Auto Ventilated Seats Market

Auto Ventilated Seats Market: Economy Cars Vehicle Type Segment Anticipated to Increase at a Relatively High CAGR During the Forecast Period: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

  • 2017-09-21
  • REP-GB-5062
  • 331 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Auto Ventilated Seats Market

This study offers a comprehensive, 360 degree analysis on the Auto Ventilated Seats market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Auto Ventilated Seats market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Head area ventilation in luxury cars is trending the global auto ventilated seats market

The trend in North America

As the drivers spend most of their time sitting in the car seats, the manufacturers are investing their time and money in making seats that are more comfortable for the drivers. Modern technology has brought significant changes not only in the exterior of the cars but also the interiors. Manufacturers these days have started focusing on the inner comfort, as they intend to improve the experience of passengers within the car. Besides, with rising heat in the since last few years, one of the major problems faced by car drivers is the high temperature within the car cabins.  Even in colder regions, it is critical to maintain the in-temperature of cars, to ensure comfortable and safe driving. Seat ventilation with microclimate that maintains the well-being of long-distance drivers in particular, offers considerable benefits and added value.

The trend in Western Europe

Automotive manufacturers are focusing on developing ventilated headrest, which will provide more comfort to the driver during long journeys. For instance, Ebm-papst along with Mercedes-Benz, jointly developed a completely new type of seat ventilation system that provided head area ventilation. The headrest ventilations are used in Mercedes-Benz SLK and just with a touch of a button, cool air flows from the special ventilations openings which are made into the headrest, and the air flows out of the ventilation ducts to neck, throat and head area.

The trend in APEJ

Ventilated seats have become very popular option especially for those who live in regions with frequent change on seasons. Manufacturers have realized that car buyers look for ventilated option and tend to opt for the ventilated seats if they live in states with extreme temperature ranges. Many manufacturers nowadays have option of ventilated seats in their passenger vehicles at a price the customers can afford. For instance, Jeep, Dodge, Ford, Lexus, Hyundai, and Chevrolet are few of those passenger vehicles which encompass the feature of ventilated seats.

The trend in Japan

The ideal design of driver seats in the car can be achieved by combining the ergonomics with the other technical description of the design. The muscular movement of driver also has to be taken into account while designing the comfort of the seat. As the consumer expectations are rising for ergonomic designs in the seats, the demand for ventilated seats in turn is rising.  The ergonomic ventilated seats provides long distance travel seating and back comfort.

Luxury cars segment is expected to exhibit a healthy growth rate over the forecast period

In terms of value, luxury cars segment is projected to be the most attractive in the global auto ventilated seats market during the forecast period. In 2017,luxury cars segment is estimated to be valued at more than US$ 5,000 Mn and is expected to witness steady growth in terms of revenue throughout the forecast period. On the other hand, in terms of Compound Annual Growth Rate, economy cars segment is expected to exhibit considerable growth rate over the forecast period.

In terms of value, the global auto ventilated seats market is anticipated to increase significantly due to a rise in global disposable income during the forecast period

With more than 6% CAGR, the global auto ventilated seats market is likely to be valued close to US$ 6,000 Mn in 2017. The absolute $ opportunity in this market is expected to achieve more than US$ 380 Mn in the year 2017.  

Auto Ventilated Seats Market: Global Industry Analysis (2012–2016) and Opportunity Assessment (2017–2027)” is the new report published by Future Market Insights for the assessed period of 10-years, i.e. 2017-2027. The luxury car segment is expected to witness significant investments in technology over the projected period. The main objective of this 10-years report is to provide updates and market opportunities in global auto ventilated seats market. We have analysed the global auto ventilated seats market to estimate and comprehend the overall scenario of the market. The report is categorised into four segments based on vehicle type, fan type, end user and region. It calculates the global auto ventilated seats market in terms of value (US$ Mn).

Cost structure and value chain analysis – Two important elements of this report

The report is mainly based on value chain and cost structure analysis. It starts with an executive summary of global auto ventilated seats market. Our team have analysed the key trends, drivers and restraints from the supply and demand acuity under this particular section of the report. This new publication has included auto ventilated seats market definition to understand the entire process and its components for market analysis along with the product lifecycle of auto ventilated seats. Furthermore, an estimation over market size and percentile share for various segments in the global auto ventilated seats market is provided with the cost structure analysis.

The market has been tracked from the supply side and the demand size has been considered to triangulate the approach. Macroeconomic indicators such as GDP, automobile production, automobile sales, vehicle parc, urbanisation, disposable income have been considered. Top-down approach has been used to assess market numbers for each vehicle type, and fan type category, while Bottom-up approach has been used to counter-validate the reached market numbers and end-user -wise market numbers. In the final segment of the report, the global auto ventilated seats market landscape is encompassed to provide report viewers with a dashboard outlook, based on classifications of providers through the value chain, presence in an auto ventilated seats product portfolio and key differentiators.  

Key market segments covered in this report

Vehicle Type

End User

Fan Type


  • Economy Cars

  • Mid-size Cars

  • Luxury Cars


  • OEMs

  • Aftermarket


  • Axial Fan

  • Radial Fan


  • North America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • Latin America

  • MEA


Our exclusive research methodology

To compute the market size, the report analyses total auto ventilated seats production and sales in global market. The figures are validated by accessing the supply side and estimated the revenue created from auto ventilated seats products. It is further authenticated through secondary research, and qualitative inputs from primary respondents are incorporated to arrive at the appropriate market size. The number of OEMs, Tier I, II and III players across globe are tracked and their revenue from auto ventilated seats is estimated. When developing the market estimation, current market sizing has been done at the initial stage that forms the foundation to calculate the market size for the next ten years. Based on the aspects of the market, we reached the conclusion depending upon various analysis results based on the supply side and demand side. However, quantifying the market across the above-mentioned segments and regions is more a matter of quantifying expectations and identifying opportunities rather than explaining to them after the forecast has been completed.

Another key feature of this report is the thorough analysis of the global auto ventilated market and its revenue forecast in terms of the absolute dollar. This is traditionally unnoticed while forecasting the market. However, absolute dollar opportunity is critical in evaluating the opportunities that a provider can look to achieve, as well as to classify potential resources from a sales viewpoint in the global auto ventilated seats market.

COVID -19 : Impact Analysis

Request the coronavirus impact analysis across industries and markets

Request Covid -19 Impact

Get in touch

Harish Tiwari

Global Head - Business Development

Akshay Godge

Client Partner - Global Business Development

Our Clients


See how our work makes an impact.

At FMI, we design strategies that are adaptive, impactful, and implementable.

Request Sample Ask An Analyst Request Special Price Request Methodology