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Variable Data Printing Market

Market Insights on Variable Data Printing covering sales outlook, demand forecast & up-to-date key trends

Variable Data Printing Market By Component (Variable Data Printing (VDP) Machine, Variable Data Printing (VDP) Software, Services), Application (Barcodes/QR Code Labels Printing, Advertising Stickers Printing, Plastics Cards/PVC Printing, Products Label Printing) & Region - Forecast 2022 - 2030

Variable Data Printing Market Overview (2022-2030)

[380 Pages Report] The variable data printing market revenue totaled ~US$ 10.5 Bn in 2021. The variable data printing market is expected to reach ~US$ 31.2 Bn by 2030, growing at a CAGR of 12.9% for 2022 – 30.

2022 Market Value

US$ 11.8 Bn

2032 Market Value

US$ 31.2 Bn

CAGR% (2022-2030)

12.9%

Top 5 Vendor Market Share

Around 30%

Variable data printing market currently represents nearly 42% of sales in the total digital printing market. Barcodes are widely being adopted for invoice generation and tracking huge volume of inventory due to which the demand for variable data printing is increasing.  Also, demand of advertising stickers printing is increasing across various industries for advertising purpose.

Furthermore, template variable data printing technology allows a customer to produce a product using a template-driven order-entry system. These templates are used most frequently through an e-Commerce store. Smart labels and tag printer are increasingly become prominent due to rising industrial standards and safety concerns associated with the manufacturing, chemicals, and food industries.

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2015-2021 Variable Data Printing Demand Outlook Compared to 2022-2030 Forecast

The variable data printing demand is estimated to rise at 12.9% CAGR between 2022 and 2030 in comparison with 10.9% CAGR registered during 2015-2021. The increasing applications from the pharmaceuticals and food and beverages sectors, growing demand to enhance the aesthetic appeal of the product with inventive printing, and strong popularity of improved manufacturing activities across the globe, are some of the major factors which are estimated to increase the market growth.

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The development of new and enhanced procedures combined with the expansion of digital expertise, and increasing applications from developed and developing economies additionally increases the industry growth during the forecast period.

The global variable data printing industry is anticipated to witness an increase in revenue from ~US$ 11.8 Bn in 2022 to ~US$ 31.2 Bn by 2030.

How Adoption of RFID Printers Driving Market Growth

RFID printer is in its early stage of adoption, especially in developed economies such as North America, Europe, and Japan. For widespread commoditization, RFID printer vendors are diversifying their product portfolios and providing value added products to their consumers.

The leading global brands are empowered to take full control of RFID tagging as part of a smart, agile supply chain, and respond quickly to developing retail trends for greater customer satisfaction. These services offer onsite RFID and barcode printing and EPC encoding. The healthcare and retail sectors are key growth drivers for the variable data printing market.

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What Is the Impact of COVID-19 Crisis on Variable Data Printing Growth?

The COVID-19 pandemic is a major challenge for the post-COVID-19 outbreak business environment. Government of various countries around the globe have imposed lockdowns to stop the spread of the disease. Therefore, many companies are adopting variable data printing software and solutions to escalate e-commerce during the COVID-19 pandemic period for tracing the application of digital printing.

Variable data printing is being widely utilized by industries like healthcare, food and beverages, and pharmaceuticals across developing and developed countries during the COVID-19 outbreak for improving the productivity and efficiency by utilizing variable data printing for their packaging and labels. Thereby, is expected to increase the variable data printing demand during pandemic. During the pandemic, there is surge in adoption of QR codes, printing barcodes, sequential numbers for serialization, brand protection, and anti-counterfeiting.

Also, owing to the outbreak of COVID-19 the variable data printing market has witness the Y-o-Y growth of around 10% - 12% from 2019 to 2021

Retailers Focusing More on High-Quality Customer Service

There is a shift in consumer purchasing pattern, with people more inclined towards paying more for branded products. For retailers to achieve this, they are focusing their efforts to enhance their POS and shopping experience through various means including adoption of prompt and effective variable data printing.

Variable data printers are rapidly replacing impact multipart printers for a number of field-based applications. These applications range from labels for consumer durables, barcodes/QR Code labels for healthcare product due to their lower maintenance costs, relative ease of use and less expensive consumables as compared to other printing techniques. Thus, numerous applications are expected to create growth opportunity for the variable data printing market.

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Country-wise Insights

How big is the Opportunity for Adoption of Variable Data Printing in the U.S.?

U.S. is estimated to remain one of the most attractive markets during the forecast period. According to the study, the country is expected to account for nearly 73.8% of the North America market share in 2030.

The demand for variable data printing is more in U.S because of the increase in the adoption of variable data printing for serialized number printing at low cost in less time and generating personalized product information. Furthermore, presence of key players that provide variable data printing is estimated to additionally escalate the variable data printing demand in the U.S.

Major players in the U.S. are focusing on enhancing its customer base by offering many more options of compostable and recyclable materials. The companies are offering solution which provides converters to produce nearly any flexible packaging applications, product labels, and shrink sleeves on film or paper with proven quality to meet strict brand color requirements.

Why is Demand for Variable Data Printing increasing in the China?

The variable data printing demand in the China is expected to grow by 2.4X during the forecast period. The variable data printing in the China is estimated to increase at a quick pace during the predicted period.

This can be attributed to an increase in adoption of variable data printing across the China because of the increasing trend of barcode scanning for generation of invoices around various industries like pharmaceuticals, and food and beverages.

How will the Sales Prospects for Variable Data Printing Solutions unfold in India?

The sales revenue in India is estimated to increase at an impressive rate of around 21.1% CAGR between 2022 and 2030. The variable data printing market in India holds the largest market share in the South Asia and Pacific region, and is expected to continue providing the most cost-effective opportunities as pharmaceutical and retail sector continues to form a crucial part of the economy.

Factors like increasing awareness among the customers regarding health and security and informed buying, combined with the need to show detail information about the product is increasing the development of the variable data printing market in India.

Category-wise Insights

Why the Demand for Variable Data Printing (VDP) Machine is increasing?

The variable data printing (VDP) machine segment is expected to showcase higher market share in the coming years. This segment is predicted to account for an exponential share of 62.4% by the end of 2030.

The variable data printing machine offers extensive flexibility to print variable data on a small and big size sheets according to the user’s needs. These machines are broadly utilized for numbering and barcode, communication letters, and travel and lottery tickets. Thus, variable data printing applications drives the segment growth.

How will Barcodes/QR Code Labels Printing Support Variable Data Printing Market Growth?

The barcodes/QR Code labels printing segment is projected to grow at a CAGR of 13.6%, and is expected to continue its dominance in the variable data printing sales revenue.

Variable printing with different data is frequently utilized for warehousing, shipping, distribution, storage, tracking, etc. This variable information is in the form of barcodes, variable text, batch codes, sequential numbers, data codes, etc. Barcodes and/QR Code is important because it offers information about the product and services easily and the details quickly goes to the user’s device.

This form of printing permits the printing press to run constantly without stopping for changes, lowering run time and costs for customers. Thus, all these factors support variable data printing market growth.

How will Demand from Retail and CPG Segment Drive Variable Data Printing Growth?

The retail and CPG segment is expected to contribute a revenue share of close to 33.2% in 2022, and is expected to showcase a strong CAGR growth over the upcoming years. Increasing need of coding and labeling of products to maintain the detail information about the stock keeping unit are the factors that are increasing the demand of variable data printing in the retail and CPG sector.

Retail and CPG sector shall account for 1/3rd of the worldwide variable data printing market because of the integration of the RFID labels in customer’s goods.

Competitive Landscape

Variable data printing market players are focusing on various strategies for increasing their investments in research and development to support future technologies. Moreover, they expected to emphasize on innovations. For instance,

  • In February 2020, RR Donnelley & Sons Company, had partnered with Microsoft Store for providing technology-supported, end-to-end creative and print collateral services, that help the retail brand to enhance in-store engagement and react fast to dynamic market conditions.
  • For instance, in May 2020, Mepco Label Systems, a leading label printer in the United States, had expanded its digital labels and packaging production capacity with the installation of an HP Indigo 20000 digital press.
  • In May 2020, Wrapmate, an end-to-end digital platform for graphics projects, collaborated with 3M Commercial Solutions for three-year.

Scope Of Report

Attribute

Details

Market value in 2022

US$ 11.8 Bn

Market CAGR 2022 to 2030

12.9%

Share of top 5 players

Around 30%

Forecast Period

2022-2030

Historical Data Available for

2015-2021

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa and South Africa

Key Segments Covered

Component, Application, Industry, and Region

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Variable Data Printing Outlook by Category

By Component, Variable Data Printing Demand is segmented as:

  • Variable Data Printing (VDP) Machine
  • Variable Data Printing (VDP) Software
  • Services
    • Personalized Printing Services
    • Support Services

By Application, Variable Data Printing Outlook is segmented as:

  • Barcodes/QR Code Labels Printing
  • Advertising Stickers Printing
  • Plastics Cards/PVC Printing
  • Product Labels Printing
  • Others

By Industry, Variable Data Printing Outlook is segmented as:

  • Retail and CPG
  • Pharmaceuticals
  • Electronics and Electricals
  • Food and Beverages
  • Logistics
  • Others

By Region, Variable Data Printing Sales is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

South Asia and Pacific is projected to register strong growth in the market, exhibiting a CAGR of nearly 18.2% during the forecast period. However, North America currently leads the global market, with market share of around 30.6% in 2022.

Some of the leading companies in this landscape are HP Inc., Canon, Inc., Xerox Corporation, 3M among others. As per Future Market Insights, nearly 30%-33% of the market share is currently covered by the top 10 players.

Retail and CPG segment is expected to dominate the market over the forecast period, generating a maximum revenue, among all industry segment, by the end of 2030.

The variable data printing market was valued at ~US$ 10.5 Bn in 2021, and is estimated to grow at an exceptional pace with a CAGR of 12.9%.

The sales of variable data printing solutions are expected to total ~US$ 11.8 Bn by the end of 2022, and is likely to reach ~US$ 31.2 Bn by 2030.

The market in last 5 years (2015 – 2021) grew by a CAGR of 10.9%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Innovation / Development Trends

    3.3. Key Success Factors

4. Impact Analysis of Pandemic Crisis & Economic Slowdown

    4.1. Impact of crisis (COVID-19) on Variable Data Printing Market

    4.2. Current Economic Projection and Probable Impact on GDP

    4.3. Future Market Impact Trends

    4.4. Recovery Scenario (Short Term/Mid Term/Long Term Impact)

    4.5. Other Key Trends

5. Global Variable Data Printing Market Demand (in Value in US$ Mn) Analysis 2015-2021 and Forecast, 2022-2030

    5.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    5.2. Current and Future Market Value (US$ Mn) Projections, 2022-2030

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Market Background

    6.1. Macro-Economic Factors

    6.2. Forecast Factors - Relevance & Impact

    6.3. Value Chain

    6.4. Market Dynamics

        6.4.1. Drivers

        6.4.2. Restraints

        6.4.3. Opportunities

7. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Component

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Mn) Analysis By Component, 2015 - 2021

    7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Component, 2022 - 2030

        7.3.1. Variable Data Printing (VDP) Machine 

        7.3.2. Variable Data Printing (VDP) Software 

        7.3.3. Services

            7.3.3.1.  Personalized Printing Services 

            7.3.3.2.  Support Services

    7.4. Market Attractiveness Analysis By Component

8. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Application 

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Application, 2015 - 2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022 - 2030

        8.3.1. Barcodes/QR Code Labels Printing 

        8.3.2. Advertising Stickers Printing 

        8.3.3. Plastics Cards/PVC Printing 

        8.3.4. Product Labels Printing 

        8.3.5. Others

    8.4. Market Attractiveness Analysis By Application

9. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Industry

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Industry, 2015 - 2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2022 - 2030

        9.3.1. Retail & CPG

        9.3.2. Pharmaceutical

        9.3.3. Electronics & Electrical

        9.3.4. Food & Beverages

        9.3.5. Logistics

        9.3.6. Others

    9.4. Market Attractiveness Analysis By Industry

10. Global Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030, by Region

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2021

    10.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022 - 2030

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. East Asia

        10.3.5. South Asia & Pacific

        10.3.6. Middle East & Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    11.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        11.3.1. By Component

        11.3.2. By Application

        11.3.3. By Industry

        11.3.4. By Country

            11.3.4.1. U.S.

            11.3.4.2. Canada

    11.4. Market Attractiveness Analysis

        11.4.1. By Component

        11.4.2. By Application

        11.4.3. By Industry

        11.4.4. By Country

12. Latin America Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    12.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        12.3.1. By Component

        12.3.2. By Application

        12.3.3. By Industry

        12.3.4. By Country

            12.3.4.1. Brazil

            12.3.4.2. Mexico

            12.3.4.3. Rest of Latin America

    12.4. Market Attractiveness Analysis

        12.4.1. By Component

        12.4.2. By Application

        12.4.3. By Industry

        12.4.4. By Country

13. Europe Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        13.3.1. By Component

        13.3.2. By Application

        13.3.3. By Industry

        13.3.4. By Country

            13.3.4.1. Germany

            13.3.4.2. Italy

            13.3.4.3. France

            13.3.4.4. U.K.

            13.3.4.5. Spain

            13.3.4.6. BENELUX

            13.3.4.7. Russia

            13.3.4.8. Rest of Europe

    13.4. Market Attractiveness Analysis

        13.4.1. By Component

        13.4.2. By Application

        13.4.3. By Industry

        13.4.4. By Country

14. East Asia Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        14.3.1. By Component

        14.3.2. By Application

        14.3.3. By Industry

        14.3.4. By Country

            14.3.4.1. China

            14.3.4.2. Japan 

            14.3.4.3. South Korea 

    14.4. Market Attractiveness Analysis

        14.4.1. By Component

        14.4.2. By Application

        14.4.3. By Industry

        14.4.4. By Country

15. South Asia & Pacific Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        15.3.1. By Component

        15.3.2. By Application

        15.3.3. By Industry

        15.3.4. By Country

            15.3.4.1. India

            15.3.4.2. ASEAN

            15.3.4.3. Australia & New Zealand

            15.3.4.4. Rest of South Asia & Pacific

    15.4. Market Attractiveness Analysis

        15.4.1. By Component

        15.4.2. By Application

        15.4.3. By Industry

        15.4.4. By Country

16. Middle East and Africa Variable Data Printing Market Analysis 2015-2021 and Forecast 2022-2030

    16.1. Introduction

    16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021

    16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030

        16.3.1. By Component

        16.3.2. By Application

        16.3.3. By Industry

        16.3.4. By Country

            16.3.4.1. GCC Countries

            16.3.4.2. Turkey

            16.3.4.3. Northern Africa

            16.3.4.4. South Africa

            16.3.4.5. Rest of Middle East and Africa

    16.4. Market Attractiveness Analysis

        16.4.1. By Component

        16.4.2. By Application

        16.4.3. By Industry

        16.4.4. By Country

17. Key and Emerging Countries Analysis- Variable Data Printing Market

    17.1. U.S. Variable Data Printing Market Analysis

        17.1.1. By Component

        17.1.2. By Application

        17.1.3. By Industry

    17.2. Canada Variable Data Printing Market Analysis

        17.2.1. By Component

        17.2.2. By Application

        17.2.3. By Industry

    17.3. Mexico Variable Data Printing Market Analysis

        17.3.1. By Component

        17.3.2. By Application

        17.3.3. By Industry

    17.4. Brazil Variable Data Printing Market Analysis

        17.4.1. By Component

        17.4.2. By Application

        17.4.3. By Industry

    17.5. Germany Variable Data Printing Market Analysis

        17.5.1. By Component

        17.5.2. By Application

        17.5.3. By Industry

    17.6. Italy Variable Data Printing Market Analysis

        17.6.1. By Component

        17.6.2. By Application

        17.6.3. By Industry

    17.7. France Variable Data Printing Market Analysis

        17.7.1. By Component

        17.7.2. By Application

        17.7.3. By Industry

    17.8. U.K. Variable Data Printing Market Analysis

        17.8.1. By Component

        17.8.2. By Application

        17.8.3. By Industry

    17.9. Spain Variable Data Printing Market Analysis

        17.9.1. By Component

        17.9.2. By Application

        17.9.3. By Industry

    17.10. BENELUX Variable Data Printing Market Analysis

        17.10.1. By Component

        17.10.2. By Application

        17.10.3. By Industry

    17.11. Russia Variable Data Printing Market Analysis

        17.11.1. By Component

        17.11.2. By Application

        17.11.3. By Industry

    17.12. China Variable Data Printing Market Analysis

        17.12.1. By Component

        17.12.2. By Application

        17.12.3. By Industry

    17.13. Japan Variable Data Printing Market Analysis

        17.13.1. By Component

        17.13.2. By Application

        17.13.3. By Industry

    17.14. South Korea Variable Data Printing Market Analysis

        17.14.1. By Component

        17.14.2. By Application

        17.14.3. By Industry

    17.15. India Variable Data Printing Market Analysis

        17.15.1. By Component

        17.15.2. By Application

        17.15.3. By Industry

    17.16. ASEAN Variable Data Printing Market Analysis

        17.16.1. By Component

        17.16.2. By Application

        17.16.3. By Industry

    17.17. Australia and New Zealand Variable Data Printing Market Analysis

        17.17.1. By Component

        17.17.2. By Application

        17.17.3. By Industry

    17.18. GCC Countries Variable Data Printing Market Analysis

        17.18.1. By Component

        17.18.2. By Application

        17.18.3. By Industry

    17.19. Turkey Variable Data Printing Market Analysis

        17.19.1. By Component

        17.19.2. By Application

        17.19.3. By Industry

    17.20. South Africa Variable Data Printing Market Analysis

        17.20.1. By Component

        17.20.2. By Application

        17.20.3. By Industry

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies 

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. Regional footprint by Players

        18.4.2. Product footprint by Players

        18.4.3. Channel footprint by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Deep Dive 

        19.2.1. HP Inc.

            19.2.1.1. Business Overview

            19.2.1.2. Product Portfolio

            19.2.1.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.1.4. Sales Footprint

            19.2.1.5. Strategy Overview

                19.2.1.5.1. Marketing Strategy

                19.2.1.5.2. Product Strategy

                19.2.1.5.3. Channel Strategy

        19.2.2. Canon, Inc.

            19.2.2.1. Business Overview

            19.2.2.2. Product Portfolio

            19.2.2.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.2.4. Sales Footprint

            19.2.2.5. Strategy Overview

                19.2.2.5.1. Marketing Strategy

                19.2.2.5.2. Product Strategy

                19.2.2.5.3. Channel Strategy

        19.2.3. Xerox Corporation

            19.2.3.1. Business Overview

            19.2.3.2. Product Portfolio

            19.2.3.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.3.4. Sales Footprint

            19.2.3.5. Strategy Overview

                19.2.3.5.1. Marketing Strategy

                19.2.3.5.2. Product Strategy

                19.2.3.5.3. Channel Strategy

        19.2.4. RR Donnelley & Sons Company

            19.2.4.1. Business Overview

            19.2.4.2. Product Portfolio

            19.2.4.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.4.4. Sales Footprint

            19.2.4.5. Strategy Overview

                19.2.4.5.1. Marketing Strategy

                19.2.4.5.2. Product Strategy

                19.2.4.5.3. Channel Strategy

        19.2.5. 3M Company

            19.2.5.1. Business Overview

            19.2.5.2. Product Portfolio

            19.2.5.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.5.4. Sales Footprint

            19.2.5.5. Strategy Overview

                19.2.5.5.1. Marketing Strategy

                19.2.5.5.2. Product Strategy

                19.2.5.5.3. Channel Strategy

        19.2.6. Mondi PLC

            19.2.6.1. Business Overview

            19.2.6.2. Product Portfolio

            19.2.6.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.6.4. Sales Footprint

            19.2.6.5. Strategy Overview

                19.2.6.5.1. Marketing Strategy

                19.2.6.5.2. Product Strategy

                19.2.6.5.3. Channel Strategy

        19.2.7. Avery Dennison Corporation

            19.2.7.1. Business Overview

            19.2.7.2. Product Portfolio

            19.2.7.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.7.4. Sales Footprint

            19.2.7.5. Strategy Overview

                19.2.7.5.1. Marketing Strategy

                19.2.7.5.2. Product Strategy

                19.2.7.5.3. Channel Strategy

        19.2.8. Quad/Graphics, Inc.

            19.2.8.1. Business Overview

            19.2.8.2. Product Portfolio

            19.2.8.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.8.4. Sales Footprint

            19.2.8.5. Strategy Overview

                19.2.8.5.1. Marketing Strategy

                19.2.8.5.2. Product Strategy

                19.2.8.5.3. Channel Strategy

        19.2.9. Cenveo, Inc.

            19.2.9.1. Business Overview

            19.2.9.2. Product Portfolio

            19.2.9.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.9.4. Sales Footprint

            19.2.9.5. Strategy Overview

                19.2.9.5.1. Marketing Strategy

                19.2.9.5.2. Product Strategy

                19.2.9.5.3. Channel Strategy

        19.2.10. Ws Packaging Group, Inc.

            19.2.10.1. Business Overview

            19.2.10.2. Product Portfolio

            19.2.10.3. Profitability by Market Segments (Product/Channel/Region)

            19.2.10.4. Sales Footprint

            19.2.10.5. Strategy Overview

                19.2.10.5.1. Marketing Strategy

                19.2.10.5.2. Product Strategy

                19.2.10.5.3. Channel Strategy

20. Assumptions and Acronyms Used

21. Research Methodology

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List of Tables

Table 01: Global Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 02: Global Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 03: Global Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 04: Global Variable Data Printing Market Size (US$ Mn) Forecast by Region, 2015-2030

Table 05: North America Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 06: North America Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 07: North America Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 08: North America Variable Data Printing Market Size (US$ Mn) Forecast by Country, 2015-2030

Table 09: Latin America Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 10: Latin America Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 11: Latin America Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 12: Latin America Variable Data Printing Market Size (US$ Mn) Forecast by Country, 2015-2030

Table 13: Europe Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 14: Europe Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 15: Europe Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 16: Europe Variable Data Printing Market Size (US$ Mn) Forecast by Country, 2015-2030

Table 17: East Asia Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 18: East Asia Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 19: East Asia Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 20: East Asia Variable Data Printing Market Size (US$ Mn) Forecast by Country, 2015-2030

Table 21: South Asia & Pacific Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 22: South Asia & Pacific Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 23: South Asia & Pacific Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 24: South Asia & Pacific Variable Data Printing Market Size (US$ Mn) Forecast by Country, 2015-2030

Table 25: Middle East & Africa Variable Data Printing Market Size (US$ Mn) Forecast by Component, 2015-2030

Table 26: Middle East & Africa Variable Data Printing Market Size (US$ Mn) Forecast by Application, 2015-2030

Table 27: Middle East & Africa Variable Data Printing Market Size (US$ Mn) Forecast by Industry, 2015-2030

Table 28: Middle East & Africa Variable Data Printing Market Size (US$ Mn) Forecast by Region, 2015-2030

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List of Charts

Figure 01: Global Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 02: Global Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 03: Global Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 04: Global Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 05: Global Variable Data Printing Market: Market Attractiveness by Component

Figure 06: Global Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 07: Global Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 08: Global Variable Data Printing Market: Market Attractiveness by Application

Figure 09: Global Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 10: Global Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 11: Global Variable Data Printing Market: Market Attractiveness by Industry

Figure 12: Global Variable Data Printing Market: Market Share Analysis by Region – 2022–2030

Figure 13: Global Variable Data Printing Market: Y-o-Y Growth Comparison by Region, 2022–2030

Figure 14: North America Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 15: Latin America Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 16: Europe Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 17: East Asia Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 18:  South Asia & Pacific Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 19:  Middle East & Africa Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 20: Global Variable Data Printing Market: Market Attractiveness by Region

Figure 21: North America Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 22: North America Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 23: North America Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 24: North America Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 25: North America Variable Data Printing Market: Market Attractiveness by Component

Figure 26: North America Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 27: North America Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 28: North America Variable Data Printing Market: Market Attractiveness by Application

Figure 29: North America Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 30: North America Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 31: North America Variable Data Printing Market: Market Attractiveness by Industry

Figure 32: North America Variable Data Printing Market: Market Share Analysis by Country – 2022–2030

Figure 33: North America Variable Data Printing Market: Y-o-Y Growth Comparison by Country, 2022–2030

Figure 34: U.S. Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 35: Canada Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 36: North America Variable Data Printing Market: Market Attractiveness by Country

Figure 37: Latin America Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 38: Latin America Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 39: Latin America Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 40: Latin America Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 41: Latin America Variable Data Printing Market: Market Attractiveness by Component

Figure 42: Latin America Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 43: Latin America Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 44: Latin America Variable Data Printing Market: Market Attractiveness by Application

Figure 45: Latin America Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 46: Latin America Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 47: Latin America Variable Data Printing Market: Market Attractiveness by Industry

Figure 48: Latin America Variable Data Printing Market: Market Share Analysis by Country – 2022–2030

Figure 49: Latin America Variable Data Printing Market: Y-o-Y Growth Comparison by Country, 2022–2030

Figure 50: Brazil Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 51: Mexico Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 52: Rest of Latin America Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 53: Latin America Variable Data Printing Market: Market Attractiveness by Country

Figure 54: Europe Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 55: Europe Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 56: Europe Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 57: Europe Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 58: Europe Variable Data Printing Market: Market Attractiveness by Component

Figure 59: Europe Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 60: Europe Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 61: Europe Variable Data Printing Market: Market Attractiveness by Application

Figure 62: Europe Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 63: Europe Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 64: Europe Variable Data Printing Market: Market Attractiveness by Industry

Figure 65: Europe Variable Data Printing Market: Market Share Analysis by Country – 2022–2030

Figure 66: Europe Variable Data Printing Market: Y-o-Y Growth Comparison by Country, 2022–2030

Figure 67: Germany Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 68: France Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 69:  Italy Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 70: Spain Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 71: U.K. Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 72: Benelux Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 73: Russia Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 74: Rest of Europe Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 75: Europe Variable Data Printing Market: Market Attractiveness by Country

Figure 76: East Asia Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 77: East Asia Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 78: East Asia Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 79: East Asia Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 80: East Asia Variable Data Printing Market: Market Attractiveness by Component

Figure 81: East Asia Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 82: East Asia Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 83: East Asia Variable Data Printing Market: Market Attractiveness by Application

Figure 84: East Asia Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 85: East Asia Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 86: East Asia Variable Data Printing Market: Market Attractiveness by Industry

Figure 87: East Asia Variable Data Printing Market: Market Share Analysis by Country – 2022–2030

Figure 88: East Asia Variable Data Printing Market: Y-o-Y Growth Comparison by Country, 2022–2030

Figure 89: China Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 90: Japan Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 91: South Korea Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 92: East Asia Variable Data Printing Market: Market Attractiveness by Country

Figure 93: South Asia & Pacific Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 94: South Asia & Pacific Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 95: South Asia & Pacific Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 96: South Asia & Pacific Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 97: South Asia & Pacific Variable Data Printing Market: Market Attractiveness by Component

Figure 98: South Asia & Pacific Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 99: South Asia & Pacific Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 100: South Asia & Pacific Variable Data Printing Market: Market Attractiveness by Application

Figure 101: South Asia & Pacific Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 102 South Asia & Pacific Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 103: South Asia & Pacific Variable Data Printing Market: Market Attractiveness by Industry

Figure 104: South Asia & Pacific Variable Data Printing Market: Market Share Analysis by Country – 2022–2030

Figure 105: South Asia & Pacific Variable Data Printing Market: Y-o-Y Growth Comparison by Country, 2022–2030

Figure 106: India Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 107: Thailand Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 108:  Malaysia Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 109: Indonesia Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 110: Australia & New Zealand. Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 111: Rest of South Asia & Pacific Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 112: South Asia & Pacific Variable Data Printing Market: Market Attractiveness by Country

Figure 113: Middle East & Africa Variable Data Printing Market Value (US$ Mn), 2015-2021

Figure 114: Middle East & Africa Variable Data Printing Market Value (US$ Mn), 2022-2030

Figure 115: Middle East & Africa Variable Data Printing Market: Market Share Analysis by Component – 2022–2030

Figure 116: Middle East & Africa Variable Data Printing Market: Y-o-Y Growth Comparison by Component, 2022–2030

Figure 117: Middle East & Africa Variable Data Printing Market: Market Attractiveness by Component

Figure 118: Middle East & Africa Variable Data Printing Market: Market Share Analysis by Application – 2022–2030

Figure 119: Middle East & Africa Variable Data Printing Market: Y-o-Y Growth Comparison by Application, 2022–2030

Figure 120: Middle East & Africa Variable Data Printing Market: Market Attractiveness by Application

Figure 121: Middle East & Africa Variable Data Printing Market: Market Share Analysis by Industry – 2022–2030

Figure 122: Middle East & Africa Variable Data Printing Market: Y-o-Y Growth Comparison by Industry, 2022–2030

Figure 123: Middle East & Africa Variable Data Printing Market: Market Attractiveness by Industry

Figure 124: Middle East & Africa Variable Data Printing Market: Market Share Analysis by Region – 2022–2030

Figure 125: Middle East & Africa Variable Data Printing Market: Y-o-Y Growth Comparison by Region, 2022–2030

Figure 126: GCC Countries Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 127: Turkey Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 128: South Africa Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 129: Rest of MEA Variable Data Printing Market Absolute $ Opportunity (US$ Mn), 2015 – 2030

Figure 130: Middle East & Africa Variable Data Printing Market: Market Attractiveness by Region

Figure 131: U.S. Variable Data Printing Market Analysis

Figure 132: Canada Variable Data Printing Market Analysis

Figure 133: Mexico Variable Data Printing Market Analysis

Figure 134: Brazil Variable Data Printing Market Analysis

Figure 135: Germany Variable Data Printing Market Analysis

Figure 136: Italy Variable Data Printing Market Analysis

Figure 137: France Variable Data Printing Market Analysis

Figure 138: U.K. Variable Data Printing Market Analysis

Figure 139: Spain Variable Data Printing Market Analysis

Figure 140: BENELUX Variable Data Printing Market Analysis

Figure 141: Russia Variable Data Printing Market Analysis

Figure 142: China Variable Data Printing Market Analysis

Figure 143: Japan Variable Data Printing Market Analysis

Figure 144: South Korea Variable Data Printing Market Analysis

Figure 145: India Variable Data Printing Market Analysis

Figure 146: ASEAN Variable Data Printing Market Analysis

Figure 147: Australia and New Zealand Variable Data Printing Market Analysis

Figure 148: GCC Countries Variable Data Printing Market Analysis

Figure 149: Turkey Variable Data Printing Market Analysis

Figure 150: South Africa Variable Data Printing Market Analysis

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