India POU Water Purifiers Market

Introduction

Rapid growth in number of towns and cities in India has led to significant depletion in ground water, while leading to discoveries of “new-age” contaminants that include fluorides, arsenic, and lead as bores go deeper.

Lack of access to pure water, coupled with rising consumer awareness with regard to water contamination and relevant disease spreads, has resulted in robust demand for convenient solutions that ensure effective water purification.

India water purifier market is bound by challenges, with the largest threat to water purifier sales being spurious assembled me-too brands. India water purifier market will witness growth confines of these devices that sell at relatively low cost and have no quality checks, thereby gaining fast approval and market penetration.

Lack of consumer education, and understanding of technologies is another key challenge hindering growth of India water purifier market.

Companies in India water purifier market have been promoting “reverse osmosis (RO)” technology. Leading organizations such as Eureka Forbes in India water purifier market are focusing on spending their money on educating customers, meanwhile making R&D investments.

Latest water purifier developments in India water purifier market depict higher efficacy in preserving minerals, and fortifying water. Overall, India water purifier market will witness a promising growth in the near future.

The India water purifier market is expected to witness robust CAGR growth rate of nearly 18.5% by 2020. Rise in awareness about safe drinking water, increasing urbanization, high per capita income, and supply side strategies are some of the prominent factors driving the demand for water purifier across the country.

Also, influx of cutting-edge technology to offer superior water purification is expected to bolster the market growth thereby increasing competitiveness in the market. In terms of value, RO is the major segment for water purifier market.In this study, we analyze the India Water Purifier Market during 2014-2020. We focus on:

• Market size and forecast, 2014 to 2020
• Key Trends and Developments of water purifier products by process type-RO,UV, and Media 
• Key Drivers and developments in particular regions in North, South, East and West 
• Government policies and initiatives for water purifier market in all four regions

Key Geographies Covered

North, South, East, and West

Examples of key Companies Covered

Eureka Forbes, Kent, Hindustan Unilever, Ion Exchange, Tata Chemicals, Hi Tech RO, EsselNasaka, Whirlpool, Godrej and Panasonic Corporation