Baobab Powder Market

Baobab Powder Market: North America to Lead the Worldwide Market in Terms of Value Share Throughout the Forecast Period: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017-2027)

  • 2017-08-04
  • REP-GB-3333
  • 364 pages
 Baobab Powder Market

An Incisive, In-depth Analysis on the Baobab Powder Market

This study offers a comprehensive, 360 degree analysis on the Baobab Powder market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Baobab Powder market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Revenue from the global baobab powder market is estimated to be valued at about US$ 5,483 Mn in 2017. By 2027 end, global baobab powder market is expected to reach a value of around US$ 10,004 Mn registering a CAGR of 6.2% over the forecast period (2017–2027). In terms of volume, the global baobab powder market is estimated to be pegged at 96,444 tonnes by 2017 end, and is expected to reach 125,618 tonnes by 2027 end, exhibiting a CAGR of 2.7%.

Baobab powder is gaining traction in the beverage industry

The functional beverage industry continues to grow annually throughout the forecast period. Further it is expected that the sports, nutritional and energy juice sales will increase at an accelerated rate during the assessment period. With an increased focus on health and wellness, beverage ingredients play a vital role and baobab powder beverages are gaining traction in the market as consumers are preferring nutritional drinks, which are rich in nutrition value without added sugars or other artificial ingredients. Further, there’s a lot of innovation in the healthy beverage space with new product launches focused on functional and value added drinks. In 2016, Coca-Cola Iberia launched a new soft drink under its Aquarius drinks brand named Vive, which counts baobab extract in its ingredients.  Aquarius Vive, which is a low calorie beverage has gained volume growth of 8.5 percent. Pepsi also launched Pepsi baobab drink, under the range that includes Pepsi cucumber in 2010.

Natural health benefits of baobab powder

Demand for baobab powder is increasing and baobab tree is known as the ‘tree of life’, which consists of high amount of vitamin C found in the baobab fruit. Baobab powder provides vital fibre, antioxidants and important minerals and helps in boosting energy levels, improves immunity, aids in liver detoxification, cleansing and detoxifying, reduces anxiety, strengthens the immune system, and also exhibits anti-aging properties. Sales of baobab powder have increased over the last few years due to its positive application in supplement and food/beverages categories, which include cold cereals, and more recently, as a functional ingredient in bars. Baobab powder is rich in dietary fibre and improves the immune system.

Large number of substitute products may hamper revenue growth of the baobab powder market

The baobab fruit is relatively low in protein, when compared with other dehydrated fruits, but baobab dried fruit pulp contains all essential and non-essential amino acids. Compared to other dehydrated fruits, baobab contains slightly higher amounts of cystine and serine, although the amino acid composition of all fruits does not differ significantly. Baobab dried fruit pulp would therefore be ideal as an ingredient for adding fibre to foods, as well as raising the overall nutritional profile. However, due to the large number of substitute products available in the market presently, the market for baobab powder may get hindered during the assessment period.

Global Baobab Powder Market Attractiveness Index, by Region

Among all the regions, the markets in North America and Middle East and Africa are expected to register high CAGRs of 3.1% and 2.9% respectively in terms of volume during the forecast period. The market in Western Europe has been estimated to account for a value share of 25.1% by 2017 end. The market in North America is estimated to account for the highest value share of 28.4% in 2017. Baobab powder market in the region is expected to gain significant market share by 2027 end. The baobab powder market in Western Europe is expected to register a CAGR of 6.3% in terms of value, and a CAGR of 2.6% in terms of volume over the forecast period.

Growing popularity of baobab supplements

With an exotic, tangy flavour described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used for years in Africa. Changing consumer preferences, tastes and eating and purchasing habits, as well other factors affecting the industry including new market entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products with many claiming it to be the latest super food.

The report ‘Baobab Powder Market: Global Industry Analysis (2012 – 2016) and Opportunity Assessment (2017–2027)’ is a comprehensive take on the baobab powder market and elaborates on the various types of baobab powder based on product type and end use. The report focusses on the various applications of Baobab powder ranging from beverages (like juice) to cosmetics, food products to nutraceuticals and many more.

Report Inclusions

The first part of the report covers the market introduction of the baobab powder market. The second part contains the global baobab powder market analysis by product type, by end use, by sales channel and by region. The third part contains the regional analysis of the baobab powder market with the regions being selected as per the market taxonomy. The last part of the report consists of the competition landscape, which features important players operating in the global baobab powder market and contains important information about these companies.   

In the introduction, pertinent market numbers of the most lucrative region and segment are included. This section also comprises the executive summary, which is valuable for the report audience to have a cursory glance at this vast market. Besides the executive summary, the introduction also contains a detailed definition of what baobab is and different types of baobab sold in the market. Also, the manufacturing process of baobab powder is also given in the introduction. In addition, various policies and regulations pertaining to the baobab market are outlined here. The introduction also contains baobab powder production cycle. In addition, the introduction also mentions the PESTLE analysis and Porter’s Five Force analysis besides the value chain analysis. An important subsection of the introduction contains a consumer sentiment analysis and manufacturer segment analysis of the global baobab market. The introduction also depicts the market dynamics of the global baobab powder market and highlights the drivers that encourage the growth of this market and the restraints that hamper the growth of this market. Besides the drivers and restraints, the various opportunities and trends that the global baobab powder market offers are also discussed.   

The second part of the report contains the global baobab powder market analysis by product type, by end use, by sales channel and by region. This section of the report contains important information about the market such as BPS analysis, year-on-year growth rates, absolute dollar opportunity and market attractiveness index. The third part of the report contains a region wise analysis and forecast of the global baobab powder market. The last part of the report features the competitive landscape of the baobab powder market. This part comprises information on the leading companies operating in the global baobab powder market. This competition landscape gives a dashboard view of the key companies operating in the global baobab powder market along with their important information and broad strategy adopted to stay as leaders in the global baobab powder market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description and product portfolio along with key developments concerning the company and strategic analysis is presented.   

Research Methodology

Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the baobab powder market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the forecast period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global baobab powder market. 

Market Taxonomy

By Product Type

By Sales Channel

By End Use

By Region

  • Organic Baobab Powder

  • Conventional Baobab Powder

  • Direct  Sales

  • Indirect Sales

    • Speciality Whole Shops

    • Online Retail

  • Industrial

    • Food

      • Functional Food

      • Dairy Products

      • Bakery and Confectionery

      • Others (pet food, tea, etc.)

    • Beverages

    • Nutraceuticals

    • Cosmetics

  • Retail

  • North America

  • Western Europe

  • Eastern Europe

  • Latin America

  • APEJ

  • Japan

  • Africa

  • Middle East


 Invest in this report to…

  • Acquire the necessary competitive intelligence you may require for a successful stint in the global baobab powder market

  • Gather information on the leading market players and their key strategies that enable them to stay as leaders in this highly competitive market

  • Learn about the key industry trends, opportunities and restraints that have a bearing on the global baobab powder market

  • Go to market armed with pertinent insights on product, application and regional performance of the global baobab powder market

  • Get to know which product type is more popular in which region of the world so that you can make your investment accordingly

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Akshay Godge

Akshay Godge

Client Partner - Global Business Development

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