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Probiotic Drink Market Outlook (2023 to 2033)

The global probiotic drink market size is poised to showcase monumental growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is slated to exceed a valuation of US$ 19,276 million in 2023. It is predicted to reach a valuation of US$ 39,362.7 million by 2033. The market is foreseen to expand at a CAGR of 7% from 2023 to 2033.

Changes in consumers' eating and drinking habits and growing consumption of natural food & beverage products are facilitating the growth in the market. Hence, key players are introducing probiotic drinks with pure and natural components with a diverse variety of options. However, in recent years there has been a shift in demand from dairy-based probiotic drinks to plant-based probiotic drinks such as fruit and vegetable juices. This is mainly attributed to growing concerns regarding animal cruelty and increasing cases of lactose-intolerant consumers globally.

Attribute Details
Market Share (2022) US$ 18,534.60 million
Market Share (2023) US$ 19,276 million
Market Share (2033) US$ 39,362.7 million
CAGR (2023 to 2033) 7%
Top 3 Countries’ Market Share 36%

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Probiotic Drink Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022. In 2018, the global market size stood at US$ 16,548.0 million. In the following years, the market gained significant growth, accounting for US$ 18,534.60 million in 2022.

Growth in the market is attributed to the presence of friendly bacteria like lactic acid and bifidobacterium in the drink which improves the digestive health of individuals. To capitalize on this trend, key producers are introducing new products to their portfolio such as plant-based probiotic drinks, especially for vegan consumers.

The probiotic drink market held around 80% of the share in the global functional foods and natural health products market, which was valued at US$ 22.4 billion in 2022.

Sales are expected to increase due to the growing shift toward preventative health management approaches. On account of this, demand for probiotic drinks is expected to surge at an exponential rate over the upcoming decade. As these drinks improve gut health by preserving intestinal balance and by raising immunity, sales are expected to double by the end of 2033.

How is the Growing Demand for Functional Beverages Affecting the Probiotic Drinks Market?

Demand for functional beverages is growing rapidly, as more consumers are focusing on their health and well-being. As a result, key players are introducing these beverages with more practical nutrient and food supplement items.

Probiotic beverages are being promoted by functional drink manufacturers due to their good health benefits and the easy availability of these drinks in a variety of flavors. Moreover, the need for vital supplements and drinks among the older population and millennials’ willingness to test new products for 'quick health' benefits drive the market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Which Product Type Remains Highly Sought After?

More than half of Probiotic Drink Sales are Contributed by Dairy-based Probiotic Drinks

In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market. Growth in the segment is attributed to increasing demand for probiotic drinks in the form of fermented dairy drinks or yogurt-based drinks, as these products are compatible. Traditional or regional dairy-based drinks are becoming increasingly popular worldwide. For example, Kefir, a fermented milk beverage famous in Europe, is gaining immense traction across the globe.

Tesco plc, a global supermarket, reported a sizeable increase in demand for Kefir in the United Kingdom over the past 18 months, according to Food & Drink International in February 2020. Additionally, a variety of milk-based probiotic drinks are offered by the manufacturers in the market such as Danone S.A., Yakult Honsha Co., Ltd., and GCMMF (Amul).

How are Online Sales Channels Boosting the Sales of Probiotic Drinks?

Driven by the Increased Adoption of Smartphones, Sales of Probiotic Drinks through Online Sales Channels Surge

In 2022, the online sales channel segment captured 27.5% shares in the global market. The online sales segment is predicted to garner monumental growth during the forecast period.

Following the technological breakthroughs and swift digitalization experienced in recent years, online sales channels have witnessed impressive growth due to the convenience and safety provided by these platforms. Moreover, as beverages such as probiotic drinks gained importance since FQ-20, sales of these drinks through online merchants are increasing. Attributes such as competitive pricing, simple payment methods, and hassle-free delivery for these products drive the sales of probiotic drinks through online sales channels. Besides this, the surging penetration of the internet and e-commerce platforms along with the widespread use of smartphones is predicted to drive sales of these prebiotic drinks via online sales platforms over the projected period.

Comparative View of the Adjacent Probiotic Drink Market

Probiotic Drink Market:

Attributes Probiotic Drink Market
CAGR (2023 to 2033) 7%
Market Value (2023) US$ 19,276 million
Growth Factors
  • Rising inclination towards preventive healthcare approaches.
  • Increasing consciousness for maintaining optimum health and fitness.
  • Growing demand for natural food and beverages.
Future Opportunities Launch of new flavors and health benefits imparting products.
Market Trends Increasing research and development activities to launch new products.

Digestive Health Drinks Market:

Attributes Digestive Health Drinks Market
CAGR (2023 to 2033) 6.09%
Market Value (2023) US$ 27.58 billion
Growth Factors
  • Increasing health concerns boost consumption.
  • Rising inclination towards health and wellness promotes market growth.
  • Increasing cases related to lifestyle illnesses amplify product sales among health-conscious consumers.
Future Opportunities Development of improved packaging for longer shelf life.
Market Trends Rising sales of probiotic drinks.

Organic Drinks Market:

Attributes Organic Drinks Market
CAGR (2023 to 2033) 3.4%
Market Value (2023) US$ 22,053.98 million
Growth Factors
  • Growing demand for clean-label, natural products.
  • Increasing awareness regarding the nutritional health benefits of natural food products.
  • Rising inclination towards healthy lifestyles.
Future Opportunities New product launches to attract larger consumer bases.
Market Trends Growing acceptance of organic products.

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Country-wise Insights

How are the Sales of Probiotic Drinks in the United States Shaping?

Focus on Digestive Health to Boost the Sales of Probiotic Drinks in the United States

According to Future Market Insights, one of the key factors boosting the growth in the probiotic drinks market in the United States is the growing awareness of middle-aged adults toward their digestive health.

Health practitioners and gastroenterologists in the United States are promoting the use of probiotics to improve digestive health, propelling the sales of probiotic drinks. As a result, the demand for probiotic drinks such as yogurt and healthy sour milk products like Kefir and Kombucha is increasing in the United States. In 2022, the United States captured 17.3% shares in the global market.

What Makes Probiotic Drinks in India a Significant Market?

Availability of Flavored Probiotic Drinks in India to Create Remunerative Growth Opportunities

In 2022, India captured 12.1% shares in the global market. The consumption of yogurt as a digestive drink is increasing in India. As a result, leading players are investing heavily in research and development (R&D) to produce a variety of drinkable probiotic yogurts in different flavors. As these yogurt-based probiotic drinks contain a balanced source of proteins, minerals, and vitamins, these products are considered nutritious snacks in the country.

Epigamia, for example, introduced Epigamia Artisanal Curd in India as the first lactose-free curd with two gut-friendly strains - Bifidobacteria and Lactobacillus Acidophilus. These two strains are essential for a healthy digestive tract. In addition, Yakult Danone India, a 50:50 joint venture between Danone and Yakult Honsha, released Yakult Light. A new variation of their distinctive probiotic drink that contains vitamins E, D, and Yakult's signature Lactobacillus casei strain Shirota (LcS) which has less sugar. A slew of such product launches is anticipated to create a conducive environment for probiotic drinks producers in India.

Why is the Demand for Probiotic Drink in China Increasing?

Consumption of Yogurt-based Probiotic Drinks in China to Surge Among Baby Boomers

As per FMI, the East Asia probiotic drinks market is expected to witness huge opportunities with China showcasing huge growth potential. China captured 5.8% of global market shares in 2022. In China, probiotic drinks are generally consumed in the form of yogurts and fermented drinks from soy, vegetables, or eggs. Drinking yogurt and other probiotic drinks are becoming increasingly popular due to the health benefits they offer.

Local players in China such as the Mengniu group have increased the competition in the market for established and global players like Yakult. Moreover, demand for these drinks is increasing as they are considered beneficial for immunity, especially for the older population, driving the growth in the market.

Competitive Landscape

According to the study, the market is significantly fragmented owing to the presence of multiple established players such as Yakult Honsha Co., Ltd., PepsiCo, Danone S.A., and Nestle SA in developed countries. However, local and regional player are also strengthening their footprints due to their rising popularity and improved product quality. Furthermore, several leading manufacturers are focusing on product innovation and new product launches to gain a competitive edge.

Recent Developments Observed by FMI:

  • In May 2023, Fonterra introduced a probiotic powdered drink in Singapore and plans to expand distribution throughout the APAC region. The company aims to cater to the expanding middle-class population across the region.
  • In March 2023, a new zero-sugar probiotic and probiotic Living Soda range was launched under the brand name ‘FHIRST’.
  • In May 2022, KeVita introduced three new effervescent probiotic beverages under its new herbal spritzer label in the United States. The Herbal Spritzer collection, which is sold at Whole Foods markets around the country, consists of softly fermented drinks with active probiotics and a delicate hint of fruit and herbal extracts.
  • In March 2022, Singapore-based Probicient and Origin Ventures launched the world’s first probiotic beer. Probicient invested more than SG$ 1.5 million in the development of a probiotic beer, working with Brewerkz as its first brewing partner.

Key Players in the Global Market

  • Yakult Honsha Co. Ltd.
  • PepsiCo
  • Danone S.A.
  • Nestle’ SA
  • GCMMF (Amul)
  • Bio-K Plus International Inc.
  • GoodBelly Probiotics
  • Fonterra Co-operative Group
  • Chobani LLC
  • Lifeway Foods Inc.
  • Cargill Inc.
  • Others

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million for Value, Units for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA)
Key Countries Covered United States, Canada, Germany, United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASEAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others
Key Segments Covered Product Type, Sales Channel, Region
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Probiotic Drink Segmentation

By Product Type:

  • Dairy-based
  • Plant-based

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Stores
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Growth Potential of the Market?

The growth potential of the market is 7% through 2033.

Which Country Holds High Lucrativeness?

The United States holds high lucrativeness.

Which Product Type Remains Highly Sought After?

The dairy-based probiotic drinks segment garnered 55.4% in 2022.

What Leads to Growth in India?

The availability of flavored probiotic drinks spurs lucrative growth opportunities in India.

What Drives Sales in the Probiotic Drink Market?

Growing demand for natural food and beverages drives sales.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Dairy-Based

        5.3.2. Plant-Based

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        6.3.1. Offline

            6.3.1.1. Supermarkets/Hypermarkets

            6.3.1.2. Departmental Stores

            6.3.1.3. Convenience Store

            6.3.1.4. Other Sales Channel

        6.3.2. Online

            6.3.2.1. Company Website

            6.3.2.2. E-commerce Platform

    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Sales Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Sales Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Sales Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Sales Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product Type

        11.2.3. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Sales Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product Type

        12.2.3. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Sales Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product Type

            13.1.2.2. By Sales Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product Type

            13.2.2.2. By Sales Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product Type

            13.3.2.2. By Sales Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product Type

            13.4.2.2. By Sales Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product Type

            13.5.2.2. By Sales Channel

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product Type

            13.6.2.2. By Sales Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product Type

            13.7.2.2. By Sales Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product Type

            13.8.2.2. By Sales Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product Type

            13.9.2.2. By Sales Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product Type

            13.10.2.2. By Sales Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product Type

            13.11.2.2. By Sales Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product Type

            13.12.2.2. By Sales Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product Type

            13.13.2.2. By Sales Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product Type

            13.14.2.2. By Sales Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product Type

            13.15.2.2. By Sales Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product Type

            13.16.2.2. By Sales Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product Type

            13.17.2.2. By Sales Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product Type

            13.18.2.2. By Sales Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product Type

            13.19.2.2. By Sales Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product Type

            13.20.2.2. By Sales Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product Type

        14.3.3. By Sales Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Yakult Honsha Co., Ltd.

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. PepsiCo

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Danone S.A.

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Nestle SA

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. GCMMF (Amul)

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Bio-K Plus International Inc.

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. GoodBelly Probiotics

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Fonterra Co-operative Group

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Chobani, LLC

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Lifeway Foods, Inc.

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

        15.1.11. Cargill Inc.

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

                15.1.11.5.2. Product Strategy

                15.1.11.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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