Instagram reels and TikTok videos are making more millennials and Gen Z travelers loosen their pockets and visit the Middle East. As such, tourism industry expansion in the Middle East is estimated at a 5.10% CAGR until 2034. The tourism industry in the Middle East is on the way to reaching US$ 453.28 billion by 2034. In 2024, the industry is anticipated to be worth US$ 275.64 billion.
| Attributes | Details |
|---|---|
| Industry Size in 2024 | US$ 275.64 billion |
| Expected Industry Size in 2034 | US$ 453.28 billion |
| Forecasted CAGR between 2024 to 2034 | 5.10% |
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Millennials and Gen Z are changing travel and tourism. They tend to care more about experiences than things and want authentic trips. They use technology a lot to plan trips and share their experiences online.
They look for unique and meaningful travel experiences that match their values. Because they travel a lot to the Middle East, businesses are changing how they offer services and advertise to meet their needs. It shows that younger people have a big influence on the tourism industry.
In the Middle East, governments are focusing on tourism to grow their economies. They are making it easier for tourists to visit the region by changing visa rules and improving entry procedures. Hosting big events and cultural exhibitions helps to show off the region's attractions to people from around the world.
Governments also help tourism by building better roads and facilities, running ads to attract tourists, and making rules that support the industry. All these efforts make it easier for tourism to grow, bringing in more investment and creating jobs for people in different fields. An example is the UAE’s Tourism Strategy 2031. It fortifies UAE’s position as a leading tourism destination. This policy is helping in developing and diversifying tourism products and services.
Countries like the UAE, Qatar, and Saudi Arabia are seeing the building of lots of fancy attractions to entice tourists. With nice hotels and easy transportation, more tourists want to come and have a good time. This helps the tourism industry grow and makes these countries popular destinations for travelers.
The chairman of Abu Dhabi's Department of Culture and Tourism announced plans to invest more than US$ 10 billion in infrastructure as part of the emirate's new tourism strategy. To complement the Abu Dhabi Tourism Strategy 2030, the emirate plans to increase the number of hotel rooms to 52,000 from the existing 34,000.
In February 2024, the Emirates Tourism Council released the 'National Tourism Charter', which is an important component of the National Tourism Strategy 2031. The program intends to coordinate national efforts to promote the UAE tourism industry's long-term growth and competitiveness at the global and regional levels.
It will assist in establishing the country as an important contributor in the global travel and tourism environment, as well as encourage collaboration among the seven emirates to improve tourism destinations and products.
Principal Consultant
Demand for Tourism in the Middle East:
| Attributes | Demand for Tourism in the Middle East |
|---|---|
| CAGR (2024 to 2034) | 5.10% |
| Valuation (2024) | US$ 275.64 billion |
| Key Trend | Growing adoption of robotics and automation |
| Key Challenge | Rising geopolitical tensions |
Demand for Tourism at the Global Level:
| Attributes | Demand for Tourism at the Global Level |
|---|---|
| CAGR (2024 to 2034) | 5.0% |
| Key Trend | Rise in adventure tourism, art tourism, and medical tourism |
| Key Challenge | Disease outbreak in specific countries affects revenues |
Adoption Scenario of Tourism Security in the Middle East and Africa:
| Attributes | Adoption Scenario of Tourism Security in the Middle East and Africa |
|---|---|
| CAGR (2024 to 2034) | 2.0% |
| Key Trend | Rising adoption due to escalating safety concerns in major attraction places |
| Key Challenge | Consumer concern about ineffectiveness of security in the Middle East |
| Leading Booking Channel for Tourism in the Middle East | Online Booking |
|---|---|
| Total Value Share (2024) | 36.80% |
Online booking platforms make planning trips to the Middle East easy. With smartphones and an internet connection, travel booking can be done anytime, anywhere. Visitors can choose hotels, flights, and activities that fit their budget and preferences. These platforms also offer good deals and discounts, saving money for travelers. Plus, they confirm bookings instantly, so travelers don't have to wait. If plans change, they can modify or cancel easily without extra fees.
Websites like Expedia, MakeMyTrip, Booking.com, and Airbnb are user-friendly. They also offer customer support that is available 24/7. Travelers feel safe because of secure payment systems and the protection of personal information. Overall, online booking platforms have changed how people travel in the Middle East, making it simpler, more flexible, and more secure.
| Leading Age Group for Tourism in the Middle East | 26 to 35 Years |
|---|---|
| Total Value Share (2024) | 30.50% |
People in this age group mostly have more money to spend because they've finished their schooling and have stable jobs. They may travel for work, weddings, or family vacations. Social media also influences them to travel by showing them cool places and experiences.
Some tourists in this age group are also entrepreneurs looking for inspiration and business connections. Some are also concerned about the environment and choose eco-friendly travel options. They care about sustainability and want to support conservation efforts. Many have flexible jobs, so they can take longer trips or work while traveling. Traveling helps them learn about themselves and other cultures. They can easily find travel information online and plan their trips.
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When we think about the Middle East, the Hajj comes to mind first. Muslim followers from all over the world visit Mecca for the Hajj pilgrimage, which is revered as a holy place for Muslims worldwide. Situated in Saudi Arabia, this hotspot significantly adds to the demand for Middle Eastern tourism.
Here are some other tourism hotspots that boost revenues in the Middle East
Petra, Jordan: Petra is an ancient city in southern Jordan, renowned for its stunning architecture and archaeological significance. Highlights of this Middle Eastern tourist place include the Treasury (Al-Khazneh), the Monastery (Ad Deir), and the Siq, a narrow canyon leading to the city's entrance. Jordan’s tourism sector added nearly 14.6% to the GDP in 2023 despite challenges.
Jerusalem, Israel: Jerusalem is a sacred city revered by three monotheistic religions - Judaism, Christianity, and Islam. The country had nearly 2.5 million tourists in 2023. The tourism sector in Israel accounts for 2.8% of the GDP and nearly 3.5% of total employment. In 2023, Israel’s tourism income was US$ 5.955 billion.
Cappadocia, Türkiye: Cappadocia is famous for its surreal landscape of fairy chimneys, rock formations, and underground cities. Türkiye’s tourism revenues reached US$ 54.32 billion in 2023, marking a 17% increase from 2022’s US$ 46.48 billion.
In recent years, however, there has been a recorded uptick in violence across the Middle East. According to press sources, Iraq and Syria are insecure due to incidents of violence and disorder, as well as the influence of some extreme organizations. The rising tension between Israel and Palestine over the Gaza Strip has made the region less safe as well.
The Middle East tourism industry is intensely competitive, with prominent airlines, hotels, and internet booking platforms fighting for share. Airlines like Emirates, Qatar Airways, and Saudia compete for passengers, while hotel brands like Marriott and Hilton fight for supremacy in key locations like Dubai and Abu Dhabi.
Online travel firms such as Booking.com and Expedia provide another layer of competition by attracting travelers through technology and marketing. Economic considerations, shifting consumer tastes, and geopolitical dynamics shape the environment, necessitating agility and innovation to remain competitive. Differentiation, customer focus, and investment in technology and sustainability are critical tactics for firms looking to flourish in this changing industry.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 275.64 billion |
| Projected Industry Size by 2034 | US$ 453.28 billion |
| Anticipated CAGR between 2024 to 2034 | 5.10% CAGR |
| Historical Analysis of Demand for Tourism in the Middle East | 2019 to 2023 |
| Demand Forecast for Tourism in the Middle East | 2024 to 2034 |
| Report Coverage | Industry Size, Industry Trends, Analysis of Key Factors influencing Tourism in the Middle East, Insights on Global Players and their Industry Strategy in the Middle East, Ecosystem Analysis of Local and Regional Middle East Manufacturers |
| Key Countries Analyzed While Studying Opportunities in Tourism in the Middle East | Saudi Arabia, Bahrain, Jordan, Oman, Kuwait |
| Key Companies Profiled | Emirates Group; Saudi Arabian Airlines (Saudia); Qatar Airways; Etihad Airways; Jumeirah Group; Marriott International; Hilton Worldwide; AccorHotels; InterContinental Hotels Group (IHG); Emaar Hospitality Group; Dubai Tourism; Abu Dhabi Tourism & Culture Authority; Oman Tourism Development Company (Omran); Jordan Tourism Board; Egypt Tourism Authority; Royal Caribbean Cruises; MSC Cruises; Carnival Corporation; TUI Group;Airbnb |
The expected CAGR until 2034 stands at 5.10%.
Demand for tourism in the Middle East is projected to reach US$ 453.28 billion by 2034.
Sustainable packaging trends influence the demand for tourism in the Middle East.
Tourism services in the Middle East are emphasizing sustainability strategies.
Online booking channels are highly popular in the industry.
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034 5.3.1. Phone Booking 5.3.2. Online Booking 5.3.3. In-Person Booking 5.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034 6. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034 6.3.1. Men 6.3.2. Women 6.3.3. Children 6.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034 7. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age group 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Age group, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age group, 2024 to 2034 7.3.1. 15-25 years 7.3.2. 26-35 years 7.3.3. 36-45 years 7.3.4. 46-55 years 7.3.5. 56-65 years 7.3.6. 66-75 years 7.4. Y-o-Y Growth Trend Analysis By Age group, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Age group, 2024 to 2034 8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2024 to 2034 8.3.1. Independent Traveller 8.3.2. Tour Group 8.3.3. Package Traveller 8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Tour Type, 2024 to 2034 9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034 9.3.1. Domestic Tourist 9.3.2. International Tourist 9.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023 9.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034 10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Country, 2019 to 2023 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2024 to 2034 10.3.1. Saudi Arabia 10.3.2. UAE 10.3.3. Qatar 10.3.4. Kuwait 10.3.5. Bahrain 10.3.6. Turkey 10.3.7. Rest of Middle East 10.4. Market Attractiveness Analysis By Country 11. Saudi Arabia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Region 11.2.2. By Booking Channel 11.2.3. By Consumer Orientation 11.2.4. By Age group 11.2.5. By Tour Type 11.2.6. By Tourist Type 11.3. Market Attractiveness Analysis 11.3.1. By Region 11.3.2. By Booking Channel 11.3.3. By Consumer Orientation 11.3.4. By Age group 11.3.5. By Tour Type 11.3.6. By Tourist Type 11.4. Key Takeaways 12. UAE Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Region 12.2.2. By Booking Channel 12.2.3. By Consumer Orientation 12.2.4. By Age group 12.2.5. By Tour Type 12.2.6. By Tourist Type 12.3. Market Attractiveness Analysis 12.3.1. By Region 12.3.2. By Booking Channel 12.3.3. By Consumer Orientation 12.3.4. By Age group 12.3.5. By Tour Type 12.3.6. By Tourist Type 12.4. Key Takeaways 13. Qatar Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Region 13.2.2. By Booking Channel 13.2.3. By Consumer Orientation 13.2.4. By Age group 13.2.5. By Tour Type 13.2.6. By Tourist Type 13.3. Market Attractiveness Analysis 13.3.1. By Region 13.3.2. By Booking Channel 13.3.3. By Consumer Orientation 13.3.4. By Age group 13.3.5. By Tour Type 13.3.6. By Tourist Type 13.4. Key Takeaways 14. Kuwait Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Region 14.2.2. By Booking Channel 14.2.3. By Consumer Orientation 14.2.4. By Age group 14.2.5. By Tour Type 14.2.6. By Tourist Type 14.3. Market Attractiveness Analysis 14.3.1. By Region 14.3.2. By Booking Channel 14.3.3. By Consumer Orientation 14.3.4. By Age group 14.3.5. By Tour Type 14.3.6. By Tourist Type 14.4. Key Takeaways 15. Bahrain Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Region 15.2.2. By Booking Channel 15.2.3. By Consumer Orientation 15.2.4. By Age group 15.2.5. By Tour Type 15.2.6. By Tourist Type 15.3. Market Attractiveness Analysis 15.3.1. By Region 15.3.2. By Booking Channel 15.3.3. By Consumer Orientation 15.3.4. By Age group 15.3.5. By Tour Type 15.3.6. By Tourist Type 15.4. Key Takeaways 16. Turkey Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Region 16.2.2. By Booking Channel 16.2.3. By Consumer Orientation 16.2.4. By Age group 16.2.5. By Tour Type 16.2.6. By Tourist Type 16.3. Market Attractiveness Analysis 16.3.1. By Region 16.3.2. By Booking Channel 16.3.3. By Consumer Orientation 16.3.4. By Age group 16.3.5. By Tour Type 16.3.6. By Tourist Type 16.4. Key Takeaways 17. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 17.2.1. By Country 17.2.2. By Booking Channel 17.2.3. By Consumer Orientation 17.2.4. By Age group 17.2.5. By Tour Type 17.2.6. By Tourist Type 17.3. Market Attractiveness Analysis 17.3.1. By Country 17.3.2. By Booking Channel 17.3.3. By Consumer Orientation 17.3.4. By Age group 17.3.5. By Tour Type 17.3.6. By Tourist Type 17.4. Key Takeaways 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Country 18.3.2. By Booking Channel 18.3.3. By Consumer Orientation 18.3.4. By Age group 18.3.5. By Tour Type 18.3.6. By Tourist Type 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Explorer Tours 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. I Love Adventures 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. Bin Dasmal LLC 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. Compass International Tours 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Al Majid Travel and Tourism 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. Expedia 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. Kurban Tours 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. Sun and Sand & Travel 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. Thomas Cook 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. Saadi Tours and Travels 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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Sales Analysis of Tourism Industry in the Middle East
