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Restaurants and Mobile Food Services Market Outlook

The restaurants and mobile food services market is estimated to be valued at US$ 2.29 trillion in 2023 and is projected to record a CAGR of 3.0% between 2023 and 2033 to reach an expected valuation of US$ 3.08 trillion by 2033.

Restaurants and mobile food services are expected to expand as technology replaces the meal delivery sector in the marketplace. As both businesses and consumers benefit, the implementation of automation and improved procedures in the food industry is quickly gaining popularity. The social media age, Gen Z, and the twenty-first century have all contributed to phenomenal growth in the market for restaurants and mobile food services.

Ordering through mobile phones and other online platforms is becoming more and more common. This connection between businesses and end consumers has subsequently been crucial to the growth of the restaurants and mobile food services market. The services offered by restaurants and mobile food services include preparing and delivering foods and drinks that are ready for consumption as well as offering catering services to both public and private end users, whether by internal or external operators. Currently, mobile food services account for between 50% and 55% of all food spending in the United States, however, in underdeveloped nations, this percentage could be as low as 15% to 20% or even less.

Global demand for mobile food services has been significantly boosted by socioeconomic factors such as high disposable income, an active and increasingly portable lifestyle, the emergence of corporate outsourcing of non-core functions, and market expansion in well-known and core industries like transportation and retail, all these aspects are fueling the growth of the market.

However, the growth of restaurants and the mobile food services sector is also attributed to factors like low initial capital costs and the increasing popularity of street food among the young population.

Attributes Details
Restaurants and Mobile Food Services Market CAGR (2023 to 2033) 3.0%
Restaurants and Mobile Food Services Market Size (2023) US$ 2.29 trillion
Restaurants and Mobile Food Services Market Size (2033) US$ 3.08 trillion

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Global Restaurants and Mobile Food Services Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

From US$ 2,235.56 billion in 2018, the global market expanded by US$ 2,672.9 billion by 2022, with a CAGR of 3.64%. On the other hand, the restaurants and mobile food services market is estimated to be valued at US$ 2.29 trillion in 2023 and is projected to record a CAGR of 3% between 2023 and 2033 to reach an expected valuation of US$ 3.08 trillion.

Restaurant traffic has significantly decreased in 2016 as well. Market saturation, a decline in the price of food for use at home, and economic volatility have all affected sales. Industry traffic trends changed negatively as quick-service visits started to decline. The restaurants and mobile food services market is expanding mostly due to the rising demand for packaged and fast food, but other factors, such as a lack of workers in the food service industry, could restrain the market growth.

Globalization Envisaged to Pave the Door for the Establishment of Facilities in High-growth Areas

In the age of globalization, restaurant owners are likely to sell their cuisines to customers all over the world thanks to increased joint ventures, foreign investments, global expansion, and international corporations setting up facilities in high-growth areas. Due to the ease of access to exotic ingredients made possible by globalization, restaurants now have the chance to succeed on a global scale by providing their customers with a wider range of exotic food. Restaurants now have access to a wider range of potential suppliers thanks to globalization, which also lessens their negotiating power and increases sales.

As an example, McDonald's manufactures in many countries and has franchises all over the world. To ensure its global brand, it finances and supports projects to tailor its goods and services to various regions. This increase in globalization is probably going to increase investments and ultimately push the restaurants and mobile food services market.

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Social Media Plays a Big Role in the Restaurant and Mobile Food Services Industries

  • Restaurants and mobile food service establishments rely significantly on recommendations and evaluations, thus restaurants are promoting themselves via social media channels.
  • Customers can order and make reservations through mobile applications such as GrubHub and JustEat. Customers submit images and reviews on social media, improving restaurant recognition.
  • To interact and communicate with their online audience, restaurants are using live-streaming restaurant footage. The restaurants and mobile food service markets are thus experiencing rapid expansion.

Online Food Delivery May Have Adverse Impacts That Challenge Market's Expansion

  • Customers are hesitant to use online food ordering because of a couple of its drawbacks. Even while food delivery provides numerous advantages, there are some drawbacks as well. When there is a lot of traffic, home delivery applications have problems.
  • Food from delivery services is typically wrapped in plastic, making it less aesthetically pleasing than food that is presented correctly on your plate in a restaurant. The fact that guests may be charged extra fees for using meals on wheels is another drawback. Even though most countries offer free meal delivery, if a customer's order falls below a specific threshold, they may still be forced to pay for a delivery, even though the food they purchased was rather affordable. This can limit the market to some extent.

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Comparative View of Adjacent Restaurants and Mobile Food Services Market 

Restaurants and Mobile Food Services Market:

Attributes Restaurants and Mobile Food Services Market
CAGR (2023 to 2033) 3%
Market Value (2023) US$ 2.29 trillion
Growth Factor The growing desire for convenience foods is a significant driver of the mobile food services sector.
Opportunity Increasing marketing initiatives for food services
Key Trends The increased demand for convenience foods is one of the primary factors driving growth in the restaurants and mobile food services market.

Food Service Disposable Market:

Attributes Food Service Disposable Market
CAGR (2023 to 2033) 4.9%
Market Value (2023) US$ 62.22 billion
Growth Factor The global market is expected to be driven by the increasing adoption of online meal delivery services.
Opportunity The increasing demand for online food delivery services during the COVID-19 pandemic is also projected to drive industry expansion.
Key Trends Due to busy lives and rigorous work schedules, the increasing popularity of Quick-Service Restaurants (QSRs), particularly in developing regions, is likely to favor market expansion over the forecast period.

QSR Food Service Equipment Market:

Attributes QSR Food Service Equipment Market
CAGR (2023 to 2033) 5.5%
Market Value (2023) US$ 15.86 billion
Growth Factor Changes in lifestyle and culinary preferences, as well as growing urbanization, has increased Quick Service Restaurants (QSR)
Opportunity The increased Return-on-Investment (RoI) encourages most medium-sized restaurants to invest in this time-saving and efficient cooking equipment.
Key Trends The inclusion of healthy cuisine in various QSRs has also shown to be critical in the market growth in recent years.

Segmentation Outlook

Which Types of Restaurants and Mobile Food Services are Widely Used?

Attributes Details
Cafeterias, Grill Buffets, and Buffets Segment CAGR 3.4%

The restaurants and mobile food service market is split up into many types, including full-service restaurants, limited-service restaurants, cafeterias, grill buffets, and buffets as well as mobile food services. Full-service restaurants are sitting-down establishments that offer a full menu and offer table service to customers. They serve breakfast, lunch, and dinner, all with a variety of options.

The two types of restaurants that contribute most to this segment are upscale and casual. Cafeterias, grill buffets, and buffets include places like restaurants, cafes, fast food franchises, food trucks, and online meal ordering.

The Cafeterias, grill buffets, and buffets segment of the restaurants and mobile food service market is expected to record a CAGR of 3.4% between 2023 and 2033. Mobile food service is a relatively new idea in the industry, which was founded in the 20th century, in contrast to commercial food service, which has been a part of the business since its inception. As families' disposable income increases, consumer spending on hotels, dining out, coffee shops, and other establishments rises. Leading fast-food chains like Domino's, Pizza Hut, KFC, Starbucks, Burger King, Taco Bell, Subway, McDonald's, Wendy's, Papa John's Pizza, and Chipotle Mexican Grill are taking advantage of this opportunity to establish their presence in various international markets given the trend of millennial consumers choosing quick service restaurants. Throughout the projection period, this trend is anticipated to drive market expansion.

Regional Outlook

Why Does North America Dominate the Global Market?

Attributes Details
United States Market Size US$ 565.6 billion
Canada Market CAGR 2.2%

Between 2023 and 2033, North America had a significant share of the restaurants and mobile food service market. Restaurant operating expenses are rapidly increasing in developed countries like the United States and Canada. Due to the rise in labor expenses and the price of raw materials, companies' profit margins are under a lot of pressure. In the industrial and service sectors, there is a significant push towards automation and digitization as a result. For instance, Domino's introduced an autonomous pizza delivery system in Houston in 2021 after partnering with Nuro, one of the top self-driving delivery services. Customers can submit pre-paid orders, and Nuro R2 Robots deliver the items to the recipients.

What is the Future of the Market in Asia Pacific?

Attributes Details
China Market Size 2033 US$ 715.95 billion
China Market CAGR 5.4%
Japan Market CAGR 0.8%
Asia Pacific Market Size US$ 356.9 billion

During the projected period, the restaurants and mobile food service market in Asia Pacific is anticipated to increase at a significant rate. In nations like Australia, Japan, and South Korea, patrons favor dining at full-service establishments. These restaurants have a greater market share than other types in comparison. Quick-service restaurants are expanding significantly in the market because of their improved efficiency and quick service times.

The second dominant food service sector in the world is found in China. The country's industrialization was accelerated by strong and swift economic expansion, which also aided in the development of a sizable middle-class population with more disposable income. This industry for restaurants and mobile food services has grown significantly over the last several years as more people had access to dining establishments that accept dine-in customers.

How is Europe Creating Lucrative Opportunities for the Market?

Attributes Details
Germany Market CAGR 1.4%

The restaurants and mobile food service industries are highly competitive in Europe, where the hospitality industry plays a significant role. For people traveling to Europe, the tourism industry has created various work opportunities. The increased popularity of eating out and busier lifestyles, which increase demand for prepared dishes, are contributing factors to the expansion of the food service industry in Europe. Germany is the greatest market in Europe. Convenience, regional production, wellness, Asian and ethnic cuisines, and health and well-being are the key trends in the food service industry in Germany. The considerable purchasing power of consumers in Germany also fuels the restaurants and mobile food services market.

How Competition Influences the Restaurants and Mobile Food Services Market?

Market participants were unwilling to risk their businesses by making investments in uncertain markets and risking losses because the pandemic had such a severe impact on this industry in 2020, which included restaurants and mobile food services. However, as the markets started to open, market participants also started expanding their businesses, and the industry was changing. Empire Distributors has been acquired by Imperial Dade, a top United States distributor of cleaning products and food service packaging. This acquisition may allow the Imperial Dade platform to run 91 distribution locations across the nation.

Recent Development

  • Year - 2022
Month May
Strategy Launch
Company Outback Steakhouse
Details Outback Steakhouse restaurants opened new locations in May 2022 with a more contemporary dining area. Three additional eateries were opened by the corporation, one each in Fort Worth, Steele Creek, and Polaris.
Month May
Strategy Launch
Company Domino's
Details In May 2022, Domino's introduced a brand-new pizza option for Indian clients called paratha. There are three types of this fusion food: cheese paratha pizza, paneer paratha pizza, and chicken keema paratha pizza.
Month March
Strategy Partnership
Company Starbucks Corporation
Details Starbucks Corporation and Grab, one of the top businesses in South East Asia, entered a partnership in March 2022. By working together, it sought to provide better customer service while servicing customers in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
  • Year - 2021
Month August
Strategy Partnership
Company Pizza Hut
Details In August 2021, Pizza Hut teamed with Hindustan Unilever to offer the FMCG company's Kwality Wall ice cream and desserts to its dine-in, delivery, and takeaway menus in India. With this collaboration, Pizza Hut anticipates increasing its average order value by 10% for orders containing Kwality Wall's ice cream and sweets
  • Year - 2020
Month April
Strategy Collaboration
Company Domino's Pizza
Details In the aftermath of COVID-19, Domino's Pizza collaborated with ITC Foods to launch Domino's Essentials in April 2020. Customers may get this service first in Bengaluru, and subsequently in Noida, Mumbai, Kolkata, Chennai, and Hyderabad. This collaboration between a QSR and an FMCG company assisted the community by assuring an uninterrupted supply of vital commodities without requiring residents to leave the comfort of their homes.

Key Players 

  • Brinker International Inc.
  • Chick-fil-A
  • Chipotle Mexican Grill Inc.
  • Darden Restaurants Inc.
  • Eat Drink Collective
  • Kogi BBQ
  • KoJa Kitchen LLC
  • Lukes Seafood LLC
  • McDonald Corp.
  • OINK and MOO BBQ
  • Restaurant Brands International Inc.
  • The Grilled Cheeserie
  • The Subway Group
  • World Famous House of Mac
  • YUM Brands Inc.

Key Segments

By Type:

  • Full-service Restaurants
  • Limited-service Restaurants
  • Cafeterias, Grill Buffets, and Buffets
  • Mobile Food Services

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America

Frequently Asked Questions

How Much the Market is Slated to Attain by 2033?

The market is slated to attain US$ 3.08 trillion by 2033.

What is the Growth Potential of the Restaurants and Mobile Food Services Market?

The growth potential of the restaurants and mobile food services market is 3% CAGR through 2033.

How social media Has Been Instrumental in the Growth of these Services?

Social media helps engage potential customers and helps enhance restaurant recognition.

Who are the Top Market Players?

Brinker International Inc., Chick-fil-A, and Chipotle Mexican Grill Inc. are the top market players.

Which Strategies are Consolidating Manufacturers’ Place?

New launches and partnerships are key strategies for consolidating the key players’ positions.

Table of Content

1. Executive Summary | Restaurants and Mobile Food Services Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Full-Service Restaurants

        5.3.2. Limited-Service Restaurants

        5.3.3. Mobile Food Services

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ownership

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Ownership, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Ownership, 2023 to 2033

        6.3.1. Chained Outlets

        6.3.2. Independent Outlets

    6.4. Y-o-Y Growth Trend Analysis By Ownership, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Ownership, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Ownership

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Ownership

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Ownership

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Ownership

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. United kingdom

            10.2.1.2. Spain

            10.2.1.3. Germany

            10.2.1.4. Italy

            10.2.1.5. France

            10.2.1.6. Rest of Europe

        10.2.2. By Type

        10.2.3. By Ownership

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Ownership

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. India

            11.2.1.2. China

            11.2.1.3. Japan

            11.2.1.4. Australia

            11.2.1.5. Rest of Asia Pacific

        11.2.2. By Type

        11.2.3. By Ownership

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Ownership

    11.4. Key Takeaways

12. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. South Africa

            12.2.1.2. GCC Countries

            12.2.1.3. Rest of Middle East and Africa

        12.2.2. By Type

        12.2.3. By Ownership

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Ownership

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Type

            13.1.2.2. By Ownership

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Type

            13.2.2.2. By Ownership

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Type

            13.3.2.2. By Ownership

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Type

            13.4.2.2. By Ownership

    13.5. United kingdom

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Type

            13.5.2.2. By Ownership

    13.6. Spain

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Type

            13.6.2.2. By Ownership

    13.7. Germany

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Type

            13.7.2.2. By Ownership

    13.8. Italy

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Type

            13.8.2.2. By Ownership

    13.9. France

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Type

            13.9.2.2. By Ownership

    13.10. India

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Type

            13.10.2.2. By Ownership

    13.11. China

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Type

            13.11.2.2. By Ownership

    13.12. Japan

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Type

            13.12.2.2. By Ownership

    13.13. Australia & New Zealand

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Type

            13.13.2.2. By Ownership

    13.14. South Africa

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Type

            13.14.2.2. By Ownership

    13.15. GCC Countries

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Type

            13.15.2.2. By Ownership

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Type

        14.3.3. By Ownership

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Yum China Holdings

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

        15.1.2. MCDonald's

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

        15.1.3. Darden Restaurants

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

        15.1.4. Subway

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

        15.1.5. Chick-fil-A

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

        15.1.6. Hyatt Hotels Corporation

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

        15.1.7. Hilton Worldwide

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

        15.1.8. KFC

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

        15.1.9. Burger King

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

        15.1.10. Pizza Hut

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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