Car Wash Detergents and Soaps Market: Changing Consumer Sentiments towards Car Care and Increasing Fleet Size in Emerging Economies to Propel Demand: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028

Increasing Vehicle Fleet Size and Per Capita Spending in Developing Nations to Support Spending on Car Care

Rapid urbanization and population growth, primarily in developing countries, are expected to lead to economic development. Uncontrolled rapid urbanization will lead to the expansion of automotive fleet size, which is expected to create significant opportunities for the automotive aftermarket and in turn fuel the demand for car wash detergents and soaps.

Over the years, there has been a significant shift towards professional car washing, due to the changing preference of owners and increasing focus towards car care. Attributing to this, there is an increase in the demand for different car care products to maintain the looks and aesthetics of vehicles, which is positive impacting the car wash detergents and soaps market.

In recent years, car owners have been proudly taking ownership of their cars and emphasizing on vehicle maintenance. Attributing to this, there has been a rise in the spending on car washing activities. The increasing per capita spending of developing nations is also contributing to the increasing spending on car care, which is driving the growth of the car wash detergents and soaps market.

The online availability of a variety of car care products gives car enthusiasts better options and a variety of products to choose from. Car enthusiasts who prefer washing their own cars benefit from online sales activities, which will create a positive impact on the growth of the car wash detergents and soaps market.

Water Scarcity and Regulations Restricting Citizens from Washing Cars at Home in European Countries such as the Netherlands to Drive Demand for Professional Car Washing Services

In North America, the number of people washing their cars at professional car wash centers increased from 47% in 1996 to 72% in 2014 and this number is further estimated to grow, due to the rising awareness regarding car care.

In Europe, countries such as the Netherlands, Germany and Switzerland no longer permit their citizens to wash cars at home and the growing implementation of such regulations, due to environmental awareness and water scarcity, is driving the demand for professional car washing services, which in turn has been surging the demand for high-end car wash detergents and soaps. Hence, regions such as North America and Europe are estimated to be prominent markets for car wash detergents and soaps.

China and SEA & Pacific are also estimated to witness significant growth, owing to the increasing automotive fleet size and consumer spending on car care activities. As per the report of OICA, China - with around a 15% share in the global vehicle fleet - is expected to witness 13.1% Y-o-Y growth in its fleet of vehicles. The growing vehicle fleet size is expected to fuel the demand for car wash detergents and soaps.

Car Wash Detergents and Soaps Market - A Consolidated Market Largely Captured by Domestic Players

The global car wash detergents and soaps market is a consolidated market with the domestic players accounting for a ~55-60% share of the overall market. Tier 1 players account for a ~30-35% share of the global car wash detergents and soaps market. Product innovation, expansion and acquisition are some of the noteworthy strategies implemented by key players to expand and sustain in the global car wash detergents and soaps market. Some key recent developments & industry activities are:

• In 2015, Spectrum Brands Holdings Inc., a global consumer products company, acquired Armored AutoGroup from Avista Capital Partners with an aim to enter the car care market
• Players have been observed to be involved in long-term contracts for the development of effective partnerships to secure the future demand
• Bio-based raw materials mainly derived from vegetable bases such as palm kernel oil and naturally-derived solvents such as diLimoneen have been gaining traction in the marketplace

Car Wash Detergents and Soaps Market: Key Participants

A few of the key market participants covered in the study of the global car wash detergents and soaps market include Spectrum Brands Holdings Inc., Kao Corporation, 3M Company, Turtle Wax Inc. and Mothers Polishes Wax Cleaners Inc., among others.

Market Segmentation

Product Type

• Presoaks
• Foam Detergents
• Drying Agents
• Triple Foams
• Surface Protectants
• Wheel Cleaners
• Shampoo

Form

• Liquid
• Gel
• Foam Based

By Sales

• Department Stores
• Supermarkets & Hypermarkets
• Online Retailing
• Franchise Outlet
• Automotive Parts Outlet

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• SEA & Pacific
• China
• Japan
• Middle East and Africa