Automotive Seat Heater Market

Automotive Seat Heater Market: Burgeoning Demand for Luxury and Premium Cars to Trigger Mass Use: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

  • 2018-03-19
  • REP-GB-2062
  • 241 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Automotive Seat Heater Market

This study offers a comprehensive, 360 degree analysis on the Automotive Seat Heater market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Automotive Seat Heater market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

An automotive seat heater is an electronic device that falls under the category of automotive interior comfort products. A seat heater is a pad or a cushion that encompasses an electric heating system which boosts up surface temperature of the automotive seat at the will of the driver. Some of the key components of automotive seat heaters include heating element, resistor, relay and thermostat. Seat heaters are either available as internally integrated underneath the seat which is also called heated seat, or as an external device in the form of pad or cushion. The external systems are available in the independent aftermarket as kits, and this is expected to act in favor of the market. Asia Pacific is expected to play a crucial role in the aftermarket of automotive seat heaters with China topping the list. This can be attributed to the mass presence of local vendors in the region and also to the fact that the aftermarket products are relatively cheaper.

Passenger cars to lead in terms of use of automotive seat heaters

The use of automotive seat heater can be mainly seen in passenger cars and especially in the premium and luxury category. But in order to stay competitive in the market, several manufacturers are also integrating seat heaters in normal vehicles in cold regions. This step is aimed at increasing the customer base of automotive seat heaters and also increase its demand across the globe. Manufacturers are offering seat heaters at low costs and hence, these are available in the aftermarket at a low price for all car models. This availability of seat heaters for all models at lower costs has created a huge aftermarket for seat heaters. Heated seats or seat heaters were initially fitted in high-end cars; however, nowadays many models from all classes feature heated seat systems. It is found as an optional feature in many models or as a winter pack. Furthermore, it is also a common feature presented by many electric vehicle manufacturers in their vehicles.

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Increasing sales of premium vehicles to boost the use of seat heaters in passenger cars

The global premium vehicle market has been comparatively less affected by the global financial crisis and has shown growth, driven by the developing markets of the world. The U.S. has been a renowned international hub for the supply of premium vehicles. Likewise, Germany has been a leading market for premium vehicles. The global premium vehicle market is expected to expand at a higher rate than other passenger vehicles and with the U.S. being one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly. Given the high reputation of the U.S. as a prominent vehicle manufacturer, OEMs are focussing on deploying quality and new products, such as automotive seat heaters, which increase the comfort level of passengers in cold areas and improve the functioning of an automobile. Luxury vehicles have more than one seat heater attached to the system. These factors are expected to make automotive seat heater manufacturers remain focussed on strengthening their research and development initiatives, which will drive the overall seat heaters market during the forecast period.

Global Automotive Industry Outlook

The global industry is currently witnessing a period of stabilization as steady sales continue to sustain growth for suppliers and OEMs. However, an industry that is undergoing one of the biggest transformation, the future truly looks uncertain. The auto industry has always remained fiercely competitive, with US, German, and Japanese OEMs relying on incremental upgrades to consolidate their position. However, as electric vehicles and driverless cars become a reality, traditional players are staring at a future they aren’t entirely familiar with. The next five years in this industry paint a picture of collaboration and competition with the Silicon Valley.

In 2017, the industry has witnessed growth in North America being offset by slowdown in Europe and China. The fortunes of the global automotive industry are stacked in favor of emerging markets, as limited opportunity continues to plague matured markets.

List of factors tracked in the Automotive Industry Market Report

  • Automotive Industry GVA

  • Automotive production outlook

  • Automotive sales outlook

  • Fleet on road outlook

  • Automotive carbon emissions outlook

  • Emissions & safety norms

  • Installation rates of components / accessories

  • Replacement rates of components / accessories

  • Growth in aftermarket

  • Growth in service centers

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

Data Analysis and Projection

Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.

For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.

Standard Report Structure

  • Executive Summary

  • Market Definition

  • Macro-economic analysis

  • Parent Market Analysis

  • Market Overview

  • Forecast Factors

  • Segmental Analysis and Forecast

  • Regional Analysis

  • Competition Analysis

Target Audience

  • Production Companies

  • Suppliers

  • Channel Partners

  • Marketing Authorities

  • Subject Matter Experts

  • Research Institutions

  • Financial Institutions

  • Market Consultants

  • Government Authorities

Market Taxonomy

The global automotive seat heater market has been segmented into:

Vehicle Type

Sales Channel

Region

  • Passenger Car

  • Light Commercial Vehicle

  • Heavy Commercial Vehicle

  • Original Equipment Manufacturer (OEM)

  • Aftermarket

  • North America

  • Latin America

  • Eastern Europe

  • Western Europe

  • South East Asia & Pacific

  • MEA

  • China

  • India

  • Japan

Report Methodology

The author of the report has targeted every end use region specifically and has studied the application of the product. The penetration of the vehicle types using seat heaters has been mapped and the passenger cars segment has been studied according to its several sub-segments such as SUV, compact, sub-compact, luxury, and premium. The in-built feature has been studied along with its application and subsequently the core data has been revealed.

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