UK Yerba Mate Market sales will reach approximately USD 122.5 million by the end of 2025. Forecasts suggest the market will achieve a 7.5% compound annual growth rate (CAGR) and exceed USD 252.8 million in value by 2035.
| Attributes | Values |
|---|---|
| Estimated UK Industry Size in 2025 | USD 122.5 million |
| Projected UK Value in 2035 | USD 252.8 million |
| Value-based CAGR from 2025 to 2035 | 7.5% |
Presently, the United Kingdom yerba mate market is experiencing considerable growth propelled by the major switch in consumer preference towards the well-being and functional beverages. Belonging to the family of plants native to South America, yerba mate has a reputation for being among the primary energy givers and health-promoting benefits, thus it is widely used in different disciplines.
Its natural caffeine and antioxidant content that was growth of health-conscious individuals and brands who were specific to the wellness market is also the cause of the increase in its popularity.
Yerba mate, which is increasingly popular now, is because of its applicability in different areas like soft drinks, food supplements, and snacks. It is often mentioned as an excellent substitute for the synthetic energy products, owing to the provision of stable energy and the elimination of coffee-linked crash effects.
Yerba mate is a functional food star candidate because of the increasing motion towards plant-based and clean-label products, which has indeed put it in the spotlight. The UK market players are currently giving priority to the certification of the consistent quality and purity of yerba mate.
The primary source is South America, where the major suppliers are the ones that operate under fair and organic certification to fully comply with both customer needs and regulations. Starting from consumer goods to its exploration, yerba mate is now being used in digestive support and immune system strengthening.
The UK market is witnessing the active participation of important players such as Guayaki, Pajarito, and Cruz de Malta that are broadening their base in the country, by setting up partnerships with food and beverage companies on co-development projects, incorporating yerba mate as a new formulation ingredient. Market growth is attributed to the shift in consumer focus towards natural health products with yerba mate standing as an attractive option for both incorporating it in traditional as well as modern forms.
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The table below offers a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2023) and the current year (2024) specifically for the UK Yerba Mate market.
This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.
H1 signifies period from January to June, H2 Signifies period from July to December
| Date | Development/M&A Activity & Details |
|---|---|
| January 2025 | Increased Retail Availability: Major UK supermarkets expanded their beverage selections to include a wider range of yerba mate products, reflecting growing consumer interest in alternative caffeinated drinks. |
| November 2024 | Health Advisory Issued: The UK Food Standards Agency released guidelines on yerba mate consumption, advising moderation due to its caffeine content and potential interactions with certain medications. |
| October 2024 | Cultural Festivals Highlight Yerba Mate: Several UK cultural festivals featured yerba mate tasting sessions and workshops, introducing the beverage to a broader audience and celebrating its South American heritage. |
| September 2024 | Local Production Initiatives: A UK-based startup began cultivating yerba mate plants in controlled environments, aiming to produce locally sourced products and reduce reliance on imports. |
| August 2024 | Café Menu Integration: Numerous UK cafés and tea houses added yerba mate to their menus, offering both traditional and flavored options to cater to health-conscious consumers seeking alternatives to coffee and tea. |
Increased Sales of Wellness-Driven Ingredients
The yerba mate multifunctional has been taken in the UK wellness sector to be multifunctional-increased sales include its multifunctional property of boosting energy and health promotion. Companies in the tea, functional beverage, and supplement sectors are adding yerba mate to the ingredient list in order to connect with health-oriented audiences.
Its argument is robust, as it provides a natural source of antioxidants and polyphenols that are good for one-belly drinks. Therefore, it’s not only the ingredient's wonderful nutrition profile that uplifts its utility in and participation in plant-based and clean-label product lines but it is also its rich content that adds to this.
The Expanded Incorporation of Yerba Mate in Sports Nutrition
Yerba mate is progressively being harnessed in the sports nutrition category because of the fact that it can give the body more energy and enhance concentration. Internet-based brands from the UK have been stepping up their game by adding yerba mate to pre-workout drinks, protein shakes, and bars, which aim at the targeted customer of fitness enthusiasts.
The plant of yerba mate contains natural caffeine and amino acids, which are looked at as substitutes of artificial chemical compounds that are regularly found in sports supplements. Its anti-inflammatory properties also attract athletes, who in their turn seek products that can assist with recovery and endurance.
An Active Approach to Consumer Education and Awareness
Because yerba mate is still a new item for the UK consumers, companies are working on informing them about the actual benefits. This is being done through targeted marketing initiatives like web commercials, on-pack messages, influencer partnerships to showcase the various properties of yerba mate, which include the ability of yerba to increase focus and reduce fatigue.
The ongoing campaign is promoting the penetration of yerba mate into households and its deployment in groceries as a basic component in functional food products.
% share of Individual categories by Product Type and Applications in 2025
Yerba mate in powdered form is most popular in the UK due to its multiple application fields such as being easy to use. It has the potential for incorporation into a range of product types, besides the functional drinks for example energy bars and dietary supplements.
Powdered yerba mate is even more advantageous for producers as they can manage the concentration very well. Suppliers like Guayaki and Pajarito are dedicating their efforts to this trend, and they have the readiness to provide premium-grade powdered yerba mate for businesses, which should result in high-quality end products with guaranteed quality and functionality.
The B2B area is the best yerba mate selling in the UK sector with the effect of its usages in the steamed food, drinking, and supplement sectors. Health food businesses, tea mix producers, and functional drink makers buy a biggest yerba mate sales channel for businesses in the UK is the B2B segment, which is backed by its applications in the food, beverage, and supplement industries. p of yerba mate powder in bulk to create various products that are specifically aimed for the health-conscious consumer.
Cruz de Malta and several other companies are running their cup supply prospects through the expansion of their wholesale supply channel to the manufacturers who look for superior quality raw materials as well as other suppliers, to add to their product a line that has the features of a quality product.
2025 Market share of UK Yerba Mate suppliers
Utility players like Guayaki, Pajarito, and Cruz de Malta are staying true to their strategies of making partnerships with food and drink manufacturers to grow their yerba mate markets in the UK. These enterprises have a clear organic certification and sustainable sourcing agenda to satisfy the demand for natural ingredients.
Guayaki is in the lead with the wellness-oriented products, while Pajarito offers high-quality powdered yerba mate that can be used in large-scale production. Moreover, companies are heavily investing in consumer education and marketing as a means to create awareness and drive the acceptance of yerba mate as a multi-purpose ingredient in the wellness market's growth segment in Britain.
Within the forecast period, the UK Yerba Mate Market is expected to grow at a CAGR of 7.5%.
By 2035, the sales value of the UK Yerba Mate Market is expected to reach USD 252.8 million.
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Available in forms like Powder, Liquid, and Others.
Beverages, Dietary Supplements, Personal Care, and Others.
UK Yerba Mate Market
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