TOP GROWTH INFLUENCERS - GRAB AND GO BOTTLES MARKET
Rising Preference for Grab and Go Products in Developed Countries
Increasing trend of on-the-go food & beverages consumption is expected to create opportunities for the growth of the grab and go bottles market during the forecast period. Packaging manufacturers are capitalizing on this trend, investing significantly to enhance their production lines. In developed countries such as the U.S., Germany, Japan, and the U.K., consumers’ preference for grab and go beverages is high.
Various emerging technologies, such as aseptic, are adopted by grab and go bottle manufacturers, which help reduce external contaminations while packaging. In this way, manufacturers can produce and offer convenient options in the form of ready-to-drink products. Consumers are also opting for single-serve beverage bottles, which is foreseen as crucial factor in driving the growth of the global grab and go bottles market.
Eco-friendly and Customer-centric Packaging
A mature consumer base translates to an increased need for consumer-friendly packaging. Grab and go bottles are highly convenient and recyclable. Hence, the market is poised to witness growth during the next decade. As a result of growing awareness about negative impacts on the usage of plastic products, grab and go bottle manufacturers are opting for recyclable material such as R-PET.
Among material, grab and go bottles manufactured from PET are also expected to be highly preferred bottles among consumers during the forecast period, owing to their affordability and environment-friendly properties.
Poor Distribution Network in Emerging Markets
Developing countries such as China, India, and Brazil have poor distribution networks for grab and go bottles. Manufacturers of grab and go bottles are employing selective modes of distribution such as specialty outlets and online selling, to reach out to maximum consumers. Grab and go bottles are expensive as compared to conventional bottles. These factors are projected to hinder market growth for grab and go bottles during the forecast period.
GRAB AND GO BOTTLES MARKET: REGIONAL ANALYSIS
Europe is expected to remain at the forefront regarding market share for grab and go bottles during the forecast period. In Europe, Germany, the U.K., France, Italy, and Spain are foreseen to witness significant demand for grab and go bottles, owing to growing consumption of carbonated beverages.
East Asia is expected to follow Europe in terms of market value and volume and expand at a CAGR of 5.5% during the forecast period. Rapid lifestyle changes in terms of working hours, commuting time, and reduced time for daily chores result to increased preference for packaged food & beverages. This, in turn, is likely to generate significant demand for grab and go bottles. In East Asia, China is expected to remain highly attractive regarding market share and growth rate for grab and go bottles during the forecast period.
North America holds significant share in the global grab and go bottles market, and is projected to expand at a CAGR of 4.6% in the following decade. In North America, the U.S. is expected to account for major chunk of the grab and go bottles market share during the forecast period.
Changing lifestyle has been observed among middle class population due to rapid development of various economies. A significant shift from rural to urban areas in various developing economies of South Asia is a key factor driving the growth for grab and go bottles market.
Mass Shift to Recyclable Plastics - Top Trend in Grab and Go Bottles Market
With single-use plastics facing regulatory backlash, manufacturers of grab and go bottles are embracing recyclable plastics such as Polyethylene (PE), PET, and Polypropylene (PP). Recyclable plastics will account for a whopping 3/4th share in overall grab and go bottles market revenues by the end of forecast period. Excellent chemical and shock resistance, and 100% recyclability of PET (Polyethylene Terephthalate) continue to position it as the preferred material of choice among grab and go bottle manufacturers.
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Europe Maintains its Hegemony, East Asia Overhauls North America
Around 30% of European households in Europe are single-person homes, where consumers prefer convenient food and beverage products that demand minimal cooking time. European consumers generally devour functional foods and drinks, especially the female cohort. With mounting preference of working demographics for convenience food products, the demand for ready-to-eat (RTE) and ready-to-drink (RTD) items will see a steady surge in Europe by 2025 end.
Europe will thus maintain its hegemony in grab and go bottles market landscape, whereas North America will witness a mass preferential shift of consumers to grab-and-go meals. On the other hand, since one-person households are witnessing a strong upsurge in South Korea and Japan, right-sized packaging formats such as grab and go bottles are gaining prominence. There are strong possibilities that East Asia will surpass North America for the first time in 2022 which will continue through the end of forecast period.
Distribution and Pricing - The Key to Win Developing Markets
The market for grab and go bottles in developing economies such as India, China, and Brazil is particularly lagging due to poor distribution networks and a relatively high price point of grab and go bottled products. While companies based in these countries are utilizing only selective modes of distribution such as sociality outlets and online stores, they are failing to reach out to the maximum potential consumers. Moreover, products packaged in grab and go bottles are fairly expensive than conventional bottled products which remains a decisive factor restricting market expansion in these markets.
How Growth will Unfold
The food & beverages industry will roughly equate ~US$ 16 Tn by 2020, of which the sales of packaged products will showcase a modest 2% growth. The elevating rate of per capita consumption of specialty products clearly signals a spike in sales of products that are packaged in grab and go bottles. While major shares will be held by the beverages sector, food sector remains a stable consumer. Moreover, cosmetics & personal care industry will gradually emerge lucrative for grab and go bottle manufacturers in developed markets.
GRAB AND GO BOTTLES MARKET TAXONOMY
The global grab and go bottles market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
- Polyethylene (PE)
- Polyethylene Terephthalate (PET)
- Polypropylene (PP)
- Up to 250 ml
- 251-500 ml
- 501-1000 ml
- Above 1000 ml
- Sauces & Condiments
- Soups & Syrups
- Dairy Products
- Tea & Coffee
- Soft Drinks
- Bottled Water
- Cosmetics & Personal Care
- North America
- Latin America
- South Asia
- East Asia
- Middle East and Africa (MEA)