Aluminum Free Natural Food Color Market

“Clean Label” and “Mindful Choices” Trends to Push Uptake of Aluminum-free Natural Colors

Consumers around the world are increasingly becoming more conscious about the food products they consume and are demanding transparency in food production processes. Consequently, “mindful choices” and “clean label” trends are gradually gaining traction. Coupled with the growing awareness about the adverse impact of aluminum on human health, the trends are expected to drive food processing companies to replace artificial and synthetic coloring with their natural alternatives. Additionally, the burgeoning demand for naturally sourced ingredients for food products and the widespread consumer perception associating natural with healthy is driving manufacturers to increasingly replace aluminum-based food coloring in their products. The factor is expected to contribute significantly to the aluminum-free natural food color market growth with consumers increasingly preferring brands which provide detailed insights into their supply chain management.

Innovations in Natural Food Color Development to Drive Adoption

Aluminum lakes find widespread usage in the production of blue pigment for food coloring. Intensifying research and development towards finding natural sources for blue color is likely to accelerate adoption of aluminum-free natural food color. For instance, recent research in the area is studying the potential of deriving blue color from fungal, animal, and microbial sources. In addition, the aluminum-free natural food colors are also finding widespread adoption in the food and beverages industry owing to the nutritional benefits offered by them which are central to marketing campaigns of companies vying to capitalize on the burgeoning demand for natural products. Technical breakthroughs in the production of natural food colors are further expected to underpin aluminum-free natural food color market growth. For instance, Phytolon, an emerging company in the food color market, obtained the license for using plant-based genes known as betalains for the production of a variety of natural colors. The company revealed that they will be leveraging a novel technique employing the use of yeast for the commercial production of natural food color. Burgeoning investments in natural food color production and accelerated sophistication of production processes is estimated to fuel aluminum-free natural food color market growth.

Inefficient Functionality and Lower Shelf-life of Natural Colors to Dent Sales

Natural food colorings are unstable and exhibit low heat resistance. In addition, the coloring can fade easily and undergo a change in properties when subjected to light and different pH levels. Being derived from natural sources, natural food coloring can cause allergic reactions. Furthermore, the overall cost of production of natural food colors is substantially higher than its synthetic counterparts. The requirement of a vast amount of raw materials in plants, fruits, and other natural sources makes the production of natural colors both expensive and non-sustainable. These factors are restraining the widespread adoption of natural colors in commercial food processing and continue to pose a daunting challenge to manufacturers operating in the aluminum-free natural food color market.

Aluminum-free natural food color market – Notable Highlights

• Naturex, a key player in the aluminum-free natural food color market, launched a new line of natural food colors named “Vegebite Ultimate Spirulina”. The product line features blue and green colors sourced from spirulina for confectionary and beverages with the colors being available in liquid and powder form.
• Increasing collaborations in the aluminum-free natural food color market received a huge boost when Exberry and GNT group launched the Sunshine Shades range of natural food coloring. Under the product line, the company will be launching natural colors ranging from bright yellow to dark orange which can potentially replace yellow food coloring manufactured using aluminum lakes.
• The trend for significantly reducing the use of aluminum lakes in food color manufacturing saw another key development when Roha announced the launch of its Natracol Vibra Yellow color for use in the food products such as gummies, candies, and dairy products.

The report covers exhaustive analysis on:

• Aluminum-free natural food color market Market Segments
• Aluminum-free natural food color market Market Dynamics
• Aluminum-free natural food color market Market Size
• Aluminum-free natural food color market Supply and Demand
• Current Trends/Issues/Challenges pertaining to Aluminum-free natural food color market Market
• Competition Landscape and Emerging Market Participants in Aluminum-free natural food color market Market
• Technology related to Production/Processing of Aluminum-free natural food color market
• Value Chain Analysis of the Aluminum-free natural food color market Market 

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.