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Toy Kitchens and Play Food Market

Market Insights on Toy Kitchens and Play Food covering sales outlook, demand forecast & up-to-date key trends

Toy Kitchens and Play Food Market: Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Toy Kitchens and Play Food Market Overview

One of the best ways to keep kids entertained especially during the COVID-19 pandemic is through engaging them with skill-building toys. The toy kitchen and play food set help to building chefs of all age groups. Parents find kitchen set as a most durable toy, by this toy kids get to know about the food and get to enjoying cooking. As a result, the toy kitchens and play food market is set to witness steady growth during the forecast period.

What is Driving Demand for Toy Kitchens and Play Food Market?

Having enjoyment while learning in a play food and toy kitchen can help children to develop spark a passion for cooking food and valuable life skills. Demand for kitchen sets is more in the market because this set helps to develop imagination through play. Children can imagine as grown-ups in different settings. For instance, during this play children became chefs, waitresses, waiters, pizza makers, mummies, daddies and many things in between.

The global toy kitchens and play food market are driven by growing demand for a kitchen set among children, especially among girls. Furthermore, the increasing penetration of social media platforms where kids come to know about new toys in the market and rising user engagement attributing to the growth of the kitchen toy market.

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Encourage Teamwork Likely to Augment Toy Kitchens and Play Food Sales

Play food and toy kitchen have always been the most popular toy to ever exist. In past, this set only has a plastic oven, few cooking pots, fruits and vegetables. But nowadays, players launched such smart kitchen sets that have the full range of kitchens including utensils and other accessories. This attracts kids to buy toy kitchens and also, this set can be included in a gift list at a reasonable price.

Furthermore, the growing focus of kids on smartphones and tablets are a big concern for parents. Due to their extreme use of electronic gadgets, they are under stress every single day. So parents and guardians buy toys like kitchen sets and similar toys for their children that help them to manage their skills.

This kitchen set entertaining up to three to four children at a time.  This allows children to follow their rule in the play kitchen, provide an opportunity to work together, for instance, if one child is putting everything away, another doing the cooking and another cleaning up. This is a perfect example of teamwork. Hence, within playing kitchen toy, children get teamwork skills that will remain with them in all stages of life.

The US and Canada Toy Kitchens and Play Food Market Outlook

In the US, the demand for pre-school toys is higher owing to increased sales of mathematics, science, art, technology-based gadgets. On the other hand, some people of Canada prefers toys like a kitchen set, doctor kit etc. due to the belief that these toys will help children to gain more knowledge and intelligence, in turn, leading to augmented demand.

Furthermore, increasing birth index, along with rising income is supposed to be given a good market opportunity for toy kitchens and play food during the forecast period. The growing popularity of such toys among the children of the region opens the door for players to strengthen their presence in the regional market.

Sneha Verghese
Principal Consultant
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Europe Demand Outlook for Toy Kitchens and Play Food Market

Many countries in the EU have been severely impacted by the COVID-19 crisis, which has led to a decline in economic activities. However, the toys market is not much affected by the outbreak, because kitchen sets and related toys engage the parents with their kids that bring joy, comfort, and support to deal with the challenges caused by the pandemic.

Despite the COVID-19 challenges, the market of toy kitchen and play food remains resistant and buoyant as the good spike in the overall sales during the lockdown period with the help of online supply channels.

Also, with the trend of work from home or study from home culture, and closing of tourism and leisure venues, people of Europe have planned to stimulate children to enjoy at home with different toys including kitchen set and bring joy, happiness to the house. And this plan brings good sales in the European countries.

Who are the Key Manufacturers and Suppliers of Toy Kitchens and Play Food Market?

Some of the leading manufacturers of toy kitchens and play food market include

  • Hamleys
  • Bohemian Mama.
  • Hey! Play!
  • Teamson
  • Inter IKEA Systems B.V. Step2.
  • Little Tikes.
  • Melissa & Doug
  • KidKraft.
  • TP Toys
  • Smyths Toys
  • Hape Toys and many others.

Some of the key players are working on research to design a kitchen toys as per the preference as well as comfort of the customers. Key players are planning to expand their business or sales by setting up of production plant or broadening their toys offering in the global market. Growing competition in the numerous regions is expected to augment the demand during the forecast period.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Key Segments

By Size:

  • Corner Play Kitchen
  • Large Play Kitchens
  • Toddler Play Kitchens

By Distribution Channels:

  • Direct Sales
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Online retailing
  • Others

By Region:

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa
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Toy Kitchens and Play Food Market