Durian Powder Market

• Xi'an Asclepius Bio-Tech Co., Ltd is a natural plant extract concentrate powder manufacturing company and supplier. The company’s product portfolio includes herbal extracts, aminos and proteins, bee products, and Active Pharmaceutical Ingredient (API).
• Sunshine International Co., Ltd. is a Thailand-based manufacturer of simple and nutritious food products. The company’s product portfolio includes freeze dried, fruit chips, frozen fruit, and commercial products such as fruit powder. 
• Siam Oriental food and Beverage Co., Ltd is a food product specialist, which provides products under the brand name ‘TAN TAN’. The company product portfolio includes freeze dried fruit powder, dried fruits, chocolate dipped with dried fruit, freeze dried fruit, and pineapple canned products. 

Although durian is very popular in South-Asian countries, awareness about this fruit and its availability is still at a nascent stage, especially in western countries, which is restricting the growth of durian powder market. Consequently, durian powder manufacturers are increasingly investing in promotional activities, and are providing quality certifications to appeal to a wider consumer base. They are focusing on expanding their product reach to untapped regions to move ahead in the durian powder market. 

Impressive Vitamin & Mineral Content in Durian Auguring Market Growth

Manifold health benefits of durian fruit have been creating growth opportunities for companies providing products based on this fruit. According to the USDA National Nutrient Database, durian has remarkable vitamin and mineral content. Growing consumer awareness about durian’s ability to enhance immune system, boost energy levels, and impede free radical activity, is further bringing traction to durian powder market. Other health benefits of durian fruit, such as better digestion, robust bones, and decreased symptoms of anemia are helping durian powder manufacturers in growing their product sales by appealing a wider consumer base. With advantages, such as slowed premature aging, lowered blood pressure, and better protection against cardiovascular diseases, sales of durian-based products, like durian powder are growing at a decent pace. 

Controversial Nature of Durian Fruit Constraining Market Growth 

Despite diverse health benefits of durian, the controversial nature of this fruit is influencing its adoption. As durian smell has diverse effect on different people, manufacturers of this fruit based products often find it difficult to choose target audience. Extremely opposite reaction of individuals to durian smell is limiting its sales. With some individuals finding durian smell to be absolutely revolting and nauseating, this fruit has been prohibited across many types of public transport across Hong Kong, Thailand, and Japan. In Singapore, durian is strictly and completely banned across public transportation, with taxis carrying signs reading they refuse to carry passengers transporting durian. Such factors are further limiting the scope of growth in durian powder market in certain parts of the world. 

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global durian powder market. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with durian powder market attractiveness as per segments. The report also maps the qualitative impact of various factors on durian powder market segments and geographies.