Sales Performance Management (SPM) Software Market Outlook - (2023 to 2033)

The global sales performance management (SPM) software market is currently valued at around US$ 2,091.8 Million in 2023 and is anticipated to reach US$ 7,121.5 Million by 2033. The sales performance management (SPM) software market is estimated to progress at a CAGR of 13.0% from 2023 to 33.

Attributes Details
2023 SPM Market Value US$ 2,091.8 Million
2033 SPM Market Value US$ 7,121.5 Million
CAGR% (2023 to 2033) 13.0%
Top 5 Vendor SPM Market Share 30%

Sales performance management (SPM) is software for operational and analytical operations that automate and integrate back-office operational sales processes to boost operational efficiency and effectiveness. SPM software has core capabilities that include incentive compensation management (ICM), sales planning and monitoring, territory management (TM), sales performance analytics, sales reporting, and quota management (QM). The sales performance management (SPM) software market represents nearly 30% of the global business process management market, globally

The global sales performance management (SPM) market is estimated to showcase impressive growth over the forecast period due to factors such as increasing investment in sales automation to improve sales lead visibility, adoption of metrics-driven sales tools, and compensation planning to increase business development and sales performance. It is also used for monitoring and guiding sales personnel to improve their ability to sell products or services.

Market Statistics Details
Jan - Jun (H1), 2021 (A) 12.9%
Jul - Dec (H2), 2021 (A) 13.1%
Jan - Jun (H1),2022 Projected (P) 13.2%
Jan - Jun (H1),2022 Outlook (O) 13.4%
Jul - Dec (H2), 2022 Outlook (O) 13.6%
Jul - Dec (H2), 2022 Projected (P) 13.5%
Jan - Jun (H1), 2023 Projected (P) 13.4%
BPS Change: H1,2022 (O) - H1,2022 (P) (+)20
BPS Change: H1,2021 (O) - H1,2022 (A) (+)50
BPS Change: H2, 2022 (O) - H2, 2022 (P) (+)20
BPS Change: H2, 2021 (O) - H2, 2022 (A) (+)50

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2018 to 2022 Sales Performance Management (SPM) Software Demand Outlook Compared to 2023 to 2033 Forecast

Sales performance management strategies such as territory planning, sales incentive compensation, sales pipeline optimization, and others are widely used by enterprises to optimize the business development process. The sales performance management (SPM) software market is estimated to rise at 13.0% CAGR between 2023 and 2033 in comparison to the 11.1% CAGR registered during 2018-2022.

The rising need for precise measurement and tracing of sales metrics, mitigation for IT staff, and increasing adoption of sales performance management technologies are expected to drive market growth over the forecast period.

The global sales performance management (SPM) software market is anticipated to witness an increase in revenue from ~US$ 1.68 Million in 2022 to ~US$ 7,121.5 Million by 2033.

Will Demand from BFSI Sector Remain Chief Growth Driver?

The demand for sales performance management (SPM) software is increasing in the BFSI sector for various factors such as increasing business complexity and increasing requirements for audit, compliance, and visibility across financial services.

The ongoing trend of implementation of business intelligence tools in the banking, financial services, and insurance (BFSI) and IT & telecom industries has boosted sales performance management (SPM) software sales across the globe.

Sales performance management (SPM) software offers various features such as automated, collaborative, data-informed, integration with more applications, and others. There are three major sales workflows that are used in BFSI institutions to improve their sales performance such as sales planning, sales incentives and sales insights.

Continuous research and development by the BFSI sector are creating huge competition among vendors for technological advancements in sales performance management (SPM) software, and contributing to the growth of the market for effective customer relationship management.

Sudip Saha
Sudip Saha

Principal Consultant

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Country-Wise Analysis

How Big is the Opportunity for Sales Performance Management (SPM) Software Sales in the USA?

The USA To Remain a Dominant Market in North America

Until 2022, sales performance management (SPM) software value across the United States grew Y-o-Y by over 9.9% to reach US$ 428.4 Million. The market is set to further aggrandize at a CAGR of nearly 10.5% through 2033. FMI has projected the USA to remain one of the most lucrative markets in North America through the course of the forecast period, owing to high digital adoption at workplaces to improve business processes.

Increasing demand for sales performance management software and tools for effective customer relationship management in IT & telecom, retail, government, healthcare, and BFSI sectors is expected to drive the sales performance management (SPM) software demand in the USA.

Furthermore, advantages and benefits offered by sales performance management (SPM) software such as a data-driven approach, pipeline optimization, and improved sales productivity are the factors boosting the USA sales performance management (SPM) software market.

Why is Demand for Sales Performance Management (SPM) Software Increasing in Spain?

Development of Cloud-based Sales Performance Management (SPM) Software in Spain to Propel the Growth.

Demand for sales performance management (SPM) software in Spain is expected to rise at 14.8% CAGR over the forecast period. Spain’s economy is increasingly powered by cloud-based SPM software.

Furthermore, the European region constitutes developed economies, such as Germany, France, and Spain, among others that have fairly adopted cloud-based sales optimization tools, besides incorporating advanced technologies. It offers various benefits such as sales professional development, optimized quota and territory management, and more accurate performance-based incentives, among others.

How is India Contributing to Sales of Sales Performance Management (SPM) Software?

Adoption of Modern Sales Performance Management Software in India Giving Tailwinds to Growth

Sales performance management (SPM) software demand in India is estimated to increase at 20.7% CAGR between 2023 and 2033. The market is projected to witness significant growth due to the growing need to identify risks and gaps within the sales process and align sales-related resources for better sales planning.

With the continuous digitalization and automation throughout workplaces in India, sales teams are under constant pressure to automate sales workflows. The SPM tools help organizations in sales planning, sales training, territory assignment, predicting sales trends and other capabilities. India is a big market for customer management and this would drive the sales performance management market growth to large extent.

Category-Wise Insights

Which Sales Performance Management (SPM) Software Type Witnesses High Demand?

Demand for Standalone SPM Software to Consistently Grow

As per FMI, the standalone SPM software segment is expected to showcase a higher market share in the coming years. This segment is predicted to account for an exponential share of 65.6% by the end of 2033.

It includes various standalone software/modules such as incentive compensation management (ICM), territory management module, sales planning tool, and others. The need for sales performance management (SPM) software is to educate and inspire different salespeople to identify their goals and delight their customers. It is required for various components such as performance reviews, setting goals, and others.

Which Type of Deployment Mode is Most Preferred?

On-Premise SPM Software to Retain Dominance

By deployment model, on-premise sales performance management (SPM) software dominated the market and constituted the highest market share of 55.0% in 2022. However, the cloud-based sales performance management (SPM) software segment is set to expand at a higher CAGR of 14.8% from 2023 to 2033.

The growth of the cloud-based sales performance management (SPM) software segment is mainly attributed to the high demand for identifying, recognizing, and addressing problems with sales employees, especially among SMEs. The on-premises deployment model is majorly preferred by large organizations as they have diverse datasets across multiple locations and sufficient sales personnel to management the process locally.

How will Demand from Large Enterprises Support Market Growth?

Digitization across Large Enterprises to Remain Chief Growth Enabler

The large enterprise segment accounted for more than 70.0% of the overall market share in 2022 and is expected to continue its dominance during the forecast period. The use of sales performance management (SPM) software helps large enterprises to gain useful insights from this data, and make necessary changes to their sales performance.

Large enterprises are fast developing and transforming their entire environment into a digital platform. SPM software is being more widely used to support corporate growth and accelerate enterprise acceleration in today's rapidly changing market conditions. It also aids them in creating a business plan and effectively implementing their strategies.

What’s the Market Share of the IT & Telecom Industry in the Sales Performance Management (SPM) Software Market?

Demand in IT and BFSI Industries to Help Market Gain Traction

Based on industry, the market is segmented as IT & telecom, retail, government, healthcare BFSI, manufacturing, and others. The IT and telecom segment accounted for the largest market share of 23% in 2022. Moreover, the BFSI industry segment is set to witness a relatively higher CAGR of 17.3% during the forecast period.

Sales performance management (SPM) software help organizations fill the gap between their business goals and sales performance. It offers various benefits such as providing visual representations of sales performance, monitoring progress concerning the team and personal goals, and keeping track of team and individual sales performance.

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Competitive Landscape

The sales performance management (SPM) software providers focus on launching innovative solutions and expanding their software offerings to deliver enhanced technology as well as offer new and upgraded solutions in new markets.

Below are some key developments in the market:

  • In January 2022, Varicent announced a partnership with the Institute of Sales Management focused on elevating sales performance management. This development would allow sales communities globally to share and promote expertise in SPM to drive business growth.
  • In January 2020, Indigo8 Corporate Services launched version 2.0 of its territory management portal named Zone8. This software would help in planning territory via web portal, for effective sales campaign management.

Scope Of Report

Attributes Details
Market value in 2022 US$ 1,680.0 Million
Market CAGR 2023 to 2033 13.0%
Share of top 5 players Around 30%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa
Key Countries Covered USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa, and South Africa
Key Segments Covered Type, Deployment Mode, Enterprise Size, Industry, and Region
Key Companies Profiled

Oracle; Microsoft; PROS Holdings; Salesforce; Vendavo; Optymyze; Apttus; IBM; Anaplan;beqom; CDK Global; Iconixx; Incentives Solutions

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Sales Performance Management (SPM) Software Outlook By Category

By Type:

  • Integrated Software
  • Standalone Software
    • Incentive Compensation Management (ICM)
    • Territory Management
    • Sales Planning and Monitoring
    • Sales Performance Analytics and Reporting
    • Others

By Deployment Mode:

  • On-premise SPM Software
  • Cloud-based SPM Software

By Enterprise Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

By Industry:

  • IT & Telecom
  • Retail
  • Government
  • Healthcare
  • BFSI
  • Manufacturing
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • The Middle East and Africa (MEA)

Frequently Asked Questions

Which region is expected to showcase high growth in the sales performance management (SPM) software market?

South Asia & Pacific region is projected to register strong growth in the market, exhibiting a CAGR of nearly 17.0% during the forecast period.

Who are some of the leading companies offering sales performance management (SPM) software?

Some of the leading companies in this landscape are Oracle, Microsoft, and Salesforce, among others. As per Future Market Insights, nearly 55%-60% of the market share is currently covered by the top 15-20 players.

Which are the leading Industries in the sales performance management (SPM) software market?

The IT & telecom industry segment is expected to dominate the market over the forecast period. However, the BFSI industry segment is expected to grow at a higher CAGR of over 17.2% during the forecast period.

How much is the global sales performance management (SPM) software industry worth?

The sales performance management (SPM) software market was valued at ~US$ 1,680.0 Million in 2022 and is estimated to grow at an exceptional pace with a CAGR of 13.0% to reach ~US$ 6,301.3 Million in 2033.

At what CAGR did the sales performance management (SPM) software market grow in the last 5 years?

The market in the last 5 years (2017 to 2022) grew by a CAGR of 11.1%.

What are the key trends affecting sales performance management (SPM) software market growth?

Key trends in the sales performance management (SPM) software market include: Continuous innovations and development in sales planning for effective customer relationship management Increasing automation via AI/ML to develop visibility into sales workflows

What is driving demand for the sales performance management (SPM) software?

Growing automation to improve sales visibility and increasing demand for metrics-driven sales process, are the key factors driving the market growth.

Which countries are key providers in the sales performance management (SPM) software market?

Countries involved in providing sales performance management (SPM) software include the USA, France, the United Kingdom, Japan, and China.

At what rate did the sales performance management (SPM) software market grow between 2020 and 2022?

The global market growth between 2020 and 2022 is 11.5%.

What are the top 5 countries driving demand for sales performance management (SPM) software?

The top 5 countries driving demand for sales performance management (SPM) software include Singapore, India, GCC Countries, Brazil, and China.

What is the North American sales performance management (SPM) software market outlook?

North America is predicted to remain one of the most attractive markets during the forecast period, according to Future Market Insights. According to the study, the USA is expected to account for nearly 80.3% of the North American market through 2033.

Table of Content
1. Executive Summary | Sales Performance Management (SPM) Software Market
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Solution Innovation / Development Trends
4. Pricing Analysis
    4.1. Types of Pricing Models
        4.1.1. Subscription Pricing Model
        4.1.2. Perpetual Licensing
    4.2. Average Pricing Analysis Benchmark
5. Global Market Demand (in Value in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    5.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
    5.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
        5.2.1. Y-o-Y Growth Trend Analysis
        5.2.2. Absolute $ Opportunity Analysis
6. Market Background
    6.1. Macro-Economic Factors
    6.2. Forecast Factors - Relevance & Impact
    6.3. Value Chain
    6.4. COVID-19 Crisis -Impact Assessment
        6.4.1. Current Statistics
        6.4.2. Short-Mid-Long-Term Outlook
        6.4.3. Likely Rebound
    6.5. Market Dynamics
        6.5.1. Drivers
        6.5.2. Restraints
        6.5.3. Opportunities
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    7.1. Introduction / Key Findings
    7.2. Historical Market Size (US$ Million) Analysis By Type, 2018 to 2022
    7.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Type, 2023 to 2033
        7.3.1. Integrated Software
        7.3.2. Standalone Software
            7.3.2.1. Incentive Compensation Management (ICM)
            7.3.2.2. Territory Management
            7.3.2.3. Sales Planning and Monitoring
            7.3.2.4. Sales Performance Analytics and Reporting
            7.3.2.5. Others
    7.4. Market Attractiveness Analysis By Type
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (US$ Million) Analysis By Deployment Mode, 2018 to 2022
    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033
        8.3.1. On-premise SPM Software
        8.3.2. Cloud-based SPM Software
    8.4. Market Attractiveness Analysis By Deployment Mode
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ Million) Analysis By Enterprise Size, 2018 to 2022
    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033
        9.3.1. Small and Medium-sized Enterprises (SMEs)
        9.3.2. Large Enterprises
    9.4. Market Attractiveness Analysis By Enterprise Size
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ Million) Analysis By Industry, 2018 to 2022
    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Industry, 2023 to 2033
        10.3.1. IT & Telecom
        10.3.2. Retail
        10.3.3. Government
        10.3.4. Healthcare
        10.3.5. BFSI
        10.3.6. Manufacturing
        10.3.7. Others
    10.4. Market Attractiveness Analysis By Industry
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ Million) Analysis By Region, 2018 to 2022
    11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        11.3.1. North America
        11.3.2. Latin America
        11.3.3. Europe
        11.3.4. East Asia
        11.3.5. South Asia Pacific
        11.3.6. Middle East and Africa
    11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    12.1. Introduction
    12.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.3.1. By Type
        12.3.2. By Deployment Mode
        12.3.3. By Enterprise Size
        12.3.4. By Industry
        12.3.5. By Country
        12.3.6. The USA
        12.3.7. Canada
    12.4. Market Attractiveness Analysis
        12.4.1. By Type
        12.4.2. By Deployment Mode
        12.4.3. By Enterprise Size
        12.4.4. By Industry
        12.4.5. By Country
    12.5. Market Trends
    12.6. Key Market Participants - Intensity Mapping
13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    13.1. Introduction
    13.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.3.1. By Type
        13.3.2. By Deployment Mode
        13.3.3. By Enterprise Size
        13.3.4. By Industry
        13.3.5. By Country
        13.3.6. Brazil
        13.3.7. Mexico
        13.3.8. Rest of Latin America
    13.4. Market Attractiveness Analysis
        13.4.1. By Type
        13.4.2. By Deployment Mode
        13.4.3. By Enterprise Size
        13.4.4. By Industry
        13.4.5. By Country
14. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    14.1. Introduction
    14.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.3.1. By Type
        14.3.2. By Deployment Mode
        14.3.3. By Enterprise Size
        14.3.4. By Industry
        14.3.5. By Country
            14.3.5.1. Germany
            14.3.5.2. Italy
            14.3.5.3. France
            14.3.5.4. United Kingdom
            14.3.5.5. Spain
            14.3.5.6. BENELUX
            14.3.5.7. Russia
            14.3.5.8. Rest of Europe
    14.4. Market Attractiveness Analysis
        14.4.1. By Type
        14.4.2. By Deployment Mode
        14.4.3. By Enterprise Size
        14.4.4. By Industry
        14.4.5. By Country
15. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    15.1. Introduction
    15.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.3.1. By Type
        15.3.2. By Deployment Mode
        15.3.3. By Enterprise Size
        15.3.4. By Industry
        15.3.5. By Country
            15.3.5.1. India
            15.3.5.2. Indonesia
            15.3.5.3. Malaysia
            15.3.5.4. Singapore
            15.3.5.5. Australia & New Zealand
            15.3.5.6. Rest of South Asia and Pacific
    15.4. Market Attractiveness Analysis
        15.4.1. By Type
        15.4.2. By Deployment Mode
        15.4.3. By Enterprise Size
        15.4.4. By Industry
        15.4.5. By Country
16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    16.1. Introduction
    16.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        16.3.1. By Type
        16.3.2. By Deployment Mode
        16.3.3. By Enterprise Size
        16.3.4. By Industry
        16.3.5. By Country
        16.3.6. China
        16.3.7. Japan
        16.3.8. South Korea
    16.4. Market Attractiveness Analysis
        16.4.1. By Type
        16.4.2. By Deployment Mode
        16.4.3. By Enterprise Size
        16.4.4. By Industry
        16.4.5. By Country
17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    17.1. Introduction
    17.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        17.3.1. By Type
        17.3.2. By Deployment Mode
        17.3.3. By Enterprise Size
        17.3.4. By Industry
        17.3.5. By Country
            17.3.5.1. GCC Countries
            17.3.5.2. Turkey
            17.3.5.3. South Africa
            17.3.5.4. Rest of Middle East and Africa
    17.4. Market Attractiveness Analysis
        17.4.1. By Type
        17.4.2. By Deployment Mode
        17.4.3. By Enterprise Size
        17.4.4. By Industry
        17.4.5. By Country
18. Key Countries Analysis- Market
    18.1. USA Market Analysis
        18.1.1. By Type
        18.1.2. By Deployment Mode
        18.1.3. By Enterprise Size
        18.1.4. By Industry
    18.2. Canada Market Analysis
        18.2.1. By Type
        18.2.2. By Deployment Mode
        18.2.3. By Enterprise Size
        18.2.4. By Industry
    18.3. Mexico Market Analysis
        18.3.1. By Type
        18.3.2. By Deployment Mode
        18.3.3. By Enterprise Size
        18.3.4. By Industry
    18.4. Brazil Market Analysis
        18.4.1. By Type
        18.4.2. By Deployment Mode
        18.4.3. By Enterprise Size
        18.4.4. By Industry
    18.5. Germany Market Analysis
        18.5.1. By Type
        18.5.2. By Deployment Mode
        18.5.3. By Enterprise Size
        18.5.4. By Industry
    18.6. Italy Market Analysis
        18.6.1. By Type
        18.6.2. By Deployment Mode
        18.6.3. By Enterprise Size
        18.6.4. By Industry
    18.7. France Market Analysis
        18.7.1. By Type
        18.7.2. By Deployment Mode
        18.7.3. By Enterprise Size
        18.7.4. By Industry
    18.8. United Kingdom Market Analysis
        18.8.1. By Type
        18.8.2. By Deployment Mode
        18.8.3. By Enterprise Size
        18.8.4. By Industry
    18.9. Spain Market Analysis
        18.9.1. By Type
        18.9.2. By Deployment Mode
        18.9.3. By Enterprise Size
        18.9.4. By Industry
    18.10. BENELUX Market Analysis
        18.10.1. By Type
        18.10.2. By Deployment Mode
        18.10.3. By Enterprise Size
        18.10.4. By Industry
    18.11. Russia Market Analysis
        18.11.1. By Type
        18.11.2. By Deployment Mode
        18.11.3. By Enterprise Size
        18.11.4. By Industry
    18.12. Rest of Europe Market Analysis
        18.12.1. By Type
        18.12.2. By Deployment Mode
        18.12.3. By Enterprise Size
        18.12.4. By Industry
    18.13. China Market Analysis
        18.13.1. By Type
        18.13.2. By Deployment Mode
        18.13.3. By Enterprise Size
        18.13.4. By Industry
    18.14. Japan Market Analysis
        18.14.1. By Type
        18.14.2. By Deployment Mode
        18.14.3. By Enterprise Size
        18.14.4. By Industry
    18.15. South Korea Market Analysis
        18.15.1. By Type
        18.15.2. By Deployment Mode
        18.15.3. By Enterprise Size
        18.15.4. By Industry
    18.16. India Market Analysis
        18.16.1. By Type
        18.16.2. By Deployment Mode
        18.16.3. By Enterprise Size
        18.16.4. By Industry
    18.17. Malaysia Market Analysis
        18.17.1. By Type
        18.17.2. By Deployment Mode
        18.17.3. By Enterprise Size
        18.17.4. By Industry
    18.18. Indonesia Market Analysis
        18.18.1. By Type
        18.18.2. By Deployment Mode
        18.18.3. By Enterprise Size
        18.18.4. By Industry
    18.19. Singapore Market Analysis
        18.19.1. By Type
        18.19.2. By Deployment Mode
        18.19.3. By Enterprise Size
        18.19.4. By Industry
    18.20. Australia and New Zealand Market Analysis
        18.20.1. By Type
        18.20.2. By Deployment Mode
        18.20.3. By Enterprise Size
        18.20.4. By Industry
    18.21. GCC Countries Market Analysis
        18.21.1. By Type
        18.21.2. By Deployment Mode
        18.21.3. By Enterprise Size
        18.21.4. By Industry
    18.22. Turkey Market Analysis
        18.22.1. By Type
        18.22.2. By Deployment Mode
        18.22.3. By Enterprise Size
        18.22.4. By Industry
    18.23. South Africa Market Analysis
        18.23.1. By Type
        18.23.2. By Deployment Mode
        18.23.3. By Enterprise Size
        18.23.4. By Industry
    18.24. Rest of Middle East and Africa Market Analysis
        18.24.1. By Type
        18.24.2. By Deployment Mode
        18.24.3. By Enterprise Size
        18.24.4. By Industry
19. Market Structure Analysis
    19.1. Market Analysis by Tier of Companies
    19.2. Market Share Analysis of Top Players
    19.3. Market Presence Analysis
20. Competition Analysis
    20.1. Competition Dashboard
    20.2. Competition Benchmarking
    20.3. Competition Deep Dive
        20.3.1. Oracle
            20.3.1.1. Business Overview
            20.3.1.2. Solution Portfolio
            20.3.1.3. Profitability by Market Segments (Business Segments/Region)
            20.3.1.4. Key Strategy & Developments
        20.3.2. Microsoft
            20.3.2.1. Business Overview
            20.3.2.2. Solution Portfolio
            20.3.2.3. Profitability by Market Segments (Business Segments/Region)
            20.3.2.4. Key Strategy & Developments
        20.3.3. PROS Holdings
            20.3.3.1. Business Overview
            20.3.3.2. Solution Portfolio
            20.3.3.3. Profitability by Market Segments (Business Segments/Region)
            20.3.3.4. Key Strategy & Developments
        20.3.4. Salesforce
            20.3.4.1. Business Overview
            20.3.4.2. Solution Portfolio
            20.3.4.3. Profitability by Market Segments (Business Segments/Region)
            20.3.4.4. Key Strategy & Developments
        20.3.5. Vendavo
            20.3.5.1. Business Overview
            20.3.5.2. Solution Portfolio
            20.3.5.3. Profitability by Market Segments (Business Segments/Region)
            20.3.5.4. Key Strategy & Developments
        20.3.6. Optymyze
            20.3.6.1. Business Overview
            20.3.6.2. Solution Portfolio
            20.3.6.3. Profitability by Market Segments (Business Segments/Region)
            20.3.6.4. Key Strategy & Developments
        20.3.7. Apttus
            20.3.7.1. Business Overview
            20.3.7.2. Solution Portfolio
            20.3.7.3. Profitability by Market Segments (Business Segments/Region)
            20.3.7.4. Key Strategy & Developments
        20.3.8. IBM
            20.3.8.1. Business Overview
            20.3.8.2. Solution Portfolio
            20.3.8.3. Profitability by Market Segments (Business Segments/Region)
            20.3.8.4. Key Strategy & Developments
        20.3.9. Anaplan
            20.3.9.1. Business Overview
            20.3.9.2. Solution Portfolio
            20.3.9.3. Profitability by Market Segments (Business Segments/Region)
            20.3.9.4. Key Strategy & Developments
        20.3.10. Beqom
            20.3.10.1. Business Overview
            20.3.10.2. Solution Portfolio
            20.3.10.3. Profitability by Market Segments (Business Segments/Region)
            20.3.10.4. Key Strategy & Developments
        20.3.11. CDK Global
            20.3.11.1. Business Overview
            20.3.11.2. Solution Portfolio
            20.3.11.3. Profitability by Market Segments (Business Segments/Region)
            20.3.11.4. Key Strategy & Developments
        20.3.12. Iconixx
            20.3.12.1. Business Overview
            20.3.12.2. Solution Portfolio
            20.3.12.3. Profitability by Market Segments (Business Segments/Region)
            20.3.12.4. Key Strategy & Developments
        20.3.13. Incentives Solutions
            20.3.13.1. Business Overview
            20.3.13.2. Solution Portfolio
            20.3.13.3. Profitability by Market Segments (Business Segments/Region)
            20.3.13.4. Key Strategy & Developments
21. Assumptions and Acronyms Used
22. Research Methodology
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