Over the years, concerns regarding food quality have led to the emergence of several food authenticity testing approaches. Rising demand for clean-label products and a shift towards consumption of organic foods have compelled manufacturers to invest in advanced food testing methods.
Prevalence of Economically Motivated Adulterations (EMA) to survive competition is compelling governments to impose strict regulations regarding food testing and authenticity determination, thereby propelling the market towards a multi-billion-dollar valuation.
Meat Speciation Gaining Traction
Meat speciation is the identification of the species from which meat has originated. Once removed from the carcass, it becomes difficult to visually determine its source, making it easier for adulterators to tamper with the finished product. Rising instances of meat fraud across major regions is augmenting scope for its testing.
Meat speciation is of utmost importance to ensure that only meat fit for human consumption is used in producing human food products. A healthy growth rate is anticipated for this segment during the forecast period.
Green Spaces for Adulteration Testing
Food adulteration testing is expected to emerge as the principal revenue engine for the global food authenticity market, capturing approximately a quarterly share of the market.
Globally, approximately 57% of people have developed health problems due to consumption of adulterated foodstuffs. Around 22% of food is adulterated each year.
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US Remains the Largest Market
North America, particularly the U.S, is slated to emerge as the dominant region for food authenticity testing in the upcoming forecast decade. Rising prevalence of food fraud involving cases of dilution, mislabelling and substitution are responsible for increased food testing initiatives.
At the same time, Asia-Pacific is expected to be the fastest growing market, attributed to the presence of a plethora of food manufacturers across potential markets. A high prevalence of manufacturers entails higher risks of food contamination and adulteration, thus prompting governments to implement tough legislations.
Food Testing Accelerates amid COVID-19 Pandemic
The COVID-19 pandemic presents an exceptional and unprecedented challenge for competent authorities with responsibilities for national food safety control systems. As consumers resort to consuming health and immunity boosting foods, demand for clean-label products is rising exponentially.
While nationwide lockdowns and social distancing measures have limited laboratory testing capacities, it has not fully ceased as chances of food adulteration are maximum during this time period. Unscrupulous traders are prowling the market with the objective of flooding it with adulterated food products.
Thus, leading players have revised growth forecasts to demonstrate that the market is expected to remain afloat albeit at lower projections and reduced revenue margins.
Growth is expected to be restored to normal levels in the post-pandemic scenario, once lockdowns are eased following a decline in infection rates.
It is expected that growth will reach even higher levels in the aftermath, as consumers will want to be reassured about the product quality due to heightened cautiousness levels.
Leading Food Authenticity Market Players
The global food authenticity market consists of a handful of players aiming to concentrate their presence across emerging markets.
These vendors rely on product launches, technological breakthroughs, strategic acquisitions and establishment of laboratories and research facilities in untapped regions.
Prominent players within the global food authenticity market include:
- ALS Ltd
- EMSL Analytical, Inc.
- Genetic ID NA Inc.
- Eurofins Scientific SE
- Merieux NutriSciences Corporation
- Intertek Group PLC
- Microbac Laboratories Inc.
- SGS SA
- Romer Labs
Food Authenticity Market- Report Scope
Historical Data Available for
US$ Mn for Value and Tons for Volume
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa (MEA)
Key Countries Covered
U.S, Canada, Brazil, Mexico, India, China, U.K, Germany, France, Spain, Italy, South Korea, GCC, Australia, New Zealand, BENELUX, Russia, Poland, Thailand, Indonesia & Malaysia.
Key Segments Covered
Food Tested, Target Testing & Technology
Key Companies Profiled
Market Overview, Key Trends, Success Factors, Demand Analysis, Market Background, COVID-19 Impact Analysis, Segmental Analysis, Regional Profiling, Market Structure Analysis & Competition Analysis
Customization & Pricing
Key questions answered in the report
- What are the growth prospects of food authenticity market?
The global food authenticity market is slated to record largely positive growth, experiencing a healthy CAGR throughout 2020-2030. Growth is primarily being underpinned by surging demand for clean-label and adulterant free foods across lucrative markets.
- What will be the impact of COVID-19 on food authenticity market?
While the global economy hurtles towards a massive recession due to the pandemic, the scope for food authenticity market growth remains largely optimistic in nature.
This high level of confidence in positive growth stems from the fact that more number of consumers are demanding good quality foodstuffs amid fears of the virus finding its way into the human body through the consumption of adulterated foods.
- Which is the largest market for food authenticity players?
Asia-Pacific is slated to emerge as the most lucrative revenue generator, attributed to a large population base. Majority of food testing demand is likely to be stimulated from China and India, the world’s most densely populated countries. This is because the prevalence of food adulteration is maximum across these countries.
- Which food category is likely to witness major adoption of food authenticity tests?
The meat & meat products segments is scheduled to experience maximum applications of food authenticity tests, owing to heightened instances of meat consumption around the world. In recent years, complaints regarding availability of sub-standard meat quality has prompted countries to enforce strict guidelines concerning meat quality testing and sales around the world.
- Who are the leading food authenticity market players?
Presently, the global food authenticity market is interspersed with the presence of the following market players: EMSL Analytical Inc, Genetic ID NA Inc., Eurofins Scientific SE, Merieux NutriSciences Corporation, Intertek Group PLC, Microbac Laboratories Inc., SGS SA and Romer Labs.
The aforementioned players employ a combination of tactics such as product launches, technological advancements, strategic acquisitions and expansion of research facilities in untapped markets.
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- Is this research conducted by Future Market Insights?
Yes, the food authenticity market research has been conducted by expert analysts of Future Market Insights through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to the research analyst
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FMI follows a methodology that encompasses the demand side assessment of the market, and triangulates the same through a supply side analysis. This methodology is based on use of standard market structure, methods and definitions.
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- What are the sources of secondary research?
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- Meat & Meat Products
- Dairy & Dairy Products
- Processed Foods
- Other Food Tested
- Meat Speciation
- Country of Origin & Ageing
- False Labelling
- Liquid Chromatography-Mass Spectrometry (LC-MS)
- Immunoassay Based/ELISA
- Other Technologies
- North America (U.S & Canada)
- Latin America (Brazil, Mexico & Rest of Latin America)
- Europe (Germany, Italy, France, U.K, Spain, BENELUX & Rest of Europe)
- South Asia (India, ASEAN & Rest of South Asia)
- East Asia (China, Japan & South Korea)
- Middle East & Africa (GCC, South Africa, Israel & Rest of MEA)
- Oceania (Australia & New Zealand)