Over the years, the convenience food market has made life easier for man, owing to its ability to provide a complete meal that has been pre-prepared, and requires little or no further preparation by consumers before it can be consumed. People are attracted to this kind of meal due to the lack of cooking skills, fatigue, and change in consumers' demography (increasing urbanization, especially in the Asia Pacific). The global packaged and processed food industry is expected to experience significant growth in the next few years owing to consumers' lifestyles.
Convenience Food Market Driven by Change in Consumer Lifestyle
The demand for dinner time solutions by present-day consumers is increasing rapidly, as meal consumption behavior amongst consumers is shifting drastically. While individuals increasingly lack the time and skill to prepare food in their homes, many consumers are willing to spend money in the ready to eat market. And this factor has increased the demand for convenience food retail market.
The corona-virus pandemic is another driving force changing the lifestyle of consumers towards consuming convenience foods because most nations are forced to restrict movement and lockdown their borders. The need for pre-prepared meals is paramount within this period, especially in the US, where the pandemic is hitting the nation hard.
This factor is restructuring the human lifestyle as well as growing the convenience food market, and this is what food and beverage industries are using as leverage to increase their production during this period as the demand for their products is rising steadily
Robust Government Initiative to allow COVID-19 Pandemic Favour The Sales of Ready to Eat Food
In the current scenario, the demand for convenience foods is gaining a significant boost from governments giving the order that only supermarkets and formally registered markets should remain open so that consumers' daily necessities can be easily accessed.
A lot of people believe that the spike will be short-lived as preventive measures are put in place to stop the spread of the coronavirus so that life can be back to normal. But experts believe that humans are always striving towards living a convenient lifestyle, and this is what the pandemic has caused, so the effect of this on the convenience food market will be long-lasting.
Convenience Food Market Restraints
One of the significant challenges faced by the convenience food retail market is the lack of proper storage, processing, and packaging facilities, which are often threats to frozen foods. The increase in the number of stringent regulations is another force restricting the market from growing. Companies are finding it challenging to abide by the rules and regulations given by governments. Lastly, people are becoming more conservative in consuming convenience foods due to their exposure to the side effects of the preservatives. And if proper amendments are not out in place to curb these restraints, the convenience food retail market might experience a decline in the global market.
Convenience Food Market: Region-wise Analysis
Europe remains the primary market for convenience retail food as consumers in the UK live busy and hectic lifestyles, reducing their time to prepare food. This lifestyle has made people from this region switch to consuming frozen foods, dried and canned meals.
In addition to the UK, countries in North America and Europe are significant markets for convenience food. The change in consumer lifestyle due to the pandemic will fuel the growth of these regions.
Convenience Market: Competitive Landscape
- Amy's Kitchen, Inc.
- Cargill, Incorporated
- ConAgra Foods, Inc.
- General Mills, Inc.
- Tyson Foods, Inc.
- Mondelz International, Inc.
- Kraft Foods Group Inc.
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Convenience Food Market Segment Analysis
The convenience food market can be segmented on the following basis:
- Frozen foods
- Canned foods
- Ready to eat snacks
- Chilled foods
- Supermarkets and hypermarkets
- Departmental stores
- Mom and Pop shops
- Convenience stores
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- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
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