An Incisive, In-depth Analysis on the Europe Malt Extract Market
This study offers a comprehensive, 360 degree analysis on the Europe Malt Extract market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Europe Malt Extract market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
In 2017, the Europe malt extract market is estimated to be valued at a little over US$ 7,900 Mn and is expected to reach more than US$ 12,900 Mn by the end of 2026, registering a CAGR of 5.6% over the forecast period. The market is estimated to represent incremental dollar opportunity of US$ 5,411.5 Mn between 2016 and 2026.
High nutritive value of diastatic malt extract is fuelling sales in the European region
Diastatic malt extract is derived from sprouted grains and is used as a substitute product replacing sugar and honey needed to feed yeast in bakery products. Another important feature of diastatic malt is that it can also reduce the need for additional artificial sugar in bakery products and thus can be labelled as sugar-free. Also, as diastatic malt is rich in vitamins and enzymes, it increases the nutritional value of baked products and also helps in extending the shelf life of baked products. These positive properties of diastatic malt and awareness about its health benefits is fuelling the demand for malt ingredient based bakery products. To underscore this point, it should be considered that malted barley extract replaces sugar needed for feeding yeast at a ratio of three-fourth in bakery products; 12 oz of malted barley extract replaces 16 oz of sugar. Health conscious consumers of the present times prefer sugar-free or less sugary food products, and this factor is expected to fuel demand for malt ingredient based bakery products during the forecast period.
Increasing preference for clean label products boosting the demand for malt extracts
The consumers of today have shifted their preference towards natural and organic food products, with a focus on the various health benefits such types of food offer. Additionally, strict government regulations on food additives are currently a major concern for food manufacturers. Due to this, food manufacturers are focussing on producing clean label products by limiting or not using food additives and increasing the adoption of natural food flavours and colours as substitutes to synthetic additives. Food manufacturers are also focussing on leveraging the preference of consumers towards health and wellness over cost of products and using malt as an ingredient, besides others, to secure clean label approval for various food products. In addition to the clean label claims, malt based ingredients enable bakers and food producers to replace high fructose corn syrup from product labels.
Non availability of substitutes with the same characteristics as malt extracts limiting the growth of the market
Due to an increasing demand for malted wheat and malted barley in various applications, the need for similar substitutes is gaining traction globally. The shortage of wheat and barley malt can be averted by using other grains such as rice; however the substitute grains don’t possess the same nutritional as well as fermentation and other qualities such as that of barley and wheat, and therefore cannot be incorporated as a straight substitute. This is one of the main restraining factors impeding revenue growth of the Europe malt extract market.
Presence of fewer players in the market creates a suitable opportunity for new entrants
Even though there are a large number of players in the bakery sector offering traditional bakery products, only a few players use malt ingredients in the products they offer. On the other hand, people all over the world are increasingly preferring food with natural ingredients owing to the inherent health benefits. This is a major trend creating high potential opportunities for companies offering such products. This also creates opportunity for new domestic players to enter the malt extract market to leverage growing demand for gluten-free, sugar-free, high nutritional value, and clean label products from the brewery, bakery and food and beverage industries.
Europe Malt Extract Market Attractiveness Analysis, by Application
The Beverages segment accounted for a high value share of 48% in 2016 and is expected to register a relatively high CAGR of 6.0% during the forecast period. The Bakery segment is anticipated to register a CAGR of 5.5% in terms of value over the forecast period.
“Increasing preference for gluten-free bakery products is a growing trend all over the world and this encourages the use of malt based products
There is a significant demand for gluten-free bakery products in countries such as the United States, United Kingdom, Japan, India and China, due to the increasing prevalence of diseases like obesity, joint pains and other health related issues apart from a growing aging population. The demand for gluten-free malt extracts that can be used as a specific flavour component and as a natural ingredient for a variety of products to impart natural colouring and sweetening is skyrocketing. This will lead to an increase in the demand for malt based products.”
--- Analyst, Food & Beverages – Future Market Insights
The latest comprehensive report by Future Market Insights titled ‘Malt Extract Market: Europe Industry Analysis and Opportunity Assessment 2016-2026’, gives detailed information regarding the Europe malt extract market. The report begins with an executive summary that gives information regarding the market overview and the primary market numbers concerning the Europe malt extract market. The executive summary also states the various segments and the sub-segments that are applicable in this market study and also gives a brief outlook of the market dynamics in the form of drivers and restraints influencing the Europe malt extract market growth. The executive summary also features a list of key market players operating in the Europe malt extract market along with value share of various segments in terms of form, type, source and application. The most important part of the executive summary states the overall market approach that is taken by the leading market players operating in the Europe malt extract market. It also features target application and differentiation strategy adopted by various leading key players of the Europe malt extract market. This comprehensive yet pithy executive summary gives a complete overview to the report audience about what to expect in the report and what the report constitutes.
The next section of the report begins with the market introduction that gives the definition of the malt extract market and explains the various product types and sources from which malt is made. After this section, the market taxonomy of the Europe malt extract market is presented. The Europe malt extract market is segmented as under.
Market Taxonomy
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After the market taxonomy, the Europe malt extract market report has a section on the market analysis scenario that provides a forecast regarding the market value from 2016 to 2026. It also highlights the growth of the Europe malt extract market in terms of volume (tonnes). The absolute and incremental dollar opportunity is also presented in this section. The next section is devoted to the Europe malt extract market value chain that explains the various stages through which the product moves before it comes to the end user. It provides details of the profit margins of raw material suppliers, manufacturers, distributors, wholesalers and retail channels. The next section of the report is a comprehensive take on the market dynamics operating in the Europe malt extract market. This section gives information on the drivers and restraints affecting the Europe malt extract market and provides a detailed explanation of the factors encouraging and restraining the growth of the Europe malt extract market. Over and above, the opportunities and trends that are applicable in the Europe malt extract market are also given in this section that gives the report audience a comprehensive picture about the latest developments and opportunities that are available in the Europe malt extract market. The degree of effect of these market forces is also given to help readers understand the importance of the factors and their relevance in the Europe malt extract market.
After this section, there are entire sections of the report devoted to the Europe malt extract market analysis and forecast, by source, by product form, by product type and by application. These sections give detailed information regarding the market value share and Basis Point Share figures, year-on-year growth projections, absolute dollar opportunity and incremental dollar opportunity and also the market attractiveness analysis. Last but not the least, there is an entire comprehensive section devoted to study the competition landscape in detail that is applicable to the Europe malt extract market. The competition landscape section of this report starts with the market structure information that breaks up the market into market leaders, mid-level players and emerging players along with their volume share and the geographical areas they are focussing on. The subsequent part of the competition landscape provides the company dashboard that features the key players operating in the Europe malt extract market, along with their major operating areas and the type of products they are offering. The last part of the completion landscape lists down the individual market players and gives important information about these companies. This information includes company overview, company description, regional presence, key product offerings, key developments concerning the particular company and the key strategies followed by that company. Also, there is information regarding their malt manufacturing units’ location. The competition landscape gives the report audience a clear picture of the strategies adopted and the approach taken by the market leaders to maintain their dominant position in the Europe malt extract market.
Research Methodology
Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the Europe malt extract market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP have been considered to forecast the market size over the assessment period. The historical growth trends, market participants’ performance, as well as the present macroeconomic outlook have been taken into consideration for estimating the overall market trend forecast. This data is then validated with the help of the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the Europe malt extract market.
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