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Herb Infused Water Market

Market Insights on Herb Infused Water covering sales outlook, demand forecast & up-to-date key trends

Herb Infused Water Market by Type, Application & Region | Forecast 2023 to 2033

Herb Infused Water Market Outlook (2023 to 2033)

The global Herb Infused Water Market is expected to reach a market valuation of USD 22,784.46 Million by the year 2023, accelerating with a CAGR 6.2% by 2023 to 2033. Herb Infused water sales are likely to account for a part of the demand in the global fragrance market, valued at approximately USD 41,579.95 Million in 2033.

Herb infused water is basically a functional beverage containing pure water immersed with herbs in it. Herbal infusions have been a popular practice among naturopaths, herbalists and health practitioners for years now to extract the healing and medicinal properties of the herbs.

These herbs can be added fresh or dried. Herb infused water has emerged as a tasty and healthy way of keeping the body hydrated. This herb infused water possessing zero calories not only offers nutritional benefits but also adds extra flavors to it. As these herb infused water adds rich flavors and aroma to the water, it enhances the taste as well as gives a refreshing and gentle feel.

Further, Herbs has been known for years for its medicinal, nutritional and weight loss properties and is generally been added in foods, salads, juices, and medicines to enhance its flavours, give them a minty and refreshing touch and to supplement extra nutritional values in it.

Herb Infused Water Market Size (2023E)

USD 22,784.46 Million

Herb Infused Water Market Projected Size (2033F)

USD 41,579.95 Million

Value CAGR (2023 to 2033)

6.2 %

Future Market Insights projects the market to remain lucrative, exhibiting growth at 6.2% CAGR between 2023 and 2033 in comparison to the CAGR of 3.3% posted between 2018 and 2022. These lesser known herb infused water has become popular in the recent years owing to its widespread applications such as a health drink, energy drink, in weight loss and as a refreshment drink.

Some of the popular herbs added to herb infused water include Basil, Rosemary, Thyme, Sage, Mint and several others.

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How Do the Herb Infused Water Market's Historic and Future Outlook Compare?

Herb Infused water sales grew at a CAGR of 3.3% between 2018 and 2022. The period marked the entry of various market players and product innovations.

Historically, the herb-infused water market has been relatively small and niche, but it has been growing steadily in recent years due to increasing awareness of the health benefits of herbs and natural ingredients. The market has been driven by a variety of factors, including increasing demand for healthier and more natural beverage options, the rise of the functional beverage trend, and the popularity of plant-based diets. This growth will be driven by factors such as increasing demand for healthy and natural beverage options, rising consumer awareness of the health benefits of herbs and natural ingredients, and the growth of the overall functional beverage market.

Overall, the historic and future outlook of the herb-infused water market suggests that it is a growing and promising industry that is likely to continue to see growth in the coming years. However, as with any industry, there are potential challenges and uncertainties that could impact future growth, such as changing consumer trends or economic conditions.

Growing dependency on food & beverages infused with natural ingredients and health awareness paving way for Herb Infused Water Market demand

The health beneficial qualities of herb infused water such as quickly healing wounds, minimizing blood sugar, implementing weight loss, and more is driving its market globally. Further, another major factor driving the market for herb infused water is its function as a detox water.

These detox water is popularly used these days for removing toxins from the body, improving the skin complexion, implementing better digestive health and majorly for promoting weight loss. Thus, the demand for herb infused water as a detoxing agent is widely growing worldwide owing to the rising consciousness among consumers to look good and reduce weight primarily due to the increasing impact of social media and internet.

In addition, the development of product packaging’s that are travel-friendly is also propelling the growth of herbs infused water owing to the ease in carrying them, thus broadening its applications such as a refreshing drink in summers for long trips.
Thus, Future Market Insights predicts a substantial growth of Herb Infused Water Market in the given forecast period.

Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Country Wise Insights

Regions North America
Countries United States
Value CAGR in % (2023) 4.0
Value Share in Market (2023) 34.2%
Regions Europe
Countries United Kingdom
Value CAGR in % (2023) 4.4
Value Share in Market (2023) 21.3%
Regions Asia Pacific
Countries India, Japan
Value CAGR in % (2023) 3.5, 3.6
Value Share in Market (2023) 10.4%, 7.7%

The Dominance of the European Countries in Herb Infused Water Market

Europe has historically been a dominant player in the Herb Infused Water Market and is expected to continue to hold a significant share of the market in the coming years.There are several factors that have contributed to Europe's dominance in the Herb Infused Water Market, including:

Rich history of herbalism: Many European countries have a long history of using herbs and natural ingredients for medicinal and cosmetic purposes. This has created a strong culture of herbalism and a wealth of knowledge and expertise in the use of natural ingredients.

Strong demand for natural and organic products: Consumers in Europe are increasingly seeking out natural and organic products and are willing to pay a premium for them. Further, the easy availability of these herbs in almost every nation and very low production and manufacturing cost gives opportunities to many global market leaders in healthcare, dietary and food & beverages industry to invest and grow their revenues in herb infused water.

Stringent regulations: Europe has some of the most stringent regulations governing the use of cosmetic ingredients in the world. This has led to a focus on safety and quality in the production of Herb Infused water, which has helped to build a reputation for excellence in the market.

Overall, these factors have contributed to Europe's dominance in the Herb Infused Water Market, and the region is expected to remain a major player in the market in the years to come.

What is the outlook for the Herb Infused Water Market in Japan?

Japan has a long history of using herbs for medicinal purposes, and many traditional Japanese remedies include herbal ingredients. This has led to a growing interest in herb-infused beverages, such as tea and water, as consumers seek out natural and healthy alternatives to sugary drinks.

In addition, the Japanese government has launched initiatives to promote healthy eating and drinking habits among consumers, which is likely to further boost demand for herb-infused water and other healthy beverage options.

Overall, the outlook for the herb-infused water market in Japan is positive, with experts predicting steady growth in the coming years. However, as with any market, there may be challenges and uncertainties that could impact future growth, such as changes in consumer preferences or economic conditions.

What are the factors driving the USA in Herb Infused Water Market?

There are several factors driving the USA Herb Infused Water Market, including:

Demand for natural and organic goods is rising as American consumers become more aware of the possible dangers of synthetic products and look for natural and organic alternatives.

Natural personal care product use on the rise: In the United States, the use of natural components in personal care products is on the rise. Currently, homemade fruit and herbs infused water is trending in several developed nations signifying the imminent potential for herbs infused water market.

Increasing environmental awareness: Consumers in the USA are becoming more environmentally conscious and are seeking out products that are sustainable and eco-friendly. Herb Infused water are perceived as more environmentally friendly than flavoured beverages, which is driving demand for these natural ingredients.

Overall, the Herb Infused Water Market in the USA is likely to experience continued growth over the next decade.

Category wise Insights

Adjacent Markets Overview

Herbs and Spices Market:


Herbs and Spices Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 243 Billion

Growth Factor

Increasing demand for unique aromatic food experiences by today’s customers is boosting food experimentation by recipe developers.


Growing awareness regarding the medicinal and physiological benefits of herbs and spices, such as antiviral and antibacterial properties

Key Trends

Anthatging trend proposes that food can be used as a medicine; for instance, incorporating cholesterol-lowering herbs and spices in the diet

Herbal Tea Market:


Herbal Tea Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 7.34 Billion

Growth Factor

Due to an increase in awareness about health and nutrition, the herbal tea market has gained traction in recent years.


With the rise of the health industry in recent years, the rise of fat-burning tea has unwittingly contributed to the growth of the market by stimulating the rise of the health industry.

Key Trends

A ready-to-drink variant is also being introduced in the market in order to increase the company's overall sales. Innovative marketing strategies and endorsements from celebrities are also expected to fuel market growth in the coming years.

Herbal Supplements Market:


Herbal Supplements Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 191 Billion

Growth Factor

People are looking for alternatives to prescription drugs and other synthetic products. While some people are sceptical about the benefits of herbal supplements, many others swear by them.


The pharmaceutical industry's expansion will benefit the herbal supplement business in these areas.

Key Trends

The growing popularity of clean label makeup products and skin creams is driving industry participants to incorporate natural and plant-based compounds like curcumin, which is generating revenue in the cosmetics market.

Category Trends in Product and End Use of Herb Infused Market in the Forecast Period

The herb-infused water market is a type of functional water within the food and beverage industry. A recent report suggests that the flavored functional water segment will dominate the flavored water market during the forecast period.

Although there is no available data on specific trends for herb-infused water, industry experts predict that consumers will continue to seek out unique and international flavors in 2023. The most notable trend identified by experts is the increasing popularity of citrus flavors, sweeter spirit-based cocktails, and flavors used in ready-to-drink beverages.

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Market Players

The global Herb Infused water has progressed on the outline of new product innovations and will continue to grow the same way during the period of forecast. Producers could emphasis on producing innovative products while complying with guidelines and regulations for food grade material usage.

Some of the key players operating in the global Herb Infused Water Market are Hint Inc., Treo Brands LLC, Uncle Matt's Organic, Detox Water, Disruptive Beverages Inc., HERB + ORCHARD, and Infused waters among others.

Scope of the Report



Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, and the Middle East & Africa

Key Countries Covered

USA, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, India, India, Thailand, USA, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.

Key Segments Covered

Type, Application, Region

Key Companies Profiled

  • Coca-Cola Company
  • PepsiCo Inc.
  • Nestle Waters
  • Danone SA
  • Tata Global Beverages Limited
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Dr. Pepper Snapple Group
  • Hint Inc.
  • The Alkaline Water Company Inc.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Herb Infused Water Market by Category

By Nature:

  • Organic Herb Infused Water
  • Conventional Herb Infused Water

By Packaging:

  • Glass bottles
  • PET bottles
  • Jars
  • Others

By Herb Type:

  • Mint
  • Basil
  • Rosemary
  • Thyme
  • Sage
  • Ginger
  • Lavender
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

Throughout the forecast period, the Herb Infused Water Market is expected to grow at a CAGR of 6.2%

By 2033, the Herb Infused Water Market is expected to be worth USD 41,579.95 Million.

The growth will be driven by factors such as increasing demand for healthy and natural beverage options, rising consumer awareness of the health benefits of herbs and natural ingredients, and the growth of the overall functional beverage market.

Currently, the North American region is at the top of the market share of Herb Infused water.

Some of the key players in the Herb Infused Water Market are Givaudan SA, Symrise AG., Firmenich SA., IFF, Fine Fragrance Private Limited, Alpha Aromatics, VERMA FRAGRANCE INDUSTRIES, S H Kelkar and Company Limited, COSCENTRIX, MANE, and other players.

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Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Herb Infused Water Market