The global power rental market is expected to be valued at US$ 10.22 Billion in 2023. With the fast development of the industrial sector, coupled with the rising need for an uninterrupted and dependable power supply, the overall demand for Power Rental is projected to grow at a CAGR of 6.0% between 2023 and 2033, totaling around US$ 18.31 Billion by 2033.
Rising power consumption in various parts of the world is one of the major factors that is escalated to boost the growth of the power rental industry over the analysis period. In addition, the oil and gas sector is one of the most important industries where power generators are rented for use in infrastructure construction or during exploration and production. Moreover, growing awareness of the advantages of outsourcing power equipment is favorably benefiting the industry. Also, there is an increasing demand for scalable rental equipment that can deal with voltage sags and swells, as well as power outages.
Additionally, favorable government measures to extend metro and airport networks, as well as the deployment of hotels and retail malls are augmenting the demand for power renting in both established and developing countries. Other factors such as the increased deployment of renewables as an alternative power source to minimize carbon emissions are also projected to accelerate the market growth.
Data Points | Key Statistics |
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Power Rental Market Value 2023 | US$ 10.22 Billion |
Power Rental Market Projected Value (2033) | US$ 18.31 Billion |
Power Rental Market CAGR (2023 to 2033) | 6.0% |
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The global demand for power rental services is projected to increase at a CAGR of 6.0% during the forecast period between 2023 and 2033, reaching a total of US$ 18.31 Billion in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 3.2%. According to Future Market Insights, a market research and competitive intelligence provider, the Power Rental market was valued at US$ 9.65 Billion in 2022.
The growth of the power generator rental market will be driven by increased demand for temporary electrical power sources during festivals, events, and fairs in the forthcoming years. These power systems offer peak shaving, allowing various businesses to accurately allocate their power use between non-peak and peak hours.
Global industrialization and the increasing need for dependable electricity supply are some major key trends that are projected to fuel market growth in the near future. The utility and industrial sectors have increased the demand for energy rental generators, owing to the smaller power grids and restricted access to the main transmission network. Additionally, factors such as the implementation of favorable government programs to expand metro and airport networks, as well as an increase in hotel and retail mall buildings, is also accelerating the demand for power rental in both established and growing economies.
Increasing Demand for Backup Power Solutions to Fuel the Market Growth
As nations are aggressively preventing themselves off of fossil fuels, the evolution towards renewable energy sources is assembling pace all over the globe, mainly from coal, to meet their energy needs. As a result, investments in renewable technologies have progressively developed in the last few years.
Renewables can sufficiently meet the demand for clean energy globally but an inherent disadvantage of renewables is that they are intermittent. Since energy storage technologies are still in promising stages of development. Thus, backup power solutions are essential for uninterrupted power supply to industries and households.
Power rental services and equipment can fill this gap because they are easy to access, require minimal maintenance, and are cost-effective. This is a major factor that is expected to fuel the growth of the Power Rental Market during the forecast period.
High Usage of Rental Power in the Mining Industry to Accelerate the Market Growth
The mining industry is one of the major end users of rental power. The mining sites are not attached to the grid, they rely on generator sets that have been engaged temporarily. The rental generators are in modest demand in industrial businesses, when there is a requirement for extra power during peak load demand, when the existing power supply system, such as purchased generator sets, has to be sustained, or when there is a brief outage.
As a result, the mining industry with poor grid power supplies is severely reliant on the power rental market. Hence, the mining industry is anticipated to boost the growth of the market during the forecast period.
Increased Operational Expenditure of Diesel Generators to Restrain the Market Growth
Diesel generator sets are considered to be one of the most popular backup power solutions for many end-users such as oil & gas, and manufacturing, owing to their quick start-up time, low initial investments, less space requirement, and ease of installation and operation.
However, diesel generator sets entail high operating costs, which is mainly on account of the high cost of fuel. Fuel costs account for over 80% of the total life cycle cost of a diesel generator set. This has made diesel a less cost-efficient solution for backup, especially in view of the drop in solar power prices. This is one of the major factors that is expected to hamper the growth of the power rental market during the forecast period.
Stringent Government Regulations to Limit the Market Growth
Stringent governmental norms have been imposed for diesel fuel globally to reduce emissions and meet environmental regulations. With growing environmental concerns each country has come up with its own set of regulations and policies to reduce air pollution. This is the major factor that is anticipated to restrain the market growth over the analysis period.
Increased Investments in Mining in the Region to Fuel the Market Growth
The Power Rental Market in North America is expected to accumulate the highest market share of 35% in 2023. North America is the most lucrative region along with the highest market share. Factors such as the rising investments in mining, construction, oil and gas, and related exploratory operations are projected to escalate the demand for the power rental market in North America.
The growing uncertainty of power supply provided by small-scale power grids, along with limited access to the essential transmission network, has raised the demand for rental generators in the utility and industries. In addition, there is a growing need for readily available rental equipment that can help overcome the issues associated with swells, voltage sags, and power outages.
Furthermore, favorable government initiatives to extend metro and airport networks, as well as the construction of hotels and shopping complexes, would raise demand for power renting in both existing and upcoming markets. Other factors to consider include rising renewables deployment and the utilization of natural gas-powered generators. The region is expected to hold a CAGR of 5.9% over the forecast period.
Increase in Construction Activities in the Region to Augment the Market Growth
The power rental Market in Asia Pacific is expected to accumulate a market share value of 33.2% in 2022. Currently, in Asia Pacific, China holds a significant market share by value in the global market. China is among the key countries for mining activities. China was also reported to hold more than a 20% share of the global mining industry in the year 2018. The manufacturing sector in China is also growing at an appreciable rate mainly driven by abundant raw material availability and economic labor costs.
Attributed to these factors, the demand for rental power is anticipated to remain high and the market in China is expected to hold a lion’s share of the global market. On the other hand, construction activities in the region are growing at steady rates in the region. All these factors are expected to boost regional market growth.
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501 to 2,500 KW Segment to beat Competition in Untiring Market
On the basis of power rating, the global Power Rental market is dominated by 501-2,500 KW, which accounts for a share of 32%. This growth is attributed to the critical need for emergency power in heavy-duty applications. The segment is expected to hold a CAGR of 5.9% over the analysis period.
The generators with the power of 501 to 2,500 KW can be used to provide standby power as well as continuous power supply during outages peak shaving. Furthermore, developing countries face power outages more frequently than developed nations. This is due to poor transmission and distribution infrastructure as well as older power plants. To ensure that electricity is easily and reliably accessible to all industries, utility-scale power generation plants have been set up in some parts on a rental basis, which is driving the market.
Diesel Segment to Drive the Power Rental Market
Based on the Fuel, the diesel segment is expected to witness a significant growth of 30% in 2022, and the trend is expected to continue during the forecast period. Diesel generators are widely preferred by key players involved in the mining, oil and gas, and manufacturing sectors. The surplus availability and economical pricing of diesel fuel are among the key factors for the high demand for diesel generator sets for meeting temporary power demand. Moreover, regions such as Latin America, Asia Pacific, the Middle East, and Africa have a weak infrastructure for gas and liquefied petroleum gas pipelines, which adds to the growth in the demand for diesel generators in these regions.
However, regions such as Europe and North America are focused on reducing carbon emissions and are thus strengthening regulations related to the use of diesel. This is expected to retard the global diesel generator rental market growth marginally over the forecast period. The segment is expected to hold a CAGR of 5.8% over the analysis period.
Prominent players in the Power Rental market are Herc Rentals Inc., Atlas Copco, APR Energy Ltd., Generac Holdings, United Rentals Inc., Caterpillar Inc., Aggreko Plc., Ashtead Group Plc., Cummins Inc., Wacker Neuson, Kohler Co., Soenergy International, Bredenoord, Allmand Brothers Inc., and Multiquip, Inc., among others.
Recent Developments:
Report Attributes | Details |
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Growth Rate | CAGR of 6.0% from 2023 to 2033 |
Market Value in 2023 | US$ 10.22 Billion |
Market Value in 2033 | US$ 18.31 Billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ Billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization & Pricing | Available upon Request |
As of 2022, the market for Power Rental was valued at US$ 9.65 Billion, as per FMI
By 2023-end, sales of Power Rental closed at a value of US$ 10.22 Billion.
From 2018 to 2022, Power Rental demand expanded at a CAGR of 3.2%
From 2023 to 2033, Power Rental sales are expected to flourish at a CAGR of 6.0%
By 2033, the market value of Power Rental is expected to reach US$ 18.31 Billion
By Power Rating, the 501-2,500 KW segment of the Power Rental constitutes the bulk of the market share of 32% in 2022
By Fuel, the Diesel segment dominates the market with a share of 30% in 2022.
1. Executive Summary | Power Rental Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Billion) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Billion) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Power Rating 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Billion) Analysis By Power Rating, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Billion) Analysis and Forecast By Power Rating, 2023 to 2033 5.3.1. <75 KVA 5.3.2. 75-375 KVA 5.3.3. 375-750 KVA 5.3.4. >750 KVA 5.4. Y-o-Y Growth Trend Analysis By Power Rating, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Power Rating, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Fuel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Billion) Analysis By Fuel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Billion) Analysis and Forecast By Fuel, 2023 to 2033 6.3.1. Diesel 6.3.2. Gas 6.3.3. Others 6.4. Y-o-Y Growth Trend Analysis By Fuel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Fuel, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Billion) Analysis By End Use, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Billion) Analysis and Forecast By End Use, 2023 to 2033 7.3.1. Telecom 7.3.2. Data Center 7.3.3. Health Care 7.3.4. Oil & Gas 7.3.5. Electric Utilities 7.3.6. Offshore 7.3.7. Manufacturing 7.3.8. Construction 7.3.9. Mining 7.3.10. Marine 7.3.11. Others 7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Billion) Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Billion) Analysis and Forecast By Application, 2023 to 2033 8.3.1. Standby 8.3.2. Peak Shaving 8.3.3. Prime/Continuous 8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Billion) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Billion) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. South Asia & Pacific 9.3.5. East Asia 9.3.6. Middle East and Africa(MEA) 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Power Rating 10.2.3. By Fuel 10.2.4. By End Use 10.2.5. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Power Rating 10.3.3. By Fuel 10.3.4. By End Use 10.3.5. By Application 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Power Rating 11.2.3. By Fuel 11.2.4. By End Use 11.2.5. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Power Rating 11.3.3. By Fuel 11.3.4. By End Use 11.3.5. By Application 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Power Rating 12.2.3. By Fuel 12.2.4. By End Use 12.2.5. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Power Rating 12.3.3. By Fuel 12.3.4. By End Use 12.3.5. By Application 12.4. Key Takeaways 13. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Malaysia 13.2.1.3. Singapore 13.2.1.4. Thailand 13.2.1.5. Australia 13.2.1.6. New Zealand 13.2.1.7. Rest of South Asia & Pacific 13.2.2. By Power Rating 13.2.3. By Fuel 13.2.4. By End Use 13.2.5. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Power Rating 13.3.3. By Fuel 13.3.4. By End Use 13.3.5. By Application 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Power Rating 14.2.3. By Fuel 14.2.4. By End Use 14.2.5. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Power Rating 14.3.3. By Fuel 14.3.4. By End Use 14.3.5. By Application 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Billion) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Billion) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of Middle East and Africa(MEA) 15.2.2. By Power Rating 15.2.3. By Fuel 15.2.4. By End Use 15.2.5. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Power Rating 15.3.3. By Fuel 15.3.4. By End Use 15.3.5. By Application 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2021 16.1.2.1. By Power Rating 16.1.2.2. By Fuel 16.1.2.3. By End Use 16.1.2.4. By Application 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2021 16.2.2.1. By Power Rating 16.2.2.2. By Fuel 16.2.2.3. By End Use 16.2.2.4. By Application 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2021 16.3.2.1. By Power Rating 16.3.2.2. By Fuel 16.3.2.3. By End Use 16.3.2.4. By Application 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2021 16.4.2.1. By Power Rating 16.4.2.2. By Fuel 16.4.2.3. By End Use 16.4.2.4. By Application 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2021 16.5.2.1. By Power Rating 16.5.2.2. By Fuel 16.5.2.3. By End Use 16.5.2.4. By Application 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2021 16.6.2.1. By Power Rating 16.6.2.2. By Fuel 16.6.2.3. By End Use 16.6.2.4. By Application 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2021 16.7.2.1. By Power Rating 16.7.2.2. By Fuel 16.7.2.3. By End Use 16.7.2.4. By Application 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2021 16.8.2.1. By Power Rating 16.8.2.2. By Fuel 16.8.2.3. By End Use 16.8.2.4. By Application 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2021 16.9.2.1. By Power Rating 16.9.2.2. By Fuel 16.9.2.3. By End Use 16.9.2.4. By Application 16.10. India 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2021 16.10.2.1. By Power Rating 16.10.2.2. By Fuel 16.10.2.3. By End Use 16.10.2.4. By Application 16.11. Malaysia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2021 16.11.2.1. By Power Rating 16.11.2.2. By Fuel 16.11.2.3. By End Use 16.11.2.4. By Application 16.12. Singapore 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2021 16.12.2.1. By Power Rating 16.12.2.2. By Fuel 16.12.2.3. By End Use 16.12.2.4. By Application 16.13. Thailand 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2021 16.13.2.1. By Power Rating 16.13.2.2. By Fuel 16.13.2.3. By End Use 16.13.2.4. By Application 16.14. China 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2021 16.14.2.1. By Power Rating 16.14.2.2. By Fuel 16.14.2.3. By End Use 16.14.2.4. By Application 16.15. Japan 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2021 16.15.2.1. By Power Rating 16.15.2.2. By Fuel 16.15.2.3. By End Use 16.15.2.4. By Application 16.16. South Korea 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2021 16.16.2.1. By Power Rating 16.16.2.2. By Fuel 16.16.2.3. By End Use 16.16.2.4. By Application 16.17. Australia 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2021 16.17.2.1. By Power Rating 16.17.2.2. By Fuel 16.17.2.3. By End Use 16.17.2.4. By Application 16.18. New Zealand 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2021 16.18.2.1. By Power Rating 16.18.2.2. By Fuel 16.18.2.3. By End Use 16.18.2.4. By Application 16.19. GCC Countries 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2021 16.19.2.1. By Power Rating 16.19.2.2. By Fuel 16.19.2.3. By End Use 16.19.2.4. By Application 16.20. South Africa 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2021 16.20.2.1. By Power Rating 16.20.2.2. By Fuel 16.20.2.3. By End Use 16.20.2.4. By Application 16.21. Israel 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2021 16.21.2.1. By Power Rating 16.21.2.2. By Fuel 16.21.2.3. By End Use 16.21.2.4. By Application 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Power Rating 17.3.3. By Fuel 17.3.4. By End Use 17.3.5. By Application 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Atlas Copco AB 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Caterpillar 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Value (US$ Billion)ed Rentals, Inc. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Cummins Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Aggreko 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Generac Power Systems, Inc. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Kohler-SDMO 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Ashtead Group 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Herc Rentals Inc. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Shenton Group 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Bredenoord 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Al Faris Group 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.13. Modern Hiring Service 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.14. Perfect Hiring Services 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.15. APR Energy 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.16. HIMOINSA 18.1.16.1. Overview 18.1.16.2. Product Portfolio 18.1.16.3. Profitability by Market Segments 18.1.16.4. Sales Footprint 18.1.16.5. Strategy Overview 18.1.16.5.1. Marketing Strategy 18.1.17. Wärtsilä 18.1.17.1. Overview 18.1.17.2. Product Portfolio 18.1.17.3. Profitability by Market Segments 18.1.17.4. Sales Footprint 18.1.17.5. Strategy Overview 18.1.17.5.1. Marketing Strategy 18.1.18. Sudhir Power Ltd. 18.1.18.1. Overview 18.1.18.2. Product Portfolio 18.1.18.3. Profitability by Market Segments 18.1.18.4. Sales Footprint 18.1.18.5. Strategy Overview 18.1.18.5.1. Marketing Strategy 18.1.19. Wagner Equipment Co. 18.1.19.1. Overview 18.1.19.2. Product Portfolio 18.1.19.3. Profitability by Market Segments 18.1.19.4. Sales Footprint 18.1.19.5. Strategy Overview 18.1.19.5.1. Marketing Strategy 18.1.20. Perennial Technologies 18.1.20.1. Overview 18.1.20.2. Product Portfolio 18.1.20.3. Profitability by Market Segments 18.1.20.4. Sales Footprint 18.1.20.5. Strategy Overview 18.1.20.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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