Surface Water Sports Equipment Market Outlook from 2024 to 2034

The surface water sports equipment market size is predicted to expand at a 9% CAGR during the forecast period. The industry’s revenue stands at USD 35,471.6 million in 2024 and is projected to surpass USD 83,974.2 million by 2034.

As travelers continue to prefer adventure tourism, the industry is evolving to equip them with adventurous water sports. Infrastructure, services, as well as destination firms, are increasingly being developed internationally to satisfy this urge for adventure tourism.

Millennials and Gen Z populations are the leading demographics when it comes to travelers seeking adventure tourism. Social media platforms have become powerful marketing channels for businesses.

Platforms such as Instagram, YouTube, and TikTok have turned into user-generated content hubs showing thrillful vacations on and around water bodies, among other things. Brands should, therefore consider influencer partnerships, user-generated campaigns as well as targeted advertising.

This can help drive brand visibility, generate buzz, and achieve high returns on investment (ROI) in the industry. The impact of technological advancements on investment decisions in the market is high. Businesses innovating in technologies stand to benefit with long term gains.

Attributes Description
Estimated Global Surface Water Sports Equipment Market Size (2024E) USD 35,471.6 million
Projected Global Surface Water Sports Equipment Market Size (2034F) USD 83,974.2 million
Value-based CAGR (2024 to 2034) 9%

Female participation in water sports has catapulted in recent years. This increase in participation is leading to a greater demand for gear specifically designed for unique needs and preferences of females.

Providing female-focused products that have the optimal fit, aesthetics, and performance can translate to more sales of surface water sports equipment. Focusing on female empowerment and representation can drive brand loyalty. Businesses can promote gender diversity and inclusivity and foster in the industry.

Extreme sports activities are also witnessing more attention. Companies like Red Bull, that actively engage in and promote outdoor adventure and extreme sports are adding to the competition. Businesses participating in the rental of water sports equipment, tour operators and those offering water sporting facilities can capitalize on this trend.

They can offer tailored experiences that range from jet skiing and parasailing to kiteboarding and scuba diving. These activities can represent a crossover of extreme sports and outdoor adventures.

Water levels, weather patterns, and their influence on water sports participation however must be considered. For businesses targeting a share of the lucrative adventure tourism industry, increasing their revenues can include partnerships with travel agencies, hotels, and even tourism boards.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Semi Annual Market Update

This table presents a numerical comparison of the surface water sports equipment market growth and trends. For a thorough analysis of the industry’s anticipated growth, the CAGR has been analyzed in semi-annual intervals. This includes a comparison for the historical period of 2019 to 2023 and the forecast period of 2024 to 2034.

Particular Value CAGR
H1 6.3% (2019 to 2033)
H2 7.1% (2019 to 2033)
H1 9.3% (2024 to 2034)
H2 8.7% (2024 to 2034)

Industry’s expansion accelerated at a CAGR of 6.3% in the first half (H1) of the 2019 and 2023 period and then increased slightly to 7.1% in the second half (H2) of the same period. Throughout the projection period, which runs from H1 2024 to H2 2034, the CAGR is forecasted to initially increase to 9.3% before slowing down to 8.7% in the second half.

Key Industry Highlights

Sustainability Trends has become a Key Differentiator for Success

Consumers nowadays are becoming more concerned about sustainable products and ways of production. Several water sports equipment manufacturing firms have therefore ensured they find ways and means of being sustainable.

Sustainability activities extend from buying recycled items to practicing eco-friendly methods on production floors. Firms are striving to mitigate the impact of their business on the environment to meet the growing demand of conscious consumers.

Sustainability is no longer viewed as a peripheral force within the sector’s competition and purchasing system. It is one of the most critical drivers that influence customers’ decisions towards certain products. Sustainability is creating investment opportunities in companies developing innovative water sports equipment.

To gain the most with this opportunity, HO Sports launched its new Sabre Water Ski, in November 2023. This firm partnered with California-based Checkerspot to launch the new product.

This new addition to the water-skiing equipment boasts of a biobased foam core that was designed through Checkerspot’s WING® Platform that creates algae-derived biomaterials that are tailored to stay within specific performance characteristics while using fewer fossil fuels.

This partnership aims to exhibit Checkerspot’s next-generation capabilities in the industries of biotechnology and material science for the achievement of innovative, higher-performing, and more sustainable water skis.

Democratization of Access is an Integral Revenue Booster

The penetration of water sports activities is rising, as access to the opportunities has been liberalized and provided to a larger amount of people. The rise of direct-to-consumer sales by water sports equipment brands has made it easier to obtain these products.

Establishments involved in rentals, water sports organizations, and society are making it easier for the consumer who may not afford to purchase some of the apparatus. Rental options, membership, or discounted packages are effective strategies that businesses use to attract more clients and introduce new recurring revenue models.

This improved access is increasing the scope of opportunities for water sports activities. They enable companies to gain a stronger position and increase sales of related products in a competitive environment.

eCommerce and Digital Marketing Expands the Reach of Businesses

The rise of e-commerce and its impact on brick-and-mortar stores has been incredible. Due to digitalization and the advances in technology across the world, firms in the water sports equipment industry are using e-commerce platforms and digital marketing as a means to expand access and sales.

The increased number of online retail channels allows companies to unlock new sources of demand and capture new customers and segments. Marketing strategies like SEO, social media advertisement, and influencer marketing are employed to create brand recognition engage the audience and increase conversion rates.

The role of brand ambassadors, athletes, and influencers in promoting water sports equipment is highly impactful in augmenting sales. With the help of digital technologies, companies can remain relevant and successfully adapt to modern tendencies for digital services consumption.

Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

2019 to 2023 Global Surface Water Sports Equipment Sales Outlook Compared to Demand Forecast for 2024 to 2034

The demand for surface water sports equipment rose at a 6.7% CAGR between 2019 and 2023. The industry generated revenue amounting to USD 25,084.1 million in 2019 and surpassed USD 32,513 million in 2023.

Enhanced economic situations and higher levels of disposable income in many parts of the world have made it possible for consumers to spend on leisure and related equipment. With an increase in discretionary income being put into leisure and activities, especially outdoors, the water sports equipment industry has continuously grown.

Several water sports rental services and tour operators have entered the industry hence making these activities easily available to people. Larger numbers of permanent visitors tourists and casual participants provide such services like equipment rental or guided tours, basically positively influencing the industry. Venture capital and private equity funding for promising water sports startups are also creating a positive impact.

Appeal of cultural changes relative to leisure and outdoor activities values consumer buying behavior as experience versus possessions. The fun derived from water sports are effective means of venting off accumulated stresses by engaging with nature, which in turn has made its popularity and hence, the demand for relevant equipment constant.

The increased focus on living a healthy lifestyle has made more people embrace water activities as a way of exercising and escaping stress. This trend has been beneficial for the industry.

The future of the industry looks bright, expanding at a 9% CAGR till 2034. Future advancements in materials science, manufacturing, and incorporation of technology will create new waves in water sports equipment. Integrated technologies, new lightweight materials, and environmental solutions will enhance performance and safety and make customers who use them progress hence stimulating sales.

Market Concentration

Tier 1 companies include top leaders in the surface water sports equipment market, generating around USD 16,256.5 million in revenue, which is about 50% of the global industry share.

Leading brands like BRP Inc., Yamaha Motor Co., Ltd., MasterCraft Boat Holdings, Inc., Malibu Boats, Inc., and Brunswick Corporation dominate this industry with their strong presence and quality offerings. Their products are widely available due to their extensive distribution networks.

Tier 2 companies include Correct Craft, Kawasaki Heavy Industries, Marine Products Corporation, Hobie Cat Company, and Tahe Outdoors. They have a strong reputation as they provide robust products at affordable prices. These companies cover about 35% of the global industry value share, with a valuation of USD 11,379.5 million.

They frequently co-ordinate with retailers, and online portals to improve their positioning and distribution channels. Offering customer loyalty awards and effective marketing promotions assists in creating a loyal customer base.

Naish International, Starboard, Fanatic, JP Australia and Liquid Force fall under the Tier 3 companies. These companies hold revenue of USD 4,876.9 million or around 15% of the industry shares worldwide.

These companies may be more flexible and can react to needs more effectively, often specializing in particular segments or individual product attributes. New brands tend to emphasize the core values of sustainability and ethical approaches to business and products, which younger and environmentally friendly consumers value.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Comparative Market Overview

In this section, two industries in the consumer goods division, namely, sports and leisure equipment retailing and sports protective equipment. The information provided in the tables is indicative of trends and opportunities in these industries.

The macro analysis indicates that the expansion of the ecommerce sector is critical driver for these industries. The emphasis on health and wellness is leading to more sales of sports and leisure related products. People of all ages are focusing on their health. This trend is amplifying given the rising prevalence of chronic diseases.

Sports and Leisure Equipment Retailing Industry Assessment:

The rising emphasis on health and wellbeing is leading to increased demand for sports and leisure equipment. The increasing prevalence of chronic diseases is making people realize the importance of fitness.

Millennials particularly are big on this trend, utilizing various equipment for sports and recreation. The accessibility and availability of this equipment are increasing due to the expanding ecommerce sector.

Attributes Description
Related Market Sports and Leisure Equipment Retailing Market
CAGR (2024 to 2034) 6.5%
Growth Factor Growing emphasis on health and wellness boosts demand.
Future Opportunities Increase in online shopping is likely to benefit the industry.
Current Trends Technological advancements in product offerings.

Sports Protective Equipment Industry Assessment:

People of all ages are engaging in sports and recreational activities to maintain optimal health. Schools are the leading revenue-boosting source. The emphasis on overall development of children by engaging in extracurricular activities boosts demand for sports protective equipment.

The high penetration of internet is helping the industry thrive. Booming ecommerce sector in developing countries is leading to more sales in the industry. The trend toward healthy lifestyles is further amplifying revenue in the industry.

Attributes Description
Related Market Sports Protective Equipment Market
CAGR (2024 to 2034) 5.3%
Growth Factors Increasing popularity of outdoor and sports activities fuels demand.
Future Opportunities Rise of ecommerce sector can to lead to more revenues.
Current Trends Trend toward healthy lifestyle adoption boosts demand.

Surface Water Sports Equipment Market Regional Analysis

This section gives insights into the future surface water sports equipment market forecast in top countries. Information on regions like North America, Europe, Asia Pacific, and others has been granulated, focusing on the top countries. Australia is expected to be at the forefront, expanding at a 7.5% CAGR until 2034.

India follows next, expanding at a 5.4% CAGR until 2034. Lastly, China is also on the list, thriving at a 5.1% CAGR until 2034. This data indicates that the Asia Pacific region is likely to make remarkable progress in the coming years.

Countries Value CAGR (2024 to 2034)
Australia 7.5%
India 5.4%
China 5.1%

Tourism Industry Growth Boosts Sales in Australia

The sales of surface water sports equipment in Australia are predicted to surge at a 7.5% CAGR until 2034. Travel and tourism is today one of the most dynamic industries in Australia, and it is instrumental in rallying millions of vacationing tourists to Australia’s water sports sites.

An increased number of tourists leads to increased demand for rental services, equipment, or anything associated with water activities. Australia has a long coastal line which makes it some of the most serene and unpopulated coastline, bays, and rivers for sailing and other water activities.

Such natural provision of easily accessible water bodies results in many water-related activities. Arranging international surfing championships, yachting competitions, and other water sports fosters these activities and raises the popularity of equipment locally.

Local Industry Development Surges Demand in India

The demand for surface water sports equipment in India is anticipated to increase at a 5.4% CAGR till 2034. Currently, local manufacturers and startups are seeking opportunities to supply water sports equipment, which are cheaper than imported ones.

This helps the industry expand since more people can gain access to equipment they might have been previously locked out from due to the high cost of equipment. Technological improvements have led to the availability of water sports equipment at cheaper prices hence increased uptake.

The tourism sector in India is on the rise, proving the increased interest of both domestic and foreign travelers looking for various experiences. With states along the coastline like Goa, Kerala, and Maharashtra becoming ideal locations for water sports, there is increasing demand for apparatus and services.

Government Initiatives and Policies Raise Demand in China

The sales of surface water sports equipment in China will amplify at a 5.1% CAGR till 2034. People in China are beginning to pay more heed to their health and well-being. Aquatic sports are recommended as enjoyable and effective in promoting fitness utility for enhancing athletes’ performance, hence the rising participation rate.

To curb the rising cases of obesity and diseases that are associated with the lack of exercise, the Chinese government has been encouraging people to engage in sporting activities and recreational exercises.

Government policies designed to spur tourism and sports-related investments such as water sports have been key in expanding industry size. Marinas, water parks, and other measures related to water sports have improved owing to large investments in developing coastal and inland water sports.

Category-wise Insights

This section takes a closer look at the surface water sports equipment market segmentation by product type and consumer orientation. The research indicates that paddle sports equipment is the leading product type, holding 45.2% of industry shares in 2024. Based on consumer orientation, adults dominate with 87.3% of shares captured in 2024.

Paddle Sports Equipment is the Leading Product Type

Segment Paddle Sports Equipment (Product Type)
Value Share (2024) 45.2%

Paddle sports encompass diverse activities. These include recreational paddling. Also touring fishing, racing, and white-water adventures. This versatility caters to varying interests. It allows for different experiences with the same equipment. Paddle sports offer full-body workouts.

They improve cardiovascular health. They also enhance muscle strength and endurance. The low-impact nature of paddling makes it an excellent exercise option for people of all fitness levels.

Advances in materials technology have led to the development of lighter and more durable paddle sports equipment. Innovations such as inflatable kayaks and SUPs have simplified transportation and storage. This has increased their accessibility significantly across the industry.

Adults Gain Top Shares as the Leading Consumer Orientation

Segment Adults (Consumer Orientation)
Value Share (2024) 87.3%

With higher disposable incomes adults possess more financial resources to spend on recreational activities. They can allocate funds towards sports equipment. This economic stability allows them to invest in quality water sports gear. A growing trend exists among adults to seek adventure sports offering thrilling and unique experiences.

Water sports cater to this desire for adventure and exploration. Their popularity is boosted by exposure in media, including social media, films, and television. Adults are inspired by influencers celebrities and peers sharing their water sports experiences online. These traits boost consumer orientation for adults in the industry.

Surface Water Sports Equipment Market Competitive Landscape

The competitive landscape of the surface water sports equipment industry is characterized by dynamic mix of established global brands emerging local manufacturers and innovative startups. International players like Hobie Cat. BIC Sport and Aqua Marina dominate the industry. They leverage their extensive research and development capabilities.

Brand recognition and extensive distribution networks bolster their position. These companies have significant competitive advantage due to their ability to innovate. They adapt to evolving consumer preferences. They offer a wide range of high-quality products. These cater to various segments of the industry from recreational users to professional athletes.

Recent Developments

  • In January 2024, Andhra Pradesh government in India launched water sports in Bhavani Islands. This includes para-motoring, jeep parasailing, speed boat, and other water sport activities.
  • In April 2023, Red Sea Global launched Akun, a new adventure sports company in the Kingdom of Saudi Arabia.
  • In March 2023, Mad Watersports launched their surf equipment sales in Cornwall, the United Kingdom.

Key Players in the Surface Water Sports Equipment Industry

  • Paddle Surf
  • AIRE
  • Naish International
  • Rave Sports
  • O’Brien, BIC Sports
  • Aqua Marine
  • Belassi
  • BomBoard
  • Starboard
  • Solstice Sports
  • Surftech
  • Johnson Outdoors

Segmentation Analysis

By Product Type:

The sector has been classified into Paddle Sports Equipment, Ski Sports Equipment, and Board Sports Equipment.

By Consumer Orientation:

The industry bifurcates into Kids and Adults.

By Sales Channel:

The sector is segmented into Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Exclusive Stores, Multi-brand Stores, Franchise Sports Chain Outlets, Independent Sports Outlets, and Online Retailers.

By End User:

The industry trifurcates into Beginner, Intermediate, and Professional.

By Price Range:

The sector bifurcated into Mass and Premium.

By Region:

Analysis of the industry has been conducted in the countries of North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa (MEA).

Frequently Asked Questions

How Big is the Surface Water Sports Equipment Market?

Industry is set to reach USD 35,471.6 million by 2024.

What is the Sales Forecast through 2034?

The industry is expected to reach USD 83,974.2 million by 2034.

What is the Potential CAGR of the Industry?

Industry is set to report a CAGR of 9% from 2024 to 2034.

Which is the Leading Surface Water Sports Equipment Product Type?

Paddle sports equipment leads the industry, with 45.2% of industry shares captured in 2024.

How will the Industry in Australia Progress?

The demand in Australia is expected to advance at a CAGR of 7.5% through 2034.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Product Type

    6.2. Consumer Orientation

    6.3. End User

    6.4. Sales Channel

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    7.1. Paddle Sports Equipment

    7.2. Ski Sports Equipment

    7.3. Board Sports Equipment

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation

    8.1. Adults

    8.2. Kids

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User

    9.1. Beginner

    9.2. Intermediate

    9.3. Professional

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel

    10.1. Hypermarkets/ Supermarkets

    10.2. Multi-brand Stores

    10.3. Online Retailers

    10.4. Others

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    11.1. North America

    11.2. Latin America

    11.3. Western Europe

    11.4. South Asia

    11.5. East Asia

    11.6. Eastern Europe

    11.7. Middle East & Africa

12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Sales Forecast 2024 to 2034 by Product Type, Consumer Orientation, End User, and Sales Channel for 30 Countries

20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

21. Company Profile

    21.1. Paddle Surf

    21.2. AIRE

    21.3. Naish International

    21.4. Rave Sports

    21.5. Aqua Marine

    21.6. Belassi

    21.7. BomBoard

    21.8. Starboard

    21.9. Solstice Sports

    21.10. Surftech

    21.11. Johnson Outdoors


Travel and Tourism

Sports and Leisure Equipment Retailing Market

March 2018


July 2023

324 pages

Explore Consumer Product Insights

View Reports
Future Market Insights

Surface Water Sports Equipment Market