This Home Scales market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Home Scales market.
While life expectancy has increased tremendously in the past 50 years, industrialization and the dominance of the services sector in the developed world has given rise to new health problems like stress, obesity and high blood pressure. Obesity in particular is one of the biggest scourges of a modern lifestyle without any time (or inclination) to exercise and it can wreak havoc on the person’s health. Obesity is a condition where a person is too heavy for their respective height and is calculated with the help of the body mass index (BMI). A BMI between 20 and 25 is considered normal, 25 or more is overweight, while 30 and above is called obese. An obese person is far more likely to develop Type 2 Diabetes, have an unhealthy child, some kind of heart disease or even a stroke. An awareness of the dangers of obesity along with a focus on health has fuelled the demand for the home scales market. People want to be able to measure their weight from the comfort of their homes and it is also used to motivate them to exercise more and drop those last few pounds. Continuous innovations with greater functionality or added features, increasing popularity of self-monitoring and a demand for high-tech electronics is expected to account for the continued demand of the home scales market.
Home Scales market Drivers
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
Home Scales market Key Regions
Europe is the largest home scales market, followed by North America in 2016. This is due to the presence of a post-industrial society where the services sector dominates leading to a sedentary lifestyle and also the prevalence of ready to eat, processed and unhealthy food. Germany, the USA and the UK are some of the largest individual home scales markets. Asia Pacific accounts for the largest growth due to rapid urbanization, increased cases of obesity and also an increased awareness of advances in technology related to health and fitness. The key Asia Pacific markets include China, India, Japan and Korea.
Home Scales market Key Market Players
The key players in the home scales market are AWM Limited, Camry Electronic Ltd, Salter Housewares, Bonso Electronics, Johnson Measures and Weights Ltd, Omron Healthcare Co. Ltd., Leifheit AG, Guangdong Xiangshan Weighing Apparatus, and Tanita Corporation.
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The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Middle East and Africa (GCC, S. Africa, N. Africa)
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint