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Visitor Identification Software Market Outlook (2022-2032)

[333 Pages Report] The visitor identification software market is anticipated to record a CAGR of 14% during the forecast period (2022 - 2032).

The visitor identification software market is expected to be valued at US$ 3.5 Billion in 2022 and is likely to reach US$ 13.0 Billion by 2032.

“The demand for visitor identification software is growing as key players are finding out the lost information and trying to convert their website visitors into leads. As marketers target visitors with their relevant content, the adoption of visitor identification software is also rising. This factor increases the sales of visitor identification software on a global level.”

The visitor identification software is likely to help the business grow and make a complete profile of their website visitors to launch the campaign with the relevant visitors. Thus, visitor identification software market trends are leading in a favorable direction.

Attributes Details
Visitor Identification Software Market CAGR (2022 to 2032) 14%
Visitor Identification Market Value (2022) US$ 3.5 Billion
Visitor Identification Software Market Value (2032) US$ 13.0 Billion

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What are the Changes Undergone by the Visitor Identification Software Market due to COVID-19?

In the crisis caused by the pandemic, the sales of visitor identification software have risen significantly as most companies have moved to a remote work model to implement social distancing norms. This factor is projected to generate demand for visitor identification software all around the globe.

As per the visitor identification software market report, with the COVID-19 crisis, the digital world has expanded its business despite the test of resilience subjected to the virus. The adoption of visitor identification software has risen as the market players have turned the situation into an opportunity for growth.

The demand for visitor identification software is growing amongst all the digital security systems as the visitor identification software focuses primarily on employee safety which is a need of the hour.

What are the Key Visitor Identification Software Market Dynamics?

The importance of tracking visitor movements through numerous organizations is a key element driving the global visitor identification software market to develop.

Visitor identification software is a software-based tool that collects, tracks, documents, and recovers visitor information to manage visitor activities inside the office/building. Market firms are increasingly employing organic and inorganic growth tactics to remain competitive in the changing visitor identification software market outlook.

The end-user industries of visitor identification software are continuously contributing to the dynamic environment and growth of the visitor identification software market share. These industries - mainly BFSI, IT & Telecom, Consumer Durables & Electronics, Travel & Hospitality, and Automotive are expanding their reach globally.

The industries are encouraging the adoption of visitor identification software to enable the calculation of visitors through the website at a higher accuracy rate.

The visitor's identification software records all the data related to the visitor and provides security digitally, which lifts the demand for visitor identification software. To identify and manage visitors with accuracy, marketers are adopting visitor identification software in the organization.

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Sudip Saha

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Comparative View of Adjacent Visitor Identification Software Market

Visitor Identification Software:

Attributes Visitor Identification Software
CAGR (2022 to 2032) 14%
Market Value (2026) US$ 13 Billion
Growth Factor Rising importance of tracking movements through various organizations is a key propellor for the growth of visitor identification software market share.
Opportunity The current inclination towards customization of software on a global scale is driving the visitor identification software market.
Key Trends The key players are enabling the development of visitor identification software market by adopting new strategies on a continual basis.

Visitor Management System Market:

Attributes Visitor Management System Market
CAGR (2022 to 2032) 16.7%
Market Value (2026) US$ 2.3 Billion
Growth Factor Software-based security solutions are becoming increasingly popular.
Opportunity COVID-19 pioneered the path for a workplace that is fully automated, digital, and touchless.
Key Trends Various factors are driving the expansion of the visitor management system market, including increased awareness of expanding security concerns, the demand for a paperless administration, and the growing necessity to store obtained visitor data in accordance with legal compliances.

Customer Engagement Solutions Market:

Attributes Customer Engagement Solutions Market
CAGR (2022 to 2032) 10.8%
Market Value (2026) US$ 32.2 Billion
Growth Factor Client engagement solutions assist businesses in increasing customer retention and loyalty.
Opportunity Increased AI investments are generating lucrative growth prospects for customer engagement solution developers.
Key Trends Solutions and services for customer engagement One of the key factors fueling the growth of the Customer Engagement Solutions market is the ability to reduce churn rate.

The visitor identification software market in the United States is estimated to reach US$ 2235.76 Mn in revenue by 2027, owing to a growing desire among businesses to increase income by giving customized solutions, monitoring online traffic, and the growing number of visitors accessing the website.

The fixed pricing segment of the visitor identification software market is predicted to increase at the fastest pace over the forecast period.

In terms of the industrial vertical, the consumer durables and electronics category held the largest visitor identification software market share and is likely to continue to do so over the projection period.

The visitor identification software gives you access to previously unseen leads' contact information, such as names, emails, and phone numbers. Following the collection of visitor information, businesses approach them with the goal of informing them of new product launches and developments. Enterprises also focus on groups and online surveys in order to use the information gathered from site users.

Businesses send automated emails and reminders to clients based on data obtained from these sources in the hopes of converting them into potential purchasers. These benefits have enabled a rise in the adoption of visitor identification software.

Enterprise-level material movement tracking becomes comparatively straightforward with a well-defined permission process and real-time reporting, which is driving the adoption of visitor identification software.

Which Segment Dominates the Visitors Identification Software Market, by Organization Size?

Based on the organization size, the visitor identification software market is divided into large enterprises and small and medium enterprises.

The large enterprise organization size in the visitor identification software market is expected to lead the market. The large organization segment is projected to rise at a high CAGR of 13.5% during the forecast period. The growth rate of this segment in the pre-covid period was even higher at 17.2% through 2032.

While the large enterprises are leading the growth in the demand for visitor identification software market, the small and medium enterprises are helping in the development of new visitor identification software markets on a regional level.

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Which Segment is Likely to Lead the Visitor Identification Software Market, by Pricing Model?

As per the pricing model, the visitor identification software market is segmented into fixed pricing and variable pricing models.

The fixed pricing model is leading the sales of visitor identification software with a growth rate of 13.5% through the forecast period of 2022 to 2032. The segment was growing at an even higher pace in the past, with a tremendous growth rate of 17.2%.

This trend is likely to continue in future periods, with the fixed pricing model leading the growth in the visitor identification software market.

What is the Regional Analysis for the Visitor Identification Software Market?

Regions CAGR (2022 to 2032)
US Market 13.8%
UK Market 12.9%
China Market 13.4%
Japan Market 12.4%
South Korea Market 11.5%

Demand for visitor identification software is expected to rise in the North American region during the forecast period. In the region, the US is expected to be the dominant country leading the adoption of visitor identification software. The US visitor identification software market is expected to grow with a CAGR of 13.8% during the forecast period 2022-2032.

The key drivers of the visitor identification software market growth are the continuous adoption of new technology, privacy, and automation trends in the industry. This has also led to the development of a positive visitor identification software market outlook for the future.

The China market is anticipated to hold the second position in the visitor identification market share due to an increase in demand for visitor identification software. This regional visitor identification software market is anticipated to rise with a CAGR of 13.4% during the forecast period 2022-2032.

Additionally, UK and Japan visitor identification software markets are anticipated to grow rapidly during the forecast period as the visitor identification software market trends indicate a rise in the generation of leads on websites through visitors. The UK visitor identification software market is projected to grow at a CAGR of 12.9% through the forecast period.

How is the Competition in the Visitor Identification Software Market?

There are several key competitors in the visitor identification software market who are focusing on the growth by expanding their opportunities in the industry.

Therefore, the key players are using various types of technology, process and strategy in the growth of their visitor identification software market share. Some of the key strategies are collaboration, merges, partners, for expanding the visitor identification market share during the forecast period.

Moreover, the Companies are considering to implement a portfolio-synergistic strategy to enable a more comprehensive and inclusive growth of their visitor identification software market share.

Recent Development in the Visitor Identification Software Market are:

  • The Pitney Bowes announced a Cross-Boarder services in July 2021 which are supposed to help the e-commerce merchants in the marketplace to grow their business digitally and reach the relevant consumers efficiently.
  • Honeywell announced its brand product i.e. Honeywell Sine Solution in June 2021 which empowers the business.
  • Envoy announced a hybrid technology in June 2021 to adopt a hybrid work within social distancing guidelines and it also drives data insight to optimize their space.

The key players in the visitor identification software market are Proxyclick, Jolly Technology, HID Global, Visitly, Envoy, Honeywell, SmartSpace Software, MRI Software, Vizmo, VersionX, InVentry, Carson Living, Heptagon Technologies, Genetec, piLOBI, AlertEnterprise, Parabit Systems, Traction Guest, Wellcome.me and Others.

Key segments

By Organization:

  • Small and Medium Enterprises
  • Large Enterprises

By Pricing Model:

  • Fixed Pricing
  • Variable Pricing

By Industry Vertical:

  • BFSI
  • IT & Telecom
  • Consumer Durables & Electronics
  • Travel & Hospitality
  • Automotive
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Frequently Asked Questions

What is the CAGR of the Visitor Identification Software Market?

The visitor identification software market is projected to register a CAGR of 14% during the forecast period (2022 - 2032).

Which is the Leading Region in the Visitor Identification Software Market?

During the projected period, the US is expected to lead the visitor identification software market with a CAGR of 13.8% through 2032.

Which Segment Leads in the Visitor Identification Software Market by Offering?

Organization segment is expected to dominate the visitor identification software market over the forecast period based on offering.

What is the Growth Estimated for the Visitor Identification Software Market by 2032?

The visitor identification software market is expected to be valued at US$ 13.0 Billion by 2032.

Which was the Historical Size of the Visitor Identification Software Market?

The visitor identification software market size accounted for around US$ 3 Billion in 2021.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity 

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Investment Feasibility Matrix

    3.6. PESTLE and Porter’s Analysis

    3.7. Regulatory Landscape

        3.7.1. By Key Regions

        3.7.2. By Key Countries

    3.8. Regional Parent Market Outlook

4. Global Visitor Identification Software Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Organization Size

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Organization Size, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Organization Size, 2022-2032

        5.3.1. Small and Medium Enterprise

        5.3.2. Large Enterprise

    5.4. Y-o-Y Growth Trend Analysis By Organization Size, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Organization Size, 2022-2032

6. Global Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Pricing Model

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By Pricing Model, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Pricing Model, 2022-2032

        6.3.1. Fixed Pricing

        6.3.2. Variable Pricing

    6.4. Y-o-Y Growth Trend Analysis By Pricing Model, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Pricing Model, 2022-2032

7. Global Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Industry Verticals

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) Analysis By Industry Verticals, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Industry Verticals, 2022-2032

        7.3.1. BFSI

        7.3.2. IT and Telecom

        7.3.3. Consumer Durables and Electronics

        7.3.4. Travel and Hospitality

        7.3.5. Automotive

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Industry Verticals, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Industry Verticals, 2022-2032

8. Global Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Organization Size

        9.2.3. By Pricing Model

        9.2.4. By Industry Verticals

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Organization Size

        9.3.3. By Pricing Model

        9.3.4. By Industry Verticals

    9.4. Key Takeaways

10. Latin America Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Organization Size

        10.2.3. By Pricing Model

        10.2.4. By Industry Verticals

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Organization Size

        10.3.3. By Pricing Model

        10.3.4. By Industry Verticals

    10.4. Key Takeaways

11. Europe Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. U.K.

            11.2.1.5. Russia

            11.2.1.6. BENELUX

            11.2.1.7. Rest of Europe

        11.2.2. By Organization Size

        11.2.3. By Pricing Model

        11.2.4. By Industry Verticals

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Organization Size

        11.3.3. By Pricing Model

        11.3.4. By Industry Verticals

    11.4. Key Takeaways

12. Asia Pacific Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Rest of Asia Pacific

        12.2.2. By Organization Size

        12.2.3. By Pricing Model

        12.2.4. By Industry Verticals

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Organization Size

        12.3.3. By Pricing Model

        12.3.4. By Industry Verticals

    12.4. Key Takeaways

13. Middle East and Africa Visitor Identification Software Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Turkey

            13.2.1.4. Rest of Middle East and Africa

        13.2.2. By Organization Size

        13.2.3. By Pricing Model

        13.2.4. By Industry Verticals

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Organization Size

        13.3.3. By Pricing Model

        13.3.4. By Industry Verticals

    13.4. Key Takeaways

14. Key Countries Visitor Identification Software Market Analysis

    14.1. U.S.

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2021

            14.1.2.1. By Organization Size

            14.1.2.2. By Pricing Model

            14.1.2.3. By Industry Verticals

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2021

            14.2.2.1. By Organization Size

            14.2.2.2. By Pricing Model

            14.2.2.3. By Industry Verticals

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2021

            14.3.2.1. By Organization Size

            14.3.2.2. By Pricing Model

            14.3.2.3. By Industry Verticals

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2021

            14.4.2.1. By Organization Size

            14.4.2.2. By Pricing Model

            14.4.2.3. By Industry Verticals

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2021

            14.5.2.1. By Organization Size

            14.5.2.2. By Pricing Model

            14.5.2.3. By Industry Verticals

    14.6. Italy

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2021

            14.6.2.1. By Organization Size

            14.6.2.2. By Pricing Model

            14.6.2.3. By Industry Verticals

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2021

            14.7.2.1. By Organization Size

            14.7.2.2. By Pricing Model

            14.7.2.3. By Industry Verticals

    14.8. U.K.

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2021

            14.8.2.1. By Organization Size

            14.8.2.2. By Pricing Model

            14.8.2.3. By Industry Verticals

    14.9. Russia

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2021

            14.9.2.1. By Organization Size

            14.9.2.2. By Pricing Model

            14.9.2.3. By Industry Verticals

    14.10. BENELUX

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2021

            14.10.2.1. By Organization Size

            14.10.2.2. By Pricing Model

            14.10.2.3. By Industry Verticals

    14.11. China

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2021

            14.11.2.1. By Organization Size

            14.11.2.2. By Pricing Model

            14.11.2.3. By Industry Verticals

    14.12. Japan

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2021

            14.12.2.1. By Organization Size

            14.12.2.2. By Pricing Model

            14.12.2.3. By Industry Verticals

    14.13. South Korea

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2021

            14.13.2.1. By Organization Size

            14.13.2.2. By Pricing Model

            14.13.2.3. By Industry Verticals

    14.14. GCC Countries

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2021

            14.14.2.1. By Organization Size

            14.14.2.2. By Pricing Model

            14.14.2.3. By Industry Verticals

    14.15. South Africa

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2021

            14.15.2.1. By Organization Size

            14.15.2.2. By Pricing Model

            14.15.2.3. By Industry Verticals

    14.16. Turkey

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2021

            14.16.2.1. By Organization Size

            14.16.2.2. By Pricing Model

            14.16.2.3. By Industry Verticals

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Organization Size

        15.3.3. By Pricing Model

        15.3.4. By Industry Verticals

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Act-On Software Inc.

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

        16.1.2. Clearbit

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

        16.1.3. KickFire

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

        16.1.4. Lead Forensics

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

        16.1.5. Liidio Oy

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

        16.1.6. Netfactor

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

        16.1.7. Sharpspring

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

        16.1.8. Upland Software Inc.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

        16.1.9. Zoho Corporation Pvt Ltd

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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