Market Overview: Rising Demand for Business Intelligence Tools is Driving the Tableau Services Market
Tableau is a business intelligence tool used for the visual analysis of data. This software allows data blending & real-time collaboration, and is used by businesses, academic researchers, and several government organisations for visual data analysis. In the report “Tableau Services Market – Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028,” FMI has included the companies that offer tableau services, which include consulting, maintenance & support and data preparation.
The increasing demand for tableau software is creating potential growth opportunities for the tableau services market. Moreover, the increasing adoption of business intelligence technologies in small- and medium-sized enterprises is fuelling the growth of the tableau services market.
Advanced Visualization and Data Warehousing are Creating Potential Growth Opportunities for the Tableau Services Market
In this report, FMI has segmented the global tableau services market on the basis of service type, enterprise size, vertical and region. By service type, the tableau services market is sub-segmented into consulting, maintenance & support, data preparation, governance, dashboard development & designing and server development.
The consulting and maintenance & support sub-segments together are expected to capture more than 65% of the total tableau services market owing to the increasing demand for tableau software among enterprise, which drives the demand for consulting and maintenance & support. On the basis of enterprise size, the tableau services market is sub-segmented into small enterprises, medium enterprises and large enterprises.
In terms of revenue, the large enterprises sub-segment dominates the global tableau services market. The large enterprise segment is expected to capture more than 55% of the market share of the global tableau services market.
However, the small enterprises sub-segment is expected to grow at a relatively higher CAGR in the global tableau services market owing to the high adoption of business intelligence solutions in enterprises with less than 1000 employees. Furthermore, the small enterprises sub-segment is expected to create an incremental opportunity of US$ 325.4 Mn between 2018 and 2028.
The increasing penetration of smartphones and tablets is one of the major factors driving the tableau services market. Moreover, the rising Internet penetration and rapid adoption of cloud computing services are fuelling the growth of the tableau services market. In addition, with the rising trend of Bring-Your-Own-Device (BYOD), the demand for tableau services is expected to grow rapidly, which is also fuelling the growth of the tableau services market.
Increasing Need for Customer Analytics is Driving the Tableau Services Market
Rapid changes in business environments are among the major factors driving the tableau services market. Moreover, rapid growth in enterprise resource planning is creating potential growth opportunities for the tableau services market. The increasing adoption of business intelligence solutions for managing IT environments is also driving the demand for tableau software, which is, in turn, driving the tableau services market.
Data proliferation is expected to drive the demand for business intelligence software, which is resulting in the rapid growth of the tableau services market. Moreover, increasing emphasis on gaining insights about consumer behaviour is a major factor boosting the tableau services market.
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Tableau Services Market: The SEA & Others of APAC Region is Expected to Witness the Highest CAGR
On the basis of geography, the tableau services market is segmented into various regions, which include North America, Latin America, Western Europe, Eastern Europe, China, Japan, SEA & Others of APAC and the Middle East & Africa. The North America tableau services market is expected to dominate the global tableau services market in 2018.
However, SEA and others of APAC is expected to grow at a relatively higher CAGR in the global tableau services market during the forecast period owing to continuous development in the business infrastructure and rapid digitalisation at the workplace. Furthermore, the increasing production of data from user devices, such as mobile, tablets and laptops, is one of the major factors driving the tableau services market.
According to FMI analysis, collaborations and long-term contracts with small- and medium-size enterprises are likely to increase revenue and new innovation strategies, which will enable the providers of tableau services to reach new growth markets. Some of the key participants in the global tableau services market report include Tableau Software, Inc.; Perceptive Analytics; Accenture; Deloitte; Silicus Technologies, LLC; Bilytica; Interworks; Nabler; Vizual Intelligence Inc.; SA Technologies, Inc.; LiquidHub, Inc.; Unilytics Corporation and Bodhtree.
Tableau Services Market: Key Developments
In June, 2018, Tableau Software acquired Empirical Systems, a provider of artificial intelligence solutions. According to the agreement, Empirical Systems is expected to help the company bring AI-powered analysis to the masses and enhance the manner in which people interact with their data. This acquisition is also expected to help the company deliver deeper insights to more people through smart analytics and data science skills.
By Service Type
- Maintenance & Support
- Data Preparation
- Dashboard Development & Designing
- Server Development
By Enterprise Size
- Small Enterprises
- Medium Enterprises
- Large Enterprises
- Consumer Goods & Retail
- Media & Entertainment
- Energy & Power
Key Regions covered:
- North America
- Latin America
- Rest of Latin America
- Western Europe
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- SEA & Others of APAC
- Australia & New Zealand
- Rest of APAC
- GCC Countries
- South Africa
- North Africa
- Rest of MEA