The global botanical supplements market size is projected to gain significant growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to surpass a valuation of US$ 71,963 million in 2023. It is expected to reach a valuation of US$ 95,703.2 million by 2033. The market is anticipated to capture a CAGR of 3% from 2023 to 2033.
Apart from providing authentic taste to products, botanical supplements also come with perceived health benefits. For instance, green tea extract well maintains cardiovascular health and the Echinacea plant boosts the immune system. According to research, 97% of consumers in Europe perceive the term botanical or herbal supplements well, while 82% trust such products to maintain natural and strong health.
Traditional medical practices including Ayurveda, Traditional Chinese Medicine, and Herbal Medicine have long employed botanical supplements. As a result, a lot of individuals adhere to the notion that these supplements have an array of health advantages. Botanical supplements are becoming popular, even though scientific study to assess their usefulness is still underway.
Currently, there are many options for purchasing botanical supplements, including capsules, pills, tinctures, and powders. They are easily available to customers since they are sold in pharmacies, health food shops, and online platforms. The market is expanding significantly as a result of the convenience aspect.
Attributes | Details |
---|---|
Botanical Supplements Market Share (2022) | US$ 68,935.42 million |
Botanical Supplements Market Share (2023) | US$ 71,693 million |
Botanical Supplements Market Share (2033) | US$ 95,703.2 million |
Botanical Supplements Market Share (2023 to 2033) | 3% |
Collective Value Share: Top 3 Countries | 44.4% |
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The global botanical supplements industry size expanded at a robust CAGR of 7.6% from 2018 to 2022. In 2018, the global market size stood at US$ 51,506.0 million. In the following years, the market witnessed astronomical growth, accounting for US$ 68,935.42 million in 2022.
Botanical supplements, being a rich source of antioxidant and phenolic compounds, is gaining popularity over time due to:
Demand for botanical supplements has been forecasted to soar in sports nutrition & dietary supplements sectors. Besides this, improving online availability may allow the market to mitigate various challenges witnessed in the last few years.
Vegetable and Fruit-based Botanical Supplements Flavor and Functionality are Gaining Popularity
The trend of ‘better for you’ botanicals with ‘super-fruit’ ingredients has established a strong foothold in the worldwide market, thanks to their enhanced flavor and healthy attributes. For instance,
Powdered Botanical Supplements are Gaining Popularity among Consumers
Powdered botanical supplements are much desired due to the added benefits of strong flavor and mild taste apart from the characteristics like long shelf life and ease of use. Manufacturers are now focusing on research regarding floral powders, where the saffron flower is a prominent choice because of its royal stigma as the most expensive culinary spice in the world.
Saffron was used for menstrual symptoms, cramps, asthma, pain, liver conditions, and brain diseases before. Further research has established the efficacy of saffron petal powders in food and beverage products as a functional coloring agent, which is causing a soaring demand for the product.
The soft gel form is also gaining swift popularity and is predicted to garner immense growth over the next decade. In 2022, the soft gel segment captured 24.80% shares in the global market.
Online Retail Is Gaining Pace in Tandem with Increasing Botanical Supplements Demand
The ongoing digital trend has provided a significant boost to botanical supplement sales attributed to the pharmaceutical industry growth and the rising awareness regarding general health concerns. Botanical and herbal supplements have seen a key surge in demand among consumers who constantly opt for online retail rather than offline purchase due to the safety and convenience of purchasing.
The store-based distribution channel segment is predicted to dominate the global market during the forecast period. In 2022, the store-based segment captured a 76.80% share of the global market.
High Phenolic Compounds Present in Botanical Supplements Pushing Sales in Sports Nutrition
Botanical supplements, such as coffee fruit extract including the bean, have high phenolic compounds, which naturally provide a high degree of antioxidant activity including vitamin B or riboflavin while providing low caffeine levels. The product boosts brain function well, while also stimulating athletic performances and protecting against oxidative damage with an increased level of Nrf2 which is a transcription factor that regulates antioxidant proteins expression.
Flavored Waters are Boosting Botanical Supplements Production in Brazil
Botanical products and beverages are still considered emerging product categories in Latin America. However, the segment is growing significantly with rapid innovation in botanical ingredients which is attributable to both enhanced flavor and improved functionality.
According to research, there is almost a 170% increase in botanical supplement launches in the past 10 years. Among them, botanical-infused flavored waters and carbonated soft drinks with popular botanical profiles including herbs, floral, and spices are gaining much popularity in Brazil.
Herbal Dietary Supplements are Gaining Traction in the United States with GRAS Certification
Popular brands providing herbal dietary supplements across the United States retail stores are focusing on getting GRAS (Generally Recognized as Safe) certification to account for a large share of the country. While products are being offered in different forms such as extracts, or dried powders, the inclusion levels like the amount of daily intake and concentration are also being specified. So that consumers get maximum safety and quality product with botanical ingredients providing beneficial functionalities. In 2022, the United States captured a 21.9% share of the global market.
Premium Gin Brands are Driving Botanical Supplements Sales in the United Kingdom
Botanical supplements are witnessing impressive prospects in the United Kingdom’s alcohol industry, especially with the gin brands. Although gin itself is made of botanical blends including citrus, juniper, and some spices and roots, improving the taste and choices of consumers are encouraging the inclusion of botanical ingredients. Botanical ingredients include cherry blossom, bergamot, yuzu fruit, gentian, wormwood, quassia, and cinchona, being mixed with aniseed and liquorice to develop premium gins. In 2022, the United Kingdom captured a 1.7% share of the global market.
Countries | CAGR Share in Global Market (2022) |
---|---|
The United States | 21.9% |
The United Kingdom | 1.7% |
China | 2.3% |
Japan | 3.4% |
India | 3.4% |
Key botanical supplement manufacturers are focusing on organic growth like product launches, and product growth strategies. They are also focusing on inorganic growth strategies with several acquisitions and joint ventures. Particularly for the food and beverage industry, recent advancements in botanicals and plant-based formulations are soaring in demand, as botanical supplement brands are going for innovative formulations to be used in end products in the food and beverage industry.
Recent Developments Observed by FMI:
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Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ Million for Value, MT for Volume |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA) |
Key Countries Covered | The United States, Canada, Germany, The United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASIAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
Key Segments Covered | Source, Form, Distribution Channel, Application, Region |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
A valuation of US$ 71,963 million is attributed to the botanical supplements market in 2023.
The global botanical supplements market size is anticipated to surpass US$ 95,703.2 million by 2033.
The botanical supplements market is projected to accelerate at a CAGR of 3% between 2023 and 2033.
Given that it accounted for 21.9% of the global market in 2022, the United States is a highly profitable botanical supplements market.
The value of the global botanical supplements market climbed significantly between 2018 and 2022, with a CAGR of 7.6%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Source, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Source, 2023 to 2033 5.3.1. Vegetables & Fruits 5.3.2. Herbs & Spices 5.3.3. Flowers 5.3.4. Seeds & Nuts 5.3.5. Leaves 5.3.6. Bulbs & Roots 5.3.7. Barks & berries 5.3.8. Others 5.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033 6.3.1. Powder 6.3.2. Liquid 6.3.3. Capsule 6.3.4. Bars 6.3.5. Gels 6.3.6. Granules 6.3.7. Oils 6.3.8. Others 6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033 7.3.1. Offline Stores 7.3.2. Online Retails 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033 8.3.1. Food & Beverages 8.3.2. Pharmaceuticals 8.3.3. Sports Nutrition & Dietary Supplements 8.3.4. Cosmetics and Personal Care 8.3.5. Pet Care Industry 8.3.6. Commercial Households 8.3.7. Others 8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Source 10.2.3. By Form 10.2.4. By Distribution Channel 10.2.5. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Source 10.3.3. By Form 10.3.4. By Distribution Channel 10.3.5. By Application 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Source 11.2.3. By Form 11.2.4. By Distribution Channel 11.2.5. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Source 11.3.3. By Form 11.3.4. By Distribution Channel 11.3.5. By Application 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. U.K. 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Source 12.2.3. By Form 12.2.4. By Distribution Channel 12.2.5. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Source 12.3.3. By Form 12.3.4. By Distribution Channel 12.3.5. By Application 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. Singapore 13.2.1.5. Thailand 13.2.1.6. Indonesia 13.2.1.7. Australia 13.2.1.8. New Zealand 13.2.1.9. Rest of Asia Pacific 13.2.2. By Source 13.2.3. By Form 13.2.4. By Distribution Channel 13.2.5. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Source 13.3.3. By Form 13.3.4. By Distribution Channel 13.3.5. By Application 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Source 14.2.3. By Form 14.2.4. By Distribution Channel 14.2.5. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Source 14.3.3. By Form 14.3.4. By Distribution Channel 14.3.5. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. U.S. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Source 15.1.2.2. By Form 15.1.2.3. By Distribution Channel 15.1.2.4. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Source 15.2.2.2. By Form 15.2.2.3. By Distribution Channel 15.2.2.4. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Source 15.3.2.2. By Form 15.3.2.3. By Distribution Channel 15.3.2.4. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Source 15.4.2.2. By Form 15.4.2.3. By Distribution Channel 15.4.2.4. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Source 15.5.2.2. By Form 15.5.2.3. By Distribution Channel 15.5.2.4. By Application 15.6. U.K. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Source 15.6.2.2. By Form 15.6.2.3. By Distribution Channel 15.6.2.4. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Source 15.7.2.2. By Form 15.7.2.3. By Distribution Channel 15.7.2.4. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Source 15.8.2.2. By Form 15.8.2.3. By Distribution Channel 15.8.2.4. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Source 15.9.2.2. By Form 15.9.2.3. By Distribution Channel 15.9.2.4. By Application 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Source 15.10.2.2. By Form 15.10.2.3. By Distribution Channel 15.10.2.4. By Application 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Source 15.11.2.2. By Form 15.11.2.3. By Distribution Channel 15.11.2.4. By Application 15.12. South Korea 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Source 15.12.2.2. By Form 15.12.2.3. By Distribution Channel 15.12.2.4. By Application 15.13. Singapore 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Source 15.13.2.2. By Form 15.13.2.3. By Distribution Channel 15.13.2.4. By Application 15.14. Thailand 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Source 15.14.2.2. By Form 15.14.2.3. By Distribution Channel 15.14.2.4. By Application 15.15. Indonesia 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Source 15.15.2.2. By Form 15.15.2.3. By Distribution Channel 15.15.2.4. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Source 15.16.2.2. By Form 15.16.2.3. By Distribution Channel 15.16.2.4. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Source 15.17.2.2. By Form 15.17.2.3. By Distribution Channel 15.17.2.4. By Application 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Source 15.18.2.2. By Form 15.18.2.3. By Distribution Channel 15.18.2.4. By Application 15.19. South Africa 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Source 15.19.2.2. By Form 15.19.2.3. By Distribution Channel 15.19.2.4. By Application 15.20. Israel 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Source 15.20.2.2. By Form 15.20.2.3. By Distribution Channel 15.20.2.4. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Source 16.3.3. By Form 16.3.4. By Distribution Channel 16.3.5. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Glanbia plc 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. BASF SE 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Archer Daniels Midland Company 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Naturex SA (Givaudan) 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Amway Corporation 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. The Bountiful Company (Nestlé) 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Now Foods 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Dabur India Limited 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Himalaya Wellness Company 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Bio-Botanica Inc. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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