Enterprise A2P SMS Market: APEJ Projected to be the Largest Regional Market in Terms of Revenue Throughout the Forecast Period: Global Industry Analysis (2012 - 2016) & Opportunity Assessment (2017 - 2027)

  • Published: 2017-11-02
  • Report Code: REP-GB-5344

An Incisive, In-depth Analysis on the Enterprise Application To Person Sms 112017 Market

This study offers a comprehensive, 360 degree analysis on the Enterprise Application To Person Sms 112017 market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Enterprise Application To Person Sms 112017 market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

An introduction to the Enterprise A2P SMS market

Enterprise A2P SMS is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. The general uses of A2P SMS are marketing messages, alerts, notifications and flight alerts. SMS can also be sent from mobile subscribers to web applications, which is known as person-to-application (P2A) messaging. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. A2P SMS services are widely used in financial and banking services institutions, ecommerce, tourism, healthcare and entertainment among others. Marketers, application developers and brands utilise SMS services to retain and expand their customer base by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news and other important information.

Global Enterprise A2P SMS market is anticipated to witness significant revenue growth owing to growth in mobile marketing activities by marketers and application developers

The global Enterprise A2P SMS market is slated for significant revenue growth in the next 10 years. Several factors are primarily responsible for this growth. Some of the key factors are:

  • A growing mobile subscriber base: SMS is a ubiquitous and discreet technique for reaching people using basic mobile handsets without any additional access to data services. With increasing mobile phone penetration in developing economies of Asia, Africa, Latin America and the Middle East, the mobile subscriber base is projected to grow at a rapid pace in the next 4 to 5 years.

  • Desktop-First to a Mobile-First strategy: Enterprises focus on leveraging mobile platforms for marketing and customer service operations. Mobile being the most personalised way of connecting with customers, enterprises are allocating additional budgets for in-mobile centric activities as compared to conventional television advertising or web based promotional mails.

  • Focus on enhancing customer interaction: Messaging services, especially A2P SMS is being widely adopted by various enterprises including travel and transport, healthcare and hospitality, retail shops, ecommerce and financial institutions for customer communications. Enterprises are adopting SMS as a grid lock solution to native mobile apps in order to enhance customer interaction. Enterprises are using cloud APIs with embedded contextual communications for applications such as CRMs and field service software.

  • Surging Adoption of 2FA (Two-Factor Authentication): Key features of SMS include instant delivery, high-open rate and cost-effectiveness. Despite the fact that only private financial institutions initially adopted two-factor authentication, this feature is now increasingly being implemented by companies across all industry verticals for numerous applications such as new registration authentication, password resets and changes in user profile information.

  • Start-ups leverage APIs and embedded communications to build business: Most start-ups are venture funded. Such enterprises have disruptive business models and plan to facilitate an on-demand service or create an online marketplace. In order to achieve this goal, they require efficient, integrated, scalable and swift communications. Most start-ups who have entered the unicorn club, including Uber, Airbnb and LINE utilise A2P messaging platforms as a scalable communications solution.

Regional market attractiveness of the global Enterprise A2P SMS market

Asia Pacific Excluding Japan (APEJ) is the most prominent regional market for Enterprise A2P SMS solutions, owing to a growing mobile subscriber base in the region. The APEJ market is expected to account for 43% share of the overall Enterprise A2P SMS market by the end of the forecast period in 2027. The APEJ market is projected to be valued at US$ 21,714.8 Mn by 2027 end, expanding at a CAGR of 7.3% during the forecast period. North America is predicted to be the second largest player in the global Enterprise A2P SMS market with market revenue expected to be worth US$ 12,113.8 Mn by 2027 end. North America is expected to represent incremental value of US$ 4551.3 Mn between 2017 and 2027.

Report Synopsis

Future Market Insights offers a 10-year forecast for the global Enterprise A2P SMS market in terms of value for the period 2017 to 2027. This study demonstrates the market dynamics and trends globally across seven regions North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA that influence the current nature and future status of the Enterprise A2P SMS market over the forecast period.

Report Description & Structure

This research report provides a detailed analysis of the Enterprise A2P SMS market and offers insights on the various factors responsible for the growing popularity of Enterprise A2P SMS. The report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report starts with an overview of the Enterprise A2P SMS market in terms of value. In addition, this section includes analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the Enterprise A2P SMS market. The report segregates the market based on tool, application and vertical across different regions globally. A detailed analysis has been provided for every segment in terms of market size analysis for the Enterprise A2P SMS market across the different regions. The report provides a detailed analysis covering key trends and absolute dollar opportunity.

An important section of the report presents a detailed analysis of the global Enterprise A2P SMS market across various countries in each assessed region. It provides a market outlook for 2017 – 2027 and sets the forecast within the context of the Enterprise A2P SMS market, including latest technological developments as well as new offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing this market in each region. This report evaluates the present scenario and future growth prospects of the Enterprise A2P SMS market across various regions globally for the period 2017 –2027. We have considered 2016 as the base year and provided data for the trailing 12 months. In order to offer an accurate forecast, we have started by sizing the current market, which forms the basis of how the Enterprise A2P SMS market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analyses based on the technology trends.

In the final section of the report, we include a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the Enterprise A2P SMS market portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the Enterprise A2P SMS supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the Enterprise A2P SMS market.

Research Methodology

In this report, we have not only conducted the forecasts in terms of CAGR, but have also analysed the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market. As previously highlighted, the global Enterprise A2P SMS market is split into a number of segments. All segments have been analysed in terms of basis point share to understand the individual segments’ relative contribution to overall market growth. This detailed level of information is important for identification of various key trends in the global Enterprise A2P SMS market.

Market Segmentation

  • By Tools

    • Cloud API Messaging Platform

    • Traditional And Managed Messaging Services

  • By Application

    • Pushed Content Services

    • Interactive Services

    • Promotional Campaigns

    • Customer Relationship Management (CRM) Services

      • Two factor authentication (includes OTP)

      • Others (includes product shipment SMS and others)

    • Others (Inquiry and search related services)

  • By Vertical

    • Financial Institutions and Banking

    • Gaming

    • Travel and Transport

    • Health and Hospitality

    • Retail

    • Others

  • By Region

    • North America

    • Latin America

    • APEJ

    • Japan

    • Western Europe

    • Eastern Europe

    • Middle East & Africa

Enterprise Application To Person Sms Market 112017 Reports - Table of Contents

Enterprise Application To Person Sms Market 112017 Reports - List of Tables

Table 1: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Cloud API Messaging Platform, 2012–2016

Table 2: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Cloud API Messaging Platform, 2017–2027

Table 3: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Traditional and Managed Messaging Service, 2012–2016

Table 4: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traditional and Managed Messaging Service, 2017–2027

Table 5: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Pushed Content Services, 2012–2016

Table 6: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Pushed Content Services, 2017–2027

Table 7: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Interactive Services, 2012–2016

Table 8: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Interactive Services, 2017–2027

Table 9: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Promotional Campaigns, 2012–2016

Table 10: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Promotional Campaigns, 2017–2027

Table 11: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Promotional Campaigns, 2012–2016

Table 12: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Promotional Campaigns, 2017–2027

Table 13: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By CRM Services, 2012–2016

Table 14: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By CRM Services, 2017–2027

Table 15: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By CRM Services Application (2FA and Others), 2012–2016

Table 16: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By CRM Services Application (2FA and Others), 2017–2027

Table 17: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Others (Inquiry and Search Related Services), 2012–2016

Table 18: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Others (Inquiry and Search Related Services), 2017–2027

Table 19: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Financial

Table 20: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Financial

Table 21: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Gaming, 2012–2016

Table 22: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Gaming, 2017–2027

Table 23: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Travel and Transport, 2012–2016

Table 24: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Travel and Transport, 2017–2027

Table 25: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Health and Hospitality, 2012–2016

Table 26: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Health and Hospitality, 2017–2027

Table 27: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Retail, 2012–2016

Table 28: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Retail, 2017–2027

Table 29: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Others, 2012–2016

Table 30: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Others, 2017–2027

Table 31: Global Enterprise A2P SMS Market Value Analysis (US$ Mn) By Region, 2012–2016

Table 32: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Region, 2017–2027

Table 33: North America Enterprise A2P SMS Market Analysis (US$ Mn) By Country, 2012–2016

Table 34: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 35: North America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 36: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 37: North America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 38: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 39: North America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 40: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 41: Latin America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Country, 2012–2016

Table 42: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 43: Latin America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 44: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 45: Latin America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 46: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 47: Latin America Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 48: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 49: APEJ Enterprise A2P SMS Market Value Analysis (US$ Mn) By Country, 2012–2016

Table 50: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 51: APEJ Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 52: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 53: APEJ Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 54: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 55: APEJ Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 56: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 57: Japan Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 58: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 59: Japan Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 60: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 61: Japan Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 62: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 63: Eastern Europe Enterprise A2P SMS Market Analysis (US$ Mn) By Country, 2012–2016

Table 64: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 65: Eastern Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 66: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 67: Eastern Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 68: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 69: Eastern Europe Enterprise A2P SMS Market Analysis (US$ Mn) By Verticals, 2012–2016

Table 70: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 71: Western Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Country, 2012–2016

Table 72: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 73: Western Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 74: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 75: Western Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 76: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 77: Western Europe Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 78: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Table 79: MEA Enterprise A2P SMS Market Value Analysis (US$ Mn) By Country, 2012–2016

Table 80: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Country, 2017–2027

Table 81: MEA Enterprise A2P SMS Market Value Analysis (US$ Mn) By Tool Segment, 2012–2016

Table 82: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2017–2027

Table 83: MEA Enterprise A2P SMS Market Value Analysis (US$ Mn) By Applications, 2012–2016

Table 84: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2017–2027

Table 85: MEA Enterprise A2P SMS Market Value Analysis (US$ Mn) By Verticals, 2012–2016

Table 86: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2017–2027

Enterprise Application To Person Sms Market 112017 Reports - List of Figures

Figure 1: Global Enterprise A2P SMS Market Absolute $ Opportunity, 2017–2027

Figure 2: Global Enterprise A2P SMS Market Y-o-Y Growth, 2017–2027

Figure 3: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Tool, 2017–2027

Figure 4: Global Enterprise A2P SMS Market Value Share By Tool, 2016 & 2027

Figure 5: Global Enterprise A2P SMS Market Attractiveness By Tool, 2017-2027

Figure 6: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Applications, 2017–2027

Figure 7: Global Enterprise A2P SMS Market Value Share By Applications, 2016 & 2027

Figure 8: Global Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 9: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Verticals, 2017–2027

Figure 10: Global Enterprise A2P SMS Market Value Share By Verticals, 2016 & 2027

Figure 11: Global Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 12: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Region, 2017–2027

Figure 13: Global Enterprise A2P SMS Market Value Share By Region, 2016 & 2027

Figure 14: Global Enterprise A2P SMS Market Attractiveness By Region, 2027

Figure 15: North America Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 16: North America Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 17: North America Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 18: North America Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 19: North America Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 20: North America Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 21: Latin America Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 22: Latin America Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 23: Latin America Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 24: Latin America Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 25: Latin America Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 26: Latin America Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 27: APEJ Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 28: APEJ Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 29: APEJ Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 30: APEJ Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 31: APEJ Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 32: APEJ Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 33: Japan Enterprise A2P SMS Market Absolute $ Opportunity, 2017–2027

Figure 34: Japan Enterprise A2P SMS Market Y-o-Y Growth, 2017–2027

Figure 35: Japan Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 36: Japan Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 37: Japan Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 38: Eastern Europe Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 39: Eastern Europe Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 40: Eastern Europe Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 41: Eastern Europe Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 42: Eastern Europe Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 43: Eastern Europe Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 44: Western Europe Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 45: Western Europe Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 46: Western Europe Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 47: Western Europe Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 48: Western Europe Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 49: Western Europe Enterprise A2P SMS Market Attractiveness By Verticals, 2027

Figure 50: MEA Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2017–2027

Figure 51: MEA Enterprise A2P SMS Market Value Share By Country, 2016 & 2027

Figure 52: MEA Enterprise A2P SMS Market Attractiveness By Country, 2027

Figure 53: MEA Enterprise A2P SMS Market Attractiveness By Tool Segment, 2027

Figure 54: MEA Enterprise A2P SMS Market Attractiveness By Applications, 2027

Figure 55: MEA Enterprise A2P SMS Market Attractiveness By Verticals, 2027

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