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Raw, Fresh & Frozen Dog Food Market

Raw, Fresh & Frozen Dog Food Market by Food Type, Breed Size, Application, Flavor Type, Price Range, Sales Channel & Region | Forecast 2023 to 2033

Market Insights on Raw, Fresh, and Frozen Dog Food covering sales outlook, demand forecast and up-to-date key trends

Raw, Fresh & Frozen Dog Food Market Outlook (2023 to 2033)

Global demand for raw, fresh, & frozen dog food is expected to reach a market valuation of US$ 18 billion by the end of the year 2023, accelerating at a CAGR of 5% over the forecast period (2023 to 2033). The Raw, Fresh, & Frozen Dog Food market is driven by the increasing awareness of the importance of pet health and high-quality, fresh food. The market is supported by:

  • increase in pet ownership
  • increasing technological advancements in pet nutrition products,
  • ongoing diversification in product portfolios
  • mindful consumer choices
  • increasing adoption and consumption of products with Raw, Fresh, & Frozen Dog Food
  • favorable government initiatives for product development
  • organic and clean-label foods gaining consumers’ trust
  • outstanding customer and employee experience

North America, followed by Europe, is the major market for Raw, Fresh, & Frozen Dog Food, owing to the increasing awareness about the health risks associated with unhealthy dog diets. Furthermore, a growing trend towards high-quality and specialty pet food products, which has driven the growth of the raw, fresh, and frozen dog food market. The market in Europe is driven by the increasing pet ownership and awareness of pet health in countries such as the UK, Germany, and France.

Apart from North America and Europe, the Asia Pacific region is experiencing massive expansion of the retail and foodservice industry, increasing population and urbanization leading to a rise in disposable income are targeted towards massive market development. Due to this, consumers are adopting pets and becoming increasingly interested and are willing to pay for Raw, Fresh, & Frozen Dog Food.

Key producers are working on manufacturing Raw, Fresh, & Frozen Dog Food in order to gain a greater market share. Both domestic and international companies are investing in and utilizing advanced technology to expand their business operations and capture a significant portion of the market revenue. Some of these companies include The Honest Kitchen, Stella & Chewy's, Vital Essentials, Orijen and Raw Paws Pet Food.

The Raw, Fresh, & Frozen Dog Food market is highly competitive, with many companies vying for market share. These companies have a strong presence in the market and are implementing various strategies to gain an advantage, such as emphasizing product quality and pricing, developing new Raw, Fresh, & Frozen Dog Food-based products, building a strong brand reputation and distribution network.

For instance, Petco Health and Wellness Co. (WOOF) launched the WholeHearted Fresh Recipes line of frozen dog food, made with human-grade ingredients and veterinary guidance. The line supports dogs' ideal weight, gut health, and skin/coat protection and starts at $6.79 for meals of chicken, beef, or fish with vegetables. Petco's investment in artificial-free pet nutrition is in response to increasing demand from pet owners for high-quality, minimally processed pet food. The line was co-created with JustFoodForDogs, a well-known Petco vendor and leader in fresh and frozen pet food.

Starting a business in the raw, fresh, and frozen dog food market can be a rewarding opportunity for entrepreneurs with a passion for pet health and wellness. Considering this, a lot of startups are coming up with innovative product launches. One such startup includes Petzyo, which is an Australian startup that offers grain-free dog food for a raw diet. Their Kibble That Counts dog food comes in single meat options such as salmon, kangaroo, and turkey and includes all necessary micronutrients for a healthy canine diet. The company also offers special raw patties for active or overweight dogs. Petzyo's products improve digestive health and cognitive function.

Data Points

Key Statistics

Expected Market Value in 2023

US$ 18 billion

Projected Market Value in 2033

US$ 29.31 billion

Growth Rate (2023 to 2033)

CAGR of 5%

Fueled by growing concerns about pet health and pet nutrition, the inclination towards high protein dog food and fresh recipes is increasing worldwide, and instigating new trends in the raw, fresh, & frozen dog food market.

Today, the demand for fresh dog foods and frozen dog foods is growing at a relatively similar pace, as pet parents are willing to experiment with their dogs’ diets and recipes.Taking the new trends into consideration, leading players in the raw, fresh, & frozen dog food market are experimenting more with their offerings.

Among a majority of the latest market trends, experimentation and innovation in raw, fresh, & frozen dog foods is gaining significant traction among pet parents, especially those from the young generation.

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Personalization and Customization to Give Manufacturers an Edge in Global Markets

Leading stakeholders in the raw, fresh, & frozen dog food are capitalizing on the end users’ inclination towards offering specific nutrients to their pets through high quality dog foods.

Thereby, the option to customize the ingredients and nutrients according to the dynamic needs of pet dogs is gaining immense popularity among pet parents today.Raw, fresh, & frozen dog food manufacturers are introducing a ‘Choose Your Recipe’ option on their online distribution channels, allowing pet parents to choose various factors, right from ingredients to packaging.

Some market players are also offering nutritional experts’ advice while customizing their raw, fresh, & frozen dog food products. This is expected to provide an exceptional boost to the growth of these stakeholders in the global raw, fresh, & frozen dog food market.

Health Concerns about the Negative Effects of Raw Dog Food May Trigger Product Recalls

The raw, fresh, & frozen dog food market has always been characterized with the concerns about the health impacts of raw dog food on pet health. As raw dog food usually includes bacteria such as salmonella and E. coli, these can usually cause various gastrointestinal disorders among pets.

In addition, after consuming raw pet food, dogs are also likely to shed these potentially hazardous pathogens in the environment around them. This can pose serious harms to their parents or people handling the dog food, or even pose a risk to those who come in contact with the pets.

Dogs with poor immune systems are most vulnerable to E. Coli infection, and thereby raw dog food is commonly avoided by most pet parents around the world, and this may have a paramount impact on the growth of the global raw, fresh, & frozen dog food market.

In addition, numerous incidences of E. Coli infection among dogs on feeding raw dog food has been observed, which has triggered many product recalls in the world, especially in the North American region.

For instance, in June 2020, the Public Health Agency of Canada (PHAC) posted an outbreak notice indicating that four sick persons with the same strain of E. coli O157 infection were identified, and all of them had come in contact with raw pet food for dogs who had been fed it.

Consequently, six varieties of the Carnivora brand raw food have been recalled by Riveriene Farm Ltd. operating as Carnivora Pet Foods of Saskatoon, Saskatchewan, Canada.

Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Raw, Fresh, & Frozen Dog Food Market: Region-wise Analysis

Based on the geographical factors, the raw, fresh, & frozen dog food market is broadly segmented into seven regions - North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.

The demand for raw, fresh, & frozen dog foods is significantly high in North America, as the culture of pet parenting is thriving in the region.

End users in the United States and Canada are showing more interest in gaining information about the ingredients of dog food products. This will trigger the trend of clean labels in the North American market raw, fresh, & frozen dog foods.

The market is also expected to introduce new opportunities for innovation, as pet parents’ awareness about dog nutrition is growing significantly in the region.

Europe is also emerging as a lucrative market for raw, fresh, & frozen dog food, with a significant revenue share in the global market. A mounting number of global leaders are introducing their new ranges of dog food products in developed European countries as well as in the United Kingdom (UK) market.

Innovations in ingredients and other offerings such as customizations in recipes and nutritionists' advice are enabling market players to gain a competitive edge in European markets.

Furthermore, emerging countries in Asia Pacific and Latin America are also expected to create new opportunities for stakeholders in the raw, fresh, & frozen food market as the pet parenting culture continues to evolve rapidly in these regions.

Raw, Fresh, & Frozen Dog Food Market: Competitive Landscape

  • Agrolimen SA
  • Champion Petfoods
  • Better Choice Company Inc.
  • K9 Natural Foods
  • Merrick Pet Care
  • BrightPet Nutrition Group
  • Stella & Chewy's, Freshpet
  • Whitebridge Pet Brands
  • Nature's Variety
  • Natural Balance
  • Pet Foods
  • Real Pet Food Company
  • WellPet
  • Natures Menu.

In May 2020, Benyfit Natural - a part of the RPFC Group and a leading pet food brand in the European market - announced that it has launched a new series of raw bones and a new addition of complete meals in the range of its raw dog food products.

The new series of raw bones will consist of eight products including beef chunks, marrow bones, turkey necks, goose necks, and duck wings among others. The company also declared that its range of fresh frozen dog food products - the Benyfit Natural Bones range is free from artificial flavours, colours, and preservatives and is available in the UK market.

In April 2020, Spot & Tango - a direct-to-consumer pet food brand launched 2018, with a line of fresh, wet dog food recipes - announced that it has introduced its new line of human-grade, fresh dry dog food - UnKibble.

With the new launch, the company is aiming to expand its portfolio of fresh pet food products. The company also declared that a team of veterinary nutritionists was involved in formulating UnKibble, and the dog food products include whole, fresh ingredients that offer functional health benefits for dogs.

Global Raw, Fresh, and Frozen Dog Food Market: Key Players (this is an indicative list full list of key players available upon request)

  • Primal Pet Foods, Inc.
  • Merrick Pet Care, Inc.
  • Castor & Pollux Natural Petworks
  • Freshpet Company
  • Champion Petfoods
  • Just Food For dogs LLC
  • Nestle S.A.
  • Mars Incorporated
  • Hill's Pet Nutrition, Inc.
  • Schell & Kampeter, Inc.
  • Blue Buffalo Co., Ltd.
  • Canidae Pet Food
  • Breeder's Choice, Inc.
  • Billy + Margot Ltd.
  • Fromm Family Foods LLC
  • PetAg, Inc.
  • NutriSource
  • Nutro Company
  • Precise Pet Products
  • Royal Canin
  • Others

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Regions and Countries Analyzed in the Report

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, UK, France, Italy, Spain, Poland, Russia, Rest of Europe)
  • (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Raw, Fresh & Frozen Dog Food-Segmentation

By Food Type:

  • Frozen Food
  • Raw Food
  • Fresh Food

By Breed Size:

  • Small Breeds
  • Medium Breeds
  • Large Breeds

By Application:

  • Dental Care
  • Digestive Care
  • Bone & Joint Health
  • Weight Management
  • Immune Support
  • Energy & Muscle Support
  • Others

By Flavor Type:

  • Chicken
  • Beef
  • Lamb
  • Turkey
  • Fish
  • Others

By Price Range:

  • Mass
  • Premium

By Sales Channel:

  • Wholesalers/Distributors
  • Modern Trade
  • Convenience Stores
  • Pharmacy/ Drug Stores
  • Online Retailers
  • Pet Specialty Stores
  • Others

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Nandini Roy Choudhury
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Principal Consultant
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