The global mobile phone cases & covers market is highly dependent upon the sales of smartphones across the world, which have showcased favorable signs during the last two quarters of 2019.
As per FMI, this trend will see a range of ebbs and flows as the consumer refresh rate for mobile phones obtains its new balance point. Further decline in the average selling prices (ASP) of smartphones over the last several years has spurred their sales, and, as such, has steered the mobile phone accessories industry.
While chargers are capturing a leading share in the worldwide mobile phone accessories market, protective covers and covers are closing in.
Driven by their exceptional barrier properties, market players continue to bank on plastics such as polypropylene (PP) and polyurethane (PU) for manufacturing mobile phone cases and covers.
Although plastics are cheap and abundant, their overutilization is severely affecting the ecosystem, and, in turn, provoking stringent regulations against their usage.
In a bid to remain competitive on the global landscape, manufacturers are turning to biodegradable materials such as bamboo, fabric, vegan leather, and post-consumer recycled plastics.
These next-gen mobile phone cases and covers are eco-friendly and entirely compostable, as well as provide barrier properties similar to traditional substrates.
These mobile phone cases and covers conform to the child safety standards in the US, Europe, and Australia as they do not contain bisphenol A (BPA), phthalates, lead, and cadmium. This paradigm shift towards sustainable substrates will have a significant impact on mobile phone cases and covers market in the coming years.
Volatility in the cost of the raw materials utilized in the production of the cases and covers are inhibiting the growth of the market. As several local producers are engaged in the manufacturing of mobile phone covers and cases, this has led to the hindered quality of mobile phone cases and covers.
There is no fixed yardstick for the quality of these covers and cases, thus, hampering the growth of the market. Further, significant drop in uptake of smartphones amid the COVID-19 pandemic is expected to have a long-term impact on the mobile phone cases and covers market.
The COVID-19 pandemic is putting a huge strain on the global mobile phone cases and covers market. According to a new report, global smartphone shipments dropped 38% in February to 61.8 million units.
The pandemic initially triggered supply-side crisis, which is gradually evolving into worldwide demand-side problem. Countrywide lockdowns and increasing unemployment have declined consumers’ confidence and realigned their spending towards essential items, affecting the sales of smartphones in the immediate future.
On the flip side, 5G is slated to be a game-changer over the following decade, and will play a key role in global smartphone industry recovery in 2021.
Asia Pacific (APAC)remains a prominent region in the global mobile phone cases and covers market owing to the cheaper availability of raw materials and top-line expansion of regional smartphone brands such as Asus, and Samsung.
China is the leading manufacturer of mobile phone covers and cases in the region. Moreover, Chinese products spearhead the APAC market.
On the other hand, India is amongst the biggest consumers of mobile phone covers and cases, primarily owing to surging sales of smartphones. Studies reveal that smartphone shipments in India progressed at 4% y-o-y in Q1 of 2020.
The global mobile phone cases and covers market is majorly fragmented, with the existence of several unorganized and local participants. Additionally, several new participants are projected to come in the worldwide market to leverage remarkable development prospects.
Market players are focusing on various strategic activities including, product innovation, mergers & acquisitions (M&A), and capacity expansions.
For instance, Apple has developed new silicone smartphone protective covers for iPhone XS and iPhone XS Max, available in three colors – Papaya, Spearmint, and Delft Blue. Moreover, the smartphone giant has launched the Smart Battery Case that provides excellent protection as well as prolonged battery life to the smartphones.
The company has also developed leather folio covers that offer enhanced protection to the smartphones, while also offering a space to keep bills, small notes, and cards.The Otter+Pop Symmetry & Defender Series has launched OtterBox phone cases with an in-built PopGrip that is available in a wide range of graphics and colors.
The global market is categorized on the following basis:
By Material
By Product Type
By Distribution channel
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