Natural Malt Sweeteners Market

Natural Malt Sweeteners Market

The global sales of natural malt sweeteners are anticipated to rise at a moderate CAGR of around 3.8% to 4.2% during the forecast period between 202 and 2032. Growth is attributable to the rising demand for natural malt sweeteners across diverse end use verticals including food processing, bakery and confectionary products, beverage processing, and infant nutrition.

Natural malt sweeteners are alternative natural sweeteners to sugar and honey, extracted from plant sources like barely and rice through various processes. They usually contain 65% maltose, 30% carbohydrate, and 3% protein.

Over the last few decades, demand for natural malt sweeteners has risen at a considerable pace on account of their various nutritional and health benefits as they have zero fructose content and are believed to possess antioxidant properties. These sweeteners are being increasingly used as flavouring agent, texturing agents, and binding agent in a multitude of food products such as nutrition bars, frozen desserts, packaged foods, bakery and confectionary items, carbonated drinks, and energy drinks. Growing production and consumption of these food products will therefore continue to boost the sales of natural malt sweeteners during the forecast period.

Natural malt sweeteners play a key role in adding high value to the innovative food preparations. They have the potential to lower calorie intake without compromising on the flavor and taste of the products.

Natural malt sweeteners are usually derived from barley, rice and oats, and are available in liquid and powdered forms. They have gained huge popularity in the natural sweeteners market during the last few years and the trend is likely to follow during the forecast period.

Which are Some Prominent Drivers Spearheading Natural Malt Sweeteners Market Growth

Growing consumer awareness about the benefits of natural malt sweeteners, rising demand for clean-label products, and rapid expansion of end-use verticals are some of the major factors driving the growth of natural malt sweeteners market.

Natural malt sweeteners have become ideal sugar alternative due to their nutritional pro?le and differentiated metabolization. They are gaining wider popularity among consumers on account of their low fructose content, presence of antioxidants, and their ability to improve digestion.

With sedentary lifestyle and unhealthy eating habits, there has been a rapid surge in the number of lifestyle diseases such as obesity and diabetes worldwide. This has prompted consumers to shift their preference from foods containing artificial sweeteners to natural ones. Rising prevalence of lifestyle diseases coupled with growing consumer awareness about the benefits of consuming natural products will therefore continue to push the sales of natural malt sweeteners during the forecast period.

Similarly, to cater to the changing consumer needs, food manufacturers are also using natural sweeteners like natural malt sweetener in their food products. Rising production and consumption of these food products is slated to boost the growth of natural malt sweeteners market during the assessment period.

In addition to this, rising efforts of government and other regulatory bodies to encourage the food manufacturers to reduce sugar content is expected to generate sales prospects for natural malt sweeteners during the forthcoming years.

Among various end-use verticals, bakery industry remains one of the major consumers of natural malt sweeteners. Bakery companies are increasingly using malt natural sweeteners to improve the taste and flavor of their products as well as enhance their shelf life.

What are the Challenges Faced by the Natural Malt Sweeteners Industry

Although natural malt sweeteners have numerous end uses, there are certain factors that are likely to challenge market growth during the assessment period. Some of these factors are the low consumer awareness and availability of alternative sweeteners.

Similarly, high cost involved in extracting natural malt sweeteners from their sources is also limiting market growth to some extent

What is the Demand Outlook for the North America Market

Currently, North America leads the global natural malt sweeteners market and is expected to grow at a higher CAGR over the forecast period. Growth in the market is attributable to the rising demand for natural food ingredients, expanding food manufacturing industry and heavy presence of leading market players.

Demand for natural malt sweeteners is particularly high across the United States due to presence of high awareness levels among people regarding healthy foods, rise in lifestyle diseases, and increasing consumption of bakery and confectionary products.

Nandini Roy Choudhury

Principal Consultant

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How Will Growth Unfold in the Europe Market

According to Future Market Insights, the natural malt sweeteners market in Europe is expected to grow at a moderate pace during the forecast period, owing to the rapid expansion of end-use verticals, changing consumer preference towards natural products, and presence of some leading market players.

Countries like the United Kingdom and France are experiencing huge demand for natural malt sweeteners due to growing consumer awareness and increasing usage in dietary supplements. In fact, natural sweeteners like natural malt sweeteners have become highly sought-after sugar alternatives across European countries.

Market Competition

Some of the key participants present in the global natural malt sweeteners market include Malt Products Corporation, Briess Malt & Ingredients, Archer Daniels Midland Company, Gulshan Polyols Ltd., Natural Import Company, Grain Millers, Inc., Barmalt, and LemonConcentrate S.L. among others.

These key participants are continuously upgrading their product portfolios to increase their customer base. Furthermore, they have adopted various growth strategies such as new product launches, price reduction, partnerships, acquisitions, collaborations, and mergers to expand their global footprint.

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Scope of Report

Key Segments Profiled in the Natural Malt Sweeteners Industry Survey

By Source:

• Barely
• Rice
• Oat
• Others

By Nature:

• Organic
• Conventional

By Form:

• Liquid
• Powder

By End Use:

• Food Processing
• Bakery Goods
• Confectionery
• Frozen Desserts
• Nutrition Bars
• Dressings & Spreads
• Clinical Nutrition
• Infant Nutrition
• Beverage Processing
• Carbonated Drinks
• Energy Drinks
• Fruit Drinks & Juice
• Powdered Drinks and Mixes
• Flavoured Water
• Others (RTD Coffee, etc.)

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa