The global plastic portion cup market is projected to be appraised at US$ 768.5 million by 2034, up from US$ 441.5 million in 2024, advancing at a CAGR of 4.40% from 2024 to 2034.
Within the larger packaging sector, there is a market for plastic portion cups, which serves the need for easy-to-use, single-serving containers. Small amounts of condiments, sauces, dips, dressings, and other food ingredients are typically packaged in these cups.
The industry has grown steadily over the years as a result of the growing demand for takeout and delivery services, the convenience provided by single-serve packaging solutions, and the growing popularity of consuming food on the go.
Attributes | Key Insights |
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Plastic Portion Cup Market Size in 2024 | US$ 441.5 million |
Plastic Portion Cup Market Value in 2034 | US$ 768.5 million |
Value-based CAGR from 2024 to 2034 | 4.40% |
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From 2019 to 2023, the plastic portion cup market experienced a CAGR of 5.70%. The need for single-serving packaging solutions, such as plastic portion cups, was spurred by the growth of fast-food franchises, cafes, and takeout services. These cups have become essential to the food service sector because they are used to package condiments, sauces, dressings, and other accompaniments. With a growing inclination towards convenient living.
Plastic portion cups are popular options for various food and beverage applications because they provide consumers with the ease of portion control, simple storage, and on-the-go consumption.
The market for plastic portion cups will continue to be shaped by environmental factors. Consumers, policymakers, and advocacy organizations are putting more and more pressure on manufacturers to switch to more environmentally friendly packaging options and minimize plastic waste. Projections indicate that the global plastic portion cup market is expected to experience a CAGR of 4.40% from 2024 to 2034.
Historical CAGR from 2019 to 2023 | 5.70% |
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Forecasted CAGR from 2024 to 2034 | 4.40% |
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This section will detail the retort pouch markets in key countries, including the United States, Germany, Japan, China, and India. This sector will emphasize the various reasons propelling the growth of plastic portion cups in the countries mentioned below.
Countries | Forecast CAGRs from 2024 to 2034 |
---|---|
The United States | 5.5% |
Germany | 5.4% |
Japan | 5.7% |
China | 5.8% |
India | 5.9% |
The plastic portion pouch market in the United States expanding at a CAGR of 5.5% during the forecast period. The need for plastic portion cups is mostly driven by the booming food service industry, which includes cafes, restaurants, fast-food franchises, and catering services. These restaurants package and serve sauces, dressings, condiments, and other meal accompaniments using portion cups.
Convenience and hectic schedules are hallmarks of modern consumer lifestyles, which drive demand for single-serving packaging choices in the country. Customers can easily enjoy snacks, dips, and single servings of food products from plastic portion cups at home, at work, or while they're on the go.
Germany is one of Europe's leading plastic portion cup markets and is poised to grow 5.4% CAGR through 2034.The growing food service industry is driving the demand for portion cups to package sauces, dressings, condiments, and dips. Germany has strict laws and requirements pertaining to food safety and cleanliness.
By controlling portions, avoiding cross-contamination, and guaranteeing precise serving amounts, plastic portion cups contribute to the preservation of food quality and cleanliness. Portion cups are in high demand nationwide in food service outlets due to this adherence to strict food safety regulations.
China is set to create lucrative growth opportunities for the plastic portion cup, with sales rising at 5.8% CAGR. Food and beverage consumption in China has surged, both at home and in food service businesses, due to the country's growing population, urbanization, and rising disposable incomes.
For packaging sauces, condiments, and other accompaniments, restaurants, street food sellers, fast-food franchises, and convenience stores frequently utilize plastic portion cups.
Takeout and meal delivery services have been increasingly popular in recent years, especially in cities. Plastic portion cups are essential when packaging small portions of sauces, dips, and side dishes for takeout orders. Urban consumers lead convenient lives. Therefore, single-serving packaging options like plastic portion cups should continue to be in high demand.
The plastic portion cup market in India expanding at a CAGR of 5.9% during the forecast period. Consumer behaviors are changing as a result of India's growing urbanization.
Busy schedules and the growth of metropolitan centers have driven the desire for convenience foods and on-the-go consumption options. Sauces, dips, condiments, and other accompaniments can be conveniently packaged in plastic portion cups, meeting consumer demand.
The growing food service industry in India is driven by factors such as increasing disposable incomes, changing dietary habits, and a burgeoning young population to boost the market demand in the country.
Japan's plastic portion cup market expanded at a CAGR of 5.7% during the forecast period. To accommodate the on-the-go eating habits of Japanese customers, plastic portion cups are frequently used in stores to package a range of food items, including sauces, dressings, and side dishes.
Japan has strict laws and rigorous requirements for the hygienic and safe handling of food. By offering portion control, avoiding cross-contamination, and guaranteeing the freshness and calibre of packaged food items, plastic portion cups assist in upholding these standards. As a result, foodservice businesses and retailers all throughout the nation consistently place a need for portion cups.
The section below shows the leading segment. The polypropylene segment is expected to account for a market share of 22% in 2024. Based on capacity, the up to 5 Oz segment is expected to have a share of 31%.
Category | Market Share |
---|---|
Polypropylene | 22% |
Up to 5 Oz | 31% |
The polypropylene segment emerged as the dominant force in the plastic portion cup market, commanding 22% of the total market share in 2024.
Plastic portion cups with a variety of patterns and functions can be made with ease using polypropylene, a material that is highly adaptable and easily moldable into many shapes and sizes. It makes it possible to produce portion cups with a variety of textures and thicknesses to satisfy particular packaging specifications.
Because of its strength and longevity, polypropylene is a good choice for packaging applications where resilience and stiffness are crucial. PP plastic portion cups are less prone to shatter or crack while being handled and transported, protecting the integrity of the packaged contents.
Based on capacity, the up to 5 Oz segment is expected to account for a market share of 46.8% in 2024. Small plastic portion cups of up to 5 ounces offer convenient single-serving packaging for various food items such as sauces, dips, condiments, and dressings. They are easy to use, store, and dispose of, making them popular for both consumers and foodservice establishments.
Portion cups of up to 5 ounces help in portion control, allowing consumers to manage their food intake more effectively. This is especially beneficial for controlling calorie consumption, promoting healthier eating habits, and reducing food waste.
Important producers of plastic part cups are attempting to bolster their resources, presence, and product line by acquiring other regional and international companies involved in the plastic portion cup industry.
Attributes | Details |
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Estimated Market Size in 2024 | US$ 441.5 million |
Projected Market Valuation in 2034 | US$ 768.5 million |
Value-based CAGR 2024 to 2034 | 4.40% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for plastic portion cups is expected to be valued at US$ 441.5 million
By 2034, the market value of plastic portion cup is expected to reach US$ 768.5 million
From 2024 to 2034, the plastic portion cup market is expected to flourish at a CAGR of 4.40%
The polypropylene segment is expected to account for a market share of 22% in 2024.
India is likely the top-performing markets, with a CAGR of 5.9%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2024 to 2034 5.3.1. Polyethylene terephthalate 5.3.2. Polypropylene 5.3.3. Polystyrene 5.3.4. Polycarbonate 5.4. Y-o-Y Growth Trend Analysis By Material, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Material, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Capacity 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity, 2024 to 2034 6.3.1. Up to 5 Oz 6.3.2. 6-10 Oz 6.3.3. 11-15 Oz 6.3.4. Above 15 Oz 6.4. Y-o-Y Growth Trend Analysis By Capacity, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Capacity, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034 7.3.1. Straight Sided 7.3.2. Collapsible 7.3.3. Insulated 7.3.4. Stackable 7.3.5. Leak Proof 7.3.6. Infuser 7.3.7. Foldable 7.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Material 9.2.3. By Capacity 9.2.4. By Product 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material 9.3.3. By Capacity 9.3.4. By Product 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Material 10.2.3. By Capacity 10.2.4. By Product 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material 10.3.3. By Capacity 10.3.4. By Product 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Material 11.2.3. By Capacity 11.2.4. By Product 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material 11.3.3. By Capacity 11.3.4. By Product 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Material 12.2.3. By Capacity 12.2.4. By Product 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material 12.3.3. By Capacity 12.3.4. By Product 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Material 13.2.3. By Capacity 13.2.4. By Product 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material 13.3.3. By Capacity 13.3.4. By Product 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Material 14.2.3. By Capacity 14.2.4. By Product 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material 14.3.3. By Capacity 14.3.4. By Product 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Material 15.2.3. By Capacity 15.2.4. By Product 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Material 15.3.3. By Capacity 15.3.4. By Product 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Material 16.1.2.2. By Capacity 16.1.2.3. By Product 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Material 16.2.2.2. By Capacity 16.2.2.3. By Product 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Material 16.3.2.2. By Capacity 16.3.2.3. By Product 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Material 16.4.2.2. By Capacity 16.4.2.3. By Product 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Material 16.5.2.2. By Capacity 16.5.2.3. By Product 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Material 16.6.2.2. By Capacity 16.6.2.3. By Product 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Material 16.7.2.2. By Capacity 16.7.2.3. By Product 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Material 16.8.2.2. By Capacity 16.8.2.3. By Product 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Material 16.9.2.2. By Capacity 16.9.2.3. By Product 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Material 16.10.2.2. By Capacity 16.10.2.3. By Product 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Material 16.11.2.2. By Capacity 16.11.2.3. By Product 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Material 16.12.2.2. By Capacity 16.12.2.3. By Product 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Material 16.13.2.2. By Capacity 16.13.2.3. By Product 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Material 16.14.2.2. By Capacity 16.14.2.3. By Product 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Material 16.15.2.2. By Capacity 16.15.2.3. By Product 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Material 16.16.2.2. By Capacity 16.16.2.3. By Product 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Material 16.17.2.2. By Capacity 16.17.2.3. By Product 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Material 16.18.2.2. By Capacity 16.18.2.3. By Product 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Material 16.19.2.2. By Capacity 16.19.2.3. By Product 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Material 16.20.2.2. By Capacity 16.20.2.3. By Product 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Material 16.21.2.2. By Capacity 16.21.2.3. By Product 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Material 16.22.2.2. By Capacity 16.22.2.3. By Product 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Material 16.23.2.2. By Capacity 16.23.2.3. By Product 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Material 17.3.3. By Capacity 17.3.4. By Product 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Huhtamaki (Chinet) 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Dart Container 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Pactiv (Reynolds Group) 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Georgia-Pacific 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. International Paper 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. The Waddington Group 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Lollicup USA 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Berry Global 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Sonoco Products 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Genpak LLC 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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