Industrial V Belts Market Outlook

The global Industrial V belt market is likely to reach a valuation of US$ 120.4 million in 2023. The emergence of energy-efficient belts is driving the global Industrial V Belt market. These belts conserve energy by incorporating sophisticated and effective technologies. The overall sales of Industrial V Belts are projected to grow at a robust CAGR of 7% between 2023 and 2033, totaling around US$ 221.3 million by the end of 2033.

Industrial V Belt is utilized in a variety of applications, along with agricultural, industrial, and other applications where the speed varies in response to varying loads in machine drives. Adjustable speed belts, in other words, are used in machines with infinitely V drive ratios. They are also classified as a member of the V-belt family.

They do, however, differ substantially in shape from the standard V-belt, which has a narrower thickness and a distinct wider width. The global Industrial V Belt market is dominated by V speed belts used in drive applications in machinery with various drive ratios.

Attribute Details
Industrial V Belts Market CAGR (2023 to 2033) 7%
Industrial V Belts Market Size (2023) US$ 120.4 million
Industrial V Belts Market Size (2033) US$ 221.3 million

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Factors Driving the Growth of the Industrial V Belts Market

One of the key factors driving the expansion of the global industrial V-belts market is the upsurge in replacement activities. Belt drive installation and commissioning are key challenges. During the installation of belt drives, installation tension is critical. Low tension causes belt slippage or damage to the belt teeth. Overloading occurs as a result of high tension, causing damage to the cord, motor bearings, and shafts. When it comes to delivering maximum potential, alignment is also crucial.

To reduce the difficulties associated with belt installation and commissioning, plant operators must periodically boost their maintenance operations. However, during the process of operations, end-users either replace or repair this merchandise.

Because these belt drives are fairly inexpensive, end users are usually less hesitant to replace them. As a result, belt drives are frequently replaced. Periodic maintenance tasks of installed drives, according to vendors, are a key source of revenue. This is anticipated to propel the global industrial V-belt market forward.

Factors Restraining the Growth of the Industrial V Belt Market

Alternative products represent a significant threat to the growth of the global industrial V-belts market. The availability of alternative technologies, as well as their low price and high efficiency when particularly in comparison to belt drives, create obstacles to industrial V-belt vendors.

The market has gone through a technological transformation, particularly in terms of enhancing the lifespan and efficiency of belt drives. As a consequence of market maturity, vendors are constrained in terms of product innovation because of traditional user requirements. Although belt drives dominate the market, expanding advances and improvements in alternative power transmission technologies continue to pose hurdles to the market's growth.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Growth Unfold in the North America Industrial V Belt Market

The expansion of the global industrial V-belts market is being fueled by automation adoption in heavy industry and heavy-duty machinery. During the forecast years, the North American automated material handling machinery market is expected to grow at a 7.2% CAGR.

During the projected time frame, the automated and semi-automated material handling industry in North America is expected to expand rapidly. Food and beverage applications, as well as machine tool applications, drive the industry in the United States. North American markets are expected to grow rapidly, providing huge potential for vendors of variable speed belts in this region. North America accounts for 25% of the global market for industrial V-belts.

Factors Pushing the Industrial V Belt Market in the Asia Pacific

During the forecast period, APAC is likely to account for 40% of market growth. China and Japan are the two most important markets in APAC for industrial v-belts. Asia Pacific markets are expected to grow rapidly, providing incredible opportunities for vendors of variable speed belts in this region.

The automobile and mining industries are experiencing exponential urbanization, which has profited immensely from the industrial v-belt market. India is the world's second-largest crude steel producer, producing 107 MT in 2018 at a 3.8% growth rate, which has increased to 7.7% and 8% in the last two years, and demand/production is projected to reach 257 MT by 2033. As a result, the market is likely to expand rapidly during the forecast period.

Furthermore, high purchasing influence in these economies, in conjunction with increased industrial activity in industries such as machine tool implementations, transmission manufacturing, and agricultural applications, is expected to propel the Asia market to economic prosperity.

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Growth Outlook of the European Industrial V Belt Market?

Europe is expected to grow at an exponential rate as a result of the government's favorable policies. The automotive industry is vital to the affluence of Europe. According to the European Commission, the automotive industry employs 13.8 million Europeans directly and indirectly, accounting for 6.1% of total EU employment. The increased demand for automated material handling appliances in heavy industries such as automotive and mining to transport raw materials or goods is expected to propel the industrial v-best market.

As a result, the market in Europe is predicted to expand rapidly during the forecast period. Europe is accounting for a market share of 21% of industrial V belts.

Category-wise Analysis

Which Segments Dominate the Global Industrial V Belt Market?

In 2019, the automotive industry held the leading market share. The expansion of the automobile industry is a result of large investments by governments and key players. Foreign direct investment has had a positive impact on the v-belt market. The automotive industry is trending north in countries such as India, China, and Japan.

For example, the automotive industry in India is predicted to expand at a rate of US$ 350 billion by 2027. As a result, many lucrative opportunities have arisen for key industrial v-belt manufacturers in the automotive sector.

The Start-Up Ecosystem: Key Players are Opening Frontiers for Future Growth

Manufacturers are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships, and collaboration to identify the interest of potential buyers and create a larger customer base. For instance,

  • Aira Trex Solutions India Pvt. Ltd, founded in 2015, is a manufacturer, wholesaler, and trader of Oil Electrical Switchgear, Industrial Rubber belts, Electrical transformers, Industrial pumps, Automation valves, Conveyor systems, and other products. Rubber V Belts for power transmission applications were recently introduced.

Successful Strategies by Leading Players in the Industrial V Belt Industry

These key Industrial V Belt providers are adopting various strategies such as new product launches and approvals, partnerships, collaborations, acquisitions, mergers, etc. to increase their sales and gain a competitive edge in the global Industrial V Belt market. For instance,

  • ContiTech AG introduced CONTI®V MULTIBELT POWER V-belts with a low-stretch aramid tensile member and an advanced compound for excellent power transfer under extreme loads, in November 2019.
  • Gates Super HC belts, which were introduced in June 2020 by Gates Corporation, are available in 3V, 5V, and 8V cross-sections. It has FLEXIBLE CONSTRUCTION FOR ADAPTABLE USE.
  • In July 2021, Optibelt GmbH introduced Optibelt DK, which are dual-sided v-belts for multiple pulleys, clutching drives, and serpentine implementations. Its quality and engineered construction guarantee superior durability and efficiency.
  • SKF released a wide range of high-performance SKF Wrapped Wedges and Classical V-Belts in September 2021. SKF offers a comprehensive line of V-belts for use in a variety of industries.

Key Players

  • ContiTech AG
  • Gates Corporation
  • Optibelt GmbH
  • GoodYear Rubber Products Inc.
  • Hi-Lo Manufacturing
  • Lian Eng
  • Lovejoy
  • Megadyne
  • Pix Transmissions Ltd.
  • QPower, Inc.
  • Rubena a.s.
  • San Wu Rubber Mfg. Co., Ltd.
  • Timken Company
  • TOYOPOWER

Key Segments

By Type:

  • Narrow Type
  • Wide Type

By Application:

  • Automotive
  • Construction
  • Packaging
  • Oil & Gas
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How big is the industrial V belts market?

The industrial V belts market is valued at US$ 120.4 million in 2023.

Who are the key industrial V belts market players?

Some of the key industrial V belts market players are Gates Corporation, Continental, and Fenner PLC.

Which is the key segment by product type?

Open V belts are likely to remain preferred through 2033.

Which is the go-to-market strategy?

The Players opt for mergers and acquisitions.

Which are the key Asian countries in the industrial V belts market?

India, Japan, and China dominate the Asian market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Narrow Type
        5.3.2. Wide Type
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Automotive
        6.3.2. Construction
        6.3.3. Packaging
        6.3.4. Oil & Gas
        6.3.5. Others
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. The USA
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Application
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Application
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Type
        13.2.3. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Application
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Type
        14.2.3. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Application
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Type
            15.1.2.2. By Application
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Type
            15.2.2.2. By Application
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Type
            15.3.2.2. By Application
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Type
            15.4.2.2. By Application
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Type
            15.5.2.2. By Application
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Type
            15.6.2.2. By Application
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Type
            15.7.2.2. By Application
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Type
            15.8.2.2. By Application
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Type
            15.9.2.2. By Application
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Type
            15.10.2.2. By Application
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Type
            15.11.2.2. By Application
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Type
            15.12.2.2. By Application
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Type
            15.13.2.2. By Application
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Type
            15.14.2.2. By Application
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Type
            15.15.2.2. By Application
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Type
            15.16.2.2. By Application
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Type
            15.17.2.2. By Application
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Type
            15.18.2.2. By Application
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Type
            15.19.2.2. By Application
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Type
            15.20.2.2. By Application
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Type
            15.21.2.2. By Application
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Type
            15.22.2.2. By Application
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Type
            15.23.2.2. By Application
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Type
        16.3.3. By Application
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. ContiTech AG
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Gates Corporation
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Optibelt GmbH
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. GoodYear Rubber Products Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Hi-Lo Manufacturing
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Lian Eng
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Lovejoy
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Megadyne
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Pix Transmissions Ltd.
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. QPower, Inc.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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