A large number of retail and consumer goods vendors across the globe have taken to insights engines to gain an accurate and deep understanding of customer tastes and preferences and to predict search queries to improve result relevance. Consumer insights help companies in both industries stay one step ahead of changing dynamics and ensure that their customers are loyal and satisfied ones.
Companies are helped along in this endeavour by large and small-scale players in the insights engine market offering their insights engine platforms at competitive prices. The insights engine platform providers are also focusing on improving their training and support facilities. The retail and consumer goods vertical is expected to witness the highest CAGR of 19.7% from 2017 to 2027.
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The telecommunications industry has grown by leaps and bounds in the last decade in particular as developed countries strengthen their LTE infrastructure and emerging economies build theirs from scratch. Companies are always seeking out better and more efficient ways to address the rising needs of customers.
Insights engine platforms are being tested and implemented in advanced applications, enabling better understanding of consumer buying and usage patterns. Multiple avenues of value addition are opened up by way of insights engine platforms fuelling the growth of the insights engine market. The IT and Telecom vertical is anticipated to have a value of approx. US$ 110 million by 2027 and have a market attractiveness index of 4.5.
There are limitless opportunities for key stakeholders in the insights engines market because of the importance of digital technologies in the 21st century. BFSI, media & entertainment, and the IT & Telecom industries are shifting towards IoT-based solutions for smart solutions and operations with an objective of boosting revenue. This is accomplished by leveraging the power of AI and machine learning in the fields of marketing, sales support, and customer assistance.
TCS estimates that Latin American enterprises alone invest more than US$ 50 million on IoT initiatives. The media & entertainment vertical is the largest in the Latin America insights engine market and is poised to exceed US$ 5 million by the end of the forecast period.
The deployment time of an insights engine platform in an enterprise takes anywhere from three to nine months. This can pose a problem to small and medium-sized enterprises, restraining growth prospects of the global insights engine market. It has been observed that large-scale organizations are taking the lead in installing insights engine platforms to enable websites to provide predictive and contextual recommendations based on individual and site visitor behaviour.
For e.g. – In May 2017, Alstom, a French rail transport MNC implemented Sinequa’s analytics and cognitive search platform. This should allow its employees to access and search for information from the Alstom Management System to extract contextual insights from across the entire company.
Internet connectivity has certainly improved in the last decade but is still not at an ideal level, especially in developing countries. A stable Internet connection is a basic requirement without which an insights engine platform cannot function. National governments in APEJ and Latin America have recognized the importance of the Internet and it remains to be seen if they can match their developed counterparts in terms of Internet accessibility and availability in the long run.
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Vertical:
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Deployment:
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The insights engine market is likely to secure a CAGR of 16.2% through 2032.
The insights engine market size is estimated to cross US$ 7.84 Bn by 2032.
The insights engine market is likely to record a value of US$ 2.03 Bn in 2022.
North American region is likely to lead the insights engine market.
1. Executive Summary 1.1. Market Overview 1.2. Market Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 2.1. Market Taxonomy 2.2. Market Definition 2.3. Market Snapshot 2.4. Value Chain 3. Market View Point 3.1. Macro-Economic Factors 3.2. Opportunity Analysis 4. Global Market Analysis 2012–2016 and Forecast 2017–2027 4.1. Market Size and Y-o-Y Growth 4.2. Absolute $ Opportunity 4.3. Key Regulations 5. North America Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 5.1. Introduction 5.2. Regional Market Dynamics 5.2.1. Drivers 5.2.2. Restraints 5.2.3. Trends 5.3. Market Size (US$ Mn) By Country, 2012-2016 5.3.1. U.S. 5.3.2. Canada 5.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027 5.4.1. U.S. 5.4.2. Canada 5.5. Market Size (US$ Mn) and Forecast By Component 5.5.1. Software 5.5.2. Services 5.6. Market Size (US$ Mn) and Forecast By Deployment 5.6.1. On-Premises 5.6.2. SaaS 5.7. Market Size (US$ Mn) and Forecast By Vertical 5.7.1. IT and Telecom 5.7.2. BFSI 5.7.3. Retail and Consumer Goods 5.7.4. Healthcare & Life Sciences 5.7.5. Manufacturing 5.7.6. Media & Entertainment 5.7.7. Transportation & Logistics 5.7.8. Travel & Hospitality 5.7.9. Others 5.8. Drivers and Restraints: Impact Analysis 5.9. Market Attractiveness Analysis 5.9.1. By Country 5.9.2. By Component 5.9.3. By Deployment 5.9.4. By Vertical 5.10. Key Representative Market Participants 5.11. Market Presence (Intensity Map) 6. Western Europe Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 6.1. Introduction 6.2. Regional Market Dynamics 6.2.1. Drivers 6.2.2. Restraints 6.2.3. Trends 6.3. Market Size (US$ Mn) By Country, 2012-2016 6.3.1. Germany 6.3.2. France 6.3.3. U.K. 6.3.4. Spain 6.3.5. Italy 6.3.6. BENELUX 6.3.7. Nordic 6.3.8. Rest of Western Europe 6.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027 6.4.1. Germany 6.4.2. France 6.4.3. U.K. 6.4.4. Spain 6.4.5. Italy 6.4.6. BENELUX 6.4.7. Nordic 6.4.8. Rest of Western Europe 6.5. Market Size (US$ Mn) and Forecast By Component 6.5.1. Software 6.5.2. Services 6.6. Market Size (US$ Mn) and Forecast By Deployment 6.6.1. On-Premises 6.6.2. SaaS 6.7. Market Size (US$ Mn) and Forecast By Vertical 6.7.1. IT and Telecom 6.7.2. BFSI 6.7.3. Retail and Consumer Goods 6.7.4. Healthcare & Life Sciences 6.7.5. Manufacturing 6.7.6. Media & Entertainment 6.7.7. Transportation & Logistics 6.7.8. Travel & Hospitality 6.7.9. Others 6.8. Drivers and Restraints: Impact Analysis 6.9. Market Attractiveness Analysis 6.9.1. By Country 6.9.2. By Component 6.9.3. By Deployment 6.9.4. By Vertical 6.10. Key Representative Market Participants 6.11. Market Presence (Intensity Map) 7. Eastern Europe Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 7.1. Introduction 7.2. Regional Market Dynamics 7.2.1. Drivers 7.2.2. Restraints 7.2.3. Trends 7.3. Market Size (US$ Mn) By Country, 2012-2016 7.3.1. Russia 7.3.2. Poland 7.3.3. Rest of Eastern Europe 7.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027 7.4.1. Russia 7.4.2. Poland 7.4.3. Rest of Eastern Europe 7.5. Market Size (US$ Mn) and Forecast By Component 7.5.1. Software 7.5.2. Services 7.6. Market Size (US$ Mn) and Forecast By Deployment 7.6.1. On-Premises 7.6.2. SaaS 7.7. Market Size (US$ Mn) and Forecast By Vertical 7.7.1. IT and Telecom 7.7.2. BFSI 7.7.3. Retail and Consumer Goods 7.7.4. Healthcare & Life Sciences 7.7.5. Manufacturing 7.7.6. Media & Entertainment 7.7.7. Transportation & Logistics 7.7.8. Travel & Hospitality 7.7.9. Others 7.8. Drivers and Restraints: Impact Analysis 7.9. Market Attractiveness Analysis 7.9.1. By Country 7.9.2. By Component 7.9.3. By Deployment 7.9.4. By Vertical 7.10. Key Representative Market Participants 7.11. Market Presence (Intensity Map) 8. Latin America Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 8.1. Introduction 8.2. Regional Market Dynamics 8.2.1. Drivers 8.2.2. Restraints 8.2.3. Trends 8.3. Market Size (US$ Mn) By Country, 2012-2016 8.3.1. Brazil 8.3.2. Mexico 8.3.3. Rest of Latin America 8.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027 8.4.1. Brazil 8.4.2. Mexico 8.4.3. Rest of Latin America 8.5. Market Size (US$ Mn) and Forecast By Component 8.5.1. Software 8.5.2. Services 8.6. Market Size (US$ Mn) and Forecast By Deployment 8.6.1. On-Premises 8.6.2. SaaS 8.7. Market Size (US$ Mn) and Forecast By Vertical 8.7.1. IT and Telecom 8.7.2. BFSI 8.7.3. Retail and Consumer Goods 8.7.4. Healthcare & Life Sciences 8.7.5. Manufacturing 8.7.6. Media & Entertainment 8.7.7. Transportation & Logistics 8.7.8. Travel & Hospitality 8.7.9. Others 8.8. Drivers and Restraints: Impact Analysis 8.9. Market Attractiveness Analysis 8.9.1. By Country 8.9.2. By Component 8.9.3. By Deployment 8.9.4. By Vertical 8.10. Key Representative Market Participants 8.11. Market Presence (Intensity Map) 9. Asia Pacific Excluding Japan (APEJ) Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 9.1. Introduction 9.2. Regional Market Dynamics 9.2.1. Drivers 9.2.2. Restraints 9.2.3. Trends 9.3. Market Size (US$ Mn) By Country, 2012-2016 9.3.1. China 9.3.2. India 9.3.3. Australia and New Zealand 9.3.4. ASEAN 9.3.5. Rest of APEJ 9.4. Market Size (US$ Mn) and Forecast By Country, 2017-2017 9.4.1. China 9.4.2. India 9.4.3. Australia and New Zealand 9.4.4. ASEAN 9.4.5. Rest of APEJ9.5. Market Size (US$ Mn) and Forecast By Component9.5.1. Software 9.5.2. Services 9.6. Market Size (US$ Mn) and Forecast By Deployment 9.6.1. On-Premises 9.6.2. SaaS 9.7. Market Size (US$ Mn) and Forecast By Vertical 9.7.1. IT and Telecom 9.7.2. BFSI 9.7.3. Retail and Consumer Goods 9.7.4. Healthcare & Life Sciences 9.7.5. Manufacturing 9.7.6. Media & Entertainment 9.7.7. Transportation & Logistics 9.7.8. Travel & Hospitality 9.7.9. Others 9.8. Drivers and Restraints: Impact Analysis 9.9. Market Attractiveness Analysis 9.9.1. By Country 9.9.2. By Component 9.9.3. By Deployment 9.9.4. By Vertical 9.10. Key Representative Market Participants 9.11. Market Presence (Intensity Map) 10. Japan Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 10.1. Introduction 10.2. Regional Market Dynamics 10.2.1. Drivers 10.2.2. Restraints 10.2.3. Trends 10.3. Market Size (US$ Mn) and Forecast By Component 10.3.1. Software 10.3.2. Services 10.4. Market Size (US$ Mn) and Forecast By Deployment 10.4.1. On-Premises 10.4.2. SaaS 10.5. Market Size (US$ Mn) and Forecast By Vertical 10.5.1. IT and Telecom 10.5.2. BFSI 10.5.3. Retail and Consumer Goods 10.5.4. Healthcare & Life Sciences 10.5.5. Manufacturing 10.5.6. Media & Entertainment 10.5.7. Transportation & Logistics 10.5.8. Travel & Hospitality 10.5.9. Others 10.6. Drivers and Restraints: Impact Analysis 10.7. Market Attractiveness Analysis 10.7.1. By Country 10.7.2. By Component 10.7.3. By Deployment 10.7.4. By Vertical 10.8. Key Representative Market Participants 10.9. Market Presence (Intensity Map) 11. Middle East and Africa Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027 11.1. Introduction 11.2. Regional Market Dynamics 11.2.1. Drivers 11.2.2. Restraints 11.2.3. Trends 11.3. Market Size (US$ Mn) By Country, 2012-2016 11.3.1. GCC Countries 11.3.2. Turkey 11.3.3. Northern Africa 11.3.4. South Africa 11.3.5. Rest of MEA 11.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027 11.4.1. GCC Countries 11.4.2. Turkey 11.4.3. Northern Africa 11.4.4. South Africa 11.4.5. Rest of MEA 11.5. Market Size (US$ Mn) and Forecast By Component 11.5.1. Software 11.5.2. Services 11.6. Market Size (US$ Mn) and Forecast By Deployment 11.6.1. On-Premises 11.6.2. SaaS 11.7. Market Size (US$ Mn) and Forecast By Vertical 11.7.1. IT and Telecom 11.7.2. BFSI 11.7.3. Retail and Consumer Goods 11.7.4. Healthcare & Life Sciences 11.7.5. Manufacturing 11.7.6. Media & Entertainment 11.7.7. Transportation & Logistics 11.7.8. Travel & Hospitality 11.7.9. Others 11.8. Drivers and Restraints: Impact Analysis 11.9. Market Attractiveness Analysis 11.9.1. By Country 11.9.2. By Component 11.9.3. By Deployment 11.9.4. By Vertical 11.10. Key Representative Market Participants 11.11. Market Presence (Intensity Map) 12. Forecast Factors: Relevance and Impact 13. Competition Landscape 13.1. Market Structure 13.2. Market Share Analysis 13.3. Market Opportunities 13.4. Competition Intensity Mapping By Market Taxonomy 13.5. Competition Dashboard 13.6. Company Profiles-Leader (Details – Overview, Financials, Strategy, Recent Developments 13.6.1. Funnelback 13.6.2. IntraFind Inc. 13.6.3. Coveo Solutions Inc. 13.6.4. Sinequa 13.6.5. Microsoft Corporation 13.6.6. Attivio 13.6.7. Mindbreeze GmbH 13.6.8. Dassault Systèmes 13.6.9. Smartlogic 13.6.10. IBM Corporation 13.6.11. Microfocus 13.6.12. Lucidworks 13.6.13. Expert System 13.6.14. IHS Markit Ltd 13.6.15. Market Logic 14. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Region 14.1. Introduction / Key Findings 14.2. Market Size (US$ Mn) and Forecast By Region 14.2.1. North America 14.2.2. Western Europe 14.2.3. Eastern Europe 14.2.4. Latin America 14.2.5. Asia Pacific Excluding Japan 14.2.6. Japan 14.2.7. Middle East and Africa 14.3. Market Attractiveness Analysis By Region 15. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Component 15.1. Introduction 15.2. Market Size (US$ Mn) Forecast By Component 15.2.1. Software 15.2.2. Services 15.3. Market Attractiveness Analysis By Component 16. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Deployment 16.1. Introduction / Key Findings 16.2. Market Size (US$ Mn) and Forecast By Deployment 16.2.1. On-Premises 16.2.2. SaaS 16.3. Market Attractiveness Analysis By Deployment 17. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Vertical 17.1. Introduction / Key Findings 17.2. Market Size (US$ Mn) and Forecast By Vertical 17.2.1. IT and Telecom 17.2.2. BFSI 17.2.3. Retail and Consumer Goods 17.2.4. Healthcare & Life Sciences 17.2.5. Manufacturing 17.2.6. Media & Entertainment 17.2.7. Transportation & Logistics 17.2.8. Travel & Hospitality 17.2.9. Others 17.3. Market Attractiveness Analysis By Vertical 18. Assumptions and Acronyms 19. Research Methodology
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