Beetroot Powder Market

Beetroot Powder Market: Food & Beverages End User Segment Expected to Gain 80 Basis Points over the Forecast Period: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

  • 2017-09-26
  • REP-GB-5072
  • 319 pages
 Beetroot Powder Market

An Incisive, In-depth Analysis on the Beetroot Powder Market

This study offers a comprehensive, 360 degree analysis on the Beetroot Powder market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Beetroot Powder market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Market analysis of end-user industry segment in the global beetroot powder market

The others sub-segment is expected to create the highest market value by the end of the forecast period, owing to the increasing consumption of ready to drink non-alcoholic beverages and beet root juices. The food colorants sub-segment is expected to create the second highest market value by the end of the forecast period, owing to the increasing usage of beetroot powder to enhance the fragrance of kitchen recipes instead of vinegar. Cosmetics sub-segment is expected to register the highest CAGR in terms of value, owing to the increasing use of beet root powder in the manufacture of natural cosmetic products such as lip-colors and body lotions. Nutraceuticals sub-segment is expected to register a high CAGR in terms of value, owing to the increasing usage of beet root powder as an ingredient because of its anti-oxidant and anti-inflammatory properties due to the presence of phytonutrients called betalains.

Increasing number of health conscious consumers and a growing trend of certifications are driving the growth of the global beetroot powder market

  • Beetroot powder is the novel antioxidant ingredient, which is becoming popular amongst health conscious consumers. Beetroot powder is great addition to one’s diet and is one of the healthiest products available today. The increasing application of beetroot powder in various industries are increasing day by day

  • Instead of consuming the whole beet, the beets are processed and dried to form a very concentrated powder of pure beetroot juice extract. While a cup of raw beets may have about 58 calories and 13 grams of carbohydrates, a cup of beet juice has 100 calories and 25 grams of carbs because of the high concentration

  • Beetroot powder can be used as a super food supplement as it is agood source of iron and folate (naturally occurring folic acid). It also contains nitrates, betaine, magnesium and other antioxidants (notably betacyanin) and helps in boosting the exercise performance and prevent dementia. Beetroot powder is loaded with the same potent vitamins, minerals, and nutrients. Beetroot powder is rich in antioxidants, dietary fiber, calcium, iron, potassium, folate and manganese, along with other nutrients

  • The consumers are demanding for the products which are certified as a proxy for product quality, certifications like Organic, Non-GMO project certified, gluten free, kosher and other certifications. Demand for certified powder also rapidly increasing with manufacturers are more focused on certified product introduction

  • Globally, consumers are turning towards healthier beverage options. Increasing health consciousness among consumers has shifted the demand from unnatural and high sugar drinks to healthful, better-for-you beverages. For instance, in 2017, Teapigs has launched a new range of feel goods tea which is an energy tea which contains a blend of hibiscus, ginger, green tea and beet root powder as the increasing consumer demands of healthful drinks

The global beetroot powder market is expected to exhibit a healthy CAGR of 5.0% in terms of value over the forecast period

Revenue from global beetroot powder market was valued more than US$ 12 Bn in 2012 and little more than US$ 15 Bn in 2016. The global beetroot powder market is expected to reach a value of more than US$ 25 Bn expanding at a CAGR of 5.0% over the forecast period, i.e. 2017–2027. In terms of volume, the global beetroot powder market stood at 6, 90,000 Tons by 2016 end, and is expected to reach 1,138,232 Tons by 2027 end, at a CAGR of 4.7%.

Future Market Insights has come up with a new report titled “Beetroot Powder Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017–2027)” that forecasts the global beetroot powder market for a projected period of 10 years. To present a crystal clear picture of the market to our clients our analysts have given detailed information about market size, forecast, drivers, restraints, trends and opportunities of all the seven regions that have been covered in this report. Apart from regional insights, we have also given comprehensive information on various segments and its sub-segments. For the better understanding of the entire market, we have divided the market based on type, end user and region segments. 

The beetroot powder market has been experiencing significant growth; however, it is still at a growing stage compared to other products in the market. Suppliers are entering into long-term contract with beetroot powder products manufacturers to avoid increase in product prices, and beetroot powder suppliers/retailers also focus on entering into long-term contracts as it helps them to sustain in the competitive market.  

Report Structure

Wheel of fortune analysis is the unique element of this report. The key part of this report is Future Market Insight’s analysis and recommendations on the global beetroot powder market. The report takes an overview of the global beetroot powder market. The overview mainly consists of market taxonomy which underlines factors influencing the growth of the global beetroot powder market. The analysts have provided a key strategic recommendation for both existing and new players in the market to emerge sustainably profitable. Decline or increase in prices over the forecast period is based on historic market trends; any decline or increase in prices over the forecast period is kept linear across countries. The general market scenario is assumed for beetroot powder sales and driving factors are assumed to develop the market forecast. The report covers the competitive landscape that provides a dashboard view of companies that manufacture and provide services to the global beetroot powder market. The report consists of company profiles of some of the key players and the strategic overview of merger and acquisitions along with their expansion in regions.    

Market Segmentation

By Type

By End User

By Region

  • Organic

  • Conventional 


  • Food & Beverages

    • Bakery

    • Confectionary

    • Food Colorants

    • Sweeteners

    • Others

  • Industrial

    • Chemicals

    • Nutraceuticals

    • Pharmaceuticals

    • Cosmetics

    • Textiles



  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • Asia Pacific Excluding Japan (APEJ)

  • Japan

  • Middle East & Africa (MEA)


Research Methodology

The analysts in Future Market Insights have performed systematic exhaustive secondary research to analyse the required data points to arrive at the overall market number. The dedicated team for food and beverages domain have listed market players across the value chain of technology developers, manufacturers, and distributors. The questionnaires have been developed for each node in the value chain to extract the required market information through primary research interviews. These interviews are conducted using distinguished essential resources. The data which is provided in the global ventilation equipment market is validated by triangulation method, wherein secondary, primary and Future Market Insights analysis have contributed to the final data. For the better understanding of the report, the data is represented using charts, info-graphics, and presentation of key findings by region that provides actionable insights and strategic recommendation. 

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Harish Tiwari

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Akshay Godge

Akshay Godge

Client Partner - Global Business Development

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