The world market of wheat germ oil in 2024 was USD 468.4 million. Demand for wheat germ oil grew in 2025, therefore the world market will be USD 496.0 million in 2025. The global revenue over the period of projection (2025 to 2035) will be 6.4% CAGR, and in 2035 will be USD 921.5 million.
Its most powerful drivers of growth are rising consumer knowledge regarding the nutritional and health benefits of wheat germ oil, including high concentrations of vitamin E, omega-3 and omega-6 fatty acids, and antioxidants. These make it the ideal ingredient to include in cosmetics, dietary supplements, and functional food.
For beauty and skin care, wheat germ oil is bought because of its repairing and anti-aging properties to the skin. La Tourangelle, NOW Foods, and Weleda marketed wheat germ oil as part of their skin, hair, and well-being product offerings when natural and organic products gained popularity.
In the food and beverage sector, wheat germ oil has been more demanded as a functional nutrition oil in health foods, salad dressings, and marinades, largely favored in Europe and North America, where newer clean-label, functional, and plant-based nutrition is preferred.
Increased demand for organic ones that are cold-pressed is also responsible for the market growth as people also look for chemical-free and unprocessed ones. Market for sports nutrition is also a giant consumer as wheat germ oil is beneficial to restore muscle as well as also immune function.
| Attributes | Description |
|---|---|
| Estimated Global Wheat Germ Oil Industry Size (2025E) | USD 496.0 million |
| Projected Global Wheat Germ Oil Industry Value (2035F) | USD 921.5 million |
| Value-based CAGR (2025 to 2035) | 6.4% |
The market is further aided by improved distribution channels, including eCommerce sites and health food stores, to enable niche players and organic brands to reach a wider global market. Rising vegan and holistic wellness trends further boost demand for wheat germ oil as a natural remedy ingredient and doctored skincare.
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The following table shows a comparative analysis of six-month CAGR variation for both base year (2024) and current year (2025) for the worldwide wheat germ oil market. This analysis reveals key changes in performance along with revenue realization patterns which gives the stakeholders a clearer vision for growth trajectory during the year. H1, or the first half of the year, runs from January to June. H2 is the second half of the year, July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 6.0% (2024 to 2034) |
| H2 | 6.2% (2024 to 2034) |
| H1 | 6.3% (2025 to 2035) |
| H2 | 6.4% (2025 to 2035) |
The market is estimated to experience a growth of 6.0% s in the first half (H1) of the period ranging from 2025 to 2035, followed by a slightly better CAGR of 6.2% in the second half (H2) of the same decade. From the latter half of H1 2025 to the latter half of 2035, the CAGR rises further to 6.3% in the first half and remains strong at 6.4% in the second half. H1, the sector saw a 30 BPS increase where as in the H2, the business y-o-y saw a degrowth of 20 BPS.
Within Tier 1, the industry is highly consolidated with the presence of stalwarts and global players operating in edible oils, cosmetics, and nutraceuticals segments, with strong revenue contribution, global footprint, and product portfolio. Some of these companies have significant brand equity, extensive distribution networks, and investments toward R&D, producing high-quality wheat germ oil that can be used in culinary and cosmetic applications.
Enter ARCHER DANIELS MIDLAND (ADM), who can harness their ultra-modern processing capabilities and careful buildout of an agricultural supply chain to provide a reliable source of high-quality wheat germ oil for both nutritional and industrial applications.
A major name in the field, Botanic Innovations offers specialty oils - including both cold-pressed wheat germ oil for dietary supplements, as well as cold-pressed wheat germ oil for personal care formulations - complemented by certifications and quality standards. Typically engaged in large volume supply, private labeling deals, and other business to business (B2B) arrangements, Marketplace Tier 1 players will ensure that they are global market leaders.
Tier 2 consists of mid-sized companies that have established a niche which specializes in natural, organic or cold-pressed wheat germ oil, appealing to health-minded and environmentally conscious consumers. Henry Lamotte Oils GmbH and OLVEA Group are some of the key players in Europe, leveraging their sustainable sourcing practices, premium quality oils for cosmetics, food supplements, and functional foods.
Such companies tend to be regional leaders that may sell to formulators and retailers within the natural products space and further on a quality differentiation basis with organic certifications and customer service.
Tier 3 contains small-scale producers, startups and boutique wellness brands that specialize in direct-to-consumer business through e-commerce marketplaces and specialty retailers. The wheat germ oil capsules and bottled oils - available for home use - are among them: NOW Foods and Swanson Health, for example.
These companies tend to stress clean labels, affordability and focused marketing through social media and health influencers. The scale may not be great, but their ability to innovate and engage consumers quickly allows them to stake a claim on niche demand.Shift in Wheat Germ Oil Market Demand Trends and Key Brand Responses
Avoid Single-Use Oils in Wellness Regimens
Shift: People are now interested in multi-use oils that not only can be used as a food item but can also be used in a wellness regimen. Wheat germ oil, being rich in vitamin E, omega-3 fatty acids, and antioxidants, is not a one-use wellness product anymore to be used simply for cooking, skin care, or hair treatment. The growing trend of minimalist and holistic living among urban millennials and Gen Z further propelled this trend, as they look for value-based, multi-functional products to streamline everyday rituals.
Strategic Response: Brands like Botani Australia launched a two-in-one wheat germ oil for topical use and ingestion, emphasizing its skin-friendly and heart-health benefits. The line helped drive a 14% boost in the direct-to-consumer (DTC) business, spearheaded specifically from online well-being platforms.
Aroma Magic India launched a "Rituals for Life" re-launch for wheat germ oil to highlight the metro city consumers' search for daily well-being staples and recorded 10% growth in the metro city market segment. Pack innovation comprises measuring droppers with straightforward dosages in kitchen application as well as dermatology application for improved consumers' convenience.
Sustained demand for Infant and Maternity Product
Shift: Parents are increasingly choosing natural and safe oils for maternity health and baby care, particularly for baby massage oils, prenatal vitamins, and stretch marks creams. The richness of wheat germ oil in vitamin E is seen as softening and nourishing, and this attracts healthy mothers who opt for organic and toxin-free products. Demand is growing especially in Europe, North America, and Japan, where clinical safety assessment and organic accreditation are buying triggers.
Strategic Response: Earth Mama Organics introduced a wheat germ oil-enriched belly butter to target stretch mark prevention during pregnancy. The product affinity resulted in 11% growth in the organic maternity care segment. In Asia, Pigeon Japan launched a dermatologically tested baby massage oil with wheat germ oil, which picked up well in hospital retail chains and specialty baby boutiques.
Motherlove USA added wheat germ oil to its prenatal line of supplements with a focus on organic prenatal vitamins and growing 7% its market share within the organic supplements category. All these companies enjoy certified organic supply, clinical tests, and environment-friendly packaging that guarantees consumer trust.
Niche Demand in Pet Nutrition and Pet Grooming Products
Shift: As the humanization of pets increases, pet owners are spending on natural and botanical pet care products. Wheat germ oil is becoming increasingly recognized for pet coat health applications, joint wellness, and immune system support and thus is an in-demand ingredient in pet supplements, pet grooming oils, and pet-safe balms. Premium natural pet care continues to record solid growth in North American, Australian, and European markets.
Strategic Response: Wheat germ oil-enhanced pet chews from Zesty Paws USA, positioned for coat shine and joint health, accounted for a 12% niche sales boost through specialty pet shops. Blackmores in Australia extended into pet care with a wheat germ oil-based coat sheen spray for cats and dogs targeting green pet owners.
Brands are using vet-approved labels for pet health, hypoallergenic statements, and sustainability certifications to stand out in the saturated pet wellness category. Social media influencers and pet care blogs are driving product awareness.
Ingredient inclusion in Clean Label Men's Grooming Products
Shift: Men consumers increasingly demand natural, effective, and non-greasy personal care products. Wheat germ oil is being applied increasingly in conjunction with beard oils, shaving creams, and facial moisturizers, providing skin hydration with no heavy residue. North American, Indian, and European urban male consumers especially gravitate toward clean-label, sustainable grooming products featuring simple, familiar ingredients.
Strategic Response: Beardbrand USA launched Urban Garden beard oil, with wheat germ oil being a key component for beard health and skin nourishment, driving 9% sales growth in the metro market among 25-40 years male consumers. The Man Company India launched sulfates and parabens-free wheat germ shaving cream and achieved 10% metro market expansion.
These brands use masculine, clean branding and tend to bundle wheat germ oil products with wooden grooming kits, appealing to customers who have an interest in lifestyle. Subscription box and online sales are becoming major channels.
Artisan and Gourmet Culinary Oil Segment
Shift: There is increasing awareness of artisan oils for gourmet food preparation and finishing dishes, fueled by the home-cook trend and increased knowledge of functional ingredients and their function in cooking. Wheat germ oil with its nuttiness and nutritional profile is increasing in salad dressings, marinades, and cold uses, primarily in Europe and North America.
Strategic Response: La Tourangelle France launched a cold-pressed wheat germ oil line, which was positioned as a gourmet finishing oil for high-end cuisine, generating buzz in high-end retail and e-commerce gourmet channels. The product enjoyed a 15% sales increase in specialty food stores.
Primal Kitchen USA added wheat germ oil to its "Chef's Collection" of food products aimed at health-oriented foodies, featuring it in virtual cooking courses and influencer chef collaborations. Vistablene brand with vintage image and transparent glass containers highlight the artisanal nature of the oil and traceability.
The following table shows the estimated growth rates of the top five countries. These territories are projected to exhibit high consumption of wheat germ oil through 2035.
| Country | CAGR, 2025 to 2035 |
|---|---|
| USA | 5.6% |
| Germany | 6.2% |
| China | 7.5% |
| United Kingdom | 5.3% |
| India | 6.8 |
The United States wheat germ oil market is positively influenced by an increasing consumption of wellness and preventive healthcare or clean-label products. With stronger demand for functional oils loaded with essential fatty acids, vitamin E, and antioxidants, wheat germ oil is becoming a natural answer for health supplements and skincare compositions. Regulatory cover potential by the FDA for natural supplements and increasing demand for non-synthetic ingredients remain a solid base for future growth.
Chinese consumers are the most optimistic for wheat germ oil demand and will drive the strongest growth: strong urbanization, growing middle-class and a proactive attitude towards health and wellness will all contribute to a strong demand until 2035. Abundant disposable incomes and exposure to global wellness trends have fueled demand for plant-derived, antioxidant-enriched offerings.
The popularity of wheat germ oil in skincare and hair care routines, as well as functional foods, taps into consumers' desire for products with traditional and medicinal benefits and appeals to Chinese consumers..
Wheat germ oil finds itself right at home in a country where the roots of traditional medicine run deep, especially in the case of Ayurveda. The oil’s inherent anti-inflammatory, antioxidant, and skin-nourishing properties appeal to consumers searching for natural remedies and immunity-boosting products.
Government initiatives under programme of “Ayushman Bharat” and campaigns to promote indigenous health products have contributed to regulating products for increased awareness and acceptance, while local manufacturing support under initiative of “Make in India” helps to improve domestic production and availability.
The German market’s expansion is spurred by the aging population concerned with preventive healthcare, coupled with a very health-conscious consumer base placing importance on eco-friendly and sustainably sourced products. Wheat germ oil, popular in both the food and personal care sectors for its heart health and anti-aging properties, is also coming into focus.
Within the natural cosmetics category, brands are including wheat germ oil in formulas mask for synthetic additive-free products. Germany’s robust organic food culture also provides an opportunity for wheat germ oil in cooking oils and nutritional supplements.
Consumer demand for clean-label products in the UK and the rising DIY wellness trend have boosted market growth for wheat germ oil. It appeals to health-conscious consumers who add it to smoothies, salads and use it as a skin care oil. As consumers are opting for home-based beauty treatments, the demand for wheat germ oil in natural beauty formulations also increases.
The wellness economy is thriving, and in the UK, manufacturers are working on innovative formats, including capsules, cold-pressed oils, and blends to meet ever-evolving consumer requirements.
| Segment | Value Share (2025) |
|---|---|
| Organic (By Nature) | 27.6% |
Rising consciousness for health, wellness and sustainability among consumers is driving growth in global organic wheat germ oil market. And as people grow more absorbed by what goes into and onto their bodies, the allure of clean-label products - those free from synthetic chemicals, GMOs and harmful additives - remains in high demand. Organic Wheat germ oil: it derived from germ of organically grown wheat free from pesticides and other artificial fertilizers to be as a safe and superior nutritional product.
Millennials and Gen Z consumers, in particular, have driven this trend, often seeking out ethical and sustainable products. Manufacturers are expanding their portfolio of organic products in response and are typically displaying third-party certifications such as USDA Organic and EcoCert to infuse trust and transparency in their products.
Some early movers, like Life-Flo and Heritage Store, were quick to market with organic wheat germ oil for products like everything from skincare serums to dietary supplements to tap into consumer demand for multi-functional, all-natural ingredients. Furthermore, niche health shops, wellness boutiques, and online retail channels have broadened access to organic products.
Global-backed and niche websites have enabled consumers to explore and purchase organic wheat germ oil, e-commerce rapid’s growth further to push this segment to grow like Amazon’s.
| Segment | Value Share (2025) |
|---|---|
| Dietary Supplements (By End Use) | 33.4% |
Growing prominence of preventive health across the globe is also complementing the growth of dietary supplements - a prominent factor in driving demand for wheat germ oil. The source is said to promote natural immunization and is fast becoming a recognized name among consumers who seek quality nutrition. Rich source of nutrients including vitamin E and omega-3 and omega-6 fatty acids, it found wide application in supplements for heart health, for hair and skin vitality, to boost immunity as well as anti-age support.
Consumers who are health conscious and aging population, particularly these practices in countries as North America and Europe are amongst main users of wheat germ oil supplement. These consumers are looking for natural alternatives to synthetic options, in line with wider health and wellness trends. In turn, nutraceutical firms are developing novel products including softgel capsules, liquid extracts and combined multivitamins containing wheat germ oil that target specific health requirements.
Moreover, the increase in e-commerce websites has made dietary supplements easily reachable. The website page now allows consumers to research and buy wheat germ oil supplements that meet their individual health goals from an extensive online marketplace. The convenience of buying natural oils, along with growing awareness regarding their benefits, has resulted in increased adoption rates.
Some of the top companies which are profiled in this report include Grupo Plimon, Viobin, Bharat Enterprises, Kaneka Nutrients, and Gerbs Allergy Friendly Foods. These corporations have enhanced consumer inclination through the presentation of wheat germ oil in a variety of configurations-like cold-pressed, refined and organic- catering to both: food & beverage and personal care and cosmetic industries.
Not only does this product flexibility allow them to address various end-user applications, but it also helps them compete with plant-based oil producers and functional ingredient suppliers. Additionally, ongoing innovation in sustainable extraction methods, particularly solvent-free cold pressing, has increased oil purity and nutritional content, resulting in a product that sells better to health-conscious and eco-minded consumers.
The wheat germ oil market is witnessing a significant growth opportunity through alliances with dietary supplements brands, cosmetics manufacturers, and food companies. Their participation in export partnerships and e-commerce platforms has increased the visibility and accessibility of their wheat germ oil products by expanding their overseas market.
For instance:
The global industry is estimated at a value of USD 496.0 million in 2025.
Some of the leaders in this industry CONNOILS LLC, Swanson Health Products, General Nutrition Centers Inc., VIOBIN USA, NOW Foods, LLC, GNLD International LTD., Inlife Pharma Pvt. Ltd., and Others.
Europe is projected to hold a revenue share of 35.6% over the forecast period.
The industry is projected to grow at a forecast CAGR of 6.4% from 2025 to 2035.
The industry has been categorized into Organic and Conventional.
The industry has been categorized into Cosmetics, Dietary Supplements, Pharmaceuticals, Food Industry, Feed Industry, and Others.
The industry has been categorized into B2B and B2C.
B2C sales are further categorized into Store-Based Retail (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores) and Online Retailing.
The market is analyzed across North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan & Baltic Countries, Russia & Belarus, and the Middle East & Africa.
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Wheat Germ Oil Market
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