[380 Pages Report] The variable data printing market revenue totaled US$ 10.5 Billion in 2021. The variable data printing market is expected to reach US$ 31.2 Billion by 2030, growing at a CAGR of 12.9% for 2022 to 2030.
Attributes | Details |
---|---|
2022 Market Value | US$ 11.8 Billion |
2032 Market Value | US$ 31.2 Billion |
CAGR% (2022 to 2030) | 12.9% |
Top 5 Vendor Market Share | Around 30% |
Variable data printing market currently represents nearly 42% of sales in the total digital printing market. Barcodes are widely being adopted for invoice generation and tracking huge volume of inventory due to which the demand for variable data printing is increasing. Also, demand of advertising stickers printing is increasing across various industries for advertising purpose.
Furthermore, template variable data printing technology allows a customer to produce a product using a template-driven order-entry system. These templates are used most frequently through an e-Commerce store. Smart labels and tag printer are increasingly become prominent due to rising industrial standards and safety concerns associated with the manufacturing, chemicals, and food industries.
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Market Statistics | Details |
---|---|
H1,2021 (A) | 11.7% |
H1,2022 Projected (P) | 12.0% |
H1,2022 Outlook (O) | 11.5% |
BPS Change : H1,2022 (O) - H1,2022 (P) | (-) 49 ↓ |
BPS Change : H1,2022 (O) - H1,2021 (A) | (-) 20 ↓ |
As per Future Market Insights, there is a demand for the printing of serialized and customized data on labels for product authentication, differentiation and tracking solutions in pharmaceutical, food & beverages and consumer durables.
However, a decrease of 49 units in BPS values noticed in the variable data printing market in H1, 2022 – Outlook (O) over H1, 2022 Projected (P). The printing sector is impacted by numerous regulatory factors. The pharmaceutical and food & beverage industries in particular are subject to stringent regulations. This is restraining the growth of variable data printing market.
Moreover, compared to H1, 2021 (A), the ultrasonic sensors market decreased by 20 BPS in H1 -2022. As per FMI, high initial costs are required for the implementation of variable data printing systems. One of the main factors impeding the growth of the global variable data printing market is that many small and medium-sized businesses are unwilling to use variable data printing technology due to financial constraints.
The variable data printing demand is estimated to rise at 12.9% CAGR between 2022 and 2030 in comparison with 10.9% CAGR registered during 2015-2021. The increasing applications from the pharmaceuticals and food and beverages sectors, growing demand to enhance the aesthetic appeal of the product with inventive printing, and strong popularity of improved manufacturing activities across the globe, are some of the major factors which are estimated to increase the market growth.
The development of new and enhanced procedures combined with the expansion of digital expertise, and increasing applications from developed and developing economies additionally increases the industry growth during the forecast period.
The global variable data printing industry is anticipated to witness an increase in revenue from ~US$ 11.8 Bn in 2022 to ~US$ 31.2 Bn by 2030.
RFID printer is in its early stage of adoption, especially in developed economies such as North America, Europe, and Japan. For widespread commoditization, RFID printer vendors are diversifying their product portfolios and providing value added products to their consumers.
The leading global brands are empowered to take full control of RFID tagging as part of a smart, agile supply chain, and respond quickly to developing retail trends for greater customer satisfaction. These services offer onsite RFID and barcode printing and EPC encoding. The healthcare and retail sectors are key growth drivers for the variable data printing market.
The COVID-19 pandemic is a major challenge for the post-COVID-19 outbreak business environment. Government of various countries around the globe have imposed lockdowns to stop the spread of the disease. Therefore, many companies are adopting variable data printing software and solutions to escalate e-commerce during the COVID-19 pandemic period for tracing the application of digital printing.
Variable data printing is being widely utilized by industries like healthcare, food and beverages, and pharmaceuticals across developing and developed countries during the COVID-19 outbreak for improving the productivity and efficiency by utilizing variable data printing for their packaging and labels. Thereby, is expected to increase the variable data printing demand during pandemic. During the pandemic, there is surge in adoption of QR codes, printing barcodes, sequential numbers for serialization, brand protection, and anti-counterfeiting.
Also, owing to the outbreak of COVID-19 the variable data printing market has witness the Y-o-Y growth of around 10% - 12% from 2019 to 2021
There is a shift in consumer purchasing pattern, with people more inclined towards paying more for branded products. For retailers to achieve this, they are focusing their efforts to enhance their POS and shopping experience through various means including adoption of prompt and effective variable data printing.
Variable data printers are rapidly replacing impact multipart printers for a number of field-based applications. These applications range from labels for consumer durables, barcodes/QR Code labels for healthcare product due to their lower maintenance costs, relative ease of use and less expensive consumables as compared to other printing techniques. Thus, numerous applications are expected to create growth opportunity for the variable data printing market.
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U.S. is estimated to remain one of the most attractive markets during the forecast period. According to the study, the country is expected to account for nearly 73.8% of the North America market share in 2030.
The demand for variable data printing is more in U.S because of the increase in the adoption of variable data printing for serialized number printing at low cost in less time and generating personalized product information. Furthermore, presence of key players that provide variable data printing is estimated to additionally escalate the variable data printing demand in the U.S.
Major players in the U.S. are focusing on enhancing its customer base by offering many more options of compostable and recyclable materials. The companies are offering solution which provides converters to produce nearly any flexible packaging applications, product labels, and shrink sleeves on film or paper with proven quality to meet strict brand color requirements.
The variable data printing demand in the China is expected to grow by 2.4X during the forecast period. The variable data printing in the China is estimated to increase at a quick pace during the predicted period.
This can be attributed to an increase in adoption of variable data printing across the China because of the increasing trend of barcode scanning for generation of invoices around various industries like pharmaceuticals, and food and beverages.
The sales revenue in India is estimated to increase at an impressive rate of around 21.1% CAGR between 2022 and 2030. The variable data printing market in India holds the largest market share in the South Asia and Pacific region, and is expected to continue providing the most cost-effective opportunities as pharmaceutical and retail sector continues to form a crucial part of the economy.
Factors like increasing awareness among the customers regarding health and security and informed buying, combined with the need to show detail information about the product is increasing the development of the variable data printing market in India.
The variable data printing (VDP) machine segment is expected to showcase higher market share in the coming years. This segment is predicted to account for an exponential share of 62.4% by the end of 2030.
The variable data printing machine offers extensive flexibility to print variable data on a small and big size sheets according to the user’s needs. These machines are broadly utilized for numbering and barcode, communication letters, and travel and lottery tickets. Thus, variable data printing applications drives the segment growth.
The barcodes/QR Code labels printing segment is projected to grow at a CAGR of 13.6%, and is expected to continue its dominance in the variable data printing sales revenue.
Variable printing with different data is frequently utilized for warehousing, shipping, distribution, storage, tracking, etc. This variable information is in the form of barcodes, variable text, batch codes, sequential numbers, data codes, etc. Barcodes and/QR Code is important because it offers information about the product and services easily and the details quickly goes to the user’s device.
This form of printing permits the printing press to run constantly without stopping for changes, lowering run time and costs for customers. Thus, all these factors support variable data printing market growth.
The retail and CPG segment is expected to contribute a revenue share of close to 33.2% in 2022, and is expected to showcase a strong CAGR growth over the upcoming years. Increasing need of coding and labeling of products to maintain the detail information about the stock keeping unit are the factors that are increasing the demand of variable data printing in the retail and CPG sector.
Retail and CPG sector shall account for 1/3rd of the worldwide variable data printing market because of the integration of the RFID labels in customer’s goods.
Variable data printing market players are focusing on various strategies for increasing their investments in research and development to support future technologies. Moreover, they expected to emphasize on innovations. For instance,
Attribute | Details |
---|---|
Market value in 2022 | US$ 11.8 Billion |
Market CAGR 2022 to 2030 | 12.9% |
Share of top 5 players | Around 30% |
Forecast Period | 2022 to 2030 |
Historical Data Available for | 2015 to 2021 |
Market Analysis | USD Million for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia & Pacific; and the Middle East & Africa |
Key Countries Covered | USA, Canada, Germany, UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa and South Africa |
Key Segments Covered | Component, Application, Industry, and Region |
Key Companies Profiled | HP Inc.; Canon, Inc.; Xerox Corporation; RR Donnelley & Sons Company; 3M Company; Mondi PLC; Avery Dennison Corporation; Quad/Graphics, Inc.; Cenveo, Inc.; Ws Packaging Group, Inc. |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
By Component, Variable Data Printing Demand is segmented as:
By Application, Variable Data Printing Outlook is segmented as:
By Industry, Variable Data Printing Outlook is segmented as:
By Region, Variable Data Printing Sales is segmented as:
South Asia and Pacific is projected to register strong growth in the market, exhibiting a CAGR of nearly 18.2% during the forecast period. However, North America currently leads the global market, with market share of around 30.6% in 2022.
Some of the leading companies in this landscape are HP Inc., Canon, Inc., Xerox Corporation, 3M among others. As per Future Market Insights, nearly 30%-33% of the market share is currently covered by the top 10 players.
Retail and CPG segment is expected to dominate the market over the forecast period, generating a maximum revenue, among all industry segment, by the end of 2030.
The variable data printing market was valued at ~US$ 10.5 Bn in 2021, and is estimated to grow at an exceptional pace with a CAGR of 12.9%.
The sales of variable data printing solutions are expected to total ~US$ 11.8 Bn by the end of 2022, and is likely to reach ~US$ 31.2 Bn by 2030.
The market in last 5 years (2015 – 2021) grew by a CAGR of 10.9%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Innovation / Development Trends 3.3. Key Success Factors 4. Impact Analysis of Pandemic Crisis & Economic Slowdown 4.1. Impact of crisis (COVID-19) on Variable Data Printing Market 4.2. Current Economic Projection and Probable Impact on GDP 4.3. Future Market Impact Trends 4.4. Recovery Scenario (Short Term/Mid Term/Long Term Impact) 4.5. Other Key Trends 5. Global Variable Data Printing Market Demand (in Value in US$ Mn) Analysis 2015-2021 and Forecast, 2022-2030 5.1. Historical Market Value (US$ Mn) Analysis, 2015-2021 5.2. Current and Future Market Value (US$ Mn) Projections, 2022-2030 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Market Background 6.1. Macro-Economic Factors 6.2. Forecast Factors - Relevance & Impact 6.3. Value Chain 6.4. Market Dynamics 6.4.1. Drivers 6.4.2. Restraints 6.4.3. Opportunities 7. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Component 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Mn) Analysis By Component, 2015 - 2021 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Component, 2022 - 2030 7.3.1. Variable Data Printing (VDP) Machine 7.3.2. Variable Data Printing (VDP) Software 7.3.3. Services 7.3.3.1. Personalized Printing Services 7.3.3.2. Support Services 7.4. Market Attractiveness Analysis By Component 8. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Application 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Application, 2015 - 2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022 - 2030 8.3.1. Barcodes/QR Code Labels Printing 8.3.2. Advertising Stickers Printing 8.3.3. Plastics Cards/PVC Printing 8.3.4. Product Labels Printing 8.3.5. Others 8.4. Market Attractiveness Analysis By Application 9. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Industry 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Industry, 2015 - 2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2022 - 2030 9.3.1. Retail & CPG 9.3.2. Pharmaceutical 9.3.3. Electronics & Electrical 9.3.4. Food & Beverages 9.3.5. Logistics 9.3.6. Others 9.4. Market Attractiveness Analysis By Industry 10. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Region 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2021 10.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022 - 2030 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia & Pacific 10.3.6. Middle East & Africa 10.4. Market Attractiveness Analysis By Region 11. North America Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 11.1. Introduction 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 11.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 11.3.1. By Component 11.3.2. By Application 11.3.3. By Industry 11.3.4. By Country 11.3.4.1. U.S. 11.3.4.2. Canada 11.4. Market Attractiveness Analysis 11.4.1. By Component 11.4.2. By Application 11.4.3. By Industry 11.4.4. By Country 12. Latin America Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 12.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 12.3.1. By Component 12.3.2. By Application 12.3.3. By Industry 12.3.4. By Country 12.3.4.1. Brazil 12.3.4.2. Mexico 12.3.4.3. Rest of Latin America 12.4. Market Attractiveness Analysis 12.4.1. By Component 12.4.2. By Application 12.4.3. By Industry 12.4.4. By Country 13. Europe Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 13.1. Introduction 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 13.3.1. By Component 13.3.2. By Application 13.3.3. By Industry 13.3.4. By Country 13.3.4.1. Germany 13.3.4.2. Italy 13.3.4.3. France 13.3.4.4. U.K. 13.3.4.5. Spain 13.3.4.6. BENELUX 13.3.4.7. Russia 13.3.4.8. Rest of Europe 13.4. Market Attractiveness Analysis 13.4.1. By Component 13.4.2. By Application 13.4.3. By Industry 13.4.4. By Country 14. East Asia Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 14.1. Introduction 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 14.3.1. By Component 14.3.2. By Application 14.3.3. By Industry 14.3.4. By Country 14.3.4.1. China 14.3.4.2. Japan 14.3.4.3. South Korea 14.4. Market Attractiveness Analysis 14.4.1. By Component 14.4.2. By Application 14.4.3. By Industry 14.4.4. By Country 15. South Asia & Pacific Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 15.1. Introduction 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 15.3.1. By Component 15.3.2. By Application 15.3.3. By Industry 15.3.4. By Country 15.3.4.1. India 15.3.4.2. ASEAN 15.3.4.3. Australia & New Zealand 15.3.4.4. Rest of South Asia & Pacific 15.4. Market Attractiveness Analysis 15.4.1. By Component 15.4.2. By Application 15.4.3. By Industry 15.4.4. By Country 16. Middle East and Africa Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030 16.1. Introduction 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 16.3.1. By Component 16.3.2. By Application 16.3.3. By Industry 16.3.4. By Country 16.3.4.1. GCC Countries 16.3.4.2. Turkey 16.3.4.3. Northern Africa 16.3.4.4. South Africa 16.3.4.5. Rest of Middle East and Africa 16.4. Market Attractiveness Analysis 16.4.1. By Component 16.4.2. By Application 16.4.3. By Industry 16.4.4. By Country 17. Key and Emerging Countries Analysis- Variable Data Printing Market 17.1. U.S. Variable Data Printing Market Analysis 17.1.1. By Component 17.1.2. By Application 17.1.3. By Industry 17.2. Canada Variable Data Printing Market Analysis 17.2.1. By Component 17.2.2. By Application 17.2.3. By Industry 17.3. Mexico Variable Data Printing Market Analysis 17.3.1. By Component 17.3.2. By Application 17.3.3. By Industry 17.4. Brazil Variable Data Printing Market Analysis 17.4.1. By Component 17.4.2. By Application 17.4.3. By Industry 17.5. Germany Variable Data Printing Market Analysis 17.5.1. By Component 17.5.2. By Application 17.5.3. By Industry 17.6. Italy Variable Data Printing Market Analysis 17.6.1. By Component 17.6.2. By Application 17.6.3. By Industry 17.7. France Variable Data Printing Market Analysis 17.7.1. By Component 17.7.2. By Application 17.7.3. By Industry 17.8. U.K. Variable Data Printing Market Analysis 17.8.1. By Component 17.8.2. By Application 17.8.3. By Industry 17.9. Spain Variable Data Printing Market Analysis 17.9.1. By Component 17.9.2. By Application 17.9.3. By Industry 17.10. BENELUX Variable Data Printing Market Analysis 17.10.1. By Component 17.10.2. By Application 17.10.3. By Industry 17.11. Russia Variable Data Printing Market Analysis 17.11.1. By Component 17.11.2. By Application 17.11.3. By Industry 17.12. China Variable Data Printing Market Analysis 17.12.1. By Component 17.12.2. By Application 17.12.3. By Industry 17.13. Japan Variable Data Printing Market Analysis 17.13.1. By Component 17.13.2. By Application 17.13.3. By Industry 17.14. South Korea Variable Data Printing Market Analysis 17.14.1. By Component 17.14.2. By Application 17.14.3. By Industry 17.15. India Variable Data Printing Market Analysis 17.15.1. By Component 17.15.2. By Application 17.15.3. By Industry 17.16. ASEAN Variable Data Printing Market Analysis 17.16.1. By Component 17.16.2. By Application 17.16.3. By Industry 17.17. Australia and New Zealand Variable Data Printing Market Analysis 17.17.1. By Component 17.17.2. By Application 17.17.3. By Industry 17.18. GCC Countries Variable Data Printing Market Analysis 17.18.1. By Component 17.18.2. By Application 17.18.3. By Industry 17.19. Turkey Variable Data Printing Market Analysis 17.19.1. By Component 17.19.2. By Application 17.19.3. By Industry 17.20. South Africa Variable Data Printing Market Analysis 17.20.1. By Component 17.20.2. By Application 17.20.3. By Industry 18. Market Structure Analysis 18.1. Market Analysis by Tier of Companies 18.2. Market Concentration 18.3. Market Share Analysis of Top Players 18.4. Market Presence Analysis 18.4.1. Regional footprint by Players 18.4.2. Product footprint by Players 18.4.3. Channel footprint by Players 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Deep Dive 19.2.1. HP Inc. 19.2.1.1. Business Overview 19.2.1.2. Product Portfolio 19.2.1.3. Profitability by Market Segments (Product/Channel/Region) 19.2.1.4. Sales Footprint 19.2.1.5. Strategy Overview 19.2.1.5.1. Marketing Strategy 19.2.1.5.2. Product Strategy 19.2.1.5.3. Channel Strategy 19.2.2. Canon, Inc. 19.2.2.1. Business Overview 19.2.2.2. Product Portfolio 19.2.2.3. Profitability by Market Segments (Product/Channel/Region) 19.2.2.4. Sales Footprint 19.2.2.5. Strategy Overview 19.2.2.5.1. Marketing Strategy 19.2.2.5.2. Product Strategy 19.2.2.5.3. Channel Strategy 19.2.3. Xerox Corporation 19.2.3.1. Business Overview 19.2.3.2. Product Portfolio 19.2.3.3. Profitability by Market Segments (Product/Channel/Region) 19.2.3.4. Sales Footprint 19.2.3.5. Strategy Overview 19.2.3.5.1. Marketing Strategy 19.2.3.5.2. Product Strategy 19.2.3.5.3. Channel Strategy 19.2.4. RR Donnelley & Sons Company 19.2.4.1. Business Overview 19.2.4.2. Product Portfolio 19.2.4.3. Profitability by Market Segments (Product/Channel/Region) 19.2.4.4. Sales Footprint 19.2.4.5. Strategy Overview 19.2.4.5.1. Marketing Strategy 19.2.4.5.2. Product Strategy 19.2.4.5.3. Channel Strategy 19.2.5. 3M Company 19.2.5.1. Business Overview 19.2.5.2. Product Portfolio 19.2.5.3. Profitability by Market Segments (Product/Channel/Region) 19.2.5.4. Sales Footprint 19.2.5.5. Strategy Overview 19.2.5.5.1. Marketing Strategy 19.2.5.5.2. Product Strategy 19.2.5.5.3. Channel Strategy 19.2.6. Mondi PLC 19.2.6.1. Business Overview 19.2.6.2. Product Portfolio 19.2.6.3. Profitability by Market Segments (Product/Channel/Region) 19.2.6.4. Sales Footprint 19.2.6.5. Strategy Overview 19.2.6.5.1. Marketing Strategy 19.2.6.5.2. Product Strategy 19.2.6.5.3. Channel Strategy 19.2.7. Avery Dennison Corporation 19.2.7.1. Business Overview 19.2.7.2. Product Portfolio 19.2.7.3. Profitability by Market Segments (Product/Channel/Region) 19.2.7.4. Sales Footprint 19.2.7.5. Strategy Overview 19.2.7.5.1. Marketing Strategy 19.2.7.5.2. Product Strategy 19.2.7.5.3. Channel Strategy 19.2.8. Quad/Graphics, Inc. 19.2.8.1. Business Overview 19.2.8.2. Product Portfolio 19.2.8.3. Profitability by Market Segments (Product/Channel/Region) 19.2.8.4. Sales Footprint 19.2.8.5. Strategy Overview 19.2.8.5.1. Marketing Strategy 19.2.8.5.2. Product Strategy 19.2.8.5.3. Channel Strategy 19.2.9. Cenveo, Inc. 19.2.9.1. Business Overview 19.2.9.2. Product Portfolio 19.2.9.3. Profitability by Market Segments (Product/Channel/Region) 19.2.9.4. Sales Footprint 19.2.9.5. Strategy Overview 19.2.9.5.1. Marketing Strategy 19.2.9.5.2. Product Strategy 19.2.9.5.3. Channel Strategy 19.2.10. Ws Packaging Group, Inc. 19.2.10.1. Business Overview 19.2.10.2. Product Portfolio 19.2.10.3. Profitability by Market Segments (Product/Channel/Region) 19.2.10.4. Sales Footprint 19.2.10.5. Strategy Overview 19.2.10.5.1. Marketing Strategy 19.2.10.5.2. Product Strategy 19.2.10.5.3. Channel Strategy 20. Assumptions and Acronyms Used 21. Research Methodology
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