets manufacturers?

Son Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive, Henkel AG & Co. KGaA, Seventh Generation, Inc., LG Household & Health Care Ltd., Malco Products, Inc., Woolzies Home Essentials, Inc., Procter & Gamble Co., Unilever PLC, Golrang Industrial Group are some prominent Dryer Sheets manufacturers.

Table of Content
1. Executive Summary | Dryer Sheets Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By By Pack
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By By Pack, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By By Pack, 2022 to 2032
        5.3.1. 10 to 50 Pieces of Dryer Sheets
        5.3.2. 50 to 100 Pieces of Dryer Sheets
        5.3.3. 100 to 150 Pieces of Dryer Sheets
        5.3.4. 150 and Above Dryer Sheets
    5.4. Y-o-Y Growth Trend Analysis By By Pack, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By By Pack, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range 
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2022 to 2032
        6.3.1. Low
        6.3.2. Medium
        6.3.3. High
    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Price Range, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channels, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channels, 2022 to 2032
        7.3.1. Supermarkets/Hypermarkets
        7.3.2. Convenience Stores
        7.3.3. Online Stores
        7.3.4. Independent Small Stores
        7.3.5. Others
    7.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By Sales Channels, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. East Asia
        8.3.5. South Asia
        8.3.6. Oceania
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By By Pack
        9.2.3. By Price Range
        9.2.4. By Sales Channels
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By By Pack
        9.3.3. By Price Range
        9.3.4. By Sales Channels
    9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By By Pack
        10.2.3. By Price Range
        10.2.4. By Sales Channels
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By By Pack
        10.3.3. By Price Range
        10.3.4. By Sales Channels
    10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. Italy
            11.2.1.3. France
            11.2.1.4. United Kingdom
            11.2.1.5. Spain
            11.2.1.6. Russia
            11.2.1.7. BENELUX
            11.2.1.8. Rest of Europe
        11.2.2. By By Pack
        11.2.3. By Price Range
        11.2.4. By Sales Channels
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By By Pack
        11.3.3. By Price Range
        11.3.4. By Sales Channels
    11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By By Pack
        12.2.3. By Price Range
        12.2.4. By Sales Channels
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By By Pack
        12.3.3. By Price Range
        12.3.4. By Sales Channels
    12.4. Key Takeaways
13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Thailand
            13.2.1.3. Malaysia
            13.2.1.4. Indonesia
            13.2.1.5. Rest of South Asia
        13.2.2. By By Pack
        13.2.3. By Price Range
        13.2.4. By Sales Channels
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By By Pack
        13.3.3. By Price Range
        13.3.4. By Sales Channels
    13.4. Key Takeaways
14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. Australia
            14.2.1.2. New Zealand
        14.2.2. By By Pack
        14.2.3. By Price Range
        14.2.4. By Sales Channels
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By By Pack
        14.3.3. By Price Range
        14.3.4. By Sales Channels
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. Turkey
            15.2.1.3. Israel
            15.2.1.4. South Africa
            15.2.1.5. Egypt
            15.2.1.6. Rest of Middle East and Africa
        15.2.2. By By Pack
        15.2.3. By Price Range
        15.2.4. By Sales Channels
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By By Pack
        15.3.3. By Price Range
        15.3.4. By Sales Channels
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2021
            16.1.2.1. By By Pack
            16.1.2.2. By Price Range
            16.1.2.3. By Sales Channels
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2021
            16.2.2.1. By By Pack
            16.2.2.2. By Price Range
            16.2.2.3. By Sales Channels
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2021
            16.3.2.1. By By Pack
            16.3.2.2. By Price Range
            16.3.2.3. By Sales Channels
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2021
            16.4.2.1. By By Pack
            16.4.2.2. By Price Range
            16.4.2.3. By Sales Channels
    16.5. Argentina
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2021
            16.5.2.1. By By Pack
            16.5.2.2. By Price Range
            16.5.2.3. By Sales Channels
    16.6. Germany
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2021
            16.6.2.1. By By Pack
            16.6.2.2. By Price Range
            16.6.2.3. By Sales Channels
    16.7. Italy
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2021
            16.7.2.1. By By Pack
            16.7.2.2. By Price Range
            16.7.2.3. By Sales Channels
    16.8. France
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2021
            16.8.2.1. By By Pack
            16.8.2.2. By Price Range
            16.8.2.3. By Sales Channels
    16.9. United Kingdom
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2021
            16.9.2.1. By By Pack
            16.9.2.2. By Price Range
            16.9.2.3. By Sales Channels
    16.10. Spain
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2021
            16.10.2.1. By By Pack
            16.10.2.2. By Price Range
            16.10.2.3. By Sales Channels
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2021
            16.11.2.1. By By Pack
            16.11.2.2. By Price Range
            16.11.2.3. By Sales Channels
    16.12. BENELUX
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2021
            16.12.2.1. By By Pack
            16.12.2.2. By Price Range
            16.12.2.3. By Sales Channels
    16.13. China
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2021
            16.13.2.1. By By Pack
            16.13.2.2. By Price Range
            16.13.2.3. By Sales Channels
    16.14. Japan
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2021
            16.14.2.1. By By Pack
            16.14.2.2. By Price Range
            16.14.2.3. By Sales Channels
    16.15. South Korea
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2021
            16.15.2.1. By By Pack
            16.15.2.2. By Price Range
            16.15.2.3. By Sales Channels
    16.16. India
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2021
            16.16.2.1. By By Pack
            16.16.2.2. By Price Range
            16.16.2.3. By Sales Channels
    16.17. GCC Countries
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2021
            16.17.2.1. By By Pack
            16.17.2.2. By Price Range
            16.17.2.3. By Sales Channels
    16.18. Turkey
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2021
            16.18.2.1. By By Pack
            16.18.2.2. By Price Range
            16.18.2.3. By Sales Channels
    16.19. Israel
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2021
            16.19.2.1. By By Pack
            16.19.2.2. By Price Range
            16.19.2.3. By Sales Channels
    16.20. South Africa
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2021
            16.20.2.1. By By Pack
            16.20.2.2. By Price Range
            16.20.2.3. By Sales Channels
    16.21. Egypt
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2021
            16.21.2.1. By By Pack
            16.21.2.2. By Price Range
            16.21.2.3. By Sales Channels
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By By Pack
        17.3.3. By Price Range
        17.3.4. By Sales Channels
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. AkzoNobel N.V.
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segment
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
        18.1.2. Asahi Glass Co. Ltd.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segment
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
        18.1.3. Dow Chemical Company
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segment
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
        18.1.4. Gujarat Alkalies & Chemicals Ltd.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segment
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
        18.1.5. Ineos
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segment
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
        18.1.6. Solvay S.A.
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segment
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
        18.1.7. Shin-Etsu Chemical Co. Ltd.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segment
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
        18.1.8. Tokuyama Corporation
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segment
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
        18.1.9. Bounce
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segment
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
        18.1.10. Snuggle
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segment
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
        18.1.11. Gain
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segment
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
        18.1.12. Great Value
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segment
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
                18.1.12.5.2. Product Strategy
        18.1.13. Downy
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segment
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
                18.1.13.5.2. Product Strategy
        18.1.14. Arm & Hammer
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segment
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
                18.1.14.5.2. Product Strategy
        18.1.15. Mrs. Meyer's Clean Day
            18.1.15.1. Overview
            18.1.15.2. Product Portfolio
            18.1.15.3. Profitability by Market Segment
            18.1.15.4. Sales Footprint
            18.1.15.5. Strategy Overview
                18.1.15.5.1. Marketing Strategy
                18.1.15.5.2. Product Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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