Automotive Appearance Chemicals Market

Automotive Appearance Chemicals Market Analysis and Review by Sales Channel—Aftermarket and Original Equipment Manufacturers (OEMs) for 2021-2031

Automotive Appearance Chemicals Market Snapshot

[277 Pages Report] Increasing automotive sales across the globe and the rising focus on improving the aesthetic appearance of vehicles are expected to push sales in the automotive appearance chemicals market. Considering this, Future Market Insights (FMI) has projected the market size to top US$ 41.7 Bn in 2031.  Demand in the market is expected to increase at 4.9% CAGR between 2021 and 2031.

Amid soaring competition, top 5 players comprising 3M Company, PPG Industries, Sasol Ltd., BASF SE and DuPont de Nemours, Inc. are expected to account for 40-45% of the automotive appearance chemicals market over the forecast period.

2016-2020 Automotive Appearance Chemicals Market Outlook Compared to 2021-2031 Forecast

Demand for automotive appearance chemicals slumped between 2016 and 2020, registering 0.8% CAGR, according to FMI. The outbreak of COVID-19 pandemic stagnated demand for automotive, which had a negative impact on sales of automotive appurtenance chemicals.

However, with recovery of transport and logistics, improvements in supply chains, positive demand outlook is on card for the automotive appearance chemicals market. FMI has forecast sales to grow year-over-year by 4.2% between 2020 and 2021.

Increment in government initiatives to encourage the production of automobiles and rapid industrialization in developing economies such as India, China, and Brazil are expected to spur demand for automotive appearance chemicals in the forthcoming years.

Moreover, increasing awareness regarding adverse effects of using toxic products on the environment and human health is propelling demand for eco-friendly alternatives. Consumers are getting more conscious about health and environmental protection responsibilities, which is compelling manufacturers to develop sustainable and eco-friendly automotive appearance chemicals.

Owing to aforementioned factors, FMI has forecast the sales of automotive appearance chemicals to grow at a CAGR of 4.9% over the forecast period.

Emerging Countries to Register Lucrative Sales Opportunities

Economic growth across emerging economies like India, China, Brazil, Mexico, and others is elevating the demand for automotive appearance chemicals. Government initiatives undertaken to encourage industrialization and automobile production in the regions such as Latin America, East Asia, and South Asia Pacific are expected to create robust opportunities for automotive appearance chemicals during 2021-2031.

However, government regulations imposed on the use and production of synthetic chemicals is a longstanding challenge for automotive appearance chemicals producers. Consequently, market players are gradually shifting to organic sources as raw materials.

Transition from synthetic to organic chemicals holds the key to succeed in the automotive appearance chemicals market.

What Is the Impact of the COVID-19 Crisis on the Automotive Appearance Chemicals Market?

The outbreak of the global COVID-19 pandemic has had a significant impact on the automotive appearance chemicals market. Given the large-scale travel restrictions and stay-at-home (lockdown) scenarios, road travel and usage of automotive vehicles reduced drastically for a large part of the year 2020.

This led to muted demand from end users and pushed the global year-over-year growth of the automotive appearance chemicals towards negative territory. Significant fall in automotive production volumes also contributed to the demand side crisis.

However, with the government initiatives and vaccination drives being conducted on war footing in many countries, the situation improved in the latter half of 2021, with demand rising at a steady pace. The market is expected to enter make a full recovery by the end of 2022.

Country-wise Insights

Why Demand for Automotive Appearance Chemicals is Rising in the U.S.?

In 2021, the U.S. automotive appearance chemicals market is register 4.5% year-on-year, growth. North America is a highly lucrative market for automotive appearance chemicals owing to strong presence of various automobile manufacturers.

The U.S. is expected to continue its dominance in the region over the forecast period, accounting for maximum sales in North America through 2031. The U.S. is one of the leading countries in terms of production as well as sales of automobiles across the globe.

Rising automotive production in the country, as well as a large vehicle-on-road fleet on road makes the country a lucrative market for automotive appearance chemicals market. Moreover, the U.S. witnesses much more spending per capita on aftermarket automotive customization, maintenance & cleaning than many other developed economies, thus boosting the market further.

How Will the Automotive Appearance Chemicals Market Expand Across Germany?

Consistently growing middle class population across the globe is elevating the demand for automobiles across the globe. Germany is a prominent country for automotive industry. Rise in demand for automobiles impacts the country’s market upto a certain extent. German automotive manufacturers are engaged in expansion activities in order to cater the demand for automobiles. With consistent rise in production of automobiles in the country demand for automotive appearance chemicals is also expected to rise at equitable rates. Future Market Insights is anticipating that demand will grow at 4.2% CAGR in Germany for the upcoming assessment period of 2021-2031.

However, various stringent regulations imposed over use of harmful raw materials for producing automotive appearance chemicals is a longstanding challenge for the manufacturers which is restraining the growth rate in the market.

How Lucrative is the Automotive Appearance Chemicals Market in China?

China is expected to lead the East Asia automotive appearance chemicals market, accounting for over 60% of the market share. China is single the largest producer of automobiles across the globe, accounting for more than 30% of the global vehicle production.

Also, the country is the largest market in demand terms for automotive vehicles, recording sales of more than 16 million cars in the first eight months of 2021 alone. Such factors are expected to create lucrative opportunities for sales of automotive appearance chemicals over the forecast period in the country.

China is leading country in terms of population across the globe, and such a vast & fast urbanizing population immense demand for automobiles and associated products such as appearance chemicals. Thus China is one of the highest potential markets for automotive appearance chemicals manufacturers.

Category-wise Insights

Windshield Washer Fluids to Remain Highly Sought After

Future Market Insights in its latest report on global automotive appearance chemicals has segmented the market into five product types namely, polishes, windshield washer fluids, soaps, coatings, and car wax.

Based on product type, sales of windshield washer fluids are projected to grow at a 4.2% CAGR through 2031, and is expected to create new revenue generation opportunities worth nearly USD 8 billion during the period 2021-2031.

Windshield washer fluids are the most commonly used product type of automotive appearance chemicals. Windshield washer fluids are used regularly to clean the vehicle windshield, and ranks high in terms of both volume used and frequency of usage. Given its direct impact on visibility while driving, the usage of windshield washer fluids is common across all types and classes of vehicles. Owing to such factors, windshield washer fluids is dominant product type in automotive appearance chemicals.

Passenger Vehicles to Account for Highest Automotive Appearance Chemicals Sales

In terms of vehicles type, demand for automotive appearance chemicals in the passenger vehicles segment is slated to rise at a 5.1% CAGR, opines FMI. Owing to a consistent rise in urban population across the globe, demand for passenger cars is growing at a substantial rate.

To maintain a vehicle, it’s necessary to wash, wax, and polish it regularly, as the vehicle experiences continuing wear and tear due to external weather conditions. Owing to these factors, sales of automotive appearance chemicals for passenger cars is projected to account for 70.0% of the total market share in 2031.

Sales of Automotive Appearance Chemicals through Aftermarket to Gain Traction

Automotive appearance chemicals used during the production of automobiles are sold through original equipment manufacturers (OEM), while products required for regular maintenance of vehicle are sold through aftermarket channels.

Automotive appearance chemicals are mostly used for maintenance of a vehicle after a certain time to regain the polish or shine of the vehicle, which are generally sold by the aftermarket. The aftermarket segment is anticipated to account for about 95% of the total automotive appearance chemicals market.

Competitive Landscape

The global automotive appearance chemicals market is highly competitive, with key players accounting for about 40%-45% of the market share. Leading players are investing in strategic acquisitions, mergers, and collaborations to expand their distribution network and global footprint. For instance:

  • In April 2021, PPG announced the acquisition of automotive coating manufacturer Cetelon Lackfabrik GmbH. Cetelon designs and produces a broad range of cover systems, including some unique technology, for the wheel industry.
  • In Jan 2019, Energizer Holdings, Inc. announced that it has purchased the global car care business of Spectrum Brands.

The latest study conducted by Future Market Insights covers all the strategies and success factors of key manufacturers of the market.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value and Kilo Tons for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, Poland China, Japan, South Korea, India, ASEAN, ANZ, GCC Countries, Turkey, and South Africa,

Key Segments Covered

Product Type, Vehicle Type, Sales Channel, and Region

Key Companies Profiled

  • PPG Industries
  • 3M Company
  • Energizer Holdings Inc.
  • Kao Corporation
  • Jax Wax Inc
  • SONAX GmbH
  • Malco Products Inc
  • Koch-Chemie GmbH
  • Mothers Polishes Wax Cleaners Inc
  • Koster Keunen Inc
  • The Darent Wax Company Ltd.
  • Future Developments (Manufacturing) Ltd.
  • Northern Labs Inc.
  • CRC Industries
  • Sasol Ltd
  • Altro Limited
  • Turtle Wax Inc
  • DuPont de Nemours, Inc

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the current automotive appearance chemicals market value?

    The automotive appearance chemicals market reached a valuation of US$ 25,968.7 Mn in 2021.

  • At what rate did the automotive appearance chemicals market grow between 2016 and 2020?

    The automotive appearance chemicals market experienced stagnated growth, exhibiting a 0.80% CAGR between 2016 and 2020.

  • What are the key trends driving automotive appearance chemicals sales?

    Rising awareness regarding sustainable and eco-friendly products, coupled with increasing expenditure to maintain the aesthetic appeal of vehicles are key trends driving automotive appearance chemicals sales.

  • Who are the leading players in the automotive appearance chemicals market?

    Leading players operating in the automotive appearance chemicals market include 3M Company, PPG Industries, Sasol Ltd., BASF SE and DuPont de Nemours, Inc.

  • What will be the demand outlook for North America Automotive appearance chemicals market?

    North America automotive appearance chemicals market is anticipated to witness steady growth during the forecast period, exhibiting a 4.30% CAGR.

  • What is the market share of leading players in automotive appearance chemicals market?

    Top players in the automotive appearance chemicals market are estimated to account for approximately 40-45% of the total market share.

  • What will be the automotive appearance chemicals market share in Europe?

    The automotive appearance chemicals market in Europe is expected to grow at a 3.8% CAGR through 2031. 

  • What is the current market share of Japan and South Korea in the global automotive appearance chemicals market?

    Japan and South Korea will collectively account for 4.4% of the total market share.

Automotive Appearance Chemicals Market by Category

By Product Type:

  • Polishes
  • Windshield Washer Fluids
  • Soaps
  • Coatings
  • Car Wax

By Vehicle Type:

  • Passenger Cars
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)

By Sales Channel:

  • Aftermarket
  • Original Equipment Manufacturers (OEMs)

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

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Automotive Appearance Chemicals Market