North America Fresh Meat Packaging Market

Fresh meat packaging Market Snapshot

[200 Pages Report] The North America fresh meat packaging market is poised to follow positive growth trajectory in 2021, with overall valuation is expected to reach US$ 788 million in 2021. Future Market Insights (FMI) predicts that fresh meat packaging market sales will surpass 365,800 tons in North America by the end of 2021.

Competition prevailing in the market is expected to grow fiercer. As per FMI, top players, including Berry Global Group Inc., Amcor Plc, Sealed Air Corp., Bolloré Group, and Winpak Ltd. are expected to account for more than 15-20% of North America market in 2021.

Key Points Covered in North America Fresh Meat Packaging Market Study

• Market estimates and forecast 2021 – 2031
• Key drivers and restrains impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competitive Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact On North America Fresh Meat Packaging Market
• Recommendation on Key Winning Strategies

2016 – 2020 Fresh meat packaging Market Outlook in Comparison to 2021 – 2031 Forecasts

Increasing consumer inclination towards organic and fresh meat is fueling fresh meat packaging demand across the world. For past five years, fresh meat packaging market experienced a steady growth of 2.8% CAGR.

Flexible multi layer packaging are gaining popularity as they are highly efficient in protecting meat from environmental contamination like dust and moisture, keeping it fresh and offering long shelf life.

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Increasing utilization of transparent packaging along with integration of modified atmosphere pressure and vacuum equipped technology with high barrier packaging to increase the shelf life of meat products will boost the sales of fresh meat packaging products throughout the assessment period.

Increasing demand for beef and poultry is pushing market players to increase their production capacity by expanding their operation. For instance, on 22nd April 2021, Tyson Foods announced to expand its poultry plant in Pine Bluff, Arkansas with the aim to accelerate the long term growth of the business. The company will invest around US$ 48 million in the project.

Rapid urbanization and introduction of biodegradable and recyclable bio-plastics as a fresh meat packaging films is expected to bode well with market growth during the forecast period.

Which Factors are Driving Fresh Meat Packaging Market Growth?

Growing population, increasing per capita income of people, and busy lifestyle in urban areas of U.S. and Canada will boost the consumption of animal meat, consequently driving the market growth during the forecast period.

Increasing demand for organic grass fed animal meat along with incorporation of flexible bio-plastics in food packaging is also considered as the key factor driving the growth of the fresh meat packaging market.

Rapid availability of fresh meat in supermarkets and retail chains and high demand for high barrier packaging for meat products will boost the fresh meat packaging sales in North America.

Increasing demand for packaging which provides long and stable shelf life and keeps the meat fresh will further accelerate the sales of fresh meat packaging products.

Ismail Sutaria

Principal Consultant

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Which factors are posing threat to Fresh Meat Packaging Sales in North America?

Surge in cases of obesity, rising awareness regarding harmful effects of meat on human body, and reduced sales of beef and pork meat is hampering the demand for fresh meat packaging in North America.

Gradually transition of population towards vegan and plant based lifestyle along with introduction of plant based meat alternatives in North America is negatively influencing the sales of fresh meat, thus restricting the demand for fresh meat packaging.

As per the Food and Agriculture Organization of the UN (FAO), North America generates around 0.6 giga-tonnes CO2-eq green house gas emission from livestock every year. Increasing environment awareness regarding animal farming related green house gas emission is hampering the sales of meat and thus, restraining the sales of fresh meat packaging.

Banning of single use plastic packaging and stringent regulations regarding utilization of non-biodegradable plastics in packaging will hinder the growth of fresh meat packaging market.

Country-wise Analysis

Why Is U.S. Dominating North America Fresh Meat Packaging Market?

Poultry meat is gaining popularity in the country as it has essential vitamins and is an excellent source for lean protein. Rise in population of health enthusiasts and health-conscious consumer in U.S. is increasing demand for poultry meat thus driving the sales of fresh meat packaging.

U.S. Foreign Agricultural Service predicted that production of chicken meat will be around 20.3 million tons in 2021 while the export of chicken meat is also forecasts to reach 3.3 million tons due to soft demand of poultry in U.S. Increasing demand and export of the chicken meat will create ideal environment for fresh meat packaging market growth.

As per the U.S. Department of Agriculture, U.S. beef production is expected to reach 12.6 million tons by the end of 2021 owing to higher slaughter rate and elevated weight of the livestock. Beef export will rise by 6% due to increasing shipment to East Asia.

U.S. is recognized as a primary market in North America, and is poised to showcase elevated demand for fresh meat packaging from 2021 to 2031, backed by increasing production and sales of fresh meat.

Why is Demand for Fresh Meat Packaging Activities Increasing in Canada?

Canada fresh meat packaging market is expected to grow at healthy pace as manufacturers are transitioning from case-ready fresh meat packaging to portion size based packaging in order to prevent the wastage of food.

Government of Canada passed a law in an attempt to fight food wastage, which banned the supermarkets from throwing or destroying unsold food items and heavy fine will be levied on retailer who voluntarily destroys edible food.

This law promoted the manufacturers to develop portion size packaging so that the customer will buy and use only the required amount of meat and will reduce wastage of meat products. This aspect will positively influence the fresh meat packaging market growth in upcoming years.

As per the official data released by Canadian Food Inspection Agency and compiled by Agriculture and Agri-Food Canada, Animal Industry Division, more than 21.7 million hogs were slaughtered in federally inspected slaughter houses in 2021.

Increased consumption and high demand of fresh pork meat will create opportunities for growth throughout the forecast period.

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Category-wise Insights

Why Ethylene-vinyl alcohol copolymer (EVOH) films Gaining Popularity in Fresh meat Packaging Market?

Ethylene-vinyl alcohol copolymer is an excellent barrier against oxygen, thus keeping the flavor of packaged meat intact for long time. These properties of EVOH are promoting their adoption in fresh meat packaging market.

Why are Consumers switching towards 7 Layer Packaging?

7 layer packaging provides better shelf life, protects meat and dairy products from bacteria, and are convenient to use. The rising focus on food safety besides demand for better quality for perishable food such as meat and meat products will aid the increasing demand for 7 layer packaging.

Why Is the Demand for Modified Atmospheric Packaging High In North America?

As per the report, modified atmosphere packaging (MAP) improves shelf life significantly as it maintains odor, color and flavor of meat by using combination of inert gases like carbon dioxide and nitrogen. It also prevents the microbes from entering and evolving in the packaging.

These factors along with increasing demand for fresh meat with extended shelf life are driving the modified atmospheric packaging sales in North America.

Which Meat Segment Will Create Growth Opportunities For Fresh Meat Packaging Market?

Increasing demand and consumption of poultry in U.S. and Canada due to its high nutritional value and low fat content will create opportunities for sales in the meat segment. Focus on protein-based diet is increasing globally, which will create opportunities for sales within the segment.

Competitive Landscape

Leading market players are emphasizing on new product development to expand their product portfolio. They are actively participating in strategic merger and acquisition to expand their customer base.

High demand for eco-friendly and cost-effective fresh meat packaging solution is motivating film convertors towards optimizing their packaging and downsize their film packing size.

In April 2021, Multivac Sepp Haggenmüller GmbH & Co.KG launched “L 310 full wrap conveyor belt labeler” for fish and seafood packaging. Company also offers wide range of labeling options from PP labels to renewable materials paper.

In September 2020, Harpak-ULMA introduced its new packaging technology as a part of its green packaging initiative. This product will work towards replacing non-biodegradable plastic with more eco-friendly single use packaging.

Fresh meat packaging Market – Report Scope

Key Segments Covered in Fresh meat packaging Market Study

By Packaging Format:

• Modified Atmospheric Packaging
• Vacuum Skin Packaging
• Verteroplasty Packaging
• Others

By Material Type:

• Polyethylene
• Poly vinyl chloride
• Bi-axially oriented polypropylene
• Polyamide
• Ethylene-vinyl alcohol copolymer 
• Polypropylene
• Others

By Layer Type:

• Monolayer
• 3-layer
• 5-layer
• 7-layer
• 9-layer

By Meat Type:

• Beef
• Pork
• Poultry
• Others

Key Regions/Countries Covered:

• North America
  • U.S.
  • Canada