A large number of retail and consumer goods vendors across the globe have taken to insights engines to gain an accurate and deep understanding of customer tastes and preferences and to predict search queries to improve result relevance.
Consumer insights help companies in both industries stay one step ahead of changing dynamics and ensure that their customers are loyal and satisfied ones.
Companies are helped along in this endeavour by large and small-scale players in the insights engine market offering their insights engine platforms at competitive prices. The insights engine platform providers are also focusing on improving their training and support facilities.
The retail and consumer goods vertical is expected to witness the highest CAGR of 19.7% from 2017 to 2027.
The telecommunications industry has grown by leaps and bounds in the last decade in particular as developed countries strengthen their LTE infrastructure and emerging economies build theirs from scratch. Companies are always seeking out better and more efficient ways to address the rising needs of customers.
Insights engine platforms are being tested and implemented in advanced applications, enabling better understanding of consumer buying and usage patterns. Multiple avenues of value addition are opened up by way of insights engine platforms fuelling the growth of the insights engine market. The IT and Telecom vertical is anticipated to have a value of approx. USD 110 million by 2027 and have a market attractiveness index of 4.5.
Intelligent Search Solutions Required Across All Industry Verticals
There are limitless opportunities for key stakeholders in the insights engines market because of the importance of digital technologies in the 21st century. BFSI, media & entertainment, and the IT & Telecom industries are shifting towards IoT-based solutions for smart solutions and operations with an objective of boosting revenue.
This is accomplished by leveraging the power of AI and machine learning in the fields of marketing, sales support, and customer assistance.
TCS estimates that Latin American enterprises alone invest more than USD 50 million on IoT initiatives. The media & entertainment vertical is the largest in the Latin America insights engine market and is poised to exceed USD 5 million by the end of the forecast period.
The deployment time of an insights engine platform in an enterprise takes anywhere from three to nine months. This can pose a problem to small and medium-sized enterprises, restraining growth prospects of the global insights engine market.
It has been observed that large-scale organizations are taking the lead in installing insights engine platforms to enable websites to provide predictive and contextual recommendations based on individual and site visitor behaviour.
For e.g. – In May 2017, Alstom, a French rail transport MNC implemented Sinequa’s analytics and cognitive search platform. This should allow its employees to access and search for information from the Alstom Management System to extract contextual insights from across the entire company.
Internet connectivity has certainly improved in the last decade but is still not at an ideal level, especially in developing countries. A stable Internet connection is a basic requirement without which an insights engine platform cannot function.
National governments in APEJ and Latin America have recognized the importance of the Internet and it remains to be seen if they can match their developed counterparts in terms of Internet accessibility and availability in the long run.
Table 01: Global Insights Engine Market Value (US$ Mn) Analysis, By Region, 2012–2016
Table 02: Global Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Region, 2017–2027
Table 03: North America Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 04: North America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 05: North America Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 06: North America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 07: North America Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 08: North America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 08: North America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 09: Western Europe Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 10: Western Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 11: Western Europe Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 12: Western Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 13: Western Europe Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 14: Western Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 14: Western Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 15: Eastern Europe Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 16: Eastern Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 17: Eastern Europe Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 18: Eastern Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 19: Eastern Europe Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 20: Eastern Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 20: Eastern Europe Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 21: Latin America Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 22: Latin America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 23: Latin America Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 24: Latin America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 25: Latin America Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 26: Latin America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 26: Latin America Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 27: APEJ Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 28: APEJ Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 29: APEJ Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 30: APEJ Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 31: APEJ Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 32: APEJ Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 32: APEJ Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 33: Japan Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 34: Japan Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 35: Japan Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 36: Japan Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 37: Japan Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 38: Japan Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 38: Japan Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 39: MEA Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 40: MEA Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 41: MEA Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 42: MEA Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 43: MEA Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 44: MEA Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 44: MEA Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Table 45: Global Insights Engine Market Value (US$ Mn) Analysis, By Component, 2012–2016
Table 46: Global Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Component, 2017–2027
Table 47: Global Insights Engine Market Value (US$ Mn) Analysis, By Deployment, 2012–2016
Table 48: Global Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Deployment, 2017–2027
Table 49: Global Insights Engine Market Value (US$ Mn) Analysis, By Vertical, 2012–2016
Table 50: Global Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (1/2)
Table 50: Global Insights Engine Market Value (US$ Mn) and Y-o-Y Growth Forecast, By Vertical, 2017–2027 (2/2)
Figure 01: Global Insights Engine Market Size and Y-o-Y Growth Rate From 2017-2027
Figure 02: Global Insights Engine Market, Absolute $ Opportunity (US$ Mn), 2017–2027
Figure 03: North America Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 04: North America Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 05: U.S. Insights Engine Market Value (US$ Mn), 2012–2016
Figure 06: U.S. Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 07: Canada Insights Engine Market Value (US$ Mn), 2012–2016
Figure 08: Canada Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 09: North America Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 10: North America Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 11: North America Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 12: North America Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 13: Western Europe Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 14: Western Europe Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 15: Germany Insights Engine Market Value (US$ Mn), 2012–2016
Figure 16: Germany Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 17: U.K. Insights Engine Market Value (US$ Mn), 2012–2016
Figure 18: U.K. Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 19: France Insights Engine Market Value (US$ Mn), 2012–2016
Figure 20: France Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 21: Italy Insights Engine Market Value (US$ Mn), 2012–2016
Figure 22: Italy Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 23: Spain Insights Engine Market Value (US$ Mn), 2012–2016
Figure 24: Spain Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 25: BENELUX Insights Engine Market Value (US$ Mn), 2012–2016
Figure 26: BENELUX Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 27: Nordic Insights Engine Market Value (US$ Mn), 2012–2016
Figure 28: Nordic Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 29: Rest of Western Europe Insights Engine Market Value (US$ Mn), 2012–2016
Figure 30: Rest of Western Europe Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 31: Western Europe Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 32: Western Europe Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 33: Western Europe Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 34: Western Europe Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 35: Eastern Europe Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 36: Eastern Europe Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 37: Russia Insights Engine Market Value (US$ Mn), 2012–2016
Figure 38: Russia Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 39: Poland Insights Engine Market Value (US$ Mn), 2012–2016
Figure 40: Poland Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 41: Rest of Eastern Europe Insights Engine Market Value (US$ Mn), 2012–2016
Figure 42: Rest of Eastern Europe Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 43: Eastern Europe Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 44: Eastern Europe Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 45: Eastern Europe Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 46: Eastern Europe Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 47: Latin America Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 48: Latin America Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 49: Brazil Insights Engine Market Value (US$ Mn), 2012–2016
Figure 50: Brazil Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 51: Mexico Insights Engine Market Value (US$ Mn), 2012–2016
Figure 52: Mexico Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 53: Rest of Latin America Insights Engine Market Value (US$ Mn), 2012–2016
Figure 54: Rest of Latin America Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 55: Latin America Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 56: Latin America Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 57: Latin America Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 58: Latin America Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 59: APEJ Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 60: APEJ Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 61: China Insights Engine Market Value (US$ Mn), 2012–2016
Figure 62: China Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 63: India Insights Engine Market Value (US$ Mn), 2012–2016
Figure 64: India Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 65: Australia and New Zealand Insights Engine Market Value (US$ Mn), 2012–2016
Figure 66: Australia and New Zealand Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 67: ASEAN Insights Engine Market Value (US$ Mn), 2012–2016
Figure 68: ASEAN Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 69: Rest of APEJ Insights Engine Market Value (US$ Mn), 2012–2016
Figure 70: Rest of APEJ Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 71: APEJ Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 72: APEJ Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 73: APEJ Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 74: APEJ Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 75: Japan Insights Engine Market Value (US$ Mn), 2012–2016
Figure 76: Japan Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 77: Japan Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 78: Japan Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 79: Japan Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 80: MEA Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 81: MEA Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 82: GCC Countries Insights Engine Market Value (US$ Mn), 2012–2016
Figure 83: GCC Countries Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 84: Turkey Insights Engine Market Value (US$ Mn), 2012–2016
Figure 85: Turkey Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 86: North Africa Insights Engine Market Value (US$ Mn), 2012–2016
Figure 87: North Africa Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 88: South Africa Insights Engine Market Value (US$ Mn), 2012–2016
Figure 89: South Africa Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 90: Rest of MEA Insights Engine Market Value (US$ Mn), 2012–2016
Figure 91: Rest of MEA Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 92: MEA Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 93: MEA Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 94: MEA Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 95: MEA Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
Figure 96: Global Insights Engine Market Value Share (%) & BPS Analysis by Country, 2017- 2027
Figure 97: Global Insights Engine Market Value Y-o-Y Growth Comparison by Country, 2017-2027
Figure 98: North America Insights Engine Market Value (US$ Mn), 2012–2016
Figure 99: North America Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 100: Latin America Insights Engine Market Value (US$ Mn), 2012–2016
Figure 101: Latin America Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 102: Western Europe Insights Engine Market Value (US$ Mn), 2012–2016
Figure 103: Western Europe Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 104: Eastern Europe Insights Engine Market Value (US$ Mn), 2012–2016
Figure 105: Eastern Europe Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 106: APEJ Insights Engine Market Value (US$ Mn), 2012–2016
Figure 107: APEJ Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 108: Japan Insights Engine Market Value (US$ Mn), 2012–2016
Figure 109: Japan Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 110: MEA Insights Engine Market Value (US$ Mn), 2012–2016
Figure 111: MEA Insights Engine Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2027
Figure 112: Global Insights Engine Market Attractiveness Index, By Country, 2017–2027
Figure 113: Global Insights Engine Market Attractiveness Index, By Component, 2017–2027
Figure 114: Global Insights Engine Market Attractiveness Index, By Deployment, 2017–2027
Figure 115: Global Insights Engine Market Attractiveness Index, By Vertical, 2017–2027
The insights engine market is likely to secure a CAGR of 16.2% through 2032.
The insights engine market size is estimated to cross USD 7.84 Biliion by 2032.
The insights engine market is likely to record a value of USD 2.03 Billion in 2022.
North American region is likely to lead the insights engine market.
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