Head area ventilation in luxury cars is trending the global auto ventilated seats market
The trend in North America
As the drivers spend most of their time sitting in the car seats, the manufacturers are investing their time and money in making seats that are more comfortable for the drivers. Modern technology has brought significant changes not only in the exterior of the cars but also the interiors. Manufacturers these days have started focusing on the inner comfort, as they intend to improve the experience of passengers within the car.
Besides, with rising heat in the since last few years, one of the major problems faced by car drivers is the high temperature within the car cabins. Even in colder regions, it is critical to maintain the in-temperature of cars, to ensure comfortable and safe driving. Seat ventilation with microclimate that maintains the well-being of long-distance drivers in particular, offers considerable benefits and added value.
The trend in Western Europe
Automotive manufacturers are focusing on developing ventilated headrest, which will provide more comfort to the driver during long journeys. For instance, Ebm-papst along with Mercedes-Benz, jointly developed a completely new type of seat ventilation system that provided head area ventilation.
The headrest ventilations are used in Mercedes-Benz SLK and just with a touch of a button, cool air flows from the special ventilations openings which are made into the headrest, and the air flows out of the ventilation ducts to neck, throat and head area.
The trend in APEJ
Ventilated seats have become very popular option especially for those who live in regions with frequent change on seasons. Manufacturers have realized that car buyers look for ventilated option and tend to opt for the ventilated seats if they live in states with extreme temperature ranges. Many manufacturers nowadays have option of ventilated seats in their passenger vehicles at a price the customers can afford.
For instance, Jeep, Dodge, Ford, Lexus, Hyundai, and Chevrolet are few of those passenger vehicles which encompass the feature of ventilated seats.
The trend in Japan
The ideal design of driver seats in the car can be achieved by combining the ergonomics with the other technical description of the design. The muscular movement of driver also has to be taken into account while designing the comfort of the seat. As the consumer expectations are rising for ergonomic designs in the seats, the demand for ventilated seats in turn is rising. The ergonomic ventilated seats provides long distance travel seating and back comfort.
Luxury cars segment is expected to exhibit a healthy growth rate over the forecast period
In terms of value, luxury cars segment is projected to be the most attractive in the global auto ventilated seats market during the forecast period. In 2017,luxury cars segment is estimated to be valued at more than US$ 5,000 Mn and is expected to witness steady growth in terms of revenue throughout the forecast period. On the other hand, in terms of Compound Annual Growth Rate, economy cars segment is expected to exhibit considerable growth rate over the forecast period.
In terms of value, the global auto ventilated seats market is anticipated to increase significantly due to a rise in global disposable income during the forecast period
With more than 6% CAGR, the global auto ventilated seats market is likely to be valued close to US$ 6,000 Mn in 2017. The absolute $ opportunity in this market is expected to achieve more than US$ 380 Mn in the year 2017.
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Key market segments covered in this report
- Economy Cars
- Mid-size Cars
- Luxury Cars
- Axial Fan
- Radial Fan
- North America
- Western Europe
- Eastern Europe
- Latin America