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Automotive Seat Heater Market

Automotive Seat Heater Market Analysis and Review by Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles) Sales Channel (OEM, and Aftermarket) & Region – Forecast 2022 - 2028

Automotive Seat Heater Market Analysis and Review by Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles) Sales Channel (OEM, and Aftermarket) & Region – Forecast 2022 - 2028

Automotive Seat Heater Market By Vehicle Type, Sales Channel & Region for 2022 – 2028 : Analysis and Review

Automotive Seat Heater Market Snapshot

[254 Pages] Demand in the automotive seat heater market is projected to increase at a robust 6.5% CAGR by value between 2022 and 2028 reaching a value of about US$ 1,150.4 Mn by 2022 end.

Base Year Value (2021A)

US$ 1,083.4 Mn

Estimated Year Value (2022E)

US$ 1,150.4 Mn

Projected Year Value (2028F)

US$ 1,678.9 Mn

Value CAGR (2022-2028)

6.5%

Collective Value Share: Top 3 Countries (2022E)

42.4%

Seat heater is a pad or a cushion that encompasses an electric heating system which increases up the surface temperature of automotive seat as per the convenience of the occupants.

FMI has identified Western Europe to remain key market for automotive seat heater over the forecast period due to rising demand from the end users for cabin comfort during winter season and seat heater provides better comfort to the occupants during the winter season. The region is estimated to witness a growth rate of 6.9% in terms of value during the forecast period. Automotive seat heater market is expected to account for about 2% of global automotive seat market.

Automotive Seat Heater Market Outlook 2013-2021 Compared to 2022-2028 Forecast

Heated seats or seat heaters were initially installed in luxury or premium cars; however, nowadays many models from all vehicle classes feature heated seat systems. It is found as an optional feature in many vehicle models or as a winter pack. Moreover, it is also a common feature presented by many electric vehicle manufacturers in their vehicles.

Seat heaters are either available as internally integration underneath seat which is also called heated seat or as an external device in the form of pad or cushion. The external systems are available in the independent aftermarket as kits.

The increasing sales of passenger cars equipped with seat heater to benefit the overall market for automotive seat heater. Along with this, owners whose vehicles are not equipped with seat heater are installing this product in the aftermarket thus benefitting the aftermarket sales of seat heater.

What are the Key Opportunities for Automotive Seat Heater Manufacturers?

Increasing adoption of seat heaters, owing to their lower cost and high comfort, is expected to create lucrative opportunities for the suppliers in the coming years. The overall growth of the automotive industry also to benefit the growth of automotive seat heater market.

Leading manufacturers are focused on expanding sales and distribution network, acquisition, along with launching different innovative products to comply with the customer demands.

Local manufacturers has to be focused on the increasing their customer base with custom based products offerings. Also, growing disposable income along with increasing demand for interior comfort in colder regions are expected to create lucrative opportunities for the manufacturers of the automotive seats.

Moreover, positive outlook of the global automotive industry will provide new opportunities for the manufacturers.

What are the Key Trends Influencing the Automotive Seat Heater Market?

Increasing demand for advanced cabin comfort features in vehicles is the major factor influencing the market growth. Also, availability of seat heaters at an economical price in the aftermarket is gaining traction and will enhance the sales for automotive seat heater.

Suppliers are offering seat heaters at an economical price, hence, this availability of seat heaters for all models at lower costs has created a significant aftermarket for seat heaters.

What Is the Impact of the COVID-19 Crisis on the Automotive Seat Heater Market?

The COVID-19 crisis in 2020 has impacted the global economy to a significant extent. Due to the enforcement of lockdown there was a decline in the demand and production. Also, nationwide lockdowns and restrictions in movement had resulted in standstill of trade activities and supply chain disruption had also negatively impacted the global market.

Shutdown of production plants had impacted the sales of automotive seat heaters in 2020 across the world. Decrease in the sales of components, and decreased production rate had significantly affected the market of automotive seat heater.

Country-wise Insights

What makes U.S. a Hub for Automotive Seat Heater Market?

The U.S. automotive seat heater market is expected to register 7.4% growth rate in terms of value for 2022 to 2028. Increase in vehicle production in the country creates significant demand for seats which in turn fuels the demand for heated seats in the colder regions of the country.

The sales of premium vehicles is expected to increase at a higher rate than other passenger vehicles and with the U.S. being one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly.

What is the Expected Growth Rate of the Automotive Seat Heater Market in Germany?

Germany is among the most prominent country in the automotive sector in Europe and across the globe. The passenger car production in 2019 was about 4.6 million units which dropped to 3.5 million units in 2020 due to the impact of COVID-19.

The sales for seat heater in Germany is on rise due to the growing demand from the end users to counter the extreme cold situations in many parts of Germany. End users are either opting for vehicles equipped with seat heater or installing the aftermarket product in their vehicle. The market for automotive seat heaters is expected to grow at a y-o-y growth of 6.5% in 2022.

How China is a Significant Market for Automotive Seat Heater?

China is anticipated to remain one of the leading market in terms of the sales as well production of seat heaters all over the globe. The sales of automotive seat heaters will grow by 5.5% CAGR in terms of value during the upcoming assessment period of 2022-2028.

In September 2021, China manufactured roughly 310,000 light and heavy commercial vehicles and 1.77 Mn passenger vehicles. The china automotive industry manufactured around more than 2 Mn vehicles in month of September 2021, with the 20% increase production as compared to the previous month. China has a presence of numerous manufacturers that have large production capacities to manufacture automobile components. These factors are indirectly influencing the growth of automotive seat heater market in China.

Category-wise Insights

Why is Sales of Seat Heaters for Passenger Cars to Continue Gaining Traction?

Passenger cars is leading the vehicle segment for the automotive seat heater market. Seat heaters are mostly used in passenger cars especially in premium and luxury cars. Though several manufacturers are providing seat heaters in the compact and mid-size passenger cars as well in the regions where there is extreme cold weather. Their main focus is to increase the customer base of automotive seat heaters and also to upsurge its demand across the world. Also, various suppliers are providing economical seat heaters in the aftermarket and many end users are opting for installing it in their passenger cars, this has enhanced the demand for seat heaters from the passenger car vehicle segment.

Which is the Most Preferred Sales Channel for Automotive Seat Heater?

The replacement/aftermarket segment is projected to grow at 6.8% CAGR in terms of value from 2022 to 2028. Increasing replacement rates of seat heater due to excessive wear and tear and changing climatic conditions in cold regions is expected to boost sales of seat heaters through aftermarket. Aftermarket products are economical as compared to the original equipment manufacturer.

Increase in the demand for custom design & engineering with optional features in vehicles is benefiting the growth rate of the market. The growing trend of vehicle customization in developed countries is boosting the aftermarket growth, which is indirectly driving the growth of the automotive seat heaters in aftermarket.

Competitive Landscape

Over the past few years, increment in the number of acquisitions and expansion activities has been witnessed to improve the supply of automotive seat heaters. Several key players are also focusing on improving quality of seat heaters for various applications. Emergence of various manufacturers had also been witnessed in the global business.

For Instance:

  • In August 2017, Gentherm Inc. The company announced that it has been awarded a contract for Climate Controlled Seats (CCS) for a next generation Mercedes Benz car line in the upper or luxury segment
  • In August 2020, the major leader in Seating and E-systems, Lear Corporation collaborated with Gentherm to introduce their innovation INTU Thermal Comfort with ClimateSense Technology. This technology is an integrated, intuitive heating and cooling solution that provides world-class passenger comfort for its customers

Scope of Report

Attribute

Details

Forecast Period

2022-2028

Historical Data Available for

2013-2021

Market Analysis

USD Million for Value and Units for Volume

Key Regions Covered

North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, China, India, Japan, and the Middle East & Africa

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, U.K., France, Italy, Spain,  BENELUX, Russia, Poland, Indonesia, Philippines, Malaysia, Oceania, Turkey, and South Africa

Key Segments Covered

Vehicle Type, Sales Channel, and Region

Key Companies Profiled

  • Gentherm Incorporated
  • Kongsberg Automotive
  • Continental AG
  • II-VI Incorporated
  • Panasonic Corporation
  • I.G. Bauerhin GmbH
  • Seat Comfort Systems, Inc.
  • Roadwire LLC
  • Firsten Automotive Electronics Co., Ltd.
  • Rostra Precision Controls, Inc.
  • Guangzhou Tachibana Electronic Co., Ltd.
  • SINOMAS
  • Changchun SET Electronics Co., Ltd

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Automotive Seat Heater Market by Category

By Vehicle Type :

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

By Sales Channel :

  • OEM
  • Aftermarket

By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South East Asia & Pacific
  • Middle East and Africa (MEA)
  • China
  • India
  • Japan

Key Questions Answered in the Report

What is the current size of global automotive seat heater market?

The automotive seat heater market is expected to total US$ 1,150.4 Mn in 2022.
The automotive seat heater market has been estimated to exhibit growth rate of 6.5% between 2022 and 2028 on value basis.
Gentherm Incorporated, Kongsberg Automotive, Continental AG, I.G. Bauerhin GmbH, and II-VI Incorporated are the leading market players. They collectively is anticipated to account for about 60% of the global market share.
The demand in China is expected to increase by 5.5% CAGR between 2022 and 2028 on value basis.
U.S., Germany, and China are the key consumers of automotive seat heater.
Increasing focus on strategic expansion by capacity expansion and acquisitions undertaken by leading players expected to shape the market in the coming years. Emergence of new players especially in China is also expected to impact the market dynamics.

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