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Changing lifestyle and the growing real estate market drives people to spend more on home decoration and interior, thereby driving the global table linen market.
Moreover, the availability of linen products such as covers, runners, mats and napkins at reasonable prices allows customers to buy in multiple quantities and increase their buying frequency.
As a result, the table linen market is set to witness a CAGR of 6.1% to 6.9% from 2021 to 2031.
The mounting number of working-class professionals in developing countries, including India, Brazil and China is enabling consumers to increase their spending on decorative home products. Furthermore, the availability of natural and eco-friendly fibres is increasing the demand for decorative tableware products, which is expected to increase the demand for table linen.
Over the past few years, there has been a growing awareness among manufacturers and consumers about natural fibers to protect the environment from the manufacturing process and synthetic waste generated from scrap materials.
This factor is expected to generate significant revenue for the global market during the forecast period.
Leading players in the market are launching new products to effectively retain existing customers and effectively target potential customers. Innovations in product quality and the size of tablecloths and napkins play a major role in attracting the consumer.
Changing consumer preferences with the emergence of new styles and trends can lead to such product adoption. In this way, the market is expected to grow with new experiments and grow in the coming years.
For example, IKEA Holdings BV has launched a variety of mats and dining textile products made from 100% polyester yarn and seaweed as base material. The surface coating is clear nitrocellulose lacquer, which protects the tabletop surface and reduces noise from plates and flatware.
In the North American market, table linen is booming over the past few years and is expected to rise owing to spurring consumers’ income and their spending capacity. The growing demand for tablecloths to enhance the dining area with greater aesthetic appeal is fueling industry growth in the area.
In addition, the existence of developed economies such as the US is benefiting market expansion due to the strong base of branded manufacturers and well-established industrial infrastructure.
The demand for table linen in the European market is estimated to grow significantly in the upcoming years. In addition, the growing trend of using anti-stain tablecloths in order to cut off maintenance costs is fueling the market growth in this region.
Moreover, E-commerce portals are expected to grow as a major selling medium by providing value-added services including cash on delivery, free home delivery, overseas shipping facilities, return/exchange policy and coupon benefits are expected to remain a prominent market trend in the European region.
In order to reach a huge customer base, companies are offering their products through various online retailers such as Amazon, and Flipkart. The availability of a wide range of premium as well as products of international brands is one of the major factors in approving online purchases in this region.
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Some of the leading manufacturers of table linen market include
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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