MEA Cloud Integration Market

MEA Cloud Integration Market Outlook 2022 - 2032

The MEA cloud integration market revenue totalled ~US$ 178.2 Mn in 2021 and is estimated to reach ~US$ 835.8 Mn by 2032, growing at a CAGR of 15.2% for 2022 – 2032.

Cloud integration is a system of technologies and tools that connect different applications, repositories, IT environments and systems to exchange data and processes in real time. Cloud integration is also known as cloud systems integration, cloud-based integration, cloud data integration and iPaaS. Deployments that are done completely in cloud or in hybrid are both considered as the cloud integrated. The ultimate goal is to act as a cohesive IT infrastructure that optimizes the flow of data. Once combined, the data and integrated cloud services can be accessed from multiple devices over a network or the Internet.

2017-2021 MEA Cloud Integration Market Demand Outlook Compared to 2022-2032 Forecast

The MEA cloud integration market demand is estimated to grow at a 15.2% CAGR between 2022 and 2032 in comparison with 13.3% CAGR registered during the historic period (2017-2021).

Cloud integration solutions are designed to improve connectivity, break down data silos and transparency, and ultimately streamline business processes. Data integration tools are the answer to the need to exchange data and integrate information components between cloud-based applications.

Cloud integration has become more popular as the use of software as a service (SaaS) solutions continuously growing.

Growing Demand Amongst the Enterprises for Streamline Business Processes and Rise of Big Data Technologies

Streamlining business processes removes unnecessary steps, adopts different methods and uses new technologies to maximize performance and improve efficiency. A business needs to be flexible and economical. By streamlining repetitive tasks, employees no longer have to wait on each other to perform interdependent processes. Employees receive automatic notifications when tasks need to be completed instead of sending requests to different departments.

Furthermore, the advent of big data technology, organizations has recognized the benefits of using big data with full potential and are investing in big data technologies as well as in cloud integration. Increased customer and expansion of the new markets, organizations are having many challenges to deal with the rapidly growing data sources. The growing data sources include internal data sources such as customer relationship management (CRM), enterprise resource planning (ERP), human capital management (HCM), financial transactions from various departments as well as external data sources like cloud and web data sources, which has formed few information silos. Thus driving the growth for the cloud integration market during the forecast period of 2022-2032.

Sudip Saha

Principal Consultant

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Country-wise Insights

Saudi Arabia is one of the leading country in the MEA region

The cloud integration demand in the Saudi Arabia is expected to grow at around 16.4% CAGR during the forecast period. Growth of cloud integration system is limited domestically compared to other technologically advanced countries. However, Saudi Arabian businesses are showing positive signs and tend to adopt cloud integration system. The growth of cloud integration system is primarily driven by initiatives by local government agencies to drive adoption of new technologies and raise awareness among businesses of the benefits of cloud integration system based enterprise applications. Cloud integration providers are focusing on expanding their presence in Saudi Arabia through partnerships with local providers, which should further drive the adoption of cloud integration system in the country.

Rapid digitalisation in South Africa is Fuelling the growth of Cloud Integrated services

The South Africa cloud integrated market accounted for the highest market share of 30.7% in 2021. Owing to the rising government initiatives as well as investments in ICT for digital transformation, increasing use of Cloud integration technologies and rapid digitalization and Bring Your Own Device (BYOD) are likely to drive the South Africa cloud integration services market over the forecast years.

Demand for cloud computing services is increasing in South Africa as organizations operating in various end-user industries move to the cloud integration. Enterprises are focusing on developing cloud strategies and deploying cloud-based solutions and services to improve the flexibility and scalability of their IT infrastructure and reduce operating costs.

Furthermore, large enterprises have already adopted cloud computing technologies, and some small organizations in South Africa are reluctant to move to the cloud due to lack of IT and data centre infrastructure and budgetary concerns. However, companies in this country tend to follow an operating expense business model rather than a capital expense business model. This is expected to increase the penetration of cloud integration system among end users in South Africa.

Category-wise Insights

How is the Cloud Integration Platform (iPaaS) Segment Faring in the Cloud Integration Market?

The cloud integration platform (iPaaS) segment holds the highest market share of 73.8% in 2021. Increasing adoption of digital solutions across most industries, technological advancements, and growing inclination of the banking sector towards cloud-based solutions are the major factors leading to the growth of the iPaaS segment.

The growing need of streamline BFSI sector operations has created a need for cloud-integrated solutions such as hybrid cloud, private cloud, and public cloud that will drive the growth of the cloud integration market. Increasing demand for scalability and faster deployment and digitization of business agility and workflows across various industries are other factors driving the growth of the iPaaS in cloud integration market.

What will drive demand growth for Cloud Data Integration in the Cloud Integration Market?

The cloud data integration segment holds the highest market share of 67.3% in 2021. Due to growing adoption by SMEs and increasing demand for cloud-based applications are some of the key parameters leading to increasing quantitative demand in the cloud data integration segment. Cloud data integration segment is one of the strong growth due to increasing demand from various industries.

Cloud data integration solutions enable enterprises to integrate data in various formats from various cloud sources. Cloud data integration solutions provide standard connectors to other cloud software systems and also include data cleansing, monitoring, and transformation capabilities. Thus, driving the growth of the cloud integration market for forecast period.

How Customer Relationship Management (CRM) is supporting the overall growth of the Cloud Integration Market?

The customer relationship management (CRM)is holds the highest market share of 27.4% in 2021. Owing to the increasing digitization, regulatory compliance, and increased demand for customer relationship management are driving the growth of CRM applications. In addition, adoption of cloud-based services in education and healthcare, increasing demand for digital payments, lower operating costs, lower implementation costs and increased efficiency are among the key drivers behind the growth of CRM application in cloud integration market.

However, privacy is not immune to cyber theft, which may hamper the growth of the market. Increasing demand for cloud-based CRM in the healthcare, education, and start-up sectors, along with new product launches, will make the cloud Integration market more profitable and will open multiple opportunities for the cloud integration market.

How Large Enterprise is fueling the growth of the Cloud Integration Market?

The large enterprise segment accounted for the largest market share of 65.8% in 2021. Owing to the greater flexibility, better collaboration, Lower operating costs and faster time to market are all driving demand for cloud integration.

Cloud integration enables businesses to delegate routine tasks to technology that can do them faster. As a result, an increase in deployments in large organizations to streamline operations is expected to support the growth of the segment. Rising number of large enterprises in both developed and developing countries will increase the demand for Cloud Integration services during the forecast period.

How BFSI sector is supporting the overall growth of the Cloud Integration Market?

The BFSI sector industry holds the highest market share of 24.1% in 2021. In the BFSI sector, online banking activity is on the rise and lenders are embracing digital transformation. Cloud integration plays a key role in this strategy. Cloud integration has helped companies in the BFSI sector reduce costs, drive innovation, strengthen customer relationships, and increase agility.

Adoption of cloud integration services for storing and managing consumer data is attributed to the expansion. Services such as online money transfers, payment gateways, digital wallets and unified customer experience are expected to play a key role in the BFSI industry and support the overall shift to cloud deployments.

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Competitive Landscape

The market is expecting to have over hundreds of start-ups developing and innovating consumer solutions and services. Such fragmented market is creating intense competition, forcing incumbents to continually update and adopt new developments in cloud offerings. Therefore, increased competition is expected to expand the market size and create more opportunities for market players.

• In April 2022, Salesforce brought customer relationship management (CRM) analytics to every industry. It is a PaaS model, Al-powered data and analytics solution which enables Salesforce customers across all industries to deliver predictive insights. A customer can put any data at the center of her CRM.
• In December 2020, Alibaba Group Holding Ltd has introduced a n hybrid-cloud method to improve security, compliance, reliability, scalability and other factors. The company offers the HBR (hybrid backup recovery) solution with enterprise storage capacity for the hybrid cloud backups. Connected to Alibaba's cloud storage to provide a seamless hybrid environment.

Scope of Report

MEA Cloud Integration Market by Category

By Solution:

• Cloud Integration Platform (iPaaS)
• Services
  • iPaaS Integration & Implementation
  • Consulting
  • Support & Maintenance

By Integration Type:

• Cloud Application Integration
• Cloud Data Integration

By Application:

• Customer Relationship Management (CRM)
• Marketing Automation
• Enterprise Risk Management (ERM)
• Human Capital Management (HCM)
• Database Management System (DBMS)

By Industry:

• BFSI
• IT & Telecom
• Healthcare
• Retail & eCommerce
• Government
• Education
• Others

By Country:

• GCC
• Tukey
• South Africa
• North Africa
• Rest of MEA