Obesity is among the most common medical conditions prevalent within dogs across the world.Statistics reveal that approximately 3/5th of all pet canines are overweight, out of which half of them are obese. This has naturally led to the occurrence of several co-morbidities, just as in humans.
These typically include arthritis, diabetes, heart disease, immune dysfunction, cancer, respiratory disorders and hypertension. It is estimated that in the United States alone, 35 million dogs, that is, 45% of the total pet dog population suffers from this problem.
Moreover, overweight dogs are known to perish at a much younger age compared to their slimmer counterparts.Based on these trends mentioned above, pet owners are investing a significant proportion of their disposable income in healthier dog foods. Pet owners are increasingly looking for food which is much lesser in fat content.
It has become essential for pet-owners to establish a benchmark when it comes to regulating their dogs’ daily calorie intake, coupled with regular physical exercise.
Combining all the factors highlighted above, the global weight management dog food market is expected to record an impressive growth trajectory in the upcoming years, with a significant preference for high protein dog foods.
Several dog-owners are making a paradigm shift and opting for plant-based high protein weight management foods citing sustainability concerns, both at the environmental as well as the individual levels.
A number of dog food manufacturers are concentrating on deriving foods from quinoa, sunflower seeds, microalgae, green leaves and duckweed. Duckweed feeds are gaining immense traction due to a higher amino acid concentration than other plant proteins. Additionally, legume-based feeds are becoming popular due to their high protein content.
However, the popularity of animal-based feeds is not anticipated to wane as many pet-owners still believe that animal-sourced proteins are more effective, providing more energy to allow their dogs to be physically active.
Since they are primarily meat-eaters, their gut is highly suited to digest the complex proteins from animal tissues. This fact is anticipated to keep the animal-based dog food demand afloat in the coming years.
At the same time, owners are regulating the amount of animal-based food intake and are making concerted efforts to feed their dogs an omnivorous diet.
Prominent dog food manufacturers are finding immense revenue generation opportunities in the North American market, attributed to a major chunk of dog ownership across the entire continent.
According to the National Pet Owners Survey conducted by the American Pet Products Association (APPA) for the year 2019-2020, nearly 85 million families (67%) own pets, most of them dogs.
Hence, consumer spending on weight management foods is increasing on a daily basis. Therefore, the North American market shall remain dominant in the coming years.
At the same time, credible revenue opportunities are emanating from the Asia-Pacific, with pet ownership rising every year. Majority of the demand is being stimulated from India, China and Japan wherein dog ownership is rising amid the prevalence of highly solitary lifestyles.
Also, several campaigns regarding pet health awareness have been initiated, leading to heightened knowledge about weight management foods across the region. Moreover, market players have resorted to providing free samples via online sales channels to attract more customers.
For instance, in 2018, Pedigree collaborated with a-Commerce, a leading e-commerce enabler to set up online portals for distributing its Mars portfolio brands in the Philippines, Thailand and Indonesia.
The coronavirus pandemic has affected each and every industry and business, including the weight management dog food market.
While sales of weight management dog foods have remained largely un-impacted, significant constraints are being experienced in terms of consistent supply of raw-materials and ingredients to produce dog food, especially in the wake of mandatory lockdowns imposed by governments worldwide.
Logistical arrangements to supply and distribute the raw materials have taken a hit while labor shortages arising from stay-at-home orders is hindering output levels.
In spite of designating pet food shops as essential items, manufacturers are still experiencing challenges and are leveraging all possible options to correct this shortfall.
Fortunately, players have been quick to respond to this crisis and have taken concerted efforts to re-align production and supply trajectories. A significant step in this regard is the consolidation of online retailing platforms in order to penetrate more markets.
As individuals are no longer permitted to visit their nearest departmental stores, they are increasing their online shopping activities, enabling them to purchase weight management dog foods within the confines of the four walls of their houses.
Additionally, countries such as Australia and New Zealand have lifted lockdowns due to the flattening of the infection curve, allowing manufacturers to resume production on a normal scale. This will sustain the demand for weight management dog food in the short-term forecast.
The global weight management dog food market consists of a wide range of market players, which include, but are not limited to, Pedigree Petfoods, Purina, Canidae, Nutro Ultra, Eagle Pack, Diamond Naturals and Wellness Complete Health to name a few. These market players are constantly launching new products in order to acquire a significant market presence.
For instance, Pedigree Petfoods offers a range of foods such as Pedigree Professional for Small Puppy Breeds, Large Breed Puppy Foods and Adult Meat Jerky Barbeque Chicken Dog Treats.
Likewise, Canidae manufactures its PURE Premium Grain-Free ingredient formulation aimed at providing nutrition as well as maintaining their physical fitness. The company’s foods are specially crafted to cater to any ailment such as the celiac disease. It largely manufactures plant-based feeds.
Global Weight Management Dog Food Market: Key Players (this is an indicative list – full list of key players available upon request)
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Weight Management Dog Food Market
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