Variable Data Printing Market

2020 Market Analysis and Review : Variable Data Printing Market by Application - QR Code Printing, Label Printing, Card Printing, Sticker Printing etc., for 2020 - 2030

  • 2020-06-16
  • REP-GB-7441
  • 28 Tables
  • 150 Figures
  • 380 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Variable Data Printing Market

This study offers a comprehensive, 360 degree analysis on the Variable Data Printing market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Variable Data Printing market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Variable Data Printing Market Outlook & Key Findings

  • Global variable data printing market likely to grow at over 12% in 2020, as COVID-19 propels its adoption in healthcare and food & beverages industries
  • Product labels printing to gain traction in the forecast period as it provides dynamic data, content, and creative packaging as well as flexibility in labelling
  • Variable data printing software segment to grow 3.8x between 2020 and 2030
  • Electronics & electrical segment in VDP market to register a 13% CAGR as the demand for customizable consumer electronics increases
  • Innovations such as handheld or portable variable data printers and template variable data printing technology are the recent innovation that save cost for the entire printing process

Variable Data Printing Market Thrives on Transforming Food & Beverages Sector

The leading players are providing variable data labels with sequential numbering, linear barcodes, QR codes, or custom data options to communicate important product data in a specific format. The variable data printed labels are ideal for product tracking and inventory control in the overall supply chain. In recent years, smart tracking of inventory has played a huge role in uptake of variable printed labels.

Manufacturers are adding ultra-thin, flexible printed circuitry to printed labels to ensure genuineness of products and easy tracking for smooth supply chain and distribution. In addition, they are also focusing on printing directly onto objects ranging in size from a bottle cap to a basketball and virtually on any surface, irrespective of material. These factors are expected to widen the scope of printing options for end users, changing the game for packaging in the coming years.

The market for variable data printing is also being driven by stringent regulations by food and safety authorities across multiple nations have promoted the use of high quality variable data printed labels. Norms to offer end users accurate information about food packaging, manufacturing date, expiry date, and ingredients amongst others has impelled the food and beverage industry to focus on labelling.

Increasing consumption of microwavable food products, especially during the ongoing pandemic, is expected to fuel the demand for automated printed.  Affordability of variable data printing along with excellent quality that can stand extreme weather changes will make it a top choice for the food and beverage industry. By the end of 2030, the food and beverage segment’s expenditure will be 3.6x on variable data printing.

Regulatory Requirement Necessitates Adoption of Variable Data Printing in Pharma Sector

The heavily regulated pharmaceutical industry has standards for printing product information, barcodes and date, lot codes packaging. With the increased demand for item level serialization and barcoding of products, pharmaceutical packagers often have to look at ways of adding variable text and barcodes to primary product labels. This is expected to raise the expenditure of pharmaceutical industry on variable data printing to US$ 5.3 Bn by the end of 2030.

Traceability of RFID Tags Impels Usage of Variable Data Printing

RFID technology is critical to merchandise tracking and control. Important information such as product’s code, weight, size, and code can be stored in RFID tags. Variable data printing allows customized packaging or labeling without slowing down the process for changes.

Global trade has raised questions about product security, especially where luxury goods and electronics are concerned. RFID tags ensure traceability, allowing consumers to track the movement of their product from dispatch to final destination. RFID tags are also useful in shipping bulk products, where the reader can scan multiple products at the same time.

Variable data printing for RFID will prove to be key revenue generator as end users intend to wrinkle out the creases in supply chain, brand consistency, and data and information management. By the end of 2030, RFID will hold a market share of 30% in the global variable data printing market, suggests Future Market Insights.

The retail and CPG segment is expected to contribute the largest market share around 33%, globally owing to integration of RFID labels in consumer goods. The e-commerce industry is also expected to grow 15% in South Asia & Pacific and East Asia. In addition, the major players in the variable data printing market are continuously focused on the integration and development consumer electronics with standard price display tags, brand tags, bar coding, and QR codes on the labels to attract new customers in the Latin America region.

The food and beverage industry is estimated to grow a high CAGR as the companies are offering packaging, digital printing, palletizing, genuine product coding and traceability solutions.

The electronics & electrical segment is expected to hold a sizeable chunk of the a market as companies are continuously focused on the integration and development consumer electronics with standard price display tags, brand tags, bar coding, and QR codes on the labels to attract new customers.

The food and beverage segment will also grow at a steady pace as the companies are offering packaging, digital printing, palletizing, genuine product coding, and traceability solutions through VDP.

Variable Data Printing: Regional Market Analysis

North America and Europe collectively account for around 55% of the global variable data printing market share with a strong presence of players who are constantly investing in improving technologies. The retail and CPG segment is expected to contribute the largest market share around 35%, globally owing to integration of RFID labels in consumer goods.

The U.S. is expected to lead North America as it hosts majority of the leading companies operating in the global variable data printing market. Steady focus on direct marketing campaigns and investments in customer engagement analytics across retail, healthcare, and electronics & electrical industries has helped the country to remain in the topmost position.

As a result, the variable data printing market in North America currently holds more than 32% share of the global variable data printing market.

High demand in retail and e-commerce, logistics and transportation, and food & beverage industries in countries such as India, Thailand, Singapore, Indonesia, and Australia & New Zealand will enable the South Asia variable data printing market record the fastest growth rate during the forecast period.

Indian market currently holds the largest market share of the overall variable data printing market in South Asia & Pacific, and is estimated to continue offering the most lucrative opportunities as retail and pharmaceutical sector continues to form an important part of the national economy.

Competitive Innovation Strategies in the Variable Data Printing Market

Various label printing start-ups are strategizing to form long-term relationships with technology integrators to ensure consistent revenue generation on the long run.

Companies like Cenveo, a leading global provider of print and related resources, launched a new division, Cenveo Digital Direct, through a joint venture with Katana Studio LTD, a global leader in computer-generated imagery (CGI) production.

These players operating in the market are focusing on getting certifications such as offering dynamic VDP software and printers to gain a competitive edge. Some of these market leaders include,

  • HP Inc.
  • Canon, Inc.
  • 3M
  • Xerox Corporation
  • RR Donnelley & Sons Company
  • Mondi PLC
  • Avery Dennison Corporation
  • Quad/Graphics, Inc.

Other promising players that are expected to lead the innovation of variable data printing over the coming years:

  • Cenveo, Inc.
  • Ws Packaging Group, Inc.
  • DesignMerge
  • FusionPro Creator
  • Esko-Graphics BV

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with competition deep dive available in the report

Variable Data Printing Market: Data Mining to Help SMEs Compete Constructively

The future of variable data printing is exceptionally bright as datamining, data analytics, and customer relationship management will be the cornerstones of building steady business. Variable data printing software will allow consolidation of ever-growing consumer database, allowing SMEs to scrutinize it to tap into changing consumer sentiment or driving it.

Analyzing data will allow consumers to make targeted marketing campaigns and boost sales with strong response rates. Analysts predict that personalization will play an important role in usage of variating data printing. Sending out personalized mails and messages, customized reward cards, and other telemarketing material will be used by SMEs to compete with big players in the future.

FAQ about the Market

What factors are driving the demand for vegan flavours?

Increasing health-concerns among consumers are projected to serve as one of the key drivers for the vegan flavors market growth. The consumer inclination towards natural and plant-based products is increasing across the globe. Growing awareness of animal welfare and popularity of vegan lifestyle are the key factors for driving the vegan flavor market. 

Which application area of vegan flavours is experiencing the highest growth?

The demand for vegan and plant-based food products is rising across the globe due to which vegan flavors experiencing highest growth from food industry. The use of vegan flavors is increasing from processed, bakery, dairy, and confectionery food manufacturers.

Which sectors are companies tapping for new growth opportunities?

Vegan flavor manufacturers supplying their products mainly to food and beverage industry but now companies are tapping for new growth opportunities from pharmaceutical, animal feed, personal care, dietary supplement, and tobacco industries.

What factors are driving the demand for vegan flavours?

Increasing health concerns among consumers are projected to serve as one of the key drivers for the vegan flavors market growth. The consumer inclination towards natural and plant-based products is increasing across the globe. Growing awareness of animal welfare and the popularity of vegan lifestyle are the key factors for driving vegan flavor market. 

Which application area of vegan flavours is experiencing the highest growth?

The demand for vegan and plant-based food products is rising across the globe due to which vegan flavors experiencing highest growth from the food industry. The use of vegan flavors is increasing from processed, bakery, dairy, and confectionery food manufacturers.

Which sectors are companies tapping for new growth opportunities?

Vegan flavor manufacturers supplying their products mainly to food and beverage industry but now companies are tapping for new growth opportunities from pharmaceutical, animal feed, personal care, dietary supplement and tobacco industries.

Variable Data Printing Market: Global Industry Analysis 2015-2019 and Opportunity Assessment 2020-2030

A recent market report published by Future Market Insights on the variable data printing market includes global industry analysis for 2015-2020 and opportunity assessment for 2020-2030, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, growth prospects of this market are obtained with maximum precision.

Variable Data Printing Market: Segmentation

The global variable data printing market is segmented in detail to cover every aspect of the market, and present a complete market intelligence approach to readers.

Component

  • Variable Data Printing (VDP) Machine
  • Variable Data Printing (VDP) Software
  • Services
    •  Personalized Printing Services
    • Support Services

Application

  • Barcodes/QR Code Labels Printing
  • Advertising Stickers Printing
  • Plastics Cards/PVC Printing
  • Product Labels Printing
  • Others

Industry

  • Retail & CPG
  • Pharmaceuticals
  • Electronics & Electricals
  • Food & Beverages
  • Logistics
  • Others

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East & Africa

Report Chapters

Chapter 01 – Executive Summary

The report begins with the executive summary of the variable data printing market, which includes a summary of key findings and statistics of the market. It also includes demand- and supply-side trends pertaining to this market.

Chapter 02 – Market Overview

Readers can find the definition and a detailed taxonomy of the variable data printing market in this chapter, which will help them to understand basic information about the market. Along with this, comprehensive information pertaining to storage area network and its properties are provided in this section. This section also highlights Variable Data Printing market report.

Chapter 03 – Key Market Trends

The variable data printing market report provides key market trends that are expected to significantly impact market growth during the forecast period. Detailed industry trends are also provided in this section.

Chapter 04 – Impact Analysis of Pandemic Crisis & Economic Slowdown

The variable data printing market report provides key impact of COVID-19 pandemic crisis & economic slowdown on the variable data printing market during the forecast period. Detailed industry trends and recovery scenario are also provided in this section.

Chapter 05 – Global Variable Data Printing Market Demand (in Value in US$ Mn) Analysis

The variable data printing market report provides quantitative data from year 2015-2019 and Forecast, 2020-2030. This chapter also provides the Y-o-Y growth trend analysis and absolute $ opportunity analysis for the variable data printing market.

Chapter 06 – Market Background

This chapter explains the key macroeconomic factors that are expected to influence growth of the variable data printing market during the forecast period. Along with macroeconomic factors, this section also highlights the value chain, supply chain, forecast factors, and value chain analysis of the variable data printing market. Moreover, in-depth information about market dynamics and their impact analysis on the market have been provided in the successive section.

Chapter 07 – Global Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030 by Component

Based on components, the variable data printing market is segmented into variable data printing (VDP) machine, variable data printing software, services (personalized printing services, and support services). In this chapter, readers can find information about developments and key trends in the variable data printing market.

Chapter 08 – Global Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030, by Application

Based on application, the variable data printing market is segmented into barcodes/QR code labels printing, advertising stickers printing, plastics cards/PVC printing, product labels printing, Others. In this chapter, readers can find information about developments and key trends in the variable data printing market.

Chapter 09 – Global Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030, by Industry

Based on Industry, the variable data printing market is segmented into retail & CPG, pharmaceuticals, electronics & electrical, food & beverages, logistics, and others. In this chapter, readers can find information about developments and key trends in the variable data printing market.

Chapter 10 – Global Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030, by Region

This chapter explains how the variable data printing market is anticipated to grow across various geographic regions such as North America, Latin America, Europe, East Asia, South Asia Pacific, and Middle East & Africa.

Chapter 11 – North America Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

This chapter includes a detailed analysis on the growth of the North America variable data printing market, along with a country-wise assessment including the U.S. and Canada. Readers can also find regional trends and market growth based on components, applications, industry, and countries in North America.

Chapter 12 – Latin America Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

This chapter provides the growth scenario of the variable data printing market in Latin American countries such as Brazil, Mexico, and the rest of Latin America. Along with this, assessment of the market across target segments has been provided.

Chapter 13 – Europe Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

Important growth prospects of the variable data printing market in several countries such as Germany, the U.K., France, Spain, Italy, BENELUX, Russia and the Rest of Europe are included in this chapter.

Chapter 14 – East Asia Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

This chapter provides the growth scenario of the variable data printing market in East Asia countries such as China, Japan, and South Korea.

Chapter 15 – South Asia & Pacific Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

This chapter highlights the growth prospects of the variable data printing market in South Asia Pacific by focusing on India, ASEAN, Australia & New Zealand, and rest of South Asia Pacific. This section also helps readers understand key factors that are responsible for the growth of the variable data printing market in South Asia Pacific.

Chapter 16 – Middle East & Africa Variable Data Printing Market Analysis 2015-2019 and Opportunity Assessment 2020-2030

This chapter provides information about how the variable data printing market is anticipated to grow in major countries in the Middle East & Africa region, such as GCC Countries, Turkey, Northern Africa, South Africa, and Rest of Middle East and Africa during the forecast period.

Chapter 17 – Key and Emerging Countries Analysis

The section provides market forecasts and analysis for Key and Emerging Countries based on key market segments considered, such as U.S., Canada, Mexico, Brazil, Germany, France, U.K., Spain, Italy, BENELUX, Russia, China, Japan, South Korea, India, ASEAN, Australia & New Zealand, GCC Countries, Turkey, and South Africa, during the forecast period.

Chapter 18 – Market Structure Analysis

In this chapter, readers can find a comprehensive market share of all the top players in the variable data printing market. The chapter also includes the concentration level of the market, tear analysis, and market presence for top players in the variable data printing market. 

Chapter 19 – Competition Analysis

In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the variable data printing market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent developments. Some market players featured in the report are HP Inc., Canon, Inc., Xerox Corporation, RR Donnelley & Sons Company, 3M Company, Mondi PLC, Avery Dennison Corporation, Quad/Graphics, Inc., Cenveo, Inc., and Ws Packaging Group, Inc.

Chapter 20 – Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the variable data printing market report.

Chapter 21 – Research Methodology

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the variable data printing market.

Sources and Primary Research Splits (%)

Industry Interaction

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Sales Executives
  • Technical Advisors
  • Variable Data Printer Manufacturer
  • Distributors
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and Long-term Market Growth Prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity of Assumptions

References Catalogue

 

  • Company White Papers
  • Annual Reports and Investor Presentations
  • Research Papers
  • Company Press Releases
  • Government Websites and Publications

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